2015files.ctctcdn.com/4ac9c61d001/98feb5b2-6949-422e-8291-9a... · 2015-05-01 · Spring 2015 Jan 23, 2015 Jan 27, 2015 Summer 2015 May 1, 2015 May 5, 2015 Fall 2015 Sept 11, 2015

2015 MEDIA KIT

AEF programs and services cover a wide range of equestrian activities for beginners to experts

in a multitude of disciplines. Services range from the provision of reasonable cost insurance for all members

to services in the areas of recreation, sport, education, breeds and industry. The Federation provides

provincial support and administration for the National English, Western, and Driving Coach Certification

Programs and the English and Western Rider Development programs. It established and supports the Wild

Rose competitions program across the province. It is dedicated to the well-being of equines.

Alberta Bits serves the entire equestrian community of horses and riders of all ages, interests and involvement, as the voice of equine Alberta. In it, stories, features and articles on AEF’s equine community, ranging from important issues of safety and programs, to providing information on horse ownership and training for newcomers to riding, promotion of active youth and riding, and highlights of competitions will be featured.

A NEW LOOK FOR

ALBERTA BITS MAGAZINE | Official publication of the Alberta Equestrian Federation

100, 251 Midpark Blvd. SE, Calgary, Alberta T2X 1S3 albertaequestrian.com | Visit us on Facebook

DEMOGRAPHICSTHE ALBERTA EQUESTRIAN FEDERATION is the largest equine association in Alberta

NUMBER OF MEMBERS

16,500 110 EQUINE ASSOCIATIONS103 EQUINE BUSINESSES

55% ENGLISH 40% WESTERN

BARREL RACING

DRESSAGE

HUNTER/JUMPER

EVENTING

RECREATIONAL

COMBINED DRIVING

REINING

TRAIL RIDING

QUARTER HORSE

THOROUGHBRED

WARMBLOOD

ARABIANTOP

BREEDS

TOP MEMBER SPORTS +

DISCIPLINES

Official Publication of the

ALBERTA EQUESTRIANFEDERATION

ALBERTA BITS MAGAZINE

Official publication of the Alberta Equestrian Federation100, 251 Midpark Blvd. SE, Calgary, Alberta T2X 1S3

albertaequestrian.com | Visit us on Facebook

PUT THE POWER OF PRINT TO WORK IN YOUR MARKETING PROGRAM

19 AND UNDER28.26%

20-3921.46%

40-5935.85%

60 AND OVER14.43%

MEMBERSHIP ADVERTISINGClub Members receive 30% discounts.Business Members receive 30% discounts. Not an AEF Business member? Contact the AEF [email protected]

Now Offering Advertisers anENHANCED PLATFORMWITH A TABLET VERSION.

FOR ADVERTISING ENQUIRIES Contact: [email protected]

2015 RATE CARDRates Per Issue 1X 4X

Full Page $1,780 $1,335

1/2 Page $1,440 $1,080

1/3 Page $790 $592

1/4 Page $630 $472

1/6 Page $400 $290

Premium Positions 1X 4X

Inside Front/Inside Back $1,958 $1,440

Outside Back $2,130 $1,670

2015 Schedule Deadlines

Issue Booking Materials

Spring 2015 Jan 23, 2015 Jan 27, 2015

Summer 2015 May 1, 2015 May 5, 2015

Fall 2015 Sept 11, 2015 Sept 15, 2015

Winter 2015 Nov 13, 2015 Nov 17, 2015

Ask about our polybag, insertions, and special section rates and services. Require design services? Just let us know.

Official Publication of the







TECHNICALArtwork Requirements

All digital colour files should be supplied in CMYK at 300 dpi resolution. Grayscale artwork should be provided at 300 dpi. Line art should be at 600 dpi. Accepted file formats are high-resolution PDF, EPS, TIFF or JPEG. All fonts should be embedded in the file or converted to outlines.

Trim Size: 8" x 10.75"Live Area: 7" x 9.92"Full Bleed .25"

Size Width Height

1/2 Island 4.583" 7.5"

1/2 Vertical 3.375" 9.92"

1/2 Horizontal 7" 4.875"

1/ 3 Vertical 2.167" 9.92"

1/ 3 Horizontal 4.583" 4.875"

1/4 Vertical 3.375" 4.875"

1/6 Vertical 2.167" 4.875"

1/6 Horizontal 4.583" 2.25"

¼ Vertical Horizontal

Vertical

½ Island

½ Vertical

½ Horizontal Island

VerticalOfficial Publication of the








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2015files.ctctcdn.com/4ac9c61d001/98feb5b2-6949-422e-8291-9a... · 2015-05-01 · Spring 2015 Jan 23, 2015 Jan 27, 2015 Summer 2015 May 1, 2015 May 5, 2015 Fall 2015 Sept 11, 2015