2015 Church Rates

• Community News

• Targeted Advertising

• Advertorials

• Readership: 140,000

• Distribution to 350+ Churches

• Online Messaging

• The Ultimate Guide To Churches in Los Angeles

• The Gospel Music Industry Roundup

2015 Church Rates_Advertisers copy 12/9/14 12:34 AM Page 1

DISPLAY ADVERTISINGGENERAL RATES (Per insertion) 1x 2-4x 5-8x 9-12xFull Page (Live area 10 x 13.75).......................... 1893.00 1781.25 1692.19 1607.588 1/2 X 11............................................................. 1200.00 1068.75 1015.31 964.54 1/2 Page ( H: 10 x 6.875 • V: 5 x 13.75)............. 1000.00 890.63 846.10 803.801/3 Page (H: 10 x 4.58 • V: 3.33 x 13.75)........... 650.00 593.75 564.02 535.821/4 Page (5 x 6.875)............................................. 496.00 445.31 423.04 401.891/6 Page (5 x 3.438)............................................. 343.20 296.86 282.02 267.921/8 Page (H: 4.8Width x 3.25Height).................. 260.00 222.65 211.52 200.94Business Cameo Ad (2.741 X 3.432 )................ 135.00 3 months = 297.00 (or 99.00 per month)Church Listing..................................................... 180.00 (first 3 months) • $60.00 per month • Annual = 660.00

EXTRASInside Covers....................................................... 2,100.00 1,995.00 1,895.25 1,800.00Back Cover (Includes 4-Color Sep)................... 2,650.00 2,517.50 2,391.50 2,272.05Color..................................................................... $100.00 per colorInsertion rates....................................................... $50.00 per thousandAd-Design 1/4 Page and Smaller.......................... $50.00

MECHANICAL DETAILSa. Email PDF, TIFF or JPEG—Image resolution/DPI of no less than 200—to: [email protected]; b. Electronic Production.L.A. Focus is produced in Quark XPress 8.1, Adobe Photoshop and Illustrator on Macintosh OSX. b. Dimensions. Cover: 11 1/2” X 15” - Trim size: 10” X 13-3/4”.c. Color: 120 line screen. Black/white: 85 line screen

ADVERTISING POLICY• Ad copy subject to editorial approval.• L.A. Focus reserves the right to head and/or border any advertisement bearing resemblance to editorial

material.

TO ADVERTISE OR FOR MORE INFORMATION CALL (310) 677-6011

Reaching the heart and soul o f the Black c ommunity

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C h u r c h R a t e s


O n l i n e R a t e s

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Leaderboard 728 x 90 $400 per week

Half Page 300 x 600 $425 per week

Medium Rectangle 300 x 250 $250 per week

Showcase 300 x 100 $125 per week

Leaderboard bottom 718 x 90 $175 per week

Ads are guaranteed to run 24/7 for duration of run time with direct link to

your website. File size should not exceed 50k

Acceptable file formats: JPEG, PNG, GIF or Flash SWF

•Spread the word about your event, church or product with our e-blasts

•Get your message out in seconds to more than 15,000

•No additional direct mail cost

•Increase the effectiveness of your print promotions

•Build customer loyalty through frequent communication

•Drive online and in-store sales

Ask about our rates

L.A. Focus offers a wide array of products and services to fit your

marketing needs. If you do not see what you are looking for,

call us and let us create a customized package for you.

E-BLASTS


In addition to traditional circulation stops, L.A. Focus

gets to the heart of the African American community via its

strongest institution: the church, with distribution in more

than 350 churches. No other newspaper can make that

claim. We, however, can back it up.

With numbers

With influence

With trusted relationships

If you’re targeting L.A.’s black community, you’re targeting a faith-based community.

Estimates are that anywhere from 65-75% of the blacks in L.A. County attend church either

regularly or infrequently. What’s more, most if not all of the 25-35% who don’t attend church, live in

a household with someone who does or has a close familial or societal connections with those

who do.

Over half of the 35,000 printed copies of the paper go directly into the church.

Other distribution points include banks, municipal buildings, police stations, medical

facilities, community organizations, restaurants, convenience stores, supermarkets,

hair salons, and local businesses.

Key coverage includes community news, commentary, money matters, enter-

tainment news, celebrity profiles, a monthly calendar of events, red carpet fash-

ion, a highlighted recipe and church news.

Why L.A. Focus?

