March 29 — April 1Ritz Grande Lakes | Orlando, Florida

The baking industry has a great story to tell, fi nd out more at the2015 ABA Convention — where ABA will be unveiling critical research about the impact of baking in the retail marketplace and featuring

a strong speaker program focused on what it will take to keep baked goods a leading growth category.

2015 ABA ConventionMarch 29 — April 1

Ritz Grande Lakes | Orlando, Florida

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REGISTERTODAY!

Convention

To Register: www.americanbakers.org/Meetings/Convention — Register Today!

INSIGHT

#1RETAIL DRIVERBread and baked goods drive more trips to the store than any other category.

POWER FACT No. 1

The baking industry’s direct economic impact on the U.S. economy.$102B IMPACT

POWER FACT No. 3

HOUSEHOLD CONSUMPTIONPercentage of householdsbuying fresh bread androlls, crackers, and cookies.90%

POWER FACT No. 2

GROWTH CATEGORYAlmost all segments across the baked goods category are experiencing growth in bothdollar and unit sales. In today’s economy,that’s something to brag about.

POWER FACT No. 4

The baking industry has a great story to tell. Attend the2015 ABA Convention to get all the facts about the impact of baking in the retail marketplace and what it will take to keep baked goods as the

number one retail driver.

Experience THE POWER OF BAKING at the 2015 ABA Convention!

Register today at www.americanbakers.org/2015ABAConvention!

WHAT IS THE POWER OF BAKING:

Feel the Power of the Baking Industry

Convention Speakers

ATBI BREAKFAST SPEAKER“The Power of Leadership”Dr. Ben Carson American author and former Director of Pediatric Neurosurgery at an internationally renowned medical center

BUSINESS SESSION SPEAKER“The Power of Bakery Categories”Todd HaleRetail insights thought leader and President, Todd Hale, LLC, and former Nielsen SVP, Consumer and Shopper Insights

BUSINESS SESSION SPEAKER

PAC DINNER SPEAKER“Politics in America —A Look at What’s Ahead” Rudy GiulianiFormer Mayor of New York City, TIME Magazine’s “Person of the Year,” and Partner, Giuliani Partners and Bracewell & Giuliani

“The New Economy: How And When Will America Soar Again?”Liz Claman Emmy Award-winning journalist and anchor of FOX Business’ Countdown to the Closing Bell and After the Bell

Check out this powerful lineup of speakers!Why Should You Attend? In addition to critical research ABA will be unveiling about

the impact of baking as a category and supporting data that proves baking is one of America’s most powerful industries, our strong speaker program will focus on the “Power

of Leadership.” Attendees will leave with takeaways on what it will entail for baked goods to remain a leading growth category.

8:00 am – 12:00 pm12:00 am – 6:00 pm2:00 pm – 5:00 pm2:00 pm – 3:00 pm3:30 pm – 5:00 pm

IBIE Committee*AIB Meetings*QBA Meetings*Audit & Finance Committee*ABA Executive Committee*

Refreshments Sponsored by

Lallemand/American Yeast

SATURDAY, MARCH 28 5:30 pm – 6:00 pmNew Attendee ReceptionFirst ABA Convention? Meet ABA Board members, other first-timers and get an

orientation on the industry’s most prestigious event!

Sponsored by B.C. Williams Bakery Service

6:00 pm – 7:30 pmMillers’ Welcome ReceptionOfficially kick off your convention experience by catching up with old friends

and meeting new colleagues at this opening reception.

Sponsored by The Millers: ADM Milling, Ardent Mills, Bartlett Milling Company, Bay State Milling Company, Grain Craft, Miller Milling Company, and North Dakota Mills

*meetings by invitation

6:45 am – 7:30 amATBI Board of Directors Meeting (by invitation)

7:30 am – 9:15 amATBI Leadership Breakfast“The Power of Leadership”

Dr. Ben Carson — American author and former Director of pediatric neurosurgery at an internationally renowned medical center

Dr. Ben Carson will provide an inspirational look at the philosophy that helped him meet and overcome life’s obstacles. He will illustrate the importance of risk taking in a position of leadership and demonstrate that maintaining discipline and exhibiting good character are at the core of achieving true success on every level.

Sponsored by ATBI, Bundy Baking Solutions, Lawrence Foods, and StarPak LTD

SUNDAY, MARCH 297:30 am – 1:00 pmIBA Meeting (Open to all)

9:30 am – 1:15 pmABA Board of Directors Meeting & Lunch (by invitation)

1:30 pm – 4:00 pmABA All Membership Meeting

Highlights include:

• State of ABA — Chairman Rich Scalise, Hearthside Food Solutions• “Keeping Grains on the Plate: How Does the Industry Stay Relevant?” — Grain Foods Foundation (GFF) Dialogue with ABA President & CEO Robb MacKie and GFF Executive Director Christine Cochran • Engaging the Next Generation of Baking Leaders

4:15 pm – 5:15 pmELDC Networking Reception (Open to all)Sponsored by Topos Mondial

MONDAY, MARCH 30

Convention Schedule

2015 ABA Convention | March 29 — April 1 | Ritz Grande Lakes Orlando

Convention Schedule9:30 am – 12:00 pmSpouse and Guest EventSponsored by DSM Bright Science. Brighter Living. TM

12:15 am – 1:30 pmBBQ LuncheonBreak bread together and recharge between business sessions.

