MT HOOD MEADOWS, OR MAY 7 - 11 2014

SUPERPARK 18:From the 7th to the 11th of May, 2014, Mt. Hood Meadows, Oregon provided the setting for Superpark 18, an annual event gathering that is renowned as being the most progressive showcase of next-level snowboarding talent and terrain in the world. According to SNOWBOARDER Magazine Creative Director, Pat Bridges, “There is nothing stock about Superpark. The terrain is more challenging, tricks more innovative, and depth of talent sig-nificantly deeper than you will see at any other contest or photo shoot on Earth.” Sage Kotsenburg, Frank April, Sebastien Toutant, Louif Paradis, Bryan Fox, Jamie Lynn, Peetu Piiroinen, Desiree Melancon, Jake Welch, Hana Beaman, and Red Ge-rard were a few of the notables who made their way to Mt. Hood for the eighteenth iteration of this legendary session.

Joining Mt. Hood Meadows in creating the the Superpark 18 venue were elite terrain park creators visiting from Key-stone, Colorado; Seven Springs, Pennsyl-vania; and Boreal, California’s Woodward Tahoe. In addition to the full compliment of SNOWBOARDER Magazine video and photo staff members who were gathering material for daily online updates, a live webcast, social media updates, an inter-national TV show, and a dedicated mag-azine issue, over one hundred media lu-minaries representing Videograss, Keep the Change, Yobeat, Onboard, Pleasure, MBM, Brothers Factory, ESPN, Deja Vu, and more were on-site to capture all of the action. With over thirty-five hours of riding occuring over five days, Superpark 18 was a resounding success, with every-one in attendance agreeing that this one-of-a-kind media event is an ideal way to end the season on the highest of notes.

SPONSORS:

SUPERPARK 18 Media Impressions at a Glance:Rider Participants: 365Media/Industry Participants: 215Print Impressions: 355,000Online Advertising Impressions: N/APromo Material Impressions: N/ASNOWBOARDER Social Media Account Impressions*: 58.3 M#Superpark18 Snowboardermag.com impressions: 117,695Webcast Impressions: 13,104Press Release/Newsletter Impressions: 198,000Online Editorial Impressions: 306,526Online Advertising Impressions: 154,300Video Impressions: 206,866On-site Non-Participant Impressions: 5,277

Total Impressions: 59,656,768(* Based On Account Followers Times x Number Of Posts)

SUPERPARK 18 Resort/Spectator Attendance:

Wednesday, May 7th, 2014: Resort PrivateThursday, May 8th, 2014: Resort PrivateFriday, May 9th, 2014: 604Saturday, May 10th, 2014: 2,149Sunday, May 11th, 2014: 2,524Total: 5,277

Notable Attendees:Sage Kotsenburg - 2014 Sochi Olypmic Gold MedalistPeetu Piironinen - 2010 Sochi Olympic Silver MedalistSebastien Toutant - 2011 X Games Slopestyle Gold Medal-istLouif Paradis - 2013 X Games Real Snow Gold MedalistChas Guldemond - 2012 Slopestyle World Champion

External Media Coverage:Onboardmag.com, Snowboardermbm.mpora.com, Method-mag.com, Yobeat.com, Awsm.com, Whitelines.com, New-schoolers.com, Nzsnowboard.com, Twbiz.com, Snowboardcan-ada.com

