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Make the right connections in print, online and in person with WICPA advertising and sponsorship opportunities.
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Make the rIGht connectionsWhether you want to reach high-level financial executives and decision
makers, dynamic young CPAs at the beginning of their careers, or students
on their way to becoming tomorrow’s leaders, WICPA members are key to
your success. Connect with them across multiple formats, with multiple
choices and watch your sales grow.
Talk wITh Our Team TO learn hOw we can geT yOu cOnnecTed!
In prInt Get your company in front of nearly 8,000 CPAs and accounting professionals through award-winning publications.
onlIneYour company is just a click away from thousands of electronic news subscribers and website visitors every week and every month.
In personMeet face-to-face with decision makers in specific industry segments at conferences and special events.
When your marketing mix includes the WICPA, you’ll strengthen your presence among Wisconsin’s leading accounting and finance professionals.
connect with those who represent the standard above™WICPA members are key decision makers within companies and can be found in a wide variety of organizations throughout Wisconsin, including public accounting firms of all sizes as well as for-profit and nonprofit companies, education and government.
Not only are they decision makers for their companies, but also for their client companies. WICPA members are expected to maintain the highest level of professional standards and ethics. Thus, they’re highly regarded as trusted business advisors in Wisconsin. With the WICPA, your marketing reach extends beyond CPA professionals to the business and nonprofit organizations our members serve.
WIcpa members are YoUr target audience:
51% are hIgh-level execuTIves with purchasing influence and decision-making authority.
$100,000: average annual salary of cpa firm managing partners.
82% lIve and/Or wOrk In southeast, southern and northeast wisconsin.
“ Working with the WICPA is a unique opportunity to partner with some of the most well respected business advisors in the state. Like U.S. Bank, WICPA members are committed to helping their clients grow and succeed. In addition, the WICPA’s commitment to education and professional growth is a great fit with U.S. Bank’s approach to the market. Advertising with the WICPA just makes sense.”
Mike WardreGIonal sales ManaGer, U.s. Bank 1
WIcpa members represent the companies YoU want to do business with:
655 public accounting firms have at least one wIcPa member.
1,615 corporate/industry-related businesses have at least one wIcPa member.
wicpa members represent 2,538 different companies throughout wisconsin
= 100 coMpanIes In WIsconsIn
where are wIcPa members?
2%
GovernMent
3%
edUcatIon
40%
pUBlIc accoUntInG
General IndUstrY/
leGal/other
55%
Make theRight
ConneCtions
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connect through PrintPosition your company in front of key decision makers, seasoned professionals, and
those looking for continuing professional education by advertising in The Bottom Line
and On Balance. Start building brand awareness early by reaching students at the start
of their accounting careers with CPA2b. You’ll get added value when you advertise in
our publications as they’re produced in both print and digital formats.
Whatever segment of the profession you’re looking for, we’ve got the right fit for
your marketing strategy.
the BottoM lIneThe Bottom Line is a continuing professional education (CPE) magazine for members published biannually. The magazine spotlights upcoming seminars, conferences, breakfast meetings and alternative CPE options. It also features columns on tax, technology, management and human resources. With the digital version, you can also receive analytics, such as how many members are clicking on your ad.
InsertIon/artWork deadlInes June 2015:Insertion order due: April 1Artwork due: April 15Mail date: June 1
October 2015:Insertion order due: Aug. 3Artwork due: Aug. 17Mail date: Oct. 1
Cover pages (4-Color or B/W)
Full page7.25” x 9.25” Type 1x 2x
Full page w/bleed8.65” x 11.25”
Final trim:8.375” x 10.93”
Full page(inside front or back) $2,310 $1,848
½ page horizontal7.25” x 5”
½ page horizontal(back only) $1,130 $910
InsIde pages (4-Color)
1/2 page horizonal ½ page horizontal $759 $605
1/3 page vertical2.25” x 9.25”
1/3 page horizontal7.25” x 3”
1/3 page $550 $495
1/4 page vertical3.5” x 4.75” ¼ page $429 $341
InsIde pages (B/W)
1/2 page horizontal ½ page horizontal $704 $506
1/3 page vertical2.25” x 9.25”
1/3 page horizontal7.25” x 3”
1/3 page $495 $396
1/4 page vertical3.5” x 4.75” 1/4 page $385 $308
ad rates and sIzes
In Print
* Bleeds are charged an additional 15%.
