SOCIAL MEDIA DIFFERENT USE AS AN INFORMATION TECHNOLOGY TOOL IN

BUSINESS

Presented By- Abid

Siddiqui

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

Social media is a new way to communicate and share information amongst friends, family, and colleagues online, Social media sites are being used regularly by millions of people worldwide.

WHAT IS SOCIAL MEDIA?

- Facebook - Twitter- Google+- Wikipedia- LinkedIn- Reddit- Pinterest- You tube

PROMINENT SOCIAL MEDIA AND STATISTIC

YOU TUBE

65%

Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It is registered in Singapore and it operates in India, where it is headquartered in Bangalore, Karnataka.

Flipkart's last fundraising round in May 2015 had pegged its valuation at $15 billion.

Flipkart has the highest market share in ecommerce market.Flipkart’s journey from a small book e-retailer to India’s

largest e-commerce platform inspires a generation of start-ups.

COMPANY TAKEN -FLIPKART

TYPE OF SOCIAL MEDIA AND IT’S USAGE BY FLIPKART IN BUSINESS

• Networking• References • Job hunting • Grow business

LINKEDIN IS A SOCIAL WEBSITE WITH TOOLS FOR

• By Eliminating “Gatekeepers”• By Utilizing Advanced Search• By Making Valuable Connections• By Sending Personal Messages• By Initiating Contact• By helping in hiring• By Offering Help

6 WAYS LINKEDIN CAN HELP GROW YOUR BUSINESS

• Process & system improvement• Formulating talent pipelining strategies• Sourcing & interacting with potential candidates• Hiring of people

HOW FLIPKART USES LINKEDIN

• Most people know that Twitter is a microblogging network of real-time posts .• Twitter members can broadcast tweets and follow

other users' tweets by using multiple platforms and devices.• Total Twitter users in India are 33 Million and from this

base 76% of users access it via their mobile phone.• Today's Twitter is now less focused on what are you

doing? And more about what’s going on?

TWITTER

• Connecting with customers• Marketing• Spying on competition• Branding• Brand loyalty• Promotion

HOW FLIPKART USES TWITTER

• YouTube is a website designed for sharing video. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. • Every minute of every day, more than 35 hours of

video is uploaded to YouTube.• With over four billion views every single day, YouTube

is the most watched video site in the history of the Internet.

YOUTUBE

• Publicity and promotion • Attract customer• Sneak Peaks of products• Advertisement• Offers

HOW FLIPKART USES YOU TUBE

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users.

Widely known social media site.

FACEBOOK

• Word-of-Mouth Marketing• Frequent Deals and Promotions• Offers• Advertisement• Awareness for product• Link between customer

HOW FLIPKART USES FACEBOOK

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images)

 Pinterest acts as a personalized media platform. Users can browse the content of others on the main page

Users can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members

It fits into the category of “visual bookmarking." Like Tumblr

PINTEREST

Multiple ExposureSocial MarketingGreat Viral Potentialcreate brand image.Have Customers Share Their Purchase.

HOW FLIPKART USES PINTEREST