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1issueSuperior Bulk Logistics, Inc.

Q U A L I T Y I N M O T I O N

®

As our accounting department and auditors put the finishing touches on our final numbers for 2014, we already know it was another strong year for our organization. However, it certainly did not start that way. We were hindered by freezing temperatures as well as snow and ice-covered highways from the beginning well into the fourth month of the year. Considering the slow start, SBL had to shift into high gear in order to meet the 2014 Plan. Revenue for the year was $260 million, just short of the $262 million plan. Total distance traveled increased to 74.9 million miles, with an improved safety rating over previous years. As you know, safety drives everything in our organization, so ending 2014 with improved safety performance is an outstanding accomplishment.

Facing the weather was only one of many challenges we had to overcome in 2014. There were equipment issues, government regulations, maintenance and healthcare costs, and the recruitment and retention of the highest quality workforce -- to name a few.

Securing the right equipment is not as simple as it may seem. With all the new standards and regulations coming from Washington, DC, it has become increasingly difficult to provide the best possible equipment to our employees. To this end, we have devoted much time and energy to ensure we are meeting employee and customer expectations.

Government regulations have been coming fast and furiously from the present administration, and certainly have had an impact on our operations. However, one positive development that happened at the end of the year was the 34-hour restart rule. This should help us provide more capacity to our shippers at least through September 2015.

Addressing rising maintenance and healthcare costs has become a continuous challenge that appears will be with us for some time. Effecting the necessary solutions may not be entirely within our control. In managing equipment issues, we have been able to take significant steps in 2013, 2014 and into 2015 to address the situation. Healthcare is a different matter. I am not sure if anyone knows where the Affordable Care Act (Obamacare) will take us. We will continue to keep a close eye on this issue.

Finally, the retention of the highest quality workforce requires consistent effort. As we celebrate our 75th Anniversary in 2015, the level of maturity within our ranks is demonstrated. Obviously this leads to turnover. I have always viewed this as a happy/sad time: Happy that folks have reached a time in their lives to retire and start a new phase, but sad to see this knowledge and experience leave the company. That is why we continue to bring new, talented individuals into the organization. It is exciting to see this happening at all levels with our tank cleaners, mechanics, loaders, terminal personnel, drivers, contractors and office staff.

In closing, I look forward to another good year for SBL in 2015. The morale at the planning conference was the most positive I have seen. We have a good set of plans for all divisions, and have the internal expertise to implement them effectively. I thank each of you for your part in making SBL a recognized industry leader. Let’s keep up the good work; and remember, the State of Superior Bulk Logistics is Strong!

2014 YEAR IN REVIEWBy Len F. Fletcher, President & CEO, Superior Bulk Logistics

Continued on page 4

SUPERIOR CARRIERS CELEBRATES 75TH ANNIVERSARY!By Gail S. Jones

As Superior Carriers turns 75 years old in 2015, the spirit of the handshake that began our company lives on. The deep loyalties between carrier and customer that kept freight moving in the early days remain, surely the result of a consistent management approach and corporate culture instilled by 50 years of principal ownership by Mr. John J. Burns, Jr., and family. As Superior Carriers President Brian Nowak commented: “In these days of constant change, we are all fortunate to work for a company that is secure and committed to acting in the best long term interest of the organization.”

Why has Superior Carriers prospered, while other carriers have succumbed to the impact of government regulations, driver shortages, competitive pressures? Certainly the “transformational acquisitions” described by Mr. Burns in his 2009 History of Superior Carriers shed some light, as does his final paragraph: “The

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AHEAD OF THE CURVE: TRANSITIONING FROM PRINT TO DIGITALBy Gail S. Jones

We navigate the world of information with words. How we access written words depends on our moment-to-moment preference for print or digital. Newspapers, magazines, books, laptops, tablets and mobile devices all provide what the publishing world calls “content” -- and each has its convenience, its utility, its pleasures. When it comes to getting the information we want, most of us lead hybrid lives in which the paper-versus-digital quandary is rapidly becoming beside the point. We need both.

At Superior Bulk Logistics, putting accurate, timely information out into the world is critical to communicate with customers, to recruit drivers, to build our brand. Our Company has a 75-year history of proactively using communications -- first print, then the web -- to tell our story and reach our market. The Superior Carriers website was created in 1997; Carry’s was developed shortly after its acquisition in 1999, along with the SBL site, and all were redesigned in 2012. Four years ago we converted the newsletter you are now reading into electronic form on all three websites: superiorbulklogistics.com, superior-carriers.com, and carrytransit.com. Seamless to the user, we also integrated our websites with our iSeries information system architecture for driver applications, shipment tracking, delivery receipt access and similar tasks, as well as with our Salesforce.com customer relationship management (CRM) tool for faster response to inquiries. (The Salesforce.com CRM also has been leveraged to auto email this newsletter.) SBL recently was recognized by Salesforce.com for our internal branding of their mobile app Salesforce1.

Over the past year, SBL has dedicated significant human and financial capital to exploring other avenues of digital communication. Three separate brand-strengthening videos on Superior Bulk Logistics, Superior Carriers and Carry Transit have been produced, accessible on their respective websites and also on YouTube. The videos were an outgrowth of a TV segment we produced in 2014 that aired nationally on Fox Business News Network as well as in regional markets where we have terminals. (The SBL video is available with Spanish subtitles for distribution in Mexico.)

