FitfamilyCHALLENGE

2014 AT A GLANCE

SOU H CAROLINA

18

1,708606

44

246

35950

291

306

53

10

231

34

359

5

1

4

9931,401

91

4

110

1,557

76

14

38

266

10

6

788

4

1034

147 52

29

21

409

445

21

9

145

13

DILLON

SIZING IT UP

1. Walking2. Playing Outside3. Swimming4. Running5. Weight Training

TOP 5ACTIVITIES

TOP 5 WAYSPARTICIPANTS HEARD ABOUT THE CHALLENGE

WHERE