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2016 MEDIA GUIDE
O. Casey CorrManaging Editor
Geraldine WarnerEditor
Melissa HansenAssociate Editor
Richard LehnertAssociate Editor
TJ MullinaxDigital Producer
Maria FernandezCirculation
Jared JohnsonProduction Manager
Aurora LeeDesign/Production
The essential resource for growersGood Fruit Grower is the essential resource for tree fruit and grape producers in the Northwest, across the nation, and worldwide.
Our staff provides the industry’s most respected reports, recognized for depth, timeliness, and accuracy. We feature outstanding images and graphics from award-winning designers, and our reach and audience development remain strong.
No other magazine matches Good Fruit Grower’s prestige, credibility, and community of dedicated readers. We ensure information gets to growers when they need it.
Good Fruit Grower is owned by growers and dedicated to serve their needs. We cover growing, packing, handling, marketing, and promotion of tree fruits (apples, pears, cherries, apricots, peaches, nectarines, and plums) as well as wine and juice grape production.
Based in the Pacific Northwest, in the heart of the world’s top tree fruit growing region, Good Fruit Grower is the industry’s most comprehensive educational resource.
More growers come to us for their news than anywhere else.
Good Fruit Grower
52% say we are their primary
source for news*
Other11%
WSU websites
11%
Internet searches and other online
resources18%
Other fruit growing
publications7%
*From Washington State University 2014 tree fruit industry survey.
11,000 subscribersAvidly read by fruit growers and business people in all 50 of the United States and 50 countries worldwide. Seventy-five percent of print circulation is paid.
Total engagement in the U.S. and beyond is even greater, thanks to a growing audience for our website, eFlash electronic newsletter, and other digital platforms.
The ideal place for your message
*Try-a-TrioTry-a-Trio delivers your advertising message throughout the popular ag show season, with bonus circulation and magazine distribution at horticultural trade shows across the United States.
Ask for this special offer when you place your ad in the November 2016, December 2016, and January 15, 2017, issues.
Repeat the same size ad for these three insertions and save 10% on December 2016, and 15% on January 15, 2017.
Ad spAce reservAtion And Ad mAteriAls Are due on closing dAte.
Issue ClosIng Date eDItorIal FoCus
January 1 December 4 2016 Economic Outlook
January 15 December 18 Postharvest
February 1 January 6 Horticulture / Viticulture
February 15 January 21 Disease Management
March 1 February 5 Pest Management
March 15 February 22 Crop Management and Pollination
April 1 March 9 Nutrient and Water Management
April 15 March 23 Soils and Weed Management
May 1 April 7 Labor
May 15 April 21 Cherries
June May 6 New Varieties
July June 8 Summer Fruits
August July 7 Harvest / Buyer’s Guide
September August 9 Pears
October September 7 Apples / Marketing
November October 7 New Technology and Orchard Equipment
December November 1 Grower of the Year / Convention Special
Jan. 1, 2017 December 6 2017 Economic Outlook
Jan. 15, 2017 December 16 Postharvest *Try-a-Trio
*Try-a-Trio
*Try-a-Trio
Issues and Closing Dates 2016
Key issues are distributed at the major horticultural shows in the U.S. and CanadaWashington State Hort Show, WA l Great Lakes Fruit & Vegetable Expo, MI l Cherry Institute, WA l Northwest Ag Show, OR l Mid-Atlantic Fruit & Vegetable Show, PA l Washington Association of Wine Grape Growers Meeting, WA l World Ag Expo, CA l Washington State Grape Society Annual Meeting, WA l Empire State Fruit & Vegetable Expo, NY ... and others
1-800-487-9946 goodfruit.com
Full Page:10¼” W x 131/8” H
Full Page Bleed:11” W x 14½” H (trim)11½” W x 15” H (bleed)
Two Thirds Vertical:6¾” W x 131/8” H
Half Page Vertical:5” W x 131/8” H
Half Page Horizontal:10¼” W x 6½” H
Third Page Vertical:3¼” W x 131/8” H
Third Page Block:6¾” W x 6½” H
Quarter Page:5” W x 6½” H
Sixth Page:3¼” W x 6½” H
Print Display Advertising
All Good Fruit Grower Display Ads are available as B&W, 2-Color, and 4-Color in the following ad sizes.
Good Fruit Grower is a tabloid-size magazine 11” × 14”
Good DealsThe Good Deals section offers growers a one-stop review of products and services under specific category headings, providing advertisers an opportunity to reach growers seeking a specific resource at an affordable cost.
Good Deals Small Display (noncommissionable)
Open rate, per column inch (5-column format)
Column widths for Good Deals ads: One: 1 7/8” Two: 4” Three: 6 1/8” Four: 8 1/4” Five: 10 1/4”
Good Deals Classifieds (noncommissionable)
Call 1-800-487-9946 for rates and frequency discount. Minimum of 10 words. Prepayment required. Blind box available.
