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© Tate & Lyle 2015
2015 Clean Label ConferenceCLARIA® Functional Clean-Label StarchesWednesday April 1, 2015
Frank TruongSales Manager - New Business DevelopmentSpecialty Food Ingredients, North [email protected] (217) 521 – 7958www.clariastarch.com
© Tate & Lyle 2014
AGENDA
• CLARIA® Functional Clean-Label Starches
Consumer Trends Driving Clean Label NPD
Commercial and Technical Characteristics
Dairy Technical Performance and Prototype
• Summary
2
CLARIA®
Functional Clean-Label Starches Label-friendly starches with High Performance and Great Taste
47%
Yoghurt
39%
48%
Soups
18%
5%25%
44%
6%
13%
Ready Meals
34%
8%
24%
Sauces(cooking)
The clean-label category is an opportunity for fast growth and premium positioning in North America
PRICE PREMIUM
PENETRATION
GROWTH
NPD
with
cle
aner
-labe
l cla
ims
Source: Innova Market Insights Analyses for Tate & Lyle, May 2014NPL with clean-label claims: ‘All Natural’, ‘Organic’, ‘Non-GMO’ or ‘No preservatives or additives’, globally, between 2010 and 2013 4
This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications
New CLARIA® Functional Clean-Label Starches provide both high-performance and a cleaner label which allows food manufacturers to launch label-friendly products without compromising their quality.
That’s because CLARIA® Functional Clean-Label Starches:
Match modified food starches in terms of process tolerance
Offer clean taste and color comparable to modified food starches
Label as ‘corn starch’ for a simplified label
Are versatile across a broad range of applications and sophisticated processes
Introducing CLARIA® Functional Clean-Label Starches
REZISTA® Native Waxy
CLARIA® Other Clean Label Starch
Picture of starch slurry
6
The process tolerance of CLARIA® Functional Clean-Label Starches is similar to the textural attributes of modified food starches.
7
CLARIA® Functional Clean-Label Starches are tailored to perform similarly to modified food starches
Microscopy shows CLARIA® starch granules stay intact when cooked
Yogurt - Microscopy : Iodine stain, 20x magnification
CLARIA® Functional Clean-Label Starches
Benchmarked modified food starch
The proprietary processing used by Tate & Lyle enables CLARIA®
starches to stay intact as particles after cooking under a range of different cooking conditions.
Tate & Lyle is launching 3 initial products: CLARIA® Essential, CLARIA® Plus and CLARIA® Elite
Three waxy cook-up starches, which primarily target UHT dressings, soups and sauces, chilled prepared meals, dairy desserts and yogurt
This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications
Pasteurisationbelow 100°C
SterilisationRetort up to
120°C
UHT Sterilisationover 120°C
Temperature
7.0–5.0
5.0–3.9
Below 3.9
pH
Pumps
High Shear Mixers,
mills, Y-Tron
Homogenisation
Shear
CLA
RIA
®
Esse
ntia
l CLA
RIA
®
Plus
CLA
RIA
®
Elite
8
9
CLARIA® Functional Clean-Label Starches demonstrate improved levels of process tolerance vs modified starches
Process tolerance is a function of the conditions, including temperature, acidity, and shear, that the starch undergoes during processing.
A range of process tolerance can be achieved through careful control of the proprietary manufacturing process used in preparing CLARIA® starches.
Process ToleranceCLARIA® Elite
Thermised yogurt modified starch
CLARIA® Plus
HTST yogurt modified starch
CLARIA® Essential
Retorted soup modified starch
Canned meat modified starch
CLARIA® is getting great in-market feedback
‘’CLARIA® Elite in white mass is the best functional clean label starch I have tasted vs. current competitive products” – Fruit preparation for dairy industry manufacturer
‘The paste color is equal to that of modified food starches (not brownish) and taste is quite
neutral. As a result of these initial findings we are positive about the potential of the
materials’ – Mayonnaise manufacturer
‘We found a good cook out, good processability and glossy appearance.’– Soup manufacturer
‘CLARIA® has a good binding capacity and is very creamy’ – Soup and Sauce manufacturer
‘CLARIA® shows good viscosity, temperature stability, mouthfeel and taste, as well as color and very good glossiness’ – sauce manufacturer
10
© Tate & Lyle 2014
Stirred Yogurt with CLARIA® Elite Functional Clean-Label Starches
Built with: CLARIA® Elite Functional Clean-Label
Starches
Benefits: Excellent process stability
Provides viscosity and creamy texture to stirred yogurt applications CLARIA® has a white color profile and
does not impart dark colours on the final product
Labeled simply as “corn starch” or “starch,” Tate & Lyle’s CLARIA® Elite Functional Clean-Label Starches provides excellent texture, taste and color under challenging processing conditions for dairy applications, such as stirred yogurts.
