2015 - Manhattan Media · 2015 New York Family 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.3086 F: 646.383.6881 newy orkfamily.com fffifl 2015 Each month, 30,000

media kit2015

John Hurley • [email protected] 2015 | New York Family 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.3086 F: 646.383.6881 newyorkfamily.com

media kit2015

New York Family Media is the largest multi-platform family media company in New York City. Our readers are affluent families who live in the city and take ad-vantage of the cultural and educational opportunities that are available. Each month we interact with 100,000 families through our various channels:

overviewPRINTNew York Family Magazine is a glossy, vibrant city mag-azine that offers active, sophisticated parents an inviting mix of feature articles and selected tips about their interests, issues, and concerns. As a “family lifestyle” magazine, our coverage ranges from classic parenting stories (infants to teens) to knowing guides for birthday parties, enrichment classes, navigating school admissions and camp selection to the latest trends in family real estate and family travel.

New York Family Baby is our twice annual glossy mag-azine for new and expectant families. A Resource Guide for all things baby: bibs, bottles, pumps, strollers, shop-ping, nutrition, nurses, nannies, and local services.

The Ultimate Guide to Education focuses on admissions overviews for independent, public, parochial, and charter school for all grade levels, from nursery to high school (including boarding school) – in addition to related stories on Gifted & Talented, special needs, and getting ready for applying to college.

DIGITALNewYorkFamily.com • 60,000 unique visitors • 200,000 page views per month.

ENEWSLETTER• Baby Newsletter – Tuesdays to 14,000+ families • Weekly Scoop – Wednesdays to 20,000+ families • Weekend Planner – Thursdays to 20,000+ families

DEDICATED BLAST • Every day of the week we send out an eBlast with offers from our advertisers. It is sent to a list of 20,000+ readers.

LIVE EVENTS• The New York Baby Show is the largest new and ex-pectant family consumer show in the country. • The Blackboard Awards honoring excellence in educa-tion for over a decade. Every June, we salute teachers & guidance counselors, and then schools and principals in December. • The New York Family Camp Fair Series gives parents in the local community an opportunity to come meet anywhere from 30-60 camp directors at one time and get help in choosing the right camp for their child.

New York

THE 2014-2015ULTIMATEGUIDE TO EDUCATION

CAMP FAIR SERIES


media kit2015

2015

JANUARY Art Deadline: December 12 Street Date: January 2Winter / Spring Classes, Winter Fun, Camp Countdown

FEBRUARYArt Deadline: January 16 Street Date: February 6 Feeding (Bottles/Pumps), Pre/Post Natal Classes, Camp Countdown Activity of the Month: Art SPECIAL ISSUEULTIMATE GUIDE TO SUMMER CAMPSArt Deadline: January 23 Street Date: February 6 MARCH Art Deadline: February 13 Street Date: March 6 Top Hospitals, Birthday Party Guide, Bar-Bat Mitzvah Venue Guide, Stroller Guide, Camp Countdown Activity of the Month: Language Classes APRIL Art Deadline: March 13 Street Date: April 3 Summer Programs in the City - Day Camps & Classes, Maternity Fashion, Shopping for Baby, Camp CountdownActivity of the Month: Yoga MAY Art Deadline: April 10 Street Date: May 1 Moms We Love, Last Call Summer Programs & Camps, Summer Vacation Guide, Car Seats, Child Care, Camp Countdown, Summer Sports: Golf & Tennis JUNE Art Deadline: May 15 Street Date: June 5 Dads We Love, Summer Fun Guide: Beaches, Concerts & Festivals,Summer Fun-Hamptons Guide Activity of the Month: Swimming

JULY Art Deadline: June 12 Street Date: July 3 Ultimate Guide to Raising Kids in the City AUGUST Art Deadline: July 17 Street Date: August 7 End of Summer Fun, Back to School Part 1

SEPTEMBER Art Deadline: August 14 Street Date: September 4Fall Classes, Back to School Part 2, Moms in Real Estate, Kids Fashion OCTOBER Art Deadline: September 11 Street Date: October 2Top Pediatricians, Culture Guide Fall: Museums, Theater, Concerts & Live EventsActivity of the Month: Dance NOVEMBER Art Deadline: October 16 Street Date: November 6 Birthday Planning Guide, Bar-Bat Mitzvah Planning Guide Activity of the Month: Music

