2014 Social Media Usage Survey Report

8/10/2019 2014 Social Media Usage Survey Report

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Title of the book

SocialMediaUsageSurvey

Vehr Communications Fifth Annual (2014)


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Social Media Usage Survey

Vehr Communications Fifth Annual (2014)

We first conducted our Social Media Usage Survey in 2010. Since,

the study has been conducted each of the last five years to

understand how local business people use social media, both

personally and professionally, to make meaningful connections. In

2014 in partnership with Enquirer Media, we surveyed 306

Greater Cincinnati-area business people from varied fields and

company sizes.

Vehr Communications seeks to be a strategic partner with its

clients to help them manage their reputations, build valued

relationships and deliver meaningful results. We offer our clients:

Refreshing Attitude:

We partner, we listen, we challenge. We learn. We work hard. We

make a difference. And we have fun in the process.

Resourceful Approach:

We approach each client opportunity with creativity, energy and

discipline to build relationships that matter.

Global Reach:

Were an IPREX partner 77 strategic communications agencies

with 1,800 staff in 120 offices from 30 countries working as one

to support global communications programs for our clients.

Like this report? Subscribe to our mailing list at

www.vehrcommunications.com to receive more free content as werelease it.

700 Walnut Street, Suite 450

Cincinnati, OH 45202

513.381.8347 www.vehrcommunications.com

About Vehr Communications
http://www.vehrcommunications.%2Ccom/http://www.vehrcommunications.com/http://www.vehrcommunications.com/http://www.vehrcommunications.%2Ccom/


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TABLETS

Examining three screen usage

Only 6% dont use

37% use for more than two

hours every day

Smartphones continue to

become more personal. (65%

report using their smartphones

primarily for personal use a

6% increase from 2013).

LAPTOPS/DESKTOPS

SMARTPHONES

Only 2% dont use

60% use for more than two

hours every day

Primarily professional use

Most used for purchasing

Most used for online bill

paying/mobile banking

Slightly most used for video

chat

Most used for online bill

paying/mobile banking

30% dont use

Even more personal

than our smartphones.

(79% report using their

tablets primarily for

personal use a 5%

increase from 2013.)

Most used screen for

social media

Most used device for

photos and videos

Slightly more people reported

using their tablets for news

(70 ) compared to

smartphones (67 ) and

laptops/desktops (63 ).

NEWS

CONSUMING

Laptops/desktops still most

A closer look at how business

people report using their devices

to make purchases:

63

Laptops/Desktops

43

Tablets

29

Smartphones

used for making purchases.

WEARABLE TECHNOLOGY:

80

Do not currently own wearable

technology devices

However, 54 are likely or somewhat

likely to purchase in the near future.

27% dont

use the

device daily

A BREAKDOWN OF HOW LOCAL BUSINESS PEOPLE

REPORT USING THEIR LAPTOPS/DESKTOPS,

SMARTPHONES AND TABLETS:


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Social media:

In our professional and personal lives

WHAT OUTLETS ARE BUSINESS PROFESSIONALS USING THE MOSTPERSONALLY, PROFESSIONALLY OR NOT AT ALL? WHATS CHANGED?

TOP 5 USED PERSONALLY

& PROFESSIONALLY:

2.Twitter

3.LinkedIn

4.YouTube

5.Google+

TOP 5 USED PERSONALLY:

1.Pinterest

2.

YouTube

3.Instagram

4.Facebook

5.

Snapchat

FACEBOOK: BECOMING LESS

PERSONAL AND MORE BUSINESS.

Compared to 2013, business people

reported 6% less personal use.

SNAPCHATTAKES OFF BUT NOT IN

THE PROFESSIONAL WORLD.

Business people reported less than 1%

professional use the lowest of all

social networks.

PINTEREST, THE SOCIAL SEARCH

NETWORK, SEES AN 8% INCREASE

IN PERSONAL USE.

However, there was no significant

change in professional use.

INSTAGRAM QUICKLY GROWS.

Since launching in 2010, the photo

and video network has steadilygrown. From 2013, there was a 7%

increase in personal and

professional use.

TWITTER CONTINUES TO GAIN

USERS: PERSONAL AND

PROFESSIONAL.