CLARIA ® starches demonstrate neutral taste, a benefit compared to other functional starches
Stirred yogurt samples after manufacture and packaging. Samples were evaluated blind by a sensory panel for flavor and scored on a
5-point scale.
2.6
3.5
0
0.5
1
1.5
2
2.5
3
3.5
4
Other Clean Label Starch CLARIA® Functional Clean-labelStarch
1 =
stro
ng m
asa
off-f
lavo
ur
vs 5
= no
off-
flavo
ur
Flavor perceived by sensory panel In acid stirred yogurts,CLARIA® demonstrates flavorimprovement over other functional clean-label starches.
This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications
13
CLARIA® starches demonstrate improved color and appearance
• Stirred yogurt samples, 24 hours after manufacture and packaging went through Hunter Colorimeter Analysis.
• Average L-scale color reading light vs. dark, where a lower number indicates darker product and a higher number indicates lighter product.
• Stirred yogurt samples were evaluated by a sensory panel.
• For each attribute, samples were scored on a 5-point scale.
00.5
11.5
22.5
33.5
44.5
Other CleanLabel Starch
CLARIA®Functional Clean-
label Starch
Benchmarkedmodified food
starch
Appearance properties
Shinyappearance(1= dull vs 5 =very shiny)
Smoothappearance(1= grainy vs5= verysmooth)
86.5
87
87.5
88
88.5
89
89.5
Other Clean LabelStarch
CLARIA® FunctionalClean-Label Starch
Benchmarkedmodified food starch
Low
= d
ark
vs h
igh
= lig
ht
L-scale color reading light vs dark
In acid stirred yogurts, CLARIA® Elite demonstrated: Similar performance to benchmarked modified food starches Improvement over other functional clean-label starches
This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications 14
Summary
16
Consumer demand for foods with simpler, more transparent labels continues to grow. The clean-label trend is here to stay: 1 in 4 new products have clean label claims, and these outgrow non-clean label NPL
CLARIA® Functional Clean-Label Starches can help you develop great tasting foods with simpler labels without compromising quality as they provide both high-performance and a cleaner label – as they simply label as ‘corn starch’
CLARIA® is backed by Tate & Lyle and offers a new source of supply
This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications
Tate & Lyle offers a wide range of clean-label and label-friendly solutions Soluble fibres
• PROMITOR® Soluble Corn Fiber, that offers transparent fiber fortification, versatility and superior value
Salt reduction solutions• SODA-LO® Salt Microspheres that taste, label and function
like salt - because it is salt!
Natural Sweeteners• TASTEVA® Stevia Sweetener, enabling a ‘naturally
sweetened’ claim • PUREFRUIT™ Monk Fruit Extract, enabling a ‘sweetened
with monk fruit extract’ claim
Starches • CLARIA® Functional Clean-Label Starches, meeting
demand for cleaner labels while providing excellent performance similar to that of modified food starch
This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications
17
34%
26%
24%
23%
15%
21%
13%
13%
47%
35%
26%
24%
23%
18%
16%
14%
0%
10%
20%
30%
40%
50%
60%
Australasia NorthAmerica
WestEurope
EastEurope
MiddleEast
Africa LatinAmerica
Asia
Market penetration of NPL with clean-label claims
The clean-label trend is global
Market penetration is driven by developed regions Growth is driven by emerging regions
55.5%52.1%
21.8%17.8%
15.5% 13.5%
9.2%
4.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
% C
AGR
‘10-
’13
Average annual growth of NPL with clean-label claims
23,5%21,5%
2013 clean-label NPL average penetration (all-categories)
2012 clean-label NPL average penetration (all-categories)
15,9%
2010 - 2013 CAGR of clean-label NPL average (all-categories)
Source: Innova Market Insights Analyses for Tate & Lyle, May 2014
2010 2013
% p
enet
ratio
n
19
Consumers are driving demand for clean label foods
We estimate the global clean-label market is worth US$ 463BN and grew by 5.3% per year (CAGR 2008-2013)
Clean-label New Product introductions are globally growing at a faster rate than total product launches (15.9% vs 12.5%)
72% of American consumers are demanding foods that have recognizable ingredients on the label according to Innova. (2012)
35% of North American new product launches are positioned as label-friendly. (Innova, 2013)
Clean-label is especially relevant in Yogurt, Baby Meals, Juice Drinks, Salty Snacks and Cooking sauces
Given 1 in 4 New Product Launches contain starch, CLARIA™ is highly relevant
And the growth of clean-label starches globally
20
© Tate & Lyle 2015
Thank You
Frank TruongSales Manager - New Business DevelopmentSpecialty Food Ingredients, North [email protected] (217) 521 – 7958www.clariastarch.com