In October 2014, SBL implemented Basecamp, an internal social media content collection tool. As Digital Marketing Representative Chris Halvachs explained: “Basecamp is a central depository for all company or industry information relevant to Superior’s operations, going well beyond email and accessible to all.”

Early 2015 witnessed the creation of video flash drives -- molded in the shape of our tank trucks -- that replicate the corporate identity and services information in our company brochure, and feature the SBL video. Designed primarily for customer use, they will also find utility at our Training and Development Center and at selected driver training schools where we recruit.

Today, SBL is focusing on the innovative use of social media, capitalizing on its unsurpassed reach and dynamic content -- pictures, sound, links -- to attract and communicate with drivers, customers, and employees. In January, SBL created social networking teams, which are charged with optimizing social media platforms and website blogs, and determining how well we are reaching customers with the right messages. Senior VP and CMO Gary Watt stated: “First we hired an outside firm to determine how actively our logistics industry uses social media -- and found that nearly everyone does, especially driver prospects. Based on this research and an analysis of our strategic goals, we segmented this effort into three social media teams, each driven by a “champion” and team leader: a Driver Recruitment and Retention Team, a Brand Awareness Team, and a Search Engine Optimization (SEO) and Analytics Team.”

According to Watt, each team picks the platforms that work best for them. Cross-pollination of effort is expected, in that gains made by one team -- in, say, brand building -- will likely result in gains in another area such as driver recruitment.

Custom Salesforce1 Loading Screen

Continued on page 3

New SBL flash drive contains video and company brochure.

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...From Print to Digital Continued from page 2

The SEO and Analytics Team is championed by Watt, and led by Halvachs, who observed: “Our team wants to find out how people seeking jobs, or any information about our company, can easily find what they want. For example, on the business side of Facebook, it’s critical to use hashtags that are more active and accessible, ones that will maximize online engagement. On our website, our goal is to bring Superior Carriers and Carry Transit ‘above the fold,’ to increase awareness through a website that stays fresh and uncluttered, that uses video optimally, that has active blogs. That’s the way to get people to visit the site, stay longer, and come back.”

VP-Administration Randy Vaughn champions the Driver Recruitment and Retention Team, and works alongside team leader Bill Kennedy, Carry Transit’s VP-Operations. “We’re working with an outside company to ultimately achieve an easy-to-use, responsive driver application process on sites like LinkedIn, Facebook, YouTube and Twitter, as well as on our webpages,” stated Vaughn. “We plan to go live in March with an application process that helps terminal managers quickly do background and employment checks, and respond to applicants ideally within 24 hours. We’re very excited about this system, which is being tweaked to reflect SBL’s stringent hiring standards. EHS&S Analyst Mary Mears will oversee the process to ensure it is working effectively. This is a mission-critical activity! We may have great equipment, but without great drivers we can’t grow the business.”

“About half of our new hires are referrals,” observed team leader Kennedy. “As we continue to adapt to a mobile lifestyle and to the wide range of searchable social media platforms, the team will focus more attention on keeping company web pages, blogs, and social media sites updated, supporting the referral process with a timely feed of positive information and testimonials to the web. A driver who hears about Carry or Superior will usually check us out online, and likely talk to SBL drivers at truck stops. If he or she hears good things, that driver could become a prospect. Paid advertising is fine, but reading about us online through drivers’ shared experiences gives those positive messages great credibility. We’re also working to make sure that the technology that carries these messages works on all mobile devices.”

Another goal of SBL’s social media initiative is to support and build all of our brands: SBL, Superior Carriers, Carry Transit, and SuperFlo, as well as the brands of our exclusive service providers Transpormex, LIT and Visiship. “What are we all about? Safety, 100%,” asserts Halvachs. “Our winning the Heil Award -- the NTTC Outstanding Safety Performance Trophy -- testifies to our commitment to safe operations. Our corporate culture mandates that we teach drivers to do their jobs correctly -- within legal limits using electronic logs -- which protects people as well as the environment. Safety ultimately pays off for shippers and consignees, adding value to such baseline customer requirements as on-time delivery. Social media has the power to reinforce this message, to get it out to as many people as possible.”

Join LinkedIn! By Gary Watt, Sr VP and CMO, Superior Bulk Logistics

As outlined in the article at left, one of our new business social networking initiatives for 2015 has been to organize an SBL Brand Awareness Social Media team. Members include myself as Team Champion, Wes Stone (Executive VP-Sales) as Team Leader, and Diana Castaneda (Carry Transit Sales), Monika Fitt (Pricing Manager), Chris Halvachs (Digital Marketing Rep), Steve Lowman (Superior Carriers Southwest Region VP), and Efrain Maldonado (VP, Integration & Technology).  We seek to share a consistent message with the general public and the business community about the value our companies can add to their activities. To support that goal, the team has chosen LinkedIn as its main social media channel for promoting our companies to our individual professional contacts.

We know some of you already have LinkedIn profiles to connect with professional friends and acquaintances.  More of you may be considering creating a LinkedIn profile.   Similar to Facebook, there is no cost involved, and you can easily do so at www.linkedin.com.

Many companies have created LinkedIn corporate profile pages to spread information about their goods, services, and community involvement, often with periodic posts much like Facebook. All individuals with LinkedIn profiles have the option to "Follow" specific company LinkedIn pages. Below is a screen shot of our LinkedIn page for SBL. We also have Carry Transit and Superior Carriers pages. We ask those of you with LinkedIn profiles to please begin "Following" our company pages!  Some of you have already done so, and we appreciate your participation.