* Special placements are charged an additional 10%.
“ Print-ready” files accepted. Press-quality PDFs preferred.
4-color display ads must use CMYK colors. Spot colors should be converted to process. RGB colors and CMYK text will not be accepted.
Please ensure fonts are either outlined or embedded.Please note:
For billing,contract, terms, art requirements and design services, contact Ellen Engel at 262-785-0445 ext. 4513 or [email protected].
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cpa2bCPA2b is a biannual student publication for high school and college students. This new, redesigned publication, produced in both print and digital formats, provides information on accounting careers, the CPA Exam and issues facing the CPA profession. More than 3,000 copies are circulated on college campuses each fall and winter.
InsertIon/artWork deadlInes February 2015:Insertion order due: Nov. 3Artwork due: Nov. 17Mail date: Feb. 3
september 2015:Insertion order due: July 1Artwork due: July 15Mail date: Sept. 4
ad rates and sIzes
Firm spotlight
Firm listing: Your firm, website and contact name in two issues for $250.
Featured firm: Your firm logo and website, plus a firm description of 50 words or less for $500.
display ads:
$1,000/issue 3.5” x 4.75”( Please note: Display ad space is limited to four ads per issue.)
*Bleeds are charged an additional 15%. “Print-ready” files accepted: Press-quality PDFs preferred. 4-color display ads must use CMYK colors. Spot colors should be converted to process. RGB colors and CMYK text will not be accepted. Please ensure fonts are either outlined or embedded.
“ Advertising in On Balance magazine is a great investment for our clients. It’s a quality publication, perfectly targeted, and affordable.”
Christina StederpresIdent, clear verve MarketInG llc
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on BalanceOn Balance is an award-winning bimonthly news magazine sent to nearly 8,000 members of the Wisconsin Institute of Certified Public Accountants (WICPA). The articles feature news and updates on WICPA events, member activities and important developments impacting the CPA profession. There are also regular, peer-written columns covering tax, fraud, industry, technology and human resources.
When you advertise in On Balance, you get even greater bang for your buck! Not only does your ad appear in the printed publication, it also appears in our online version. This provides readers access to your products and services via a link to your website. With the digital version, you can also receive analytics, such as how many members are clicking on your ad.
InsertIon/artWork deadlInes January/FebruaryInsertion order due: Nov. 3Artwork due: Nov. 14Mail date: Jan. 15
march/april:Insertion order due: Jan. 5Artwork due: Jan. 19Mail date: March 16
may/JuneInsertion order due: March 2Artwork due: March 16Mail date: May 15
July/august:Insertion order due: May 1Artwork due: May 15Mail date: July 15
september/OctoberInsertion order due: July 1Artwork due: July 15Mail date: Sept. 15
november/december:Insertion order due: Sept. 2Artwork due: Sept. 16Mail date: Nov. 16
2015 edItorIal calendar January/FebruaryTechnology
march/aprilYoung Professionals
may/JuneLeadership
July/augustHuman Resources
september/OctoberAdvocacy
november/decemberSmall Business
*Bleeds are charged an additional 15%. *Special placements are charged an additional 10%. “Print-ready” files accepted: Press-quality PDFs preferred. 4-color display ads must use CMYK colors. Spot colors should be converted to process. RGB colors and CMYK text will not be accepted. Please ensure fonts are either outlined or embedded.
Please note: For billing,contract, terms, art requirements and design services, contact Ellen Engel at 262-785-0445 ext. 4513 or [email protected].