DECEMBER Art Deadline: November 13 Street Date: December 4 Charities We Love, Winter Class Preview Holiday Gift Guide, Toy Guide Activity of the Month: Gymnastics

SPECIAL ISSUE ULTIMATE GUIDE TO EDUCATION Art Deadline: November 20 Street Date: December 7

editorial calendar


media kit2015

JANUARY News and Trends. Special focus on resilience, character, and learning

FEBRUARYNews and Trends. Special section on school fundraising MARCH New and Trends. Special focus on the basics: language, writing, reading, and math APRIL News and Trends. Special focus on civics and debate MAY Ultimate Guide to the City’s Best Nursery Schools. Nursery school admissions overview

JUNEAdvice to parents from the best teachers and guidance counsel-ors in the city (this year’s Blackboard Award honorees)

Directory of local education resources, including a guide to the city’s most-sought after tutors

Special needs education (public and private schools)

JULY - Ultimate Guide To Raising Children In The City Ultimate Guide to the City’s Best Independent Schools.

Independent school admissions overview

AUGUST - Back To School Admissions Overview: Every sector (public, private, charter, parochial) and every grade (nursery To high school)

Setting Goals (scholastic and personal)

Tech Ready: best education apps

SEPTEMBER Roundtable of nursery school and independent school admissions directors.

Admissions updates for public, G & T, charter, and parochial schools

Getting Organized, Making Big Transitions,

Smart Guide to School Supplies (including tech) OCTOBER The Well-Rounded Student: Tips on academic and social well-being

Tutor Guide: The scoop on finding the right tutor for your child

Guide to Boarding Schools and Country Day Schools

Special Focus on Global Education

NOVEMBER Leading educators on the most important issues trending in education, including STEM, early language learning, technology in the classroom, the role of character-building, the Common Core, teacher education and evaluation, charter schools, special education, and more

Last-minute admissions advice

DECEMBER The Best Schools in NYC: Coverage of the 2015-2016 Blackboard Awards for Schools and Principals

The best of New York Family’s education and admissions coverage from the past year including: interviews with leading educators and authors; a report card for the DOE; and the trends and tools that every parent and student should be aware of right now

The Big Debates: Public vs. Private; and Public vs. Charter

education edit calendar

NEW YORK FAMILY’S EDUCATION CALENDAR An essential education and admissions resource for city parents, covering news, issues, and trends from nursery to high school.


media kit2015readership profile

*BASED ON RESULTS FROM NYF 2014 DIGITAL SURVEY - FAMILY LIST

WOMEN 93%

MEDIAN AGE 40

AVERAGE HOUSEHOLD INCOME $189 K

MASTERS DEGREE OR HIGHER 44%

HAVE 1-2 CHILDREN 81%

KIDS AGES:THREE & UNDER 35% FOUR TO EIGHT 40%NINE & UP 25%

WILL VACATION OUTSIDE THE UNITED STATES IN THE NEXT 12 MONTHS 39%

HOME OWNERS 52%RENTERS LOOKING TO BUY 66%

CHILD ATTENDS PRIVATE SCHOOL 44%

OWN A CAR 63%


media kit2015

Each month, 30,000 New York Family magazines are delivered directly to the most affluent family buildings in Manhattan.FOR 25 YEARS, New York Family has been a “must read” for New York City parents. Our monthly circulation of 30,000 goes to Manhattan’s most affluent neighborhoods as well as other choice locations including New York’s leading private schools, pediatricians and other locations where parents congregate. New York Family Magazine prides itself on the highly con-trolled and strategic nature of our distribution.