Reaching the heart and soul o f the Black c ommunity

w w w . l a f o c u s n e w s p a p e r . c o m



AltadenaBaldwin HillsBoyle HeightsCarsonComptonCulver City

Downtown L.A.GardenaHancock ParkHawthorneInglewoodLadera Heights

Leimert ParkLong BeachLynwoodMarina Del ReyMid–WilshireMonrovia

North HollywoodNorwalkOrange CountyPasadenaSanta MonicaTorrance

VeniceView ParkWattsWestchesterWest CovinaWilmington

Zip Code CoverageProvided below is a partial listing of our distribution breakdown by zip code:

90001 12590002 87590003 130090006 5090007 35090008 197590010 20090011 75090012 80090016 250090018 120090019 67590033 5090034 10090037 80090043 227590044 155090045 67590047 155090056 300

90059 50090061 45090062 101090066 5090220 35090221 50090222 20090224 10090230 20090231 5090248 20090249 45090250 5090291 12590292 10090301 162590302 210090303 12590305 85090604 50

90650 5090744 10090745 15090746 5090805 5090813 10090815 15091001 15091017 10091103 20091104 35091105 5091406 5091601 5091605 10091744 15091810 8092618 10092886 10093534 50

Communities included in our coverage include the following:

READERSHIP: 140,000READERSHIP: 140,000


About L.A. Focus Readers

A poll of 1600 readers found that 80 percent of those who receive the paper ranged in age

from 18 to 65 (15% were 65 and older). The majority of that number ranged in age from 25

to 50 with the following income breakdown:

11% = $15,000 - $19,000

19% = $20,000 - $30,000

33% = $31,000 - $60,000

21% = $61,000 - $99,000

8% = $100,000 +

The results of an earlier, more detailed Focus survey of readers revealed the following:

• Average income: $56,000.

• 29% completed graduate school.

• 55% are renters

• 45% own their own homes

• 70.5% owned one car; 17.6% owned two cars.

• Focus readers took an average of 1.7 vacations in the last 12 months.

• The average reader also took 2.6 business trips during the last 12 months.

• Our readers selected Macy’s and Nordstrom’s as their top places to shop.

• Von’s, Ralph’s and Albertson’s ranked as the most popular supermarkets.

• Their top choices for credit were as follows:

48% (Visa); MasterCard (33%) and American Express (24%).

• 62% said that they dine out 1-4 times a month

•29% said they dine out as often as 5-8 times a month.

• Married, single or divorced readers were statistically even as patrons of the newspaper.

• The average reader had 2.6 children between the ages of 14-25(50%).


2 0 1 5 E D I t o R I A L c A L E n D A R

january march april

may june july august

september october december

celebrating A King In this very special issue, we’ll

take a look at how the Southland cel-ebrates the life and accomplishmentsof Dr. Martin Luther King. Also includ-ed is a look at the ways in whichblacks are being empowered and anexamination of whether or not theBlack church is keeping its seat atthe table...And if it’s January, amajority of Americans are makingresolutions to lose weight. We’ll spot-light some successful weight lossplans.

MarketingSpotlights:Martin LutherKing holiday;Weight Loss

Back to SchoolA guide to navigating L.A.’s

legal system and a look at someof the city’s best and brightestblack attorneys and top law firms.Also in this issue: L.A. Focus pro-files 20 successful black men-looking for love; and events/ pro-grams that celebrate the acheive-ments of blacks in Los Angelesand the nation.

Marketing Spotlights: Childcare;Educational institu-tions and programs

Ad Close:July 27

the Pink IssueIn honor of ourFirst Ladies HighTea, we’re cele-brating First La-dies —from theirministries anda c c o m p l i s h -ments to their

style. Also highlighted is BreastCancer Awareness. A monthfilled with heroes, survivors, andhope while also spotlighting thehigh incidence of breast cancerin the black community andwhat’s being done to stop it.

Marketing Spotlights: First Ladies Tea; Breast CancerAd Close: Sept. 25

AgingAs Baby Boomers head into re-

tirement, the population of peopleover fifty grows every year. Agingbrings new perspectives and chal-lenges. This issue will offer re-sources for people facing the“Golden Years” of life and the familieswho love them. We’ll highlight seniorservices to seniors and care.

Marketing Spotlights:Senior servicesFosterCare/Mother’s Day

Ad Close: Apr 27

American HeartMonth/Black History

This issue visits the alarmingrise of heart disease amongblacks and offer prevention tipsfrom experts on healthy habits;how to reduce stress at work; andeating good fats. Also a look atmarriage in 2015 and of course,we celebrate Black History Monthand the countless contributionsblacks have made to our nation.

Marketing Spotlights:Black History month; heart dis-ease; weddings

Ad Close:January 27

Generation next: our Best & Brightest

This very special issue fea-tures some of those under 30who will be the movers and shak-ers of the next generation andspotlights some of the technologythey’ll be using. It also pays trib-ute to Dads while spotlightingProstate Cancer,—an issue thataffects all too many of them.

