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CHOICES

Advertising Department • (615) 410-4905 ext #2 • P.O. Box 125 • Brentwood, TN 37024 • advertising@bluegrasstoday.com

Now you haveBuild your brand by targeting your message to an established base of bluegrass fans in Bluegrass Today. Consider these options in combination with geo-targeting to deliver your campaign with pin-point precision.

BANNER ADS Bluegrass Today features a variety of different banner sizes from static position top of page leaderboards, to skyscrapers, various rectangles and more. Banner ads can be placed as ROS or geo-targeted to a specific page or region of the country. Ad placement will vary from page to page depending on the size of banner and page content. Banner ads are sold on a CPM impression basis. See the our rate sheet included with this kit for details.

EVENT LISTINGS Every festival in once place with enhanced search functionality. Here you will find special categories to list festivals, concerts, bluegrass related events and more. Event listings are provided FREE.

DIRECTORY LISTING Bluegrass Today features the largest and most up-to-date Bluegrass directory available. You can have your bluegrass related company, festival, band, association or organization listed FREE of charge. Furthermore, you listing will always be up-to-date because you manage it yourself. For maximum exposure, make your listing stand out with an enhanced, showcase or premium listing.

CLASSIFIED ADVERTISING (Scheduled for launch in Q1 - 2014) Bluegrass Today features a comprehensive classified ad section targeted specifically at the bluegrass community. Want to sell an instrument, find musicians to put together the next supergroup or sell the old bus and buy a new one? Look no further!

THE BLUEGRASS BUZZ NEWSLETTER Our daily newsletter The Bluegrass Buzz is mailed exclusively to our proprietary list of opt-in subscribers. Check for sponsorship options and availability.

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Leaderboard 728 x 90LEADERBOARD Size: 728x90 / Price $23 CPM This large narrow horizontal rectangle always appears at the top of the page.

Skys

crap

er 1

20 x

600

Large Rectangle 300 x 250

LARGE RECTANGLE Size: 300x250 / Price $20 CPM This large horizontal rectangle is proportioned perfectly for photos, graphics and video. It appears most frequently in the right or left column.

Webvertising

RATESBanner ads in Bluegrass Today can be geo-targeted to cities, states, DMA’s and specific regions of the country. We can also deliver ads only to the pages of the site you choose. ROS (run of site) ads rotate throughout the site. Placement will vary depending on the size of banner, inventory load and page content. Leaderboards and the mini rectangle however are always located at the top of page. Stats reports showing impressions and click thru’s are emailed each week.

MINI RECTANGLE Size: 220x90 / Price $15 CPM The mini rectangle appears in the top right corner of the main landing page, just to the right of the leaderboard. It is stationary and does not float.

SKYSCRAPER Size: 120x600 / Price $26 CPM Our largest banner, the Skyscraper appears in the right or left column of the main site, but does not appear in in all sections. Ask for details.

Note: CPM stands for cost per thousand impressions.

Bonus Ad Impressions When you agree to a three, six or 12-month commitment we’ll add these additional impressions to your account:

3-Month Commitment........5% 6-Month Commitment......10% 12-Month Commitment......15%

Advertising Department • (615) 410-4905 ext #2 • P.O. Box 125 • Brentwood, TN 37024 • advertising@bluegrasstoday.com

Mini Rectangle 220 x 90

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Daily Bluegrass

BFantastic positioning on BluegrassToday.com is just the beginning. Make the Bluegrass Buzz part of your plan. This Subscriber-only* newsletter goes out 5 days a week to the most focused and motivated fans and industry insiders. Featuring the biggest stories of the day from around the Bluegrass world. The limited availability and premium location make banners in the Bluegrass Buzz a smart addition to any campaign.

Advertising Department • (615) 410-4905 ext #2 • P.O. Box 125 • Brentwood, TN 37024 • advertising@bluegrasstoday.com

UZZPRICING Pricing is $150 per week, or $500 per month, and The Bluegrass Buzz is also a part of many of our seasonal, discounted packages. Ask about The Buzz, and how you can put this powerful and affordable tool to work for you.

Large Rectangle 300 x 250

LARGE RECTANGLE Size: 300x250 Your rectangle banner will appear in one of 5 or 6 positions in the left column and is hyperlinked to your preferred landing spot.

*Subscription numbers vary throughout the year. The Bluegrass Today staff can provide you with up to date numbers.

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NUMBERSBluegrass Today by the

2.7 M.738 k.

From January 1 to December 23, 2014, Bluegrass Today was visited by 1.4 million unique visitors.

In 2014 we hosted 738 k. unique visitors. By the end of 2014, analytics show 90 - 100k unique visitors each.month.