If employees have news that we should share with our business contacts via our company LinkedIn pages, please forward it to any of the team members listed above. Thanks for helping us spread the good news about the SBL group of companies!

Continued on page 4 Screen shot of SBL's LinkedIn page.

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Superior Carriers Celebrates 75th... Continued from page 1

history of the Superior companies has included several recessions, deregulation of the entire trucking industry, and extensive technological and political change. We have continued to grow and expand our scope of services, overcoming the sometimes very severe bumps in the road. Our primary operating philosophy has remained the same: to take good care of our customers, employees and equipment, knowing that would result in the other stakeholders benefiting as well.”

According to Nowak, these fundamental corporate values have been supported by a decentralized management philosophy that keeps operational decision-making close to where our customers are. “As we grew, Dick Lewis [SBL’s former CEO and current Chairman] always advised keeping a personalized, regional focus to help us stay in touch with customer needs,” he stated. “Our flat, simplified management structure -- basically, terminal manager reporting to regional VP reporting to president -- keeps us all singing out of the same hymn book, so to speak. And [current CEO] Len Fletcher’s forward-thinking planning helps us analyze today’s issues in the context of long-term strategic goals.”

Using anecdotes gleaned from early players in Superior’s history, Nowak traced what he calls our “early humble roots,” the pre-1965 events that led to the founding of our Company:

Mr. Joe Kowaski, son of a Polish immigrant, started Superior Carriers in 1940 in the Trenton area of southern New Jersey. Joe had one dump truck and heard that a vegetable oil company, E. F. Drew, was looking for a bulk hauler. As Kowaski said: "I took off the dump body, put a tank on it and got the business.” He filed for and was issued ICC Contract Carrier Rights. The general trucking business then expanded to include hauling drainage pipe for airport construction during WWII, and also bridge beams for now interstate I-80 highway construction.

In the early 1950’s, Joe heard of an old line milk carrier in New York City, T. I. McCormick Trucking, which had been issued very broad ICC common carrier authority of "nonflammable liquid commodities in bulk tank vehicles," adding an attractive element to the business. During this time, trucking growth was dominated by federal and state regulation granting specific authority to haul certain products to named places. Joe, and to a much lesser degree his brother Mike Kowaski, bought the business and moved the small operation of a few trucks and tanks out of an old stable building on the west side of NYC to rural property in central New Jersey. In the late 1950’s, all operations were consolidated in a single Superior Carriers terminal in Kenvil, New Jersey. (This location continued to exist in our much larger company until it was sold roughly five years ago.) Current ownership worked for "seven years of persistent effort to consummate the purchase in December 1965 on a very cold night in N. Brunswick, New Jersey," under a complex and well-developed financial agreement.

Superior Carriers has always been about its people. Through SBL’s Training & Development Center -- widely regarded as tops in the industry -- Superior demonstrates its commitment to personal safety and professional growth. Historically, our Company also has recognized the importance of providing employees and contractors the opportunity to lead balanced, full lives, with reasonably flexible work schedules and adequate time for family and outside interests. Our recent boom in truck rodeos and other recreational team activities enlarges our Superior family to include customers, suppliers, and even retirees. “This open work environment reflects our belief that we’re all in this together, sharing the hard work, the fun, the failures and the great successes,” said Nowak. “We thank everyone for making us who we are today, and we look forward to another 75 great years!”

The Brand Awareness Team, also championed by Watt, is led by Executive VP-Sales Wes Stone, who commented: “We will work to keep our brand in front of internal and external customers. Strategically we’ll focus on educating our customers on industry topics, and on 'value add' initiatives from Superior Bulk Logistics. Internally, sharing information about what is happening at the terminal level also achieves brand-supporting educational goals related to shared practices and our corporate culture.”

In the world of print, the dissemination of information typically flows one way, from publisher to reader. In the digital world, fruitful two-way conversations happen all the time, speeding learning, decision-making and community building. It’s clear that the digital world and social media are here to stay, and optimizing their utility has become a way of life for nimble companies seeking competitive advantage. More important, providing an environment for online conversations that support excellence is another way we take care of our customers -- a fundamentally old-fashioned priority that surely will drive tomorrow’s success.

Note to Our Customers . . . Want your own personal mini-truck thumb drive that now serves as SBL’s “brochure”? Simply contact your SBL sales professional.

...From Print to Digital Continued from page 3

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UPERFLO NEWS SUSTAINABILITY IN PRACTICE: SUPERIOR PARTNERS WITH LUCITE ON INNOVATIVE TRANSLOAD PROJECTSBL customer Lucite International, part of the global Mitsubishi Rayon Group, is committed to worldwide sustainability in energy usage, water consumption, emission reductions and landfill eliminations. Lucite’s progress in these areas was recently demonstrated through their bulk liquid methacrylic acid (MAA) distribution project in which they partnered with Superior Carriers. Described in detail in “Sustainability Efforts”, a November 2014 article in Lucite’s internal global magazine, the innovative project -- according to Logistics Manager Ralph Alleman -- “started out as simply the best way to move MAA safely and cost effectively to our customers, but resulted in us being able to demonstrate increased profit, better use of technology and a reduction in CO2 emissions.”

Adding to the difficulty of the undertaking was the fact that MAA freezes at 59 degrees F. To quote Alleman: “For the majority of our customers in the northeastern part of the U.S., we had to develop a supply chain that would allow bulk deliveries to be made at 80-100 degrees F . . . Essentially we use rail to get product out into the major geographic locations, and then transfer the loads into bulk road trucks for delivery against customer orders. This model has allowed us to reduce transit times by a minimum of one day, our freight costs have come down by 25%, and most importantly we have cut CO2 emissions by an average of 70%.”