Sponsored by Burford Corporation, Kerry, Corbion Caravan Ingredients, and Lockton Companies

MONDAY, MARCH 30 (continued)9:30 am – 12:15 pmMorning Business SessionSponsored by Bemis Company

A panel of retail and restaurant customers will provide feedback and observations on Todd Hale’s research project and its economic and market impact on both retail grocery and food service customers.

The panel will offer insights on strategies and opportunities to drive growth in the branded and store baking category that maximize the partnerships between retailers, foodservice operators and wholesale bakers.

Sponsored by Dawn Food Products, Inc.

Retail insights thought leader Todd Hale will share the results of his ABA-exclusive research on the impact of baking in the retail marketplace. The “Power of Baking” theme stemmed from his research on the baked goods category’s strength and growth that makes it the number one retail driver.

Sponsored by Stewart Systems/Baker Thermal Solutions and CSM Bakery Solutions

“The New Economy: How And When Will America Soar Again?”

1:30 pm – 3:00 pmAfternoon Business SessionSponsored by MGP Ingredients, Inc.

Liz Claman — Anchor of FOX Business’ Countdown to the Closing Bell and After the Bell

Emmy Award-winning journalist Liz Claman will offer her thoughts on the current economic environment at a macro level, while incorporating stories of her experiences with our country’s business leaders. She will provide insight into the “special something” that famed CEOs and business luminaries possess — and how you can adopt some of their ideas to help you reach your own pinnacle. Speaker Sponsored by Mother Murphy’s Labs

“The Power of Bakery Categories”

Todd Hale, Todd Hale LLC and former Senior Vice President, Consumer and Shopper Insights, Nielsen

Customer Panel — “Maximizing the Baker-Customer Partnership”

Monday Afternoon Refreshments Sponsored by DuPont Nutrition & Health and

Gemini Bakery Equipment

Feel the Power of the Baking Industry

2015 ABA Convention | March 29 — April 1 | Ritz Grande Lakes Orlando

Convention ScheduleMONDAY, MARCH 30 (continued)4:00 pm – 5:00 pmPAC High Donors Roundtable (by invitation)Former New York City Mayor Rudy Giuliani will provide perspective on the 2016 presidential election with American Bakers PAC VIP Members.

Sponsored by AMF Bakery Systems

6:00 pm – 7:30 pmCocktail ReceptionEnjoy cocktails and hors d’oeuvres while networking and socializing with industry colleagues at this popular event.

Sponsored by Bemis Company

American Bakers PAC Speaker: Rudy Giuliani — Former Mayor of New York City, TIME Magazine’s “Person of the Year,” and Partner, Giuliani Partners and Bracewell & Giuliani

7:30 pm – 9:30 pmAmerican Bakers PAC Dinner (by invitation)

“Politics in America — A Look at What’s Ahead”

As one of the world’s most respected leaders in the U.S. and one whom much of the world turned to in a time of crisis, Giuliani will share his unparalleled insights on leadership, courage, and the most pressing issues of our time. In this candid look at politics in America and around the world, Giuliani will bring his insider’s perspective and extensive political experiences to bear in analyzing the major political headlines of the day and upcoming 2016 presidential election.

Dinner Sponsored by Berry Plastics

Wi-Fi Service on Monday, March 30, Sponsored by POWER Engineers

Room Key Cards Sponsored by Cain Foods Industries

Convention Amenity Sponsored byManildra Group USA

Wine Welcome Gift from Lallemand/American Yeast

Lanyards Sponsored by Formost Fuji Corporation

General Sponsors:Kalustyan, Pak Group, and Toolbox Software

ABA Thanks Additional Sponsors

“The ABA Convention gives me an opportunity to meet with the entire trade under one roof. It’s a tremendous forum for catching up with colleagues in the baking industry. I’ve come away from every convention with notes and takeaways that I can implement in my business.” — Fred Penny, Bimbo Bakeries USA

“I come to the ABA Convention, fi rst and foremost, for the networking that you have with all of your critical customers as well as new business prospects. Secondly, this is the place where you go to understand where the industry is going so that you can lead your company in that direction.”

— Ken Newsome, AMF Bakery Systems

What Industry Execs Have to Say

6:45 am – 7:15 amGolf Tournament BreakfastSponsored by D. Thomas & Associates, Dunbar Systemsand LeMatic, Inc.