Top 10 States ranked by number of visits in 20141. North Carolina 148,655

2. Tennessee 134,272

3. Virginia 117,702

4. Kentucky 57,294

5. California 60,803

6. Ohio 55,550

7. Georgia 50,017

8. Texas 46,924

9. Florida 43,041

10. Pennsylvania 49,611

1.4 M.Because the visitor numbers to BluegrassToday.com are constantly changing, the information on this page will be updated frequently. Please make sure you are viewing the most recent report. This page represents data collected from January 1 - December 31, 2013.

In 2014 we generated 2.7 Million pageviews (225k average per month).

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GLANCE

Bluegrass fans are 39% more likely to spend 5+ hours per week online than the average consumer. These numbers do not take into account the rest of the worldwide bluegrass community, or those who connect at work. Overwhelming evidence indicates that the plethora of mobile web devices entering the marketplace will continue accelerating online readership, adding to those already impressive numbers.

The Bluegrass Industry at a

39%33%

The market of bluegrass fans and consumers within the United States is 18.7 million strong. The individuals who comprise this group are connected in large numbers to the internet. Fully 60%, or 11.5 Million of them have an internet connection in their homes – a number 9% higher than the average consumer.

Bluegrass consumers have an insatiable thirst for news. Some 3.2 million bluegrass fans with a home connection visited an online newspaper or magazine website within the past 30 days – a number 33% higher than the average consumer connecting at home.

Base Demographics of the Bluegrass Consumer• 51% male / 49% female • 56% between the ages of 25-54 • 30% have a minimum of a college degree • 76% earn more than $30,000 per year • 61% are married • 87% are registered to vote • 77% listen to music for entertainment / #1 Leisure Activity • 18% play a musical instrument / 84% more likely • 36% have attended a live show in the last year / 29% more likely

60%

The bluegrass music community is made up of a talented, multi-faceted group of creative artists, business professionals and passionate fans. The following information is a snapshot of data from Simmons/Experian research.

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VALUE

Advertising Department • (615) 410-4905 ext #2 • P.O. Box 125 • Brentwood, TN 37024 • advertising@bluegrasstoday.com

GEO TARGETING - DELIVERING TO A REFINED AND HIGHLY FOCUSED AUDIENCE Why pay for advertising in an area that won’t benefit you? Focus your advertising on a specific region of the country with our geo-targeting feature. Geo-targeting will deliver your banner ads to those people within your region(s) of interest. Geo-targeting is especially useful for festivals, concerts, clubs and special events that don’t require a national or worldwide audience. We can geo-target by state, radius, demographic market (DMA), area code, zip code and country.

WEEKLY REPORTS MEAN QUANTIFIABLE RESULTS Effective advertising pays for itself. But how do you know whether your advertising is effective or not, until the campaign is over and the money spent? Bluegrass Today, removes the guesswork by providing you with weekly stats reports showing impressions, clicks and more.

PRESENCE, PROMINENCE, PRESTIGE As the premier source for all things bluegrass, your presence within the pages of Bluegrass Today is not only an essential component to maintaining top of mind awareness, it’s an essential connection to your target audience. Your peers, customers and fans visit Bluegrass Today everyday to see what’s happening in the world of bluegrass. Be here, be seen, be successful!

WORLDWIDE AUDIENCE Your ad in Bluegrass Today isn’t limited to the small subscriber base of traditional media. It can be viewed by anyone, anytime and anywhere with an internet connection. With hundreds of thousands of page views every month, your ad will be seen by bluegrass fans around the world!

SOPHISTICATED ROTATION MEANS YOU WON’T BE LOST IN THE CLUTTER Because your banner ads are always located next to content and are mathematically rotated throughout the site, you won’t suffer the indignity of poor placement and be lost in the clutter of traditional media, no matter what banner sizes you choose.

SWITCH OUT CAMPAIGNS QUICKLY Need to make a quick change to your online campaign? Send us your new banners and links and we’ll have them posted within 24 hours, or optionally, log in and easily switch them out yourself. No fuss, no muss and no press deadlines to worry about. We put the power in your hands to direct an effective marketing campaign.

INSTANT CUSTOMER CONNECTION When it comes to bringing customers in your door, Bluegrass Today delivers. A prospect can be transported instantly to your online store or website with a simple click. There they can learn about your product or service, view photos, read reviews, interact with you, listen to an audio track, watch a video, download a sample, and place their order. We’ll get them in your door!

Bluegrass Today is the most vibrant online gathering place for bluegrass music. Fans, writers, musicians and industry professionals visit daily for up to the minute breaking news, reviews and airplay charts. Complete with our own social network, classified ads, artists, agent, festival and event directories and more, Bluegrass Today is the essential place to promote and market your products, services and talents to the bluegrass community.

Delivering