NEW YORK FAMILY DOMINATES IN KEY MANHATTAN ZIP CODES

distribution

RESIDENTIALEast Side Residential 7,000

West Side Residential 6,500

Downtown Residential 1,000

COMMERCIALEast Side Commercial 2,500

West Side Commercial 2,500

Downtown Commercial 2,500

Boxes 4,000

Schools 1,000

Brooklyn 1,500

Distribution at New York Family Partner Events

1,500

Special Distribution 1,500

Hamptons - June/July/August 1,500

Camp Fairs - November - April 1,500

Baby Show - May Issue 4,000

BLACKBOARD AWARDSTeachers - June 300

Students/principals - November 300


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OPEN 3X 6X 9X 12X

FULL PAGE 3,175 3,015 2,860 2,775 2,690

HALF PAGE 1,915 1,820 1,725 1,670 1,630

QUARTER PAGE 1,085 1,030 980 945 925

INSIDE FRONT SPREAD 7,385 7,340 6,660 6,470 6,290

DOUBLE PAGE SPREAD 5,395 5,135 4,865 4,725 4,590

BACK COVER 4,780 4,550 4,295 4,190 4,065

INSIDE FRONT COVER 4,220 4,010 3,800 3,695 3,590

OPPOSITE TABLE OF CONTENTS 3,695 3,520 3,330 3,235 3,140

OPPOSITE PARTY PHOTO PAGES 3,695 3,520 3,330 3,235 3,140

retail rates

2015 RETAIL RATES


media kit2015

MAGAZINE SPECS.Web Offset (SWOP), Perfect Binding, printed on 40 lb coated body stock and 100 lb cover stock. Publication Trim size is 8.125" x 10.875"

BLEED Non_BLEED TRIM

FULL PAGE SPREAD 16.75" x 11.375" 15" x 10" 16.25" x 10.875"

FULL PAGE 8.625" x 11.375" 7" x 10" 8.125" x 10.875"

HALF PAGE HORIZONTAL 6.925" x 4.7"

HALF PAGE VERTICAL 3.545" x 9.575"

QUARTER PAGE 3.38" x 4.7"

Full Page Spread

Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

Bleed must extend at least 1/4 inch beyond trim at each edge and gutter. NO printers marks: crop marks, color bars, bleed marks, etc. Portrait mode only; no rotations; 100% size.

PRINT AD REQUIREMENTS:High resolution PDF files are to be submitted (300 DPI). NO EPS or PNG files.All fonts embedded and PDF must be Acrobat 4 or above compatibility.All images embedded in file must be 300 DPI or greater.The color space must be CMYK or Grayscale. No RGB, LAB or embedded color profiles. No files with PMS or Spot Colors - All colors must be converted to CMYK.

*GENERAL INFORMATIONReproduction quality is at the advertiser’s risk if NEW YORK FAMILY’s specifications are not met or if material is received after closing date, even if on extension. All digital data, film and proofs will be destroyed three (3) months after the last issue date unless NEW YORK FAMILY has received written instruction to return immediately after insertion or to hold the material for a specific future date.

SAFETY OF 1/4 INCH ON ALL FOUR SIDES IS REQUIRED. ALL LIVE MATTER MUST BE WITHIN SAFETY.

AD SPECS.

advertising specifications


media kit2015

SPECS• Please submit jpg, gif, png, or animated gif files. We can not accept Flash or pdf files.• Please send your destination link along with your ad.• Max File Size: 300kb• Art Deadline is the Friday prior to deployment.• All sizes are width x height

WEEKLY SCOOP (WEDNESDAY) For parents with children from toddlers to tweens, The Weekly Scoop, is a trove of our best ideas and resources for raising kids and enjoying family life in the city, including tips on classes, parties, shopping, edu-cation, family fun, hot topics and parental musings—not to mention our giveaways of the week. *WEEKLY SCOOP SENT TO 20,000+ FAMILIES

WEEKEND PLANNER (THURSDAY) For parents with children of all ages, our Weekend Planner, offers a brief but incredibly handy and convenient tip sheet of our favorite family events and activities going on around the city during the weekend. *WEEKLY SCOOP SENT TO 20,000+ FAMILIES

NEW YORK FAMILY BABY (TUESDAY)* For expectant and new parents (with children up to toddler age), our baby newsletter, offers an invaluable and lively mix of pre- and post-natal resources, tips, news, shopping, personal musings, and special giveaways for those beginning their journey into parenthood. *BABY ENEWSLETTER IS SENT TO 14,000 NEW AND EXPECTANT FAMILIES

DIMENSIONS (WxH) OPEN 4x 8x 12x

TOP BANNER 600 x 90px $800 $720 $575 $400

SPONSORED POST* 600 x 300px $800 $720 $575 $400

BANNER 600 x 90px $500 $450 $360 $252

BOTTOM BANNER 600 x 300px $250 $225 $180 $125

2015 RATES

digital advertising

E-NEWSLETTER

600 x 300 pixels

600 x 300 pixels

600 x 90 pixels

600 x 90 pixels

*SPONSORED POST INCLUDES 25 WORDS OF TEXT ALONG WITH A 600 X 300 px IMAGE.


