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Member Audit Bureau ofCirculations
2015 MEDIA INFORMATIONLargest FMCG circulation & readership in Ireland*
*Monthly Circulation 7,765ABC Audit Period: January-December 2013
higher readership
than the next FMCG title
20%
ONLINE STATSONLINE STATSShelfLife.ie
November 2014
15,795 Visits* 24,678 Page views
872Likes
1,648followers
EVENTS
higher readership
than the next FMCG title
20%
Circulation Profile
Retail readership breakdown
ShelfLife is distributed by controlled circulation to:
➧ FMCG buyers➧ Members of NOffLA, CSNA and RGDATA➧ Store owners and key decision makers within the
retail/FMCG sector➧ Manufacturers & suppliers ➧ Managing directors and head buyers within the
leading retail organisations➧ Business marketing managers➧ Marketing consultants➧ Market research consultants ➧ PR agencies➧ Advertising agencies➧ Brand managers ➧ Information technology professionals at senior
management and board level ➧ IT resellers/distributors & manufactures➧ Business computer users – with key input to
IT functions
) Dunnes) Tesco) Marks & Spencer
) Aldi) Lidl
) Centra) Daybreak) Spar) SuperValu ) Londis ) Costcutter) Gala) Mace) Day Today) XL) Quik Pick) Buy Lo) Iceland
ShelfLife isthe officalmagazine forNOffLAmembers(National Off-LicenceAssociation)
Forecourt:ShelfLife iscirculated toforecourtretailersthroughoutIreland) Esso) Applegreen) Gulf Oil) Topaz) Maxol) Texaco) Emo
ShelfLife isassociatedwith CSNA(theConvenienceStores andNewsagentsAssociation)and iscirculated toall members
ShelfLife isassociatedwith theRetailGrocery Dairyand AlliedTradesAssociation(RGDATA)and iscirculated toall itsmembers
ShelfLife isdistributed to wholesaleand Cash &Carry outletsthroughoutthe country
Multiples Symbol Groups Off-Trade Forecourt Independents RGDATA
MonthlyCirculation
7,765MonthlyReadership
31,000+
Why ShelfLife Magazine?➧ ShelfLife is Ireland's retail/FMCG authority and is the leading trade
publication in its category
➧ ShelfLife has the highest circulation of all the retail magazines (7,765 ABC audited) and has a monthly readership of more than 31,000
➧ ShelfLife is recognised as a leading and trustworthy brand
➧ Distinctive design and size makes ShelfLife magazine unique in themarketplace
➧ Only retail trade title that covers technology, with a dedicated RetailTECH section
➧ ShelfLife is invaluable to any business working in the FMCG/Grocerymarket
➧ Original, hard-hitting investigative news and features ensure that ShelfLife is the most read trade publication in its sector
➧ ShelfLife is circulated throughout Ireland to all multiples, symbol groups,off-licences, forecourts, newsagents and other independent grocerystores. The magazine is also circulated to members of CSNA (ConvenienceStores & Newsagents Association), RGDATA, NOffLA and NFRN
➧ Website www.ShelfLife.ie is unique in the marketplace: content is postedonline and in print every month, delivering greater exposure and reach
➧ ShelfLife runs the national Convenience Store awards, and the GroceryRetail Awards in Management (GRAMs)
Wholesale/Cash & Carry
According to the most recent report from the ABC (Audit Bureau of Circulation), ShelfLife is the highest circulation monthly business magazine in Ireland.