Once Lucite had identified Superior’s Sparta, New Jersey bulk rail-to-truck transfer location as the best fit for their regional customers, the challenge became to create a railcar heating process that would circulate tempered water though the railcar’s coils at a consistent 90-105 degree F temperature. (Steam heating direct from the boiler is too hot for MAA.) So Superior designed a custom system to do just that, in full compliance with all EHS&S and the American Chemistry Council’s Responsible Care® requirements. The Lucite team soon grew to include members from National Power Equipment Co., Inc. and The New York, Susquehanna and Western Railway Corporation (NYS&W).

The following excerpt from the Lucite article describes how collaboration led to faster innovation:

[Ralph Alleman] commented: “We are extremely fortunate to have such an outstanding relationship with our partners in this project. It took all of us to make it happen! As far as we know, this is the first water thawing process used at a rail-to-truck transfer location in the U.S., which demonstrates that by collaborating with others we can add value through innovation to the markets we serve.” These sentiments are endorsed by Gary Watt, SBL’s Senior VP and Chief Marketing Officer, who added: “We are very pleased to have been selected by Lucite to work on the MAA logistics project. Proactive and sustained collaboration between Lucite, our company, and the other partners resulted in the timely design, installation and startup of bulk MAA transfer operations at Sparta. Thus far the equipment has operated as designed, NYS&W continues to provide dependable delivery of inbound MAA, transferring loads continues without incident, and tank truck deliveries have occurred as planned by Lucite.”

Other members of Lucite’s sustainability team at Superior Carriers included Sparta, New Jersey Terminal Manager Frankie Greene, Sparta Operations Supervisor Nick Clayton, Eastern Region Fleet Manager Brendan Gallagher (Springfield, Massachusetts), Eastern Region VP Johnny Williams (Baltimore, Maryland), and Director-Maintenance & Tank Cleaning Ken Shafer (Oak Brook, Illinois). We congratulate all those involved in creating such a positive outcome to this complex project!

Tempered water MAA railcar heating system.

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UPERIOR CARRIERS NEWSS&E PRODUCTIONS WINS PRESIDENT’S SUPPLIER EXCELLENCE AWARD

“NOT EASILY EARNED” . . . 8TH BP SAFETY AWARD TESTIFIES TO DAILY FOCUS, TEAMWORKFor eight straight years Superior Carriers’ Augusta, Georgia terminal, under the energetic leadership of Tracey Mellott, has won the Safety and Operational Excellence Award from BP Petrochemicals.

“This award is not easily earned,” commented Southeast Region VP Rusty Davis. “To win it once from this customer is an achievement. To win it eight times in a row is outstanding proof of the Augusta team's consistent ‘do it right the first time’ work ethic, with not only BP but all shippers. Congratulations to the Augusta terminal for their long-running safety and service record!”

BP’s Manager, North American Trucking Jim Evans stated that in 2014 the terminal turned in a composite score of 97.7% across a range of performance and safety criteria to win the award. “To get the job done right -- to deliver safely and on time -- takes a daily focus on the details by the entire Superior team,” Evans said.

Superior Carriers has had a 25-year relationship with BP, but it is within the past eight years -- coinciding with Tracey Mellott’s assuming the role of Terminal Manager -- that her operation took its performance with the global chemical leader to new levels. VP-National Accounts Mike Kulaga remarked: “With regard to safety and service, BP is demanding, but they support Superior Carriers and our personnel. If there is a potential safety issue, their motto is ‘stop, smile and call.’ The Superior group in Augusta is in tune to the message.”

When asked about her terminal’s exemplary safety record with BP, Mellott commented: "Teamwork is the only way this can be achieved eight years in a row. Everyone plays a huge part in accomplishing this, from maintenance and dispatch to drivers and management.”

In recognition of the Augusta Terminal’s performance, the BP Award plaque was presented to SBL’s senior management in January. Then on February 20, Tracey Mellott proudly gathered together “some of the people who made this happen,” pictured above. “I am very proud of our Augusta team, and I want to say ‘thank you’ to everyone!” she said.

Some members of the Augusta, Georgia team who helped to win the BP Award. Left to right:  Charles Walker, Dispatcher; Tracey Mellott, Terminal Manager; Joey Stewart, Shop Foreman; and Mechanics Tyler Farrow and Will Leedom.

Better known as the producer of the popular “THE DRIVER” Audio CD, S&E Productions is the 2014 winner of the only award given by Superior Carriers to a single supplier in any given year. Those familiar with the outstanding work that goes into each edition of “THE DRIVER” will agree that its producer Dave Edwards consistently goes the extra mile in putting together informative, entertaining programs for those who spend many hours on the road.

“Their work is simply the best in both content and quality,” stated Brian Nowak, Superior Carriers President. “Our solid relationship with S&E goes back to the 1990’s. We look forward to many more years of great news coverage!”

Left to right: Superior Bulk Logistics CEO Len Fletcher, S&E Co‑Owner Greg Smith, Superior Carriers President Brian Nowak, S&E Co‑Owner Dave Edwards and Superior Bulk Logistics Training & Development VP Jack McPeek.