Video Release Posted On Plays* Loads* HomepageViews*

Episode Page

Views*Links

Day 1 Video 5/8/14 34,896 59,712 9,552 13,504 http://bit.ly/1hAdiiQ

Webcast Day 1 Update 5/9/14 1,823 n/a 6,002 2,148 http://bit.ly/1kDA5K5

Day 2 & 3 Video 5/10/14 28,306 50,126 10,682 12,385 http://bit.ly/1mc7bgC

Webcast Day 1 Live 5/10/14 2,890 n/a 10,682 7,036 http://bit.ly/1pSts6O

Webcast Day 2 Live 5/11/14 2,702 n/a 10,843 6,054 http://bit.ly/1tJKR1S

Day 4 Video 5/13/14 22,508 37,950 8,256 9,620 http://bit.ly/1sJAUD2

Day 5 Video 5/15/14 17,431 28,357 6,113 8,135 http://bit.ly/1lEg7Og

Brothers Factory 5/19/14 8,002 n/a 5,617 3,947 http://bit.ly/1pSx5cT

Neff 5/21/14 10,700 n/a 5,572 3,546 http://bit.ly/1jSsKRF

Arbor 5/24/14 11,387 n/a 3,532 3,409 http://bit.ly/1mUFb2v

Sony 5/24/14 4,309 n/a 1,722 1,967 http://bit.ly/SvyXgp

Burton 5/26/14 19,134 35,165 8,067 10,213 http://bit.ly/1nQfqFI

Ride 5/28/14 9,664 20,334 5,945 6,541 http://bit.ly/1hcsTot

FYVE 5/29/14 8,568 n/a 2,690 1,749 http://bit.ly/1x9TOWT

Nowamean 5/30/14 5,150 n/a 5,027 3,378 http://bit.ly/1kMAEMw

686 5/31/14 8,221 15,738 3,717 2,872 http://bit.ly/1kbPCS4

Volcom 6/2/14 11,195 19,605 4,901 4,913 http://bit.ly/1kzlrDj

Bataleon 6/6/14 TBD TBD TBD TBD TBD

Smokin 6/11/14 TBD TBD TBD TBD TBD

Quiksilver/DC TBD TBD TBD TBD TBD TBD

iNi TBD TBD TBD TBD TBD TBD

Stepchild TBD TBD TBD TBD TBD TBD

Nuulife TBD TBD TBD TBD TBD TBD

*Data is as of 6/4/14 Total 206,886 266,987 108,920 101,417

Average 12,170 33,373 6,407 5,966

SUPERPARK 18 Video Content: When SNOWBOARDER Magazine created the Superpark session 18 years ago it was con-cieved as a private photo shoot with the goal of generating an exclusive print feature and enhanced segments for SNOWBOARDER’s iconic movie, 1999. Nearly two decades later Superpark is still in essence a private photo and video shoot, yet everything that happens during the five-day gathering is broadcast around the world via the World Wide Web by both SNOWBOARDER Magazine and our industry partners. Superpark is unrivaled as the most covered event in the endemic snowboarding scene. With every major core media outlet broadcasting the latest Superpark happenings, and companies like Burton, Ride, Neff and DC creating Superpark team edits, the amount of live action media generated at Superpark is staggering. With a full production team on-site, including seven dedicated filmers, SNOWBOARDER Magazine’s daily video updates generate mass views for a who’s who of park riding’s elite talents. • Number of Superpark 18 Videos Created : 20+• Number of SNOWBOARDER-Created Superpark 18 Videos: 6

SUPERPARK 18 Daily Photo/Event Recaps: SNOWBOARDER Magazine released daily Superpark 18 recaps which included literary insights, insider commentary and extensive photo galleries. • Total Number of Superpark 18 related Snowboardermag.com posts : 32• Total Number of Superpark 18 related Snowboardermag.com pageviews : 306,526

