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FEATURE, FUNCTION and BENEFIT Training Material Sales Training Section Marketing Division

2014 TMP-STS FFB Comfort, Convenience and Performance

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Page 1: 2014 TMP-STS FFB Comfort, Convenience and Performance

FEATURE, FUNCTION and BENEFITTraining Material

Sales Training SectionMarketing Division

Page 2: 2014 TMP-STS FFB Comfort, Convenience and Performance

COMFORT and CONVENIENCE

FEATURES

Page 3: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

COMFORT CategoryFeature Automatic Climate Control System

Function

Automatically maintains a specified interior temperature, regardless of the changes in the outside temperature of the vehicle.

Benefit Enhanced comfort and convenienceKey Words Exam Misleading Words

Automatically maintains Interior temperature Enhanced confort

“Manually maintains…” “exterior temperature” “enhanced safety”

Page 4: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

COMFORT CategoryFeature Cruise Control System

Function

It automatically maintains set vehicle speed, making it possible to drive without continually holding down the accelerator pedal.

Benefit Pleasant and confortable driving, especially on long distance at constant speed

Key Words Exam Misleading Words Automatically maintains Without continually holding down The accelerator pedal At varying speeds

“Manually maintains…” “while holding down” “the brakes” At constant speed

Page 5: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

COMFORT CategoryFeature Electronic Power Steering

Function

Steering system that uses an electric motor instead of the usual hydraulic pump, which in turn reduces engine power loss.

Benefit Improved fuel economy and engine performanceKey Words Exam Misleading Words

Steering system Uses an electric motor Reduces engine power loss

“Braking system “uses only a hydraulic pump” “Increases engine power loss”

Page 6: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

COMFORT CategoryFeature Seat Heater

Function

Provides a uniquely warm feeling for both the driver and front passenger.

Benefit Provides added comfort to both driver and passenger

Key Words Exam Misleading Words Uniquely warm feeling Provides added comfort

“unique cool feeling” “provides added irritation”

Page 7: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

CONVENIENCE CategoryFeature Multi-Information Display

Function

Provides drivers with such information such as average and current fuel consumption, average speed, outside temperature, and driving range

Benefit Enhanced driving convenienceKey Words Exam Misleading Words

Such as average and current fuel consumption…

Enhanced driving convenience

“…and tire wear / …and electrical load”

Enhanced performance

Page 8: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

CONVENIENCE CategoryFeature Overhead Console

Function

Provides a ceiling mounted location for storage compartments, reading and map lamps, and various accessory controls.

Benefit Enhanced convenience by allowing additional storage within driver’s reach

Key Words Exam Misleading Words Ceiling mounted location For storage compartments… Allowing additional storage

“Floor mounted location” “For spare tire and tools” “Restricting storage”

Page 9: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

CONVENIENCE CategoryFeature Power Door Locks

Function

Allows the driver to lock and unlock the doors with a push of a button

Benefit Enhanced comfort and safety

Key Words Exam Misleading Words To lock and unlock the doors Enhanced comfort and safety

“To lock and unlock the windows” “Enhanced performance”

Page 10: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

CONVENIENCE CategoryFeature Power Side Door Mirror

Function

Driver can adjust the left and right side mirrors electronically by push of a switch.

Benefit Enhanced driver comfort and safety

Key Words Exam Misleading Words Driver can adjust the left and right

side mirrors Electronically by push of a switch

“Driver can adjust the front and rear mirrors”

“Manually by pull of a switch”

Page 11: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

CONVENIENCE CategoryFeature Push Button Engine Switch

Function

Allows a driver to start and stop engine with a push of a button as long as the smart key is within the actuation range.

Benefit Enables simple engine operationKey Words Exam Misleading Words

Driver can adjust the left and right side mirrors

Enables simple engine operation

“Driver can adjust the front and rear mirrors”

“Enables simple aircon/audio operation”

Page 12: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

CONVENIENCE CategoryFeature Smart Entry and Start System

Function

The transponder key allows for automatic locking and unlocking of doors and engine ignition within a certain proximity.

Benefit Enables simple and convenient vehicle access

Key Words Exam Misleading Words Allows for automatic locking and

unlocking of doors Within a certain proximity Enables simple and convenient

vehicle access

“Manual locking and unlocking of doors”

“Beyond a certain proximity” “Enables complex vehicle access”

Page 13: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

COMFORT CategoryFeature Power Tilt and Telescopic

Steering

Function

Driver can adjust the distance between the steering wheel and the dashboard (either forward or backward - TELESCOPIC), or adjust for better visibility (either up or down - TILT)

Benefit Enhances comfort by electronically adjusting the steering wheel

Key Words Exam Misleading Words Either forward or backward –

TELESCOPIC Either up or down – TILT Enhances comfort by

electronically adjusting…

“Either left or right” “Either up or down - Telescopic” Either forward or backward – Tilt” “…by manually adjusting”