Cover pages (4-Color or B/W)
Type 1x 3x 6x
Full page (inside front or back)
7.625” x 9.625”$2,317 $2,086 $1,855
Full page w/bleed9.25” x “11.125”
Final Trim9” x 10.875”
$2,317 $2,086 $1,855
2/3 page horizontal(back only) $1,815 $1,637 $1,452
InsIde pages (4-Color)
Full-page7.625” x 9.625” $1,386 $1,247 $1,122
1/2 page horizontal7.06” x 4.56” $759 $686 $607
1/3 page horizontal7.06” x 2.83” $548 $495 $436
1/3 page vertical2.23” x 8.93” $548 $495 $436
1/4 page vertical3.43” x 4.56” $429 $389 $343
InsIde pages (B/W)
Full-page7.625” x 9.625”
$1,300 $1,175 $1,030
1/2 page horizontal7.06” x 4.56” $700 $634 $561
1/3 page horizontal7.06” x 2.83” $495 $449 $396
1/3 page vertical2.23” x 8.93” $495 $449 $396
1/4 page vertical3.43” x 4.56” $389 $350 $310
ad rates and sIzes
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connect with your target audience digitally
> my cPe alternatives & my cPe connections
> Frequency
> wIcPa website
MY cpe alternatIves & MY cpe connectIonsTop-rated and highly valued, the WICPA’s CPE events are a go-to source for accounting professionals to keep up with recent and forthcoming changes and challenges they face each day. My CPE Alternatives and My CPE Connections are e-newsletters designed to provide nearly 8,000 members and subscribers with updates and announcements of upcoming online and in-person CPE events. This e-newsletter is sent every Thursday.
when advertising in these weekly emails, you’ll benefit from:
• Highly visible ad placement options • Sent four to five times each month
• 1,500+ average opens each week
connect Digitally through Email and OnlineNo integrated marketing strategy is complete without a digital presence. WICPA’s award-winning
website and highly valued e-newsletters are the perfect addition to round out your marketing mix
and reach WICPA members across all media.
ad rates and sIzes
Banner ads
Top Banner: 400 x 110 pixels - $400/month
sidebar: 160 x 240 pixels - $250/month deadline for materials: One week before the next month’s first issue date (i.e. Jan. 29 for February issues).
OnlineOnline
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FreqUencYThis monthly e-newsletter is designed to be a brief and current resource for WICPA members. Topics are selected to provide professional, technical and legislative updates, as well as WICPA volunteer and special event opportunities. This e-newsletter is sent on the first Tuesday of each month.
key benefits of advertising in Frequency include:
• Highly visible ad placement options • Sent to nearly 7,000 members
• 24% average open rate
WeBsIte adsTake advantage of the opportunity to get in front of your target audience online by advertising on the WICPA website – www.wicpa.org. Ad space is available on the home page as well as the CPE and Members landing pages.
Benefits of advertising on the WICPA website include:
• Link to your company website • Placement in highly visible areas
• Average of 8,000 visits and 40,000 page views each month
ad rates and sIzes
Banner ads
Top Banner: 400 x 110 pixels: $250/month
sidebar: 160 x 160 pixels: $150/month deadline for materials: One week before the next month’s issue date (i.e. Jan. 27 for February issue).
Ads will be placed within three days of receipt and will be posted for 30 days. Flash animation will not be accepted. Preferred formats include .jpeg and .gif.
Banner adsplacement 2 or less 3-6x 7+
Home page: 280 x 80 pixels $600 $500 $400
landing page: 295 x 115 pixels $400 $300 $200
ad rates and sIzesPlease note: all e-publications and online advertising require pre-payment. To place your ad, contact Ellen Engel at 262-785-0445 ext. 4513 or [email protected].
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connect In person Conference SponsorshipsThe locality and exclusivity of the WICPA’s conference sponsorships provide an ideal platform
for you to directly interact with the specific segments you want to reach as part of your
marketing strategy. Connect with thousands of decision makers before, during and after
a conference with value-added benefits such as:
• Exhibit space, including one 8’ draped and skirted table with chairs
• Company name and logo in emails, brochures, Web pages and onsite signage
• Advertisement in conference materials
• Addressing attendees during opening remarks
• Attendee roster with mailing list
• Complimentary registrations
Whatever your budget, the variety of conferences and sponsorship levels available ensure you’ll be able to connect in-person.