Post Release Date PageViews

Homepage Views Links

Pre-SP PR 4/30/14 5,726 3,120 http://bit.ly/1fwPo6P

SP preview 5/2/14 3,028 2,811 http://bit.ly/1uMScAf

SP 3 Lost & Found 5/6/14 2,376 3,378 http://bit.ly/SIeg0H

Day 1 Photos & Recap 5/7/14 6,901 3,655 http://bit.ly/1jpOfOn

SP begun PR 5/7/14 3,522 3,655 http://bit.ly/SIebtP

Day 1 Video 5/8/14 13,504 9,552 http://bit.ly/1hAdiiQ

Day 2 Recap 5/8/14 3,285 4,530 http://bit.ly/1tZixso

Day 3 Photos & Recap 5/9/14 3,611 5,022 http://bit.ly/1jgqy7h

Webcast Day 1 Update 5/9/14 2,148 6,002 http://bit.ly/1kDA5K5

Day 2 & 3 Video 5/10/14 12,385 10,682 http://bit.ly/1mc7bgC

Webcast Day 1 Live 5/10/14 7,036 10,682 http://bit.ly/1pSts6O

Webcast Day 2 Live 5/11/14 6,054 10,843 http://bit.ly/1tJKR1S

Day 4 Photos & Recap 5/11/14 4,117 5,460 http://bit.ly/1uX22QS

Day 4 Video 5/13/14 9,620 8,256 http://bit.ly/1sJAUD2

Day 5 Photos & Recap 5/13/14 6,715 4,635 http://bit.ly/1pdtCs7

Day 5 Video 5/15/14 8,135 6,113 http://bit.ly/1lEg7Og

Brothers Factory 5/19/14 3,947 5,617 http://bit.ly/1pSx5cT

Neff 5/21/14 3,546 5,572 http://bit.ly/1jSsKRF

Arbor 5/24/14 3,409 3,532 http://bit.ly/1mUFb2v

Sony 5/24/14 1,967 1,722 http://bit.ly/SvyXgp

Burton 5/26/14 10,213 8,067 http://bit.ly/1nQfqFI

Ride 5/28/14 6,541 5,945 http://bit.ly/1hcsTot

FYVE 5/29/14 1,749 2,690 http://bit.ly/1x9TOWT

Nowamean 5/30/14 3,378 5,027 http://bit.ly/1kMAEMw

686 5/31/14 2,872 3,717 http://bit.ly/1kbPCS4

Volcom 6/2/14 4,913 4,901 http://bit.ly/1kzlrDj

Bataleon 6/6/14 3,962 5,132 http://bit.ly/1mydScM

Smokin 6/11/14 TBD TBD TBD

Quiksilver/DC TBD TBD TBD TBD

iNi TBD TBD TBD TBD

Stepchild TBD TBD TBD TBD

Nuulife TBD TBD TBD TBD

/events/superpark-feature/ n/a 9,067 n/a http://bit.ly/TBfICI

/superpark18/ n/a 2,481 n/a http://bit.ly/1n2xxmS

*Data is as of 6/6/14 Total 161,866 144,660

Average 5,582 5,358

SUPERPARK 18 Online Advertising: To bolster exposure for Superpark 18 and our sponsorship partners, SNOWBOARDER cre-ated site-wide takeover skins that clicked through to targeted advertising pages. The Super-park 18 sponsor takover site skins were posted from May 5, 2014 - May 12, 2014. • Superpark 18 Sponsor Takeover Site Skin Impressions: 154,300• Sponsor Takeover Site Skin Click-Through Rate: 3.96%

Session Views Links

Day 1 Jump Session 7,044 http://bit.ly/1pSts6O

Day 2 Rail Session 6,060 http://bit.ly/1tJKR1S

Total 13,104

SUPERPARK 18 Webcast: By webcasting Superpark, SNOWBOARDER has been able to broadcast this one of a kind private session to the core audience without compromising the exclusive ideals that have added so much mystique to Superpark over the years. With the webcast, SNOWBOARDER has provided our audience with the opportunity to be slopeside as a Superpark session happens. It is akin to watching your favorite riders film a video part in real time, where the only judges are the riders and the viewers. With key personalities and performers joining in on the running commentary, SNOWBOARDER’s voice is front and center giving those who tune in not only the sights of Superpark, but the sounds as well. • Total Superpark 18 Webcast Views: 13,104