media kit2015digital advertising

E-BLASTS 600 pixels width preferably 800 pixels length.Please submit jpg or png files. NO PDFs.

e-Blasts to: Contacts Per Month

Family Email List 20,000+ $2,500

Baby Email List 14,000+ $1,500

Promotion on: Followers/Likes Cost

Facebook (includes preview on NewYorkFamily.com)

10,000+ $500

(includes Twitter and Facebook)

Twitter 18,000+

SOCIAL MEDIATwitter limits posts to 140 characters.

*Please provide suggested subject line and destination link.


media kit2015

TILE AD UNITS (180X150 PIXELS) The following sections of the site have seven special ad units available: Classes, Pregnancy, Things To Do, Education, Birthdays, Camps

Duration Per Month

6 MONTHS $300

12 MONTHS $200

digital advertising

Duration Per Month

1 MONTH Based on Availability

180x50 pixels

LEADERBOARD AD UNITS (728X90 PIXELS AND 320X50 PIXELS)Please supply both sizes for mobile compatibility.Run of site and limited to five advertisers per position at any given time.

Duration Per Month

3 MONTHS $600

6 MONTHS $550

12 MONTHS $500

728x90 pixels (320x50 Mobile)

300x250 pixels

1000x90 (320x50 Mobile)

WEBSITE ADVERTISING

SOLD OUT2015

Duration Per Month

3 MONTHS $600

6 MONTHS $500

12 MONTHS $400

RECTANGLE AD UNITS (300X250 PIXELS)Run of site and limited to five advertisers per position at any given time.

BOTTOM OVERLAY BANNER AD UNITS (1000X90 PIXELS AND 320X50 PIXELS)Please supply both sizes for mobile compatibility.Run of site and limited to five advertisers per position at any given time.


media kit2015

Specs Per Month

Top Ad 970 x 90 px$2,500

Wallpaper 1920 x 80 px

TOP AD & WALLPAPER Wallpaper Ad Unit includes Top Ad and side images. Please submit jpg or png files. NO PDFs.

digital advertising

320 pixels

145 pixels

1920 x 1080 = Live Area on large monitors. ( i.e. iMac or other wide displays )

1280 x 800 = Live Area on most computer monitors

TOP AD 970 x 90 pixels

465 pixels

WEBSITE ADVERTISING

*This ad does not appear on mobile devices.