Marketing Spotlights: Father’sDay

Ad Close:May 25

BeautyThis special issue looks at the

beauty and skincare industry,spotlighting the products, ser-vices and manufacturers aimedat blacks. Highlights include alisting of L.A.’s top black hair styl-ist and salons as well as a host ofbeauty services this city has tooffer.

MarketingSpotlights: Hair Care; beau-ty products andservices; spas

Ad Close: March26

“Home For theHolidays”With evey-one cominghome for theh o l i d a y s ,we’ll shinethe light onhome improvement productsand services, as well as redeco-rating ideas and products. Plus,we’ll look at holiday shopping inthe neighborhood with a spot-light on community retailers.

Marketing Spotlights: Home improvementAd Close: November 24

Ultimate Guide tochurches

Information ispower. The moreinformation youhave, the betterchoices you canmake, rightdown to thechurch you attend and we thinkthat’s important. According to thelatest studies, over 80% of blackAmericans say religion is impor-tant to them. Nearly half of themattend church at least once aweek.

Marketing Spotlights: Churches; Weekend GetawaysAd Close: June 25

Black BusinessRoundup

A roundup of thecity’s thrivingblack businessscene—inc lud -ing some of thelargest black-owned business-

es— and the maverick entrepre-neurs banking on revenues inSouth L.A. Additionally, with autosales on the rise, we’ll take a lookat some of the newest offeringsthe automotive industry has instock for 2016.

Marketing Spotlights:Black Businesses/AutomobilesAd Close: August 26

Personal Health/topBlack Doctors In L.A.

Healthy living spotlights, tips,medical breakthroughs and acommunity guide to resourcesthat help guard against the lead-ing causes of death in the blackcommunity. Topping off this issueis a roundup of L.A.’s top blackdoctors. Also, check out the bestprivate/public schools for blacks.

MarketingSpotlights: Healthcare/TopBlack DoctorsAd Close:February 24

novemberLegal Issue

A guide tonav iga t i ngL.A.’s legalsystem anda look atsome of thecity’s best

and brightest black attorneys andtop law firms. Also in this issue:L.A. Focus profiles 20 successfulblack menlooking for love; andevents/ programs that celebratethe acheivements of blacks in LosAngeles and the nation.

Marketing Spotlights: LegalServicesAd Close: October 25

february

c o n t A c t o U R A D S A L E S R E P R E S E n t A t I V E S A t ( 3 1 0 ) 6 7 7 - 6 0 1 1


OUR ATTENDEESAge Range: 16 - 75Gender: 90% female; 10% maleEthnicity: 95% black; 5% whiteAverage income: $56,00058% are professionals29% completed graduate school62% own their own homes81% say they would like to lose weight11.6% are influencers within the community39% have weekly supermarket purchases of $150+

L.A.’s premiere faith-based event impacting over 50,000 with 150+ churches and a 17-year history of success

ASK ABOUT OUR FIRST LADIES HIGH TEA


IMPRESSIONSFirst Ladies High Tea

Left: Legendary vocalist Nancy Wilson accepts the Legacy Award at the 9th Annual First Ladies High Tea. Middle: Johnny Mathis serenades

Deneice Williams at 16th Annual High Tea. Right: Mary Mary and Cedric The Entertainer at 15th Annual First Ladies High Tea.

The following promotion opportunities—inclusive of a comprehensivesocial media campaign to engage the community and attendees—willdrive impressions, interest and excitement for the event:

FIRST LADIES HIGH TEAAverage attendance 1,000

PRINT MEDIAL.A. Focus 140,000L.A. Wave 150,000+Local News 1,000,000+(See provided ABC news clip)

RADIO CAMPAIGNLocal Radio 500,000 - 1 Million

E-BLASTSBlack Gospel Promo 200,000+L.A. Focus 12,000+Another Level of Praise 15,000+The Belle Report 100,000+Lee Bailey's EURWeb 50,000+

CHURCH OUTREACH 200,000+(Our base of participating churches includes the following:Crenshaw Christian Center 17,000+West Angeles COGIC 16,000+City of Refuge 15,000+Faithful Central Bible Church 16,000+First A.M.E. Church 12,000+Bible Enrichment Fellowship 2,700+Greater Ebenezer Baptist Church 2,400+

Paradise Baptist Church 1,000+

Online promotional opportunities include click-throughs, banner advertising, key visibility on L.A. Focus Newspaper homepage and cross promotional opportunities pages linked to L.A. Focus Newspaper and the First Ladies High Tea.

Link to iCNN coverage of 17th Annual Tea:http://ireport.cnn.com/docs/DOC-1171083



Documents

2015 Church Rates