Now, the easiest delivery in the world. Emailed. Paperless. Green. Visit www.superiorbulklogistics.com/drivingforce

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DRIVER RECRUITMENT EVENT A SUCCESSAT BALTIMORE TERMINALBy Ken Bristow, Baltimore, Maryland Terminal Manager As Terminal Manager, every day I am reminded how critical it is to hire well-qualified drivers. To support this effort, in early December our terminal participated in several recruitment activities that had very successful outcomes. First, we made two trips (on December 2nd and 9th) to visit the North American Trade School in Baltimore to give presentations about Superior Carriers to two driver training classes.

Together with Eastern Region EHS&S Supervisor Nedal Awada, I toured their driver training yard and main campus, which houses schools for various trades including Commercial Truck Driving and Diesel Technicians. The truck driving school is a 12-credit, 320-hour course. Both classes we spoke to were in various stages of completion of their curriculum, with about 20 students in each class. The students had been very well instructed, and were asking all the right questions expected of professional drivers. We were pleased to fulfill the school administrator’s request that we join their advisory board to foster an ongoing relationship between the school and Superior.

As a follow up, on December 17th, I held a three-hour open house at the terminal for all interested students and staff called “Take the Superior Path to Your Future!” Lead Biller Tonie Wolfram put together a terrific luncheon of salads, sandwiches, and desserts, and we welcomed about 35 drivers and a staff of five, more than anticipated. During lunch, Superior Carriers personnel discussed their career with Superior and related some Company history, fielding questions from attendees.  Presenters included myself, Tonie, Chief Dispatcher Jodi Feldman, Mechanic Mike Marley, retired Driver Trainer Stills Cornish, longtime Company Driver Donnie Patterson, and Pedricktown, New Jersey Terminal Manager Scott Hourigan. I then gave a tour of the office, shop, dispatch and yard areas where equipment was displayed.

We now have numerous excellent driver candidates! I highly recommend visiting driver training schools, with follow-up terminal visits, as a great way to recruit well-qualified applicants and combat our current driver shortage.

Tony Marlowe

Our deepest sympathy goes out to the family and friends of Superior Carriers Independent Contractor Tony Marlowe, who passed away January 18th. Tony’s longtime service to our Company began in 1994 at our Charlotte, North Carolina Terminal, where he worked until his retirement in 2013. “Tony will always be remembered for his dedication and upbeat personality,” commented Terminal Manager Bob Fisher. “He will dearly be missed by all.”

IN MEMORIAM

SUPERIOR WINS SHELL “CARRIER OF THE YEAR” AWARD!By Steve Lowman, Southwest Region VP, Superior Carriers

Superior Carriers has won Shell Chemicals’ “Carrier of the Year” Award for 2014, recently presented at their annual carrier conference in Houston, Texas. This a tremendous accomplishment for all involved with the Shell Chemicals business, as it has been more than ten years since we last received this honor. At the award ceremonies, Shell recognized our Company for handling the most shipments by all carriers within the Shell network, for exemplary HSSE performance, for on-time delivery, and for receiving high marks from the Shell Customer Service Group. We were also recognized for going “above and beyond” in handling special projects, and for covering many high-volume campaigns to meet customer demand.

Congratulations to all of the hard-working men and women at the following Superior Carriers terminals, who delivered SUPERIOR service to Shell: Cincinnati, Ohio; St. Gabriel, Louisiana; Atlanta, Georgia; Pasadena, Texas; Sparta, New Jersey; and Greer, South Carolina.

Southwest Region VP Steve Lowman (center) accepts the Shell Carrier of the Year Award on behalf of Superior Carriers. Left to right: Johnny Williams, Eastern Region VP; David Niven, Central Region VP; Tony Moberly, Superior Bulk Logistics, Inc. Director National Accounts; Astrid Buijssen, General Manager for Shell Chemicals Land Logistics Europe B. V.; Lowman; Frank Perez, Shell Road Contract Manager; and Chad Mansfield, Shell Chemicals Land Logistics Manager for Americas.

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CARRY TRANSIT NEWSCARRY TRANSIT: CREATING COMMUNITY THROUGH SOCIAL MEDIAIt’s part of Carry Transit’s corporate culture to do business in clearly defined ways, and one of those ways is to foster solid communications and a shared, we’re-all-in-this-together mindset. So Carry took naturally to entering the social media scene, which we did in December 2011, using a product called Word Press to start a company blog. Our first blog message was in the form of a holiday greeting and it generated many positive responses. Relocated in February 2013 to our company web pages, Carry’s blog has continued to thrive, nurtured by a steady stream of weekly news about terminal activities from around the country.

At Carry, we are always asking our employees to supply us with information and photos on anything that they feel is interesting. Recent blog posts have included updates on FSSC22000 food safety audits, terminal safety awards, training programs, new equipment, rodeos and cookouts. Posts with high entertainment value -- like a recent item on the ugly sweater contest at a terminal safety meeting -- are also welcomed.

As detailed in this issue of the Driving Force, Carry Transit will be expanding its use of social media to keep our customers and employees informed and involved. Currently, Carry Transit LinkedIn pages are changing weekly, as we continue to add followers and navigate through the data streams that reflect the impressions and growing engagement of our online community. Since search engines on the web are drawn to accounts that have many active followers, our mission is to encourage Carry employees to post positive, timely messages about being safe and enjoying employment with our company.

“Our company motto is ‘Everything Matters’-- which means that day in and day out, attention must be paid to every detail of our service, to every personal interaction, to every product safety check,” stated Carry Transit President Jim Blackmon. “With that in mind, we recently created a YouTube video entitled, naturally, ‘Everything Matters,’ in which I talk about the great pride we take in our process of guaranteeing product safety. We invite everyone to check it out, and to follow us on LinkedIn and Facebook to stay connected!”