SUPERPARK 18 Digital Promotions:SNOWBOARDER’s weekly newsletter communicates directly to our most devout audi-ence. In addition to highlighting the most compelling Snowboardermag.com content, each newssletter is used to keep our followers up to dates on the happening associated with our event properties, including webcast schedules, relevant releases and highlights of all the action. In addition to the newsletter, SNOWBOARDER maintains a media data-base where all press release blasts are targeted. • SNOWBOARDER Newsletter Reach: 49,500• SNOWBOARDER Media/Industry Press Release Distribution List: 190• Number of SNOWBOARDER Newsletters with Superpark 18 Promotion: 4 • Total Superpark 18 Newsletter Reach as of 6/4/14: 198,000+

SUPERPARK 18 Print Coverage: SNOWBOARDER’s Superpark issue has become a highly anticipated staple of our print magazine calendar. The best imagery from Superpark is saved until January and published in a stand alone issue with an extended feature, various column work and cover shot all highlighting the best of Superpark. • Cover Image with Host and Sponsor Branding/Mention• 25+ Pages of Print Coverage• January 2015 Superpark Issue Reach: 355,000+ Readers (Based on seven-time pass along rate)

• Value of print editorial coverage: $62,500 (Based on $2500/pay published ad rate)

SUPERPARK 18 Social:With nearly two million organic followers spread accross multiple platforms including Facebook, Insta-gram, Youtube, Google+, Pinterest and Twitter, SNOWBOARDER Magazine has the largest social reach of any entity in snowboarding media. For Superpark, SNOWBOARDER employs every social resouce at our disposal to promote the event and the content generated by it. Further reach is provided by the savvy brands and individuals who participate in Superpark and have made #Superpark18 a new media hub of cutting edge park riding culture.

#Superpark18 Homepage Hashtag Broadcasting:SNOWBOARDER Magazine partnered with our Superpark 18 attendees to extend the reach of the private five-day session into the social statosphere. To achieve this goal, SNOWBOARDER launched a new social initiative with hashtag broadcating on our Snowboardermag.com homepage. This pro-gram automatically gathered every instagram image tagged with #Superpark18 and placed it in a banner window on the Snowboardermag.com homepage. Since its launch on May 2, 2014 #Super-park18 has been used on instagram 2,110 times with each of these images appearing not only in countless social feeds but also on the Snowboardermag.com homepage!• #Superpark18 instagram Mentions: 2,110+

• #Superpark18 Snowboardermag.com Homepage Impressions: 117,695

• SNOWBOARDER Magazine Facebook Followers: 345,100+

• SNOWBOARDER Facebook Superpark Posts: 108

• Potential Impressions of SNOWBOARDER FB posts: 37,270,800*

• SNOWBOARDER Magazine Twitter Followers: 65,000+

• SNOWBOARDER Twitter Superpark Tweets: 62

• Potential Impressions of SNOWBOARDER Superpark Tweets: 4,030,000*

• @SNOWBOARDERMag Instagram Followers: 400,757

• @SNOWBOARDERMag #Superpark18 Instagram Posts: 42

• @SNOWBOARDERMag #Superpark18 Total Likes: 596,401

• @SNOWBOARDERMag #Superpark18 Total Comments: 7,556

• Potential Impressions of @SNOWBOARDERMag #Superpark18 Posts: 16,831,794

• @SNOWBOARDERVideo Instagram Followers: 19,699

• @SNOWBOARDERVideo #Superpark18 Instagram Posts: 11

• @SNOWBOARDERVideo #Superpark18 Total Likes: 13,975

• @SNOWBOARDERVideo #Superpark18 Total Comments: 194

• Potential Impressions of @SNOWBOARDERVideo #Superpark18 Posts: 216,689

• Total number of SNOWBOARDER Generated #Superpark18 Potential Instagram Impressions: 17,048,483

• Total number of SNOWBOARDER Generated #Superpark18 Likes: 610,376

• Total number of SNOWBOARDER Generated #Superpark18 Comments: 7,750

• Total number of SNOWBOARDER Social Media Account Impressions: 58,349,283

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