Page 14: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

COMFORT CategoryFeature Tumble Flat 2nd Row Seats

Function

Rear cushion can be flipped 180 degrees so that the hard under-surface of the cushion becomes level with a hard load surface below

Benefit Improved rear storage loading and capacityKey Words Exam Misleading Words

Rear cushion can be flipped 180 degrees

Improved rear storage loading and capacity

“Rear cushion can be flipped 90 degrees…”

“Improved front storage loading and capacity”

Page 15: 2014 TMP-STS FFB Comfort, Convenience and Performance

PERFORMANCE FEATURES

Page 16: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

ENGINE PERFORMANCE CategoryFeature Acoustic Control Induction System

(ACIS)

Function

Changes the effective length of the intake manifold to increase power over a wide range from low speed to high speed

Benefit Optimizes power and torque, as well as better fuel efficiency and reduced intake noise

Key Words Exam Misleading Words Changes the effective length of

the intake manifold… Increase power over a wide

range.. Better fuel efficiency

“Changes the effective length of the exhaust manifold…”

“Increase power over a specific range only”

“Lower fuel consumption”

Page 17: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

PERFORMANCE CategoryFeature Active Torque Control 4WD

Function

Optimally controls the torque distribution between the front and rear wheels depending on various road conditions

Benefit Excellent vehicle handling and fuel economyKey Word Exam Misleading Words

Controls the torque distribution between the front and rear wheels

“…between the left and right wheels”

“…between the front wheels only”

Page 18: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

ENGINE PERFORMANCE CategoryFeature Direct Injection 4-Stroke Common

Rail Diesel Engine (D4D)

Function

Common rail stores highly pressurized fuel before being dispersed directly to the combustion chamber through an electronically activated injector.

Benefit Delivers great fuel economy, responsive acceleration, cleaner emissions, and reduced noise, vibration, and harshness (NVH)

Key Words Exam Misleading Words Stores the highly pressurized fuel …reduced NVH

“Stores the non-pressurized fuel…” “Increased NVH”

Page 19: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

ENGINE PERFORMANCE CategoryFeature Variable Valve Timing Intelligent

(VVT-i)

Function

An engine system that varies the timing of the opening and closing of the air intake valves depending on the driver’s requirement at all RPM ranges.

Benefit Performance and economy, higher power output, better fuel efficiency, and cleaner exhaust emission.

Key Words Exam Misleading Words Varies the timing Opening and closing of air intake

valves

“Varies the timing and lift” “Opening and closing of air intake

and exhaust valves”

Page 20: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

ENGINE PERFORMANCE CategoryFeature Dual Variable Valve Timing

Intelligent (Dual VVT-i)

Function

Uses cam phasing technology to adjust intake and exhaust valve timing based on engine speed, engine intake airflow, throttle position, and vehicle speed

Benefit Enhances performance with maximum efficiency and more power.

Key Words Exam Misleading Words Adjust intake and exhaust valve

timing Enhances performance with

maximum efficiency and more power.

“Adjust intake valve timing only” “Enhances performance by reducing

power”

Page 21: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

PERFORMANCE CategoryFeature Eco Mode

Function

Restricts throttle input so that the engine uses less fuel and adjusts air-conditioning system so that it runs efficiently.

Benefit Enhances fuel efficiency

Key Words Exam Misleading Words Restricts throttle input Adjusts air-conditioning system so

that it runs efficiently

“Increases throttle opening” “Maximize air-con output”

Page 22: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

PERFORMANCE CategoryFeature Electronic Throttle Controlled

System - Intelligent

Function

Electronically controls the throttle valve opening and closing in accordance with the driver’s power requirement.

Benefit Enhanced performance and fuel efficiencyKey Words Exam Misleading Words

Electronically controls the throttle valve opening and closing

“Hydraulic control of the throttle valve opening only”

Page 23: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

PERFORMANCE CategoryFeature Gate-Type Automatic Shift Lever

Function

A/T feature which provides individual slots for more accurate and/or sporty shifting while driving.

Benefit Enhanced vehicle performance and appearance

Key Words Exam Misleading Words A/T feature which provides

individual slots Sporty shifting

“M/T feature which provides individual slots”

Page 24: 2014 TMP-STS FFB Comfort, Convenience and Performance

Feature, Function, and Benefit Training MaterialRevised for July 2014 | TMP Sales Training Section | FFB Material 2014 v.1

PERFORMANCE CategoryFeature Kinetic Dynamic Suspension

System

Function

Uses a hydraulic control system to control suspension stabilizer bars in response to road surface and driving conditions during cornering or off-road driving conditions

Benefit Enhances ride comfort and handling response

Key Words Exam Misleading Words Uses a hydraulic control system Control suspension stabilizer bars

“Uses an electrical control system”

Page 25: 2014 TMP-STS FFB Comfort, Convenience and Performance

THANK YOU

Sales Training SectionMarketing Division