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2015 Cybersecurity CampaignImproving Today, Protecting Tomorrow™
Hackers have breached the computer systems of HomelandSecurity, Justice, Defense, State, Labor, Energy, Commerce, theFederal Reserve, EPA, the FDA, and more.
U.S. businesses were hit harder financially by cybercrimerelative to other countries in recent years.
7% of U.S. organizations lost $1 million or more (comparedwith 3% globally)
19% of U.S. organizations lost $50,000$1 million (comparedwith 8% globally)
In 2012, 31% of all targeted attacks were aimed at businesseswith fewer than 250 employees.
THE STATE OF U.S. CYBERSECURITY:OUR NATION’S ECONOMIC AND NATIONAL SECURITY ARE AT SIGNIFICANT RISK
Sources: Senate Homeland Security and Government Affairs Committee’s The Federal Government’s Track Record onCybersecurity and Critical Infrastructure; PwC’s 2014 Global Economic Crime Survey; and Symantec’s 2013 InternetSecurity Threat Report, Volume 18
Create a national forum to educate, inform, and inspire businesses about theframework through the workgroup
Curated and original content
Educational tools
Facilitate dialogue between task force members and wider businesscommunity
Nonpartisan, informative
Engagement with experts, thought leaders, and other stakeholders
Leverage U.S. Chamber distribution channels
Social and digital media (e.g., cybersecurity advocacy and toolkit pages)
Local, on the ground, and online
Scale to additional cybersecurity issues, audiences, and outcomes
2015 CYBERSECURITY CAMPAIGN
The White House released version 1.0 of the Framework for Improving CriticalInfrastructure Cybersecurity (the Framework), which was developed over thepast 12 months by NIST in collaboration with the U.S. Chamber’s NationalSecurity Task Force/Cybersecurity workgroup and other private sectororganizations.
The framework is largely a process designed to help organizations start acybersecurity program or improve an existing one. It features industry-vetted actions that businesses can take to assess and strengthen their state ofsecurity over time.
The framework provides organizations—including their customers, partners,and suppliers—with easy-to-understand language for: Understanding their cybersecurity posture Setting goals for cybersecurity improvements Monitoring progress toward their goals Fostering communications with their internal and external stakeholders
Background: Cybersecurity frameworklaunched February 2014
Regional Roundtable Events:
The Chamber hosted four half-day regional roundtable events in Austin,Chicago, Everett, and Phoenix.
Roundtables featured more than 45 government and industry speakers,cybersecurity principals from the White House, DHS, NIST, and local FBI andSecret Service officials.
The Chamber and its partners urged businesses to adopt fundamentalInternet security practices to reduce network and system weaknesses andmake the price of successful hacking increasingly steep.
Third Annual Cybersecurity Summit: Washington, D.C. 27 speakers including9 government speakers
One-day event featuring two keynote sessions by White House CybersecurityCoordinator Michael Daniel and Admiral Michael Rogers, Commander, U.S.Cyber Command and three panel discussions including a Q&A session withSens. Diane Feinstein (D-CA) and Saxby Chambliss (R-GA).
Media Coverage: Thirty print publications and television affiliates covered theChamber’s 2014 Cybersecurity Campaign. The 2014 Cybersecurity Summitgenerated the most media coverage in its history.
2014 Cybersecurity Campaign Recap
SPONSORSHIP VALUE PROPOSITION
Co-Branding
Influential Access
NetworkingOpportunities
DistributedContent
WidespreadReach
Power of Convening
CYBERSECURITYCAMPAIGN OVERVIEW
2015 Event Locations: Washington, DC (America’s Small Business Summit) – June 9 Longview, TX (Roundtable) – June 18 Atlanta, GA (Roundtable) – July 15 Minneapolis, MN (Roundtable) – September 16 Las Vegas, NV (Roundtable) – September 30 Washington, DC (Fourth Annual Cybersecurity Summit – October 6)
2015 Featured Speakers: Michael Daniel, Special Assistant to the President and Cybersecurity
Coordinator, the White House Mark Guiliano, Deputy Director, FBI Dr. Phyllis A. Schneck, Deputy Under Secretary for Cybersecurity, National
Protections and Programs Directorate, U.S. Department of HomelandSecurity
Adam Sedgewick, Senior Information Technology Policy Advisor, NationalInstitute of Standards and Technology (NIST)
REGIONAL CYBERSECURITY EVENTS
SPONSORSHIP LEVELS
Advance Promotion:
Logo inclusion in pre-event email blasts
Logo on event website with hyperlink
Opportunity for company representative to submit ablog to the Chamber’s blog, www.FreeEnterprise.com
Onsite Participation and Promotion:
Speaking opportunity (panel, speaker introduction, or15 minutes presentation
Table-top display with draped table and two chairs
Full-page color ad and 100-word company descriptionin program guide
VIP reserved seating for up to 10 guests
Branded host table sign
Prominent signage with your company logo at theregistration area
Recognition during program
Company logo slide during event
One-time use of post-event attendee contactinformation
Cost: $25,000 (max of 2 Gold Sponsors per event)
Gold Sponsorship
Advance Promotion:
Logo inclusion in pre-event email blasts
Logo on event website with hyperlink
Opportunity for company representative to submit ablog to the Chamber’s blog, www.FreeEnterprise.com
Onsite Participation and Promotion:
Speaking opportunity (panel, speaker introduction, or15 minutes presentation
Table-top display with draped table and two chairs
Half-page color ad and 75-word company descriptionin program guide
VIP reserved seating for up to 10 guests
Branded host table sign
Prominent signage with your company logo at theregistration area
Recognition during program
Company logo slide during event
One-time use of post-event attendee contactinformation
Cost: $15,000 (max of Four Silver Sponsors per event)
Silver Sponsorship
Advance Promotion:
Logo inclusion in pre-event email blasts
Logo on event website with hyperlink
Onsite Participation and Promotion:
Speaking opportunity (panel)
Table-top display with draped table and two chairs
Quarter-page color ad and 50-word companydescription in program guide
VIP reserved seating for up to 10 guests
Branded host table sign
Prominent signage with your company logo at theregistration area
Recognition during program
Company logo slide during event
Cost: $5,000 (max of 6 Bronze Sponsors per event)
Bronze Sponsorship
Advance Promotion:
Logo on event website with hyperlink
Logo on event website with hyperlink
Opportunity for company representative tosubmit a blog to the Chamber’s blog,www.FreeEnterprise.com
Onsite Participation and Promotion:
Opportunity to introduce keynote speaker
Table-top display with draped table and twochairs
Half-page color ad and 75-word companydescription in program guide
VIP reserved seating
Branded host table sign
Prominent signage with your company logo at theregistration area
Recognition during program
Company logo slide during lunch
One-time use of post-event attendee contactinformation
Cost: $10,000 (max of 1 Keynote Sponsors per event)
Keynote Luncheon Sponsorship
Logo on event website with hyperlink
Logo included in agenda and program guide
Cost: $2,500 (max of 4 Agenda Sponsors per event
Agenda-at-a-Glance Sponsorship
For more information, please contact
Ann BeauchesneSenior Vice President
Matthew EggersSenior Director
Vincent VociPolicy Manager
Call 202-463-3100
U.S. Chamber Contacts