JANUARY
Frozen FoodsPackaged & CookedMeatsBottled WaterC-Store Winners &Nominees
FEBRUARY
Sports Nutrition &EnergyPaper ProductsOral CareEasterBread
MARCH
Infant & BabyRYO TobaccoDairyPersonal CarePackaging & Labels
APRIL
Soft DrinksIce CreamSugar ConfectionerySales & MarketingConvenience Foods
MAY
Summer Drinks(Alcoholic)BBQTobaccoPR & MarketingHygiene/AFH
JUNE
Kantar WorldpanelTop 100 Brands AtHomeCrisps & SnacksItalian Food & Drink‘Free From’ (GlutenFree, Lactose Free,Dairy Free, etc)Pet Food
JULY
Back to SchoolLunchbox FillersStationeryDriving FootfallAustralia & NewZealand WineCraft Beer
AUGUST
Canned FoodsBreakfastCooking SauceSymbol Groups:FranchiseChile & ArgentinaWineLaundry
SEPTEMBER
Hot BeveragesConfectioneryBiscuitsIrish BrandsSpanish Wine
OCTOBER
OTC MedicineFuelSoupNewspaperSouth Africa Wine
NOVEMBER
Xmas Drinks(Alcoholic)Xmas EssentialsSoft Drinks
DECEMBER
Best of the YearCigarsWeight ManagementE-CigarettesSparkling Wine
Features 2015
2015 Advertising Rates
AD COPY [email protected]
Editorial Fionnuala Carolan Editor (01) 294 7768 [email protected] O’Connor Managing Editor (01) 294 7775 [email protected] Hamill Assistant Editor (01) 294 7776 [email protected]
Sales Ian Mulvaney Sales Manager (01) 294 7766 [email protected] Morgan Account Manager (01) 294 7767 [email protected] McDonald Publisher (01) 294 7744 [email protected]
Circulation Craig Kingma Circulation Manager (01) 294 7710 [email protected]
ShelfLife is published by: Mediateam Ltd, South County Business Park, Leopardstown, Dublin 18Phone (+353) 1 2947776 Fax (+353) 1 2947799www.mediateam.ie
DELIVERY PREFERENCES 1. Upload to our adcopy server www.mediateam.ie/adcopy(login by request)
2. CD ROM or by email to [email protected]
COPY FORMAT Adobe PDF format, 300 dpi CMYK to exact copy dimensions
) Ad design: On Application
) Series Discounts: On Application
) Guaranteed Position: +10%
PAGE TRIM SIZE mm 340 H 240 W
BLEED AD SIZE mmSingle Page 350 H 250 WDouble Page Spread 350 H 490 W
MagazineBinding:SaddleStitched
ShelfLife.ieIreland’s Online Retail Authority
Extend your reach in theFMCG retail and marketingsector with ShelfLife’swebsite www.shelflife.ie.Fully searchable, and with14,000+ unique visits permonth, ShelfLife.ie offers themagazine’s print contentonline — an invaluableresource for anyone workingin the retail sector.
➧ Exclusive section sponsor (includes banner) €990
➧ Sections available to Sponsor:
• Category Profiles• Market Movers• Off-Trade• RetailTECH• Advisor• Legal Guide• Recruitment & HR• The Coach
➧ Banner package on general rotation €500
➧ Medium page on general rotation €500
➧ MiniTile on general rotation €250
➧ Weekly E-Zine
ShelfLife’suniqueroundup ofgrocery tradecoverage inthe media,deliveredeach Monday to 5,000+‘opt-in’ subscribers.Ad slot on newsletter: €250 per edition
PRINT ONLINE
CONTACTS
ADVERTISING COPY
TRIM & BLEED SPECIAL CONSIDERATIONS
Copy size (mm) TRIM SIZE (mm) Bleed SIZE (mm)Colour Height Width Height Width Height Width
Double Page Spread €4,950 330 x 470 340 x 480 350 x 490Outside Back Cover €3,850 330 x 230 340 x 240 350 x 250Inside Front/Inside Back Cover €3,450 330 x 230 340 x 240 350 x 250Full Page €2,900 330 x 230 340 x 240 350 x 250Half Page €1,775 150 x 210 160 x 220* 180 x 250**
320 x 100 330 x 110* 350 x 130**Quarter Page €975 75 x 210 85 x 220* 105 x 250**
145 x 95 155 x 105* 175 x 125**Wraparounds €3,500Inserts €3,000Transparancies/Market Movers €475Company profiles €4,950 330 x 470 340 x 480 350 x 490
ACROSS (non bleed)
UPRIGHT (non bleed)
STRIP ACROSS
BOX SHAPE
COPY SIZE:SET INSIDETHE PAGE
TRIM SIZE:ACTUAL
PAGE SIZE
BLEED SIZE:AREA OUTSIDE
PAGE
*Please note: Content for half and quarter sized adverts, must stay within the COPY dimensions.**Please note: Adverts created to bleed off the page, must use BLEED dimensions, and must include crop marks. Thank you.
