Daily fashion industry scoops for insiders, by insiders2016 ADVERTISING OPPORTUNITIES

WHO WE AREAs the daily must-read site for fashion industry insiders.

Fashionista is first to accurately break and cover fashion and beauty news, as well as profile the most relevant names in

the business. And through regular investigative pieces, we dig deeper into industry trends than any other source.

We’re also the leading destination for fashion job listings and advice for those looking to advance their career, helping to

cultivate the next generation of fashion leaders.

The Fashionista voice is personal, knowledgeable, critical, honest and (most importantly) fun.

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A UNIQUE POSITION IN THE MARKETPLACE

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2.8MMonthly Uniques

TRAFFIC: A CONSISTENT GROWTH TRAJECTORY

FASHIONISTA VITAL STATSTRAFFIC: A CONSISTENT GROWTH TRAJECTORY

11.5MMonthly Pageviews

1.9MTwitter followers

1.7MFacebook followers

300KInstagram followers

4MAvg Monthly Social Media Engagement

25MMonthly Social Media Reach

SIGNIFICANT SOCIAL MEDIA FOOTPRINT

FASHIONISTA NEWSLETTERS

Editor’s Picks Weekly

58K

Daily + Weekend

ICYMI

64K

Careers Weekly

40K

FASHIONISTA DEMOGRAPHICS

Fashionista reaches more women ages 25-34

35% $100k+HHI

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90%Female

FASHIONISTA EDITORIAL CALENDARJANUARY FE BR UARY MARCH APR I L

MAY JU NE JULY AUGUST

SEPTEMBER O CTOBE R NOVEMBER DECEMBER

New Year, New YouAwards Season Pre-Fall Collections + Trends Spring Ad Campaigns

Awards Season cont’d Fashion Month Fashionista Annual Salary Survey Results

Fashion Month Cont’d Spring Shopping Fashionista Most influential Bloggers

Spring Shopping (cont’d)Festival Season Fashion Week Australia New York Bridal Week

Met Gala Career Week Cannes Film Festival College Graduation SwimsuitsSummer Shopping

Summer Weddings Summer Travel Resort Collections CFDA Awards Men’s Collections

Men’s Collections Cont’dCouture Miami Swim Week “Made in America” week

Fall Shopping Pre-Fashion Month Back to School September issuesFall Ad Campaigns

Back to School (cont’d) Fashionista Top 50 Fashion Schools Survey Fashion Month September Ad Pages Emmy Awards

Fashion Month Cont’d Fashion Month Trend Reports

Holiday Gift Guides Victoria’s Secret Fashion Show Thanksgiving Outfit ideas FashionistaCON Event

End-of-Year Fashion Roundups Gift Guides (cont’d)

CUSTOM OPPORTUNITIES

FASHIONISTA CoLAB• Fashionista’s own in-house native advertising studio aligns

premium advertisers with engaging, creative content• Content produced for Fashionista’s CoLab is written

by longtime contributors in the unique voice and style of Fashionista editorial and published under the “Fashionista” byline

• Fashionista has published sponsored content in partnership with brands such as Coach, David Yurman, John Frieda, Maiyet, Sweaty Betty, Uniqlo and more, creating a proven track record for delivering sponsored content that meets the goals of our advertising partners

COMMITMENT Native Posts• Three posts within the Fashionista Style Section—written by

Fashionista CoLAB ($5,000 production fee applies. Pricing TBD based on final talent and execution)

Banner Campaign (Added Value)• Sweaty Betty brand and/or promotional ads (Additional $500

production fee applies if Fashionista produces— pricing TBD based on final execution)

Dedicated Newsletter (Added Value)• Exclusive feature in one (1) dedicated email to 65,000

opted-in readers (Additional $1,500 production fee applies if Fashionista creates)

Daily Newsletter (Added Value)• Inclusion in three (3) Fashionista’s Daily Newsletter to 65,000

opted-in readers

Social Promotion: Twitter and Facebook Posts (Added Value)• T wo (2) Twitter and Two (2) Facebook posts per native post

(six (6) total)

Cost: US$25,000 FLAT FEEGuaranteed Impressions: 1MM

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