1. This Insertion Order constitutes an agreement between Manhattan Media LLC and its advertiser, either directly or through its advertising agency hereinafter collectively referred to as “Advertiser,” both of whom shall be considered jointly and severally liable for payment and compliance with all condi-tions of the agreement. As the advertising contracted for herein will be consolidated with other advertisements to facilitate production and publication, cancellation is not allowed. 2. Advertisers shall supply advertising materials to Manhattan Media pursuant to Manhattan Media’s current and prevailing mechanical specification requirements. If the required production materials are not supplied by Advertiser, then Advertiser will be charged for Manhattan Media creating the necessary material(s). 3. Advance payment for advertisements is required of all Advertisers until credit has been established. If credit has been established Advertiser agrees to pay Manhattan Media at the “per insertion” rate set forth above within ten (10) days of the receipt of Manhattan Media’s invoice with tearsheet(s). 4. Advertiser agrees to pay Manhattan Media for service charges equal to 1 1/2% of the outstanding balance per month on all balances outstanding in excess of thirty (30) days. 5. Manhattan Media is responsible for errors up to the cost of the ad in advertising credit. Advertiser agrees that unless it makes written objection to the billing amount set forth in Manhattan Media’s invoices or if there is an error in the ad within thirty (30) days of invoice date, the amount due shall be deemed correct in all respects. Manhattan Media does not assume liability for omissions, or in the event of an error, for any claim to exceed the cost to the advertiser of the actual space occupied by the advertisement or section thereof in which the error occurs. 6. Advertiser represents and warrants that its advertisement will not contain any matter that is obscene or libelous, or violates the rights of any third party including any person’s right of privacy or constitutes copyright infringement, or is otherwise contrary to law. Advertiser agrees to hold Manhattan Media harmless from all liabilities, claims, losses or damages of every kind arising out of any advertisement submitted to Manhattan Media, by or on behalf of the Advertiser. Advertiser agrees, at his or her own expense, to defend to final judgement any and all suits, actions, etc., and satisfy all orders, judgements, etc. against Manhattan Media resulting from publication of any advertisement submitted to Manhattan Media by or on behalf of the Advertiser. 7. Multiple insertion advertisers are granted a discounted rate per insertion as quoted above. Should Advertiser not fulfill above advertising schedule or fail to pay bills as per agreement, it is agreed that the Advertiser shall pay for the number of insertions actually published at the current open rate (the one-time, non-discounted rate) per insertion. Any changes to schedule must be in writing and received by Manhattan Media 10 days prior to ad close date of contracted issue. Failure to give proper notice will result in liability for cost of space reserved. 8. In the event the Advertiser breaches the terms of this agreement or if there is a default in payment necessitating the utilization of an attorney and/or a collection firm, the Advertiser agrees to pay all legal/collection fees – 35% surcharge in addition to the open rate charged per insertion, plus any applicable service charges. 9. The undersigned is duly authorized to enter into this agreement and personally guarantees performance of this agreement. 10. Manhattan Media shall have the right to omit advertising, to limit the amount of advertising in any issue under this contract or order, to designate the proper classification of all advertising and the rate applicable thereto, to reject any advertising copy, to cancel any advertising contract or order at any time for reasons satisfactory to the management and to lighten or change type, borders and cuts without penalty to either party. Manhattan Media does not guarantee placement of advertisement on any particular page or portion of the publication unless otherwise specified in the agreement. 11. Neither Manhattan Media, nor its printer(s) shall be responsible for delays in publication, delivery or distribution due to strikes, lockouts, embargoes, labor problems, fuel or power storages, fire, floods, accidents, civil disturbances, war, acts of god, or other causes beyond their reasonable control. 12. No additional terms or conditions pertaining to this agreement will be recognized by Manhattan Media except those endorsed herein in writing and authenticated by the signature of both parties. 13. In the event of any dispute arising out of this agreement both parties hereby consent to the jurisdiction of the courts of the State of New York or by arbitration (upon the sole discretion of Manhattan Media), before the American Arbitration Association of New York. Any award of the arbitrator shall be final and binding, and the parties hereby consent to the jurisdiction of the courts of the State of New York for the purpose of entry and enforcement of any judgment which may arise out of any decision of the American Arbitration Association regarding this matter.

Manhattan Media Terms and Conditions of Sale

DIGITAL

Print Name

Signature

Manhattan Media Sales Rep

Publisher: John Hurley

2015-2016 Insertion OrderBill to: Advertiser Agency New Revise

728x90 Cost Per: Run date(s)

Run date(s) NYF Baby eNewsletter Ad size: Cost per:

300x250 Cost per: Run date(s)

Run date(s) Eblasts

180x150 Cost per: Run date(s) Cost per:

Run date(s) All digital artwork is due 3 business days before deployment. Changes in deployment dates must be 5 business days in advance.

Sections:

Other Ad Sizes: Cost per: Comments:

Run date(s): Total contract $ (Gross) $ (Net)

ADVERTISERName

Contact

Street

City

Phone

Fax

Email

AD AGENCYName

Contact

Street

City

Phone

Fax

Email

ADVERTISING SCHEDULEFrequency 1x 3x 6x 9x 12x

2015 Issues JAN FEB MAR APR MAY JUNE ULTIMATE GUIDE AUGUST SEPT OCT NOV DEC

2016 Issues JAN FEB MAR APR MAY JUNE ULTIMATE GUIDE AUGUST SEPT OCT NOV DEC

Special Issues: Camp Guide (Feb) Education Guide (Dec)

Category/Comments:

Space Cost (per Insertion): Ad Type 1: $(Gross) $(Net)

Ad Type 2: $(Gross) $(Net)

Ad Type 3: $(Gross) $(Net)


NYF eNewsletter Ad size: Cost per:

Family Baby Both

Documents

2015 - Manhattan Media · 2015 New York Family 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.3086 F: 646.383.6881 newy orkfamily.com fffifl 2015 Each month, 30,000