Business people reported an 8%

increase in personal and professional

use from 2013.

east

Popular

Overall

do not use

FourSquare

do not useTumblr

do not use

Vine

do not use

Snapchat

do not use

Google+

1.Facebook

89%

85%

84%

77%

53%


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Social media:

In the office place

eport their companies allow

employees to access social

media at work.

ay no individual social mediasites are blocked at work.

Report their companies

engage in social media (4%

more than in 2013).

Still report social media use is

restricted to employees by

their company.

Work at companies that dontengage in social media at all.

Report being unsure if they

have access to social media at

work.

72%

66%

91%

28%

9%18%

14 report that

Facebook is blocked

11 report that Twitter

is blocked

10 report that

Instagram is blocked

report that

heir company CEO engages in social media.

SOCIAL MEDIA SITES:

MOST BLOCKED

72

n our first survey in 2010, only 53% accessed social media professionally

on an hourly or daily basis. Today, report using social mediahourly or daily.


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Social media:

Engagement and how it has changed in one year

Q67%

Q33%

UANTITATIVELY

(clicks, likes,

followers,

impressions, etc.).

QUALITATIVELY

(word of mouth,

perception,

anecdotal, etc.).

54%

14%

13%

6%

11%

Best way to measure social media

Most important social media objective for your company

HOW COMPANIES ARE

ENGAGING IN SOCIAL MED

56% in 2013 43% in 2013

VS

.

90%: Facebook (no change from 2013)

77%: Twitter (5% increase from 2013)

60%: LinkedIn (2% decrease from 2013)

27%: Google+ (8% increase from 2013)

27%: Instagram (9% increase from 2013)

21%: Pinterest (4%

increase from 2013)

8%: Unsu

Brand Awareness

(50% in 2013)Share Product/Services

(24% in 2013)

Increase Sales

(13% in 2013)

Customer Service

(6% in 2013)

Unsure

(8% in 2013)


7/9

- ONLINE ALERTS

- SOCIAL MEDIA TRACKING

- PAID SERVICE

- DO NOT PROACTIVELY MONITOR

- UNSURE

- INCREASE IN MONITORING FROM 2013

46%

38%

16%

17%34%

8%

Social media:

Training, monitoring and data privacy

While 91% of companies engage in social media, they are

till not including social media employee policies and/oraining in human resource practices.

50%77%77% have no social

media training or are

unsure if training is

provided.

50% have no official

social media policy or

are unsure if they have

a policy.

The good news there was

a 9% increase in companies

reporting that they had a

social media policy.

ow companies monitor their

eputation online:

Only 33% of

companies are able

to respond within

minutes to social

media attacks

and/or inquiries

about products,

services or account

issues.

How employees feel about

data privacy:

Are concerned about

their privacy online.

Think their company

does enough to secure

customer/consumer

data it has collected.

92%However

64%


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Methodology

Vehr Communications fifth annual Social Media

Usage Surveywas developed by Vehr

Communications and implemented through web-

based survey provider, Survey Monkey.

t was completed by 306 Greater Cincinnati-area

business people between August 14 and

September 1, 2014. The survey was promoted

by Enquirer Media through its outlets including

Cincinnati.com, The Cincinnati Enquirerand

related social media channels. The survey was

also distributed to email lists owned by Vehr

Communications and its employees and waspromoted through various social media networks

(Facebook, LinkedIn, Twitter and Google+) of

Vehr Communications, its employees and

acquaintances. Survey respondents were

primarily from within the Greater Cincinnati

professional community, based on the reach of

Enquirer Media and the distribution lists used by

Vehr Communications.

As a quantitative and elective online survey, theresults can neither be considered random nor

scientifically valid. Rather, the results offer an

nformed and instructive look at Greater

Cincinnatis business peoples perceptions

about social media usage during the survey

period.

he 2014 Vehr Communications Social Media Usage Survey is a publication of Vehr Communications, LLC (December 2014). Reproduction or use of

ny or all of this survey and its findings is prohibited without the expressed written consent of Vehr Communications, LLC.

700 Walnut Street, Suite 450

Cincinnati, OH 45202

513.381.834 7

www.vehrcommunications.com
http://www.vehrcommunications.com/http://www.vehrcommunications.com/

Documents

2014 Social Media Usage Survey Report