CONTACT DETAILSAlistair Kirkland106 Speldhurst RoadTunbridge WellsKentTN4 0JD

Mobile: 07784 417 680 Email: alistairkirkland@gmail.com LinkedIn: https://www.linkedin.com/profile/view?id=257804777

PROFESSIONAL SUMMARYExperienced CRM consultant looking for new opportunities within intelligent and creative organisations. Ready to draw upon extensive experience in order to deliver work of outstanding quality in all areas. Skilled in both technical and managerial aspects of CRM, able to liaise and coordinate with all levels to manage projects through from start point to end point.

CORE SKILLS

Certified Adobe Campaign Business Practitioner. Accredited Adobe Campaign Sales. Proven ability to integrate Salesforce CRM systems with Adobe Campaign to provide mailing automation. Extensive experience in building and delivering multi-channel Neolane / Adobe Campaign campaigns

across a range of products. Experienced in using Alterian CRM platform to build complex campaigns to deliver accurate segmented

data to clients. Practical SQL knowledge used to construct and deliver detailed scripts and data to end users. Proven client facing soft skills. Able to build lasting and solid relationships. Solid ability for identifying and translating customer strategy into detailed campaign designs. Excellent resource management and schedule planning both with personal work and team-wide

organisation.

WORK EXPERIENCEDeloitte Digital – Adobe Campaign Consultant (Contract)June 2016 – To date

Working on major Deloitte client to integrate their Salesforce CRM platform with Adobe Campaign. Developed and refined the data push from Salesforce into a customised table set in Adobe Campaign. Mapped, built and implemented the new data model in Adobe Campaign. Functioned as SME for all client and agency queries regarding Adobe Campaign.

Netcentric – Adobe Campaign Consultant (Permanent)July 2015 – June 2016

Meeting clients as part of the initial team to scope out requirements and to provide knowledge on if Adobe Campaign can serve their needs. This requires extensive European travel.

Interpreting user stories in order to write detailed specification to developers. Developing showcase Adobe Campaign environments as part of an initial Concept Experience. Building basic Web Apps, dynamic Personalisation Blocks and Schema Extensions within Adobe Campaign. Serving as the single point of contact for a major Adobe Campaign implementation project. Serving in a spec lead position using Agile and JIRA to manage the project and ensure deadlines are met.

Virgin Media – Senior Campaign Developer (Contract)May 2013 - June 2015

Designed and built complex campaigns to maximise ROI within Adobe Campaign and Alterian. Scope and implement end to end automation of trigger campaigns within Adobe Campaign. Design and create multiple contact bases based on individual business needs. Built relationships with clients, customers and management, coordinating the efficiency of their campaign

and briefing process. Identify potential issues in briefing plans prior to resource being allocated and advised revisions

accordingly Created departmental QC process and documentation. Coordinating with data planners to support customer database decision making and planning by providing

recommendations based on data insights through the use of segmentation, selection and targeting. Scoping solutions and creating implementation plans for upcoming major projects.

RAPP UK - Senior Data Analyst (Permanent)June 2009 - May 2013

Used SQL, Alterian and Adobe Campaign to build multi-channel complex campaigns. Built and maintained professional relationships both internally and with clients. Managed resource planning and delivery schedules in order to plan team resource appropriately to avoid

bottlenecks and delays in delivery. Singlehandedly developed implemented and maintained contact bases used both internally by team to

build data selections and by clients to enable accurate forecasting of campaigns.

Electoral Reform Service – Data Team Leader (Permanent)2003 – 2009

To man manage the IT department, forecast workflow bottlenecks and provide quick and efficient solutions.

To create and oversee procedures with regard to quality control and error checking as well as standardising current working procedures.

To liaise with related departments to work out priorities and to deal with any department related questions and queries.

To process and manipulate data to achieve a clients specifications within the deadline limits whilst retaining a high degree of error handling.

Carlton Barclay Group Plc & Vertis Direct Marketing & Radio Taxis Ltd 1998-2003

Worked as a Production Programmer, setting up jobs for both Xerox and Scitex machines. Used ABS software and GMC to interrogate and collate customer data.

Database administration

EDUCATION1997-1998 City & Guilds Computer Maintenance & Installation1991-1996 Belfairs Community College Secondary School

PERSONALDate of Birth: 25th December 1979Status: Married

Interests: Reading, mainly science fiction and fantasy (GoT etc)Weight LiftingNutritionVideo games

REFERENCESAvailable upon request