Visit our blogs soon! www.carrytransit.com/blog/ and www.superior‑carriers.com/blog/

MILLION ACCIDENT‑FREE MILES PROGRAM UPDATEThree Superior Carriers terminals continue to drive toward two million accident-free miles: Kankakee, Illinois; High Point, North Carolina and Wilmington, North Carolina all drove another month without a preventable accident. Congratulations on your continued excellent safety performance!

Our Axis, Alabama terminal is our new One Million Mile Award Winner for January. To mark this great achievement, all Axis drivers will receive a $50 gift card along with certificates for each driver and the terminal.

The Augusta, Georgia terminal surpassed the 750,000 accident-free mile mark in January. For their outstanding efforts, drivers will receive a Superior Carriers hat along with certificates for the drivers and the terminal. Four other terminals achieved the 250,000 accident-free mile mark in January: Memphis, Tennessee; Kingsport, Tennessee; Baton Rouge, Louisiana; and Charlotte, North Carolina.

Thanks to all our drivers for their daily commitment to safety!

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BL SCOOP“Congratulations and thanks are in order for Phil Henderson, our Greer, South Carolina Terminal Manager,” stated Southeast Region VP Rusty Davis. “On February 7, after nearly 35 years of military service, Chief Master Sergeant Henderson retired from his Air National Guard unit in Knoxville, Tennessee.”

When asked about his responsibilities, Henderson replied: "My position in the Tennessee Air National Guard was Flight Chief. The position is responsible for the supervision, morale, safety, and productivity of approximately 80 individuals assigned to three shops: AGE Branch (Aerospace Ground Equipment), Inspection Branch (Aircraft Inspections), and Fabrication Branch (sheet metal, machine shop, and welding). I personally believe these young airmen are magicians. They make 50-year-old airplanes fly like new again!"

Davis noted that for many years, Henderson traveled from his home in the Carolinas to Knoxville for weekend duty, along with deployments to Turkey, Afghanistan, Guam and various locations in the U.S. Superior Carriers President Brian Nowak added: “As always, our organization is proud to support the activities of the U.S. military, including their families and veterans. We are most proud of Phil’s dedication and accomplishments on behalf of our country.”

In other news from Greer . . . on December 13th, drivers Richard Hatch and Brad Wyatt represented the terminal in the Reidville, South Carolina Christmas Parade. They entered a new Mack tractor and a 2014 STE tank trailer, and heard many positive comments about the great-looking equipment from spectators. Thanks, Richard and Brad, for spreading “Superior” good will!

We extend a fond farewell to veteran Atlanta, Georgia Dispatcher Ken Tollerson, who has retired from Superior Carriers after 19 years of dedicated service. “In his typical modest fashion, Ken chose to retire with no fanfare or celebrations to honor his time at Superior,” observed Rusty Davis. “We’ll miss Ken, but wish him the best as he starts this new chapter in his life.”

In related news, we congratulate the Atlanta terminal’s Ronnie Thomas, who has been promoted to Dispatcher. “Ronnie joined the Superior team in May 2007 as an independent contractor, then became a company driver before moving into the shop as a mechanic,” Davis stated. “Ronnie’s wide-ranging experience and ‘whatever it takes’ attitude will be a great addition to the Atlanta management team. He’ll work alongside longtime Dispatcher Leslie Barker and Terminal Manager Lance Hunter, who are vital members of this group, and I thank them for their dedication during this transition.”

Kudos to Joshua Trivette of our Kingsport, Tennessee operations team, who has been promoted from Dispatcher Trainee to Dispatcher. “A veteran of the U.S. Navy, Josh spent his first eight years in the transportation industry as a driver,” said Terminal Manager Jeff Hall. “He’s currently attending Tusculum College, working on a degree in business administration and management. Good luck to Josh in his new role!”

Also in Kingsport, driver Jerry Malone recently drew praise from Lesa Haynes at Eastman Chemical Company for his friendly service and expert handling of a difficult product, methyl acetate. Lesa wrote: “[Our customer] was very pleased with their first shipment that Superior delivered, particularly with your driver . . . We consider drivers to be an extension of Eastman and are extremely happy when we hear good news regarding an outstanding driver.” Thanks, Jerry, for being a great representative of our company, and of Eastman!

Recently Superior Carriers President Brian Nowak was pleased to receive the following note from Charlotte, North Carolina driver Jeff Hamilton: “I just wanted to say thanks for the new Mack truck. I took my first trip out to Jefferson City, Missouri on a dedicated run over the weekend, and it drives like a dream. Everything about the truck is “Superior” first class. I know that the company spent a lot of time and money in the decision-making process. I know too that it is a tremendous cost to update our fleet but it should pay back dividends in lower cost of ownership, on-time shipments and driver retention. I just wanted to say that I appreciate you and an organization that thinks about its drivers.” Thank you, Jeff, for the great feedback!

Markham, Illinois company driver David Fay started at Superior in 1990 (with the former D&L Transport), so he’s driven quite a few trucks over the years. But today he insists that his new Peterbilt is the best truck he’s ever driven. “Just call me Mr. Pete,” he remarked to Terminal Manager Jim Carl. “Superior has outdone themselves. At 62, I feel rejuvenated, and this just may extend my career!” We hope so, and thank Mr. Fay for his positive comments.