cpas In IndUstrY sprInG – March 17 200+ professionals in industry, public accounting, government, education and nonprofits. Top registration demographics include: • 82% in general industry • 22% executive officers: CEO/president/VP/secretary/treasurer/CFO • 21% controllers • 14% managers
FInancIal InstItUtIons – May 12100+ professionals serving all sizes and types of financial institutions. Top registration demographics include:• 50% in general industry• 30% in public accounting• 19% executive officers: CEO/president/VP/secretary/treasurer/CFO• 15% managers• 9% controllers
school dIstrIct aUdIt – May 26-27250+ auditors of Wisconsin public school districts and Milwaukee Parental Choice Program schools. Top registration demographics include:• 91% in public accounting• 21% partners/principals/shareholders• 19% accounting staff• 9% audit staff• 9% managers
In Person
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cpas In IndUstrY Fall – sept. 22200+ professionals in industry, public accounting, government, education and nonprofits. Top registration demographics include: • 85% in general industry • 24% executive officers: CEO/president/VP/secretary/treasurer/CFO • 22% controllers • 1 1% managers
nonproFIt & health care FInancIal – sept. 29140+ professionals serving nonprofits, allied health care, social service agencies, and hospital and nursing home administrations. Top registration demographics include: • 60% in public accounting • 24% in general industry • 15% executive officers: CEO/president/VP/secretary/treasurer/CFO • 15% partners/principals/shareholders • 14% accounting staff
tax – nov. 12-13275+ professionals working in public practice, industry, real estate, retail sales, financial institutions and investment firms, as well as practicing attorneys, corporate counsel, government and other areas of commerce. Top registration demographics include: • 65% in public accounting • 27% in general industry • 29% partners/principals/shareholders • 15% managers • 9% executive officers: CEO/presidents/VP/secretary/treasurer/CFO
accoUntInG, aUdItInG & FInancIal ManaGeMent – nov. 17140+ professionals in public accounting, government and industry. Top registration demographics include: • 69% in public accounting • 15% in government • 11% in general industry • 25% partners/principals/shareholders • 1 1% accounting staff • 8% managers
technoloGY – dec. 3-4120+ professionals in all areas, including public practice, business, industry, government and nonprofits. Top registration demographics include: • 59% in general industry • 23% in public accounting • 22% executive officers: CEO/president/VP/secretary/treasurer/CFO • 13% partners/principals/shareholders • 13% controllers
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sPOnsOr BeneFITs gold silver Bronze
Logo and website linked on conference sponsor page of WICPA website x x x
Logo, address, website and description in conference brochure x x x
Logo on signage throughout conference venue x x x
Logo in Welcome PowerPoint presentation loop x x x
Verbal recognition during opening remarks x x x
Exhibit space, including one 8’ draped and skirted table with chairs x x x
Logo on exhibit tour cards distributed to all attendees x x x
Printed attendee list provided on-site at conference x x x
Exhibit booth staff passes 4 3 2
Complimentary conference attendee registrations (up to $938 value) 2 1 -
Additional space available at discounted rates x x -
Finalized attendee Excel mailing list approximately one week after conference x x -
Logo and website linked in conference promotional emails x x -
Logo and website linked in weekly CPE email prior to conference x - -
Pre-conference attendee Excel mailing list approximately one week prior to conference x - -
Full-page ad in conference manual (ad provided by sponsor) x - -
Opportunity for representative to address conference attendees (limited availability) x - -
sponsorship level Overview:
“ At Spectrum, we have partnered with the WICPA through co-sponsorship of our annual Spectrum/WICPA Retirement Plan Investment Seminar (since 2006) as well as numerous advertising opportunities in WICPA publications. We have found great value and attribute a substantial amount of our growth to our relationship with the WICPA and their media opportunities.”
James F. MarshallpresIdent, spectrUM InvestMent advIsors
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OnlineBanner adschoose posting date(s): January July February August March September April October May November June December
choose placement: Homepage sidebar Section sidebar
For section sidebar ads, specify page location on site:
1st choice www.
____________________
2nd choice www.