7:15 am – 1:00 pm22nd Annual Paul Abenante PEC Golf TournamentThe golf tournament is open to all attendees, spouses and guests. This is a shotgun start, scramble-format event. Pairings based on handicaps. To participate, sign up when you register. The golf fee is $175 pp.

Sponsored by BEMA, Buhler, Inc., and sponsoring member companies of the Allied Trades of the Baking Industry

2:30 pm – 4:30 pmTennis TournamentJoin us on the courts of the Ritz Grande Lakes Orlando resort as we serve up fun-fi lled, exciting championship matches. Beverages and prizes will be provided. Attendees, spouses, and guests are welcome. Sign up when you register. Fee is $50 pp.

Sponsored by Barth Packaging and Kwik Lok Corporation

6:30 pm – 8:30 pmFarewell Reception Join your friends and colleagues for a fi nal evening of cocktails and hors d’oeuvres before saying goodbye.

Sponsored by AB Mauri and Kwik Lok Corporation

12:30 pm – 2:30 pmSports & Networking Lunch (All attendees welcome!)All ABA Convention attendees are welcome

Sponsored by Colborne Foodbotics LLC

Additional Golf Sponsors: Beverage Carts: Southern Perfection Fabrication Co. andRehrig Pacifi c CompanyTournament Prizes: AMF Bakery SystemsGolf Amenity: Southern Perfection Fabrication Co.Golf Carts: The Peerless GroupGolf Caps: ShickGolf Balls: DuPont Nutrition & Health

WEDNESDAY, APRIL 17:30 am – 9:00 amGet-Away BreakfastGrab a bite or a cup of coffee and say goodbye to fellow attendees before catching your fl ight back home.

TUESDAY, MARCH 31

See you next year!

2016 ABA ConventionMarch 20-23

Arizona Biltmore – A Waldorf Astoria ResortPhoenix, Arizona

Hole-in-One Contest

Sponsored by J&K Ingredients

Sports Day!

Golf Pro Sponsored by ATBI, Red Star Yeast Company, and McGahee, Lacy & AssociatesABA’s longtime friend Dennis Sastyshur, 1997 Assistant Ryder Cup Captain and Director of Golf at the Caves Valley Golf Club, will again be lending a hand and helping golfers hone their skills on the course.

Feel the Power of the Baking Industry

American Bakers Association • 202-789-0300 • www.americanbakers.org • #PowerofBaking

Everything You Need to Register!

Location & Car RentalFlightsOrlando International Airport is approximately 12 miles (20 minutes) from The Ritz Grande Lakes Orlando.

Car RentalABA has special rates with Avis – call (800) 331-1600 and use the Avis Worldwide discount number — D006356 to receive the best car rental rates available.

Hotel ParkingDaily self-parking is $19.00 plus tax; daily valet parking and overnight valet parking are $26.00 plus tax.

The resort offers 11 different dining choices to accommodate every palate! Pick from Italian, Asian, Latin, or a burger by the pool – whatever your taste buds crave, Ritz has your palate covered! Acclaimed by guests and food critics alike, the dining choices at Ritz Grande Lakes Orlando will surpass every expectation. Choose your pleasure to satisfy any taste and occasion, from gourmet steaks, chops and seafood or approachable American cuisine to casual al fresco grills by the pool and 24-hour room service.

AttireReceptions will be held outside (weather permitting), so a jacket or light wrap is advisable. Daylight savings time will allow extended daylight and warm weather.

Business AttireWelcome ReceptionMonday Evening Cocktail ReceptionAmerican Bakers PAC Dinner

Business CasualMeetings and Business SessionsBBQ and Sports Luncheons (sports attire)

“Themed” Attire Tuesday evening’s Farewell Reception may call for special themed attire — stand by for more details!

Go to www.americanbakers.org and look for the Power of Baking logo to access ABA’s easy-to-navigate Convention registration site.

To Register:

The Ritz Grande Lakes Orlando resort is situated at the pristine headwaters of the Everglades, an exclusive enclave in Orlando, Fla. Ideally situated 12 miles from the Orlando International Airport, this hotel features a soothing retreat atmosphere on 500 tropical acres, drawing guests from all over the world.

Renowned for its luxurious features, the resort boasts a Greg Norman-designed 18-hole championship golf course that features the optional Ritz-Carlton Golf Caddie Concierge Program. Its spa includes 40 treatment rooms, a 4,000-square-foot lap pool and a 6,000 square-foot fi tness center. If you fi nd some downtime, relax in the resort’s outdoor heated pools and whirlpools, including a Lazy River Pool.

Dining

The Ritz Grande Lakes Orlando4012 Central Florida Pkwy | Orlando, FL 32837

Reservations: $249/night (Single/Double)Phone: (800) 682-6647 | Ask for the ABA Convention rate.

Reservation cut-off: March 5, 2015 After February 20, room rates will be based on space and rate availability. Cancellations must be made up to fi ve days prior to arrival.

Resort Information