Greer, South Carolina Terminal Manager and Retired Chief

Master Sergeant Phil Henderson

Superior proudly participated in the Reidville, South Carolina Christmas Parade.

Continued on page 10

pg March 2015 10

Superior Bulk Logistics has undertaken three new initiatives in an effort to reduce oil consumption and increase fuel efficiency:

Our First Natural Gas Truck!A partnership between Mack Truck and Superior Carriers has brought the first natural gas truck into the Superior fleet for a six-month trial period.  Based at the High Point, North Carolina terminal, the 2015 Mack unit is a CXU633T model with a 189-inch wheelbase. The engine is an   ISX12-G   Cummins 400 set up with CNG (compressed natural gas) at 3,600 PSI, with 160 DGE (diesel gallon equivalent) fuel tanks.   There is a 120 DGE fuel tank mounted behind the cab, and a 40 DGE fuel tank mounted on the right frame rail. Range is approximately 720 miles with a full load of

fuel, and 570 miles with an 80% fuel load. With a natural gas engine, there is no DPF or DEF needed to clean the exhaust as in diesel engines. We’ll keep you posted on the results of our evaluation!

Next Generation Lube TestedSuperior Carriers and BASF’s Lube and Lubrication Solutions out of Wyandotte, Michigan are working together to test the next generation synthetic FE (Fuel Efficient) transmission and axle lube in seven of our new Mack sleeper units. Five units had the test lube added when the units were put into service, and two control units had the original factory lube fills left in. The next generation lube was replaced in the transmission and both rear ends.  Samples in all seven units will be taken at 50,000-mile intervals, with the last samples taken at 200,000 miles. BASF will be monitoring for gear wear and breakdown of the oil makeup. The units operate out of Augusta, Georgia; Pasadena, Texas; High Point and Wilmington, North Carolina; and Cincinnati, Ohio. This partnership enables us to test new lubes that may be standard factory fills in the future!

Engine Oil Drain Interval ExtendedWith the semi-synthetic 10W-30 and the EPA 2013 emissions engines in SBL’s current fleet, our company is now able to safely extend engine oil drain intervals. Mack, Paccar and Cummins have approved the extended oil drain intervals with full engine warranties. Donaldson Filtration has also approved the extended intervals, and will warranty any oil filter issues.  SBL anticipates lower maintenance costs by reducing use of engine oil and oil filters. This initiative also helps the environment, as fewer gallons of engine oil and oil filter waste will need to be disposed of.

FROM THE TOOL BOXBy Ken Shafer, Director, Maintenance & Tank Cleaning, Superior Carriers

SBL Scoop... Continued from page 9

In December, Kingsport Terminal Manager Jeff Hall received a letter of appreciation from Hazardous Materials Officer Jack Tolbert of the Virginia Department of Emergency Management. Tolbert thanked Superior for providing a driver, tractor, and trailer to assist in “the best and most realistic training exercise we’ve ever conducted” . . . a simulated tornado striking an industrial park, targeting a van carrying radioactive materials, a chlorine-driven water treatment plant, and a tanker truck carrying chemicals. According to Tolbert, Superior’s role in this simulated mega-disaster provided invaluable training experience for their hazmat response, fire and rescue teams. Kingsport driver Jason Wilson “was excellent, and a great asset to the exercise.” As always, Superior strongly supports environmental protection and safety, and was pleased to assist the Commonwealth of Virginia in their emergency management training.

A warm welcome to our new Pricing Analyst Gregory Gilbert, who works at corporate headquarters in Oak Brook, Illinois. “Greg joined our department after graduating from Northern Illinois University with a Bachelor of Science degree in Business Administration,” said Monika Fitt, Pricing Manager. “In the coming weeks, Greg will be learning his position, and gradually transition to assume full responsibilities of a Pricing Analyst. Please join me in welcoming Greg to our team!”

Gregory Gilbert

Superior's natural gas fueled Mack test tractor.

pg March 2015 11

AFETY ZONE

The results for the 2014 Safety Award categories are in, and it is my pleasure and honor to congratulate the following winners:

Vehicle Safety Award Winners, Class of 2014 In the case of a tie, the terminal with the most miles driven in each category is declared the winner.

Superior Carriers • Over 2 million miles class: North Charleston, South Carolina Terminal --  accident frequency 1.54. The North Charleston terminal

has won this award for the second year in a row. Your commitment and dedication to safety are greatly appreciated! • Under 2 million miles class: Westville, Indiana Terminal -- accident frequency 0.0. Very impressive!

Carry Transit • Over 1 million miles class: Keokuk, Iowa Terminal -- accident frequency 1.32. • Under 1 million miles class: Stockton, California Terminal -- accident frequency 2.08.

The 2014 Vehicle Safety Award Winners will receive a Terminal Safe Driver Award tractor decal, to be displayed on the driver’s door, centered above the company decal and below the tractor window.

Workers Compensation Safety Award Winners, Class of 2014 The OSHA recordable frequency is based on a combination of OSHA recordable injuries and the hours worked.  In the case of a tie, the terminal with the most hours worked in each category is declared the winner.