Premium positions Back cover & Inside coversCenter spreadOther guaranteed positions
Spot ColorsStandard spot colors available: Green=PMS 354; Yellow=PMS 012; Blue=PMS 286; Red=PMS 192 (built from CMYK inks to Process Color match)
Split RunsSplit runs are noncommissionable and include applicable plate change charges.
InsertsPages printed one or both sides, provided with flap. Tip-on inserts accepted. Call 1-800-487-9946 for quotes and requirements.
Terms and DiscountsAgency commission (display ads only) is 15%. To qualify for the discounts, ad files must be made to Good Fruit Grower specifications (visit goodfruit.com, then click Advertising/Media Guide). Publisher-set ads are noncommissionable. Invoices billed at net rate, due 30 days from invoice date. Net discount 2% if paid within 10 days of invoice. Interest of 1.5% per month charged on overdue accounts. Accounts not paid within 90 days of invoice will be turned over to collections; advertiser/agency agrees to pay all collection/agency fees and expenses including any applicable legal fees.
Cancellations or changes in orders are not accepted after an issue closing date. A previous ad will be inserted for contracted advertisers whose new ad copy is not received by the closing date.
Mechanical RequirementsProduction Data: Trim size 11” x 14½ ” saddle stitched. Printed web offset on 60-lb. gloss book, 133-line screen.
Dimensions: Type page width by height: 10 1/4” x 13 1/8” Gutter: .375” / Spread: .75” l-column width: 2 3/8” 2-column width: 5” 3-column width: 7 5/8” 4-column width: 10 1/4”
Bleed Dimensions: Full-page spread 22 ½” x 15” Single full page 11 ½” x 15”
Print File SpecificationsAcceptable file types: PDF (PDF/X-1a preferred) and TIFF.
Resolution: Color images must be CMYK and at least 300 dpi.(Total area density for CMYK images should not exceed 300%)
Grayscale images must be at least 200 dpi (300 dpi preferred). Bitmap or line art objects must be at least 600 dpi.
Digital File Upload: Instructions for uploading ad files are available at goodfruit.com/upload-your-advertisementPlease call 1-800-487-9946 or email [email protected] when you upload a file.
POSTHARVEST
Classified ads are posted on goodfruit.com at no additional charge.
Press release submissions are appreciated and should be sent to our editorial department no later than ten days before closing date.
Additional Advertising Information
Extend your message online
We’ve created powerful digital platforms that provide opportunities for brands looking to reach a high-quality audience and align with best-in-class editorial content.
Bring your campaigns to our engaged, loyal community of readers in the tree fruit and wine-grape industries. Growers come to Good Fruit Grower for information to make decisions. Surging viewership and participation show they love our new mobile-friendly website, revamped eFlash newsletter, social platforms, and YouTube channel.
goodfruit.com – the essential resource
even more onlineContact us about online packages, video, page, and section opportunities. We are ready to find solutions to your unique marketing needs.
Position/size (See following page for placements)
top 10 states onlineOur total online audience in the U.S. grew from 31,000 to nearly 60,000 in the past year.
1. Washington(16,400) 47% increase
3. Oregon(4,300) 64% increase
2. California (9,100) 171% increase
7. Texas (1,600)
8. Illinois(1,400)
5. Michigan(3,000) 57% increase 6. Pennsylvania
(1,600)
4. New York(3,100) 116% increase
9. N. Carolina (1,200)
10. Florida (1,200)
eFlash subscribersWe now have more than 4,000 subscribers to our digital newsletter.
global growthGoodfruit.com’s global reach now tops 85,000 readers, with triple digit percentage increases in Canada, much of Europe, Australia, New Zealand, South Africa, and India.
Average opens34% (industry average is 18%)
How it’s readMobile 44% / Desktop 55%
two digital resources all in one packageAdvertisers who purchase print ads have the opportunity for placements in goodfruit.com and our eFlash newsletter published four times per month.
Website ad packages include both and are run-of-site. This one buy provides advertisers two ways to reach growers with one online advertising schedule.
Simple and cost effective.
Digital Advertising Rates
Advertisers provide digital ads. Each position has four rotations. *Ad positions 2 and 6 require an additional 300 x 250 ad to be supplied for mobile devices.Call 1-800-487-9946 for prices.
growing strong
No. 1 / 300 x 250 *No. 2 / 620 x 77 No. 3 / 300 x 250
No. 4 / 300 x 100 No. 5 / 300 x 600 *No. 6 / 620 x 77
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Digital Advertising Rates
goodfruit.com eFlash
2016 Media Guide / Effective January 1, 2016, No. 70
rick larsen Advertising Sales
800/487-9946, Ext. 228509/[email protected]
theresa CurrellAdvertising Sales
800/487-9946, Ext. 212509/853-3516
Doug ButtonAdvertising Manager
800/487-9946, Ext. 210509/853-3514
The essential resource