____________________
choose frequency: 2 or less 3-6x 7+ Other _______
e-publicationsMy CPE Alternatives & My CPE Connectionschoose insertion date(s): January July February August March September April October May November June December
choose placement: Banner Sidebar
Frequencychoose insertion date(s): January July February August March September April October May November June December
choose placement: Banner Sidebar
Please note: All e-publications and online advertising require pre-payment. To place your ad, contact Ellen Engel at 262-785-0445 ext. 4513 or [email protected].
In PrintOn Balancechoose insertion date(s): January/February July/August March/April September/October May/June November/December
choose ad size (see rate card): Full page Color B/W Inside cover Inside back cover Bleed (add 15%)
2/3 page Outside back cover Color B/W
Web link for digital On Balance: ____________________________
special placement request (add 10%): Far forward Near feature story Near technology story Near financial story
Other _________________________
The Bottom Linechoose insertion date(s): June October
choose ad size (see rate card): Full page Color B/W Inside cover Inside back cover Bleed (add 15%)
1/3 page Horizontal Vertical Color B/W
choose frequency: June October Both
CPA2b Firm listing Featured Firm Display ad
choose frequency (for display ad only): February September
1/2 page Color B/W
1/3 page Horizontal Vertical Color B/W
1/4 page Color B/W
In Personconference sponsorshipsPlease select which conference sponsorship opportunities you are interested in and would like to receive more information about.
conferences:
cPas in Industry spring March 17, 2015
Financial Institutions may 12, 2015
school district audit (2 events) May 26-27, 2015
cPas in Industry Fall sept. 22, 2015
nonprofit & health care Financial sept. 29, 2015
Tax (2 days) nov. 12-13, 2015
accounting, auditing & Financial management Nov. 17, 2015
Technology (2 days) dec. 3-4, 2015
Please note: A separate agreement is used for conference sponsorships to collect the additional information needed to fulfill all benefits. To apply for sponsorship, visit www.wicpa.org/sponsor or contact Tony Hofstede at 262-785-0445 ext. 4508 or [email protected].
1/2 page Inside color Inside B/W Outside back cover
1/4 page Color B/W
Web link for digital The Bottom Line: _____________
wIcPa Insertion Order
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wisconsin Institute of certified Public accountantsw233n2080 ridgeview Parkway, suite 201waukesha, wI 53188Phone: 262-785-0445www.wicpa.org
wIcPa Insertion Order
cOnTacT InFOrmaTIOnName ______________________________________________________________________
Title _______________________________________________________________________
Company ___________________________________________________________________
Address ____________________________________________________________________
City ______________________________________ State ______________ Zip ____________
Telephone (________) __________________________________________________________
Fax (________) ______________________________________________________________
Email ______________________________________________________________________
Website ____________________________________________________________________
paYMent InForMatIon
Invoice me Enclosed check or money order
Credit card: MasterCard Visa
Card type: Individual Company
Card number # _______________________________________________________________
Exp. date____________________________________ CVV# (3 digits on back) ________________
Card holder name ______________________________________________________________
Signature ___________________________________________________________________
Date ______________________________________________________________________
Credit card billing address ________________________________________________________
City______________________________________ State_________________ Zip __________
aUthorIzed sIGnatUreI have the authority to execute this advertising contract on behalf of the company named above, and, with my signature, authorize the WICPA to publish advertising as outlined above.
Signature____________________________________________________________________
Date ______________________________________________________________________
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“ The Wisconsin Economic Development Corporation values the relationships we have with professional service providers, including certified public accountants and others, who share our mission of supporting business development in Wisconsin. On Balance helps us reach a very influential audience within the business community, allowing us to make important connections with existing and future partners whose work complements our own.”
Kelly LietzvIce presIdent, MarketInG, Wedc
94% of wIcPa members renew their membership each year, compared to 81% of members in professional associations across the u.s.
* 2013 Membership Marketing Benchmarking Report, Marketing General, Inc.
WIcpa reneWals
50
100
proFessIonal assocIatIon reneWals
94%
81%
Membership and certification longevity translates into wise investment.
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