Superior Carriers  • Workers compensation over 25 employees: Greer, South Carolina Terminal -- an OSHA recordable frequency of 0.0• Workers compensation under 25 employees: South Charleston, West Virginia Terminal -- an OSHA recordable frequency of 0.0

DECIDING WHEN TO STOP FOR WINTER WEATHER By Tom Gorman, Director, EHS&S

2014 TERMINAL SAFETY AWARD WINNERS ANNOUNCED! By Tom Gorman, Director, EHS&S

Continued on page 12

Before You Head OutWinter weather is constantly affecting the safety of our roadways and walkways. In many parts of the country, this winter’s blustery weather and record snowfalls are challenging the most safety-conscious among us! Careful trip planning is critical. Is your equipment (tires, lights, windshield washer solvent, antifreeze, heater and defroster) in good working order? Do you have warm clothing in your truck: knit cap and gloves, extra blankets, work boots in good condition? Have you packed non-perishable foods? Are you well rested, with plenty of hours available to complete your trip safely without having to rush? It’s important to check weather forecasts, and know your fuel and meal stop locations. Safety is our Company’s highest priority -- and nothing we do is worth being injured or injuring others.

When Should You Stop?Being prepared for inclement weather will help you safely manage yourself through a storm. When making the decision to stop, consider: What is the weather report for the next 24-48 hours? Is there a major storm heading for where you are, or where you are going? Do the weather experts have a timeline for when it will get there? What is the condition of the roadway right now? Is there water spray coming up from vehicle tires around you? If so, then roads may not yet be freezing. Do you have ice building up on the windshield or on the back of your mirror brackets? Roads may be starting to freeze. Don’t underestimate the power of winter weather and slippery road conditions! We are counting on you to make the safest decision based on your circumstances. If you decide to stop, go to a safe location, and then communicate your decision to your terminal or to log ops if it will negatively affect load pickup or delivery.

Exiting Your Truck: Take Lessons from the PenguinWhen you have to exit your truck, be extremely careful. You don’t see penguins slip and fall on the ice. Why? Because they walk flat footed, take short steps, keep their “arms” at their sides (not in pockets) and concentrate on maintaining balance. Slow down, focus and take one safe step at a time. Walk like a penguin -- one wearing good work boots with good soles! Above all else, be careful and get home safely. Thanks for all you do to make our Company the safest on the road today. We appreciate your hard work and dedication!

pg March 2015 12

YOUR BENEFIT4Why generics are usually a great choiceWho doesn’t want to stretch their dollars these days? If you’re not using generic drugs for your prescription and over-the-counter medicines, you’re missing out on big savings. And there’s no need to worry that generics aren’t as good as brand-name drugs. By law, generics must be made with the same active ingredients as the brand name drugs they copy.

Make a worry-free switch from brand-name to generic drugs with these facts in mind:

• About 70 percent of all prescriptions written in the U.S. are for generics.• The Food and Drug Administration applies the same rules to generics as to brand-name drugs.• Instructions to doctors and patients are the same for generic drugs and brand-name drugs.• By law, generic drugs must look different from their brand-name equivalents, but are far less expensive.

What’s in a name? When you consider generic drugs, it’s all about great savings.Sources: Consumer Reports Health, Federal Drug Administration

Time to think about your retirement savings!With tax season right around corner, now is a great time to review how much you are saving for retirement. It’s important to save as much as you can while you are still working. If you are saving in Superior Bulk Logistics’ 401(k) plan, congratulations! You are on the right path to retirement. Remember, the money that comes out of each paycheck goes into your account tax-deferred, that is, the money is set aside before you pay Uncle Sam his taxes. (You will eventually pay taxes on the money you saved when you withdraw your money at retirement.)

Try to save to the maximum amount, which for 2015 is $18,000 if you are under age 50. If you are age 50 or older, you can put in an additional $6,000 as catchup contributions. If you can’t max out, that doesn’t mean you shouldn’t save! Try bumping up your savings 1% or 2% from what you are putting in now. You will be surprised at how little 1% or 2% will impact your paycheck, but how quickly it will add up in your account. To determine how your paycheck and savings will be affected, log onto retiresmart.com and use our calculators.

Another reason to save for retirement using your 401(k) is to take advantage of SBL’s company match! For each $1 you contribute, SBL will contribute $.50, up to a maximum of $900 (for your $1800 contribution). For more information about maximizing your savings, or if you have questions about your retirement plan account, call MassMutual at 1-800-743-5274 or visit their website at www.retiresmart.com.

COMMON NAME, UNCOMMON SAVINGS By Yarka Sena , Administrator - Human Resources

711 Jorie Boulevard, Suite 101 NorthOak Brook, IL 60523630-573-2555

Superior Bulk Logistics, Inc.®

© 2015 Superior Bulk Logistics, Inc.

Carry Transit • Workers compensation over 15 employees: Decatur, Alabama Terminal -- an OSHA recordable frequency of 1.66 • Workers compensation under 15 employees: Decatur, Illinois Terminal -- an OSHA recordable frequency of 0.0  

Exemplary Safety Performance: Workers Compensation Safety Award We would like to recognize the outstanding efforts of the following terminals, which had a perfect OSHA recordable frequency rate of 0.0 but did not have the most hours worked in their respective categories.

2014 TERMINAL SAFETY AWARD WINNERS... Continued from page 11

Carry TransitOakland, CaliforniaMemphis, Tennessee Chicago, Illinois

Superior Carriers Charlotte, North Carolina Augusta, GeorgiaMobile (Axis), AlabamaLake Charles (Sulphur), LouisianaWestville, Indiana

Superior Carriers Sparta, New JerseyParker, ArizonaSt. Gabriel, LouisianaAurora, North CarolinaHigh Point, North Carolina Tank Shop

Thank you for your continued dedication to safety. Zero accidents will continue to be our goal!