2015 - aaaa.com.hk · Merit / Tab S “Memory Match” Challenge Brand Samsung Electronics H.K. Co.Ltd Client Samsung Electronics H.K. Co.Ltd Agency Cheil Hong Kong Limited Silver

12015 EFFIE AWARDS HONG KONG


6:30 pm Cocktails

7:30 pm Guests to be seated

7:50 pm Global Effie Winners’ Showcase Dinner

8:35 pm Lucky Draw & Best Dressed Competition

8:45 pm Awards Presentation Grand Effie Award and Photo

9:50 pm Ceremony Ends

Date: 10 September 2015 (Thursday)

Venue: JW Marriott Hong Kong Pacific Place 88 Queensway Hong Kong

2015

RUNDOWN

2015 HONg KONg EffiE AWARDs PREsENtAtiON DiNNER

3 2015 EFFIE AWARDS HONG KONG 42015 EFFIE AWARDS HONG KONG

Benny Ko2015 Hong Kong Effie Awards ChairmanDirector of Client ServicesDDB Worldwide Limited

Vincent Chow2015 Hong Kong Effie Awards CommitteeBusiness DirectorPublicis Worldwide (Hong Kong) Ltd

CHAiRMAN’s MEssAgE

As one of the most significant recognitions in the advertising industry, Effie Awards has stepped into its 12th chapter. I am very glad to announce that we have got record-breaking 109 entries this year. Thanks to all participants’ sheer and persistent commitment to make it happen. The inspiring achievement also shows the unremitting growth of this glorious event.

Creative and effective, tangible and measurable, Effie is al-ways catching the pulse of advertising and marketing indus-try. With the purpose of integrating and celebrating teamwork and human imagination, the Effie is not limited to creativity, but also produces effective market share, giving our Hong Kong advertising agencies an excellent opportunity to build their own innovative marketing solutions.

The Effie global theme this year is “Awarding Ideas that Work”, showing the intimate relationship between creativity and marketing effectiveness. We are here tonight to celebrate the works of the best of Hong Kong communication agencies. I would like to thank all the judges, sponsors and every one of you. Thank you for your continuous support and great efforts. I hope all of you enjoy this amazing evening!

EffiE COMMittEE 2015

Maggie Wong2015 Hong Kong Effie Awards CommitteeManaging PartnerThe Gate Worldwide Limited

JUDgiNg PANEL - CHAiRMEN

Viveca ChanChairmen & CEO WE Marketing Group

Kitty LunChairmen/ Chief Executive Officer Lowe China


JUDgiNg PANELJUDgiNg PANEL

Dr. Michael Y K ChanHonorary Chairman

Hong Kong Institute of Marketing

Rico ChanVice President & General Manager

Yahoo! Hong Kong & INSEA Sales

Rita ChanHead of Media, Asia

GfK

David JessopManaging Director

Isobar Hong Kong

Eric CheukDirector, Brand Development

Manulife Asia

Mike WongProfessor of Practice School of Journalism & Communication

The Chinese University of Hong Kong

Pully ChauCo-founder & CEO, Greater China

New-e Group

Patrick fongVisiting Lecturer

Hong Kong Polytechnic University


JUDgiNg PANELJUDgiNg PANEL

sunny HermanoBusiness Development & Integration Director Southeast Asia

Havas Worldwide

titania WooGeneral Manager and Company Secretary

The Hong Kong Management Association

tina ChaoDirector, Marketing

Hong Kong Tourism Board

Rose YeungDirector, Sales & Marketing

The Dairy Farm Company, Limited - 7-Eleven

Dr. Royce YuenJP - Professor of Practice

Hong Kong Polytechnic University

2015

13 – 31 July First Round Online Judging

21 August Finalist Judging to select Gold Silver and Bronzes Winners and the Grand Effie among the Gold winners.

JUDgiNg PROCEss


Bronze / Do you speak HK Milk Tea?

Brand Vita HK Style Milk TeaClient Vitasoy International Holdings Ltd.Agency DDB Group Hong Kong

Alcoholic Beverages/ Non Alcoholic Beverages

Merit / Instagram Marathon

Brand Nike Hong KongClient Nike Hong KongAgency Ogilvy & Mather Group, HK

Apparel

Gold / Project Polo: turning probationary drivers into professional ones

Brand VolkswagenClient Volkswagen Hong Kong LimitedAgency DDB Group Hong Kong

Automobile and Accessories/ Petrol

Merit / DBS New Chapter 1.0

Brand DBS Bank (Hong Kong) LimitedClient DBS GroupAgency IPG (Hong Kong) Limited

Merit / I

Brand Client MetLifeAgency BBDO Hong Kong

Banking and Financial Services / Insurance

Bronze / Frutips Relevancy Campaign

Brand FrutipsClient Nestlé Hong Kong LimitedAgency Publicis Hong Kong

Merit / One-bite-one-taste campaign

Brand Maxim’s Snowy MooncakesClient Maxim’s Caterers LimitedAgency Maxus Hong Kong

Fast Moving Consumer Goods (FMCG)

Bronze / Pamper your butt

Brand Andrex moist bath tissueClient Kimberly-Clark (Andrex)Agency UM Rally

Bronze / Unique Protection for Each Life-stage

Brand DettolClient RB Hong KongAgency Havas Worldwide Hong Kong

Merit / 4D Freshness

Brand DettolClient RB Hong KongAgency Havas Worldwide Hong Kong

Health / Beauty / Personal Care / Hygienic Product

LIST OF WINNER LIST OF WINNER

Gold / McDonald’s Brand Recovery: Repairing a Relationship in 12 weeks

Brand McDonald’sClient McDonald’s Restaurant (HK) LimitedAgency DDB Group Hong Kong

G Gold / Half A Dish

Brand Café de CoralClient Café de CoralAgency McCann & Spencer

Merit / Double the happiness, Double the sensation

Brand Pizza Hut Hong KongClient Pizza Hut Hong Kong Management LimitedAgency Havas Worldwide Hong Kong Limited

Merit Sponsor of Fans


Supermarkets / Restaurants / Fast Food / Shops and Stores

Merit Sponsor of Fans


Merit / Share a Coke Hong Kong

Brand Coca-ColaClient Coca-ColaAgency UM Rally

Bronze / “Single-Play” Ads

Brand KKBOX Hong Kong LimitedClient KKBOX Hong Kong LimitedAgency Cheil Hong Kong Limited

Merit / The World’s First Friendly “Hi-Jack”


Bronze / McDonald’s Brand Recovery: Repairing a Relationship in 12 weeks


Merit / A Priceless Comeback

Brand MasterCard Hong KongClient MasterCard WorldwideAgency Digital Arts Network\ Hong Kong

Silver / Instagram Marathon


The Brand Experience


LIST OF WINNER LIST OF WINNER

Merit / Project Polo: turning probationary drivers into professional ones

Brand VolkswagenClient Volkswagen Hong Kong LimitedAgency DDB Group Hong Kong

Merit / Can Coffee Melt Stigma?

Brand AIDS ConcernClient AIDS Concern Foundation LimitedAgency TBWA\ Hong Kong

Silver / Instagram Marathon


Small Budgets

Bronze / A Dim Jack “Hi-Jack”

Brand McDonald’s Hong KongClient McDonald’sAgency OMD Hong Kong

Merit / Tab S “Memory Match” Challenge

Brand Samsung Electronics H.K. Co.LtdClient Samsung Electronics H.K. Co.LtdAgency Cheil Hong Kong Limited

Silver / Don’t Look Away

Brand ORBISClient Projects ORBIS InternationalAgency Ogilvy & Mather Group, Hong Kong

Media Innovation

Silver / Price of Living 2040

Brand ManulifeClient Manulife (International) LimitedAgency PHD Hong Kong

Silver / Share a Coke Hong Kong

Brand Coca-ColaClient Coca-ColaAgency UM Rally

Merit / One-bite-one-taste campaign

Brand Maxim’s Snowy MooncakesClient Maxim’s Caterers LimitedAgency Maxus Hong Kong

Merit / Make it to the Top

Brand WatsonsClient A.S. Watson Retail (HK) LimitedAgency PHD Hong Kong

Bronze / Tab S “Memory Match” Challenge

Brand Samsung Electronics H.K. Co.LtdClient Samsung Electronics H.K. Co.LtdAgency Cheil Hong Kong Limited

Media Idea

Merit / I

Brand Client MetLifeAgency BBDO Hong Kong

David vs. Goliath

Bronze / Can Coffee Melt Stigma?

Brand AIDS ConcernClient AIDS Concern Foundation LimitedAgency TBWA\ Hong Kong

Merit / Don’t Look Away

Brand ORBISClient Projects ORBIS InternationalAgency Ogilvy & Mather Group, Hong Kong

Good Works




RS Phase 3_Print Ad_Grocery_HK4As Effie Award Prog Book Size: 148 x 210mm(H)

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Manulife_RS Phase 3_PAd_Grocery_HK4AsEffie_op.pdf 1 2015.06.18 17:58


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2015 - aaaa.com.hk · Merit / Tab S “Memory Match” Challenge Brand Samsung Electronics H.K. Co.Ltd Client Samsung Electronics H.K. Co.Ltd Agency Cheil Hong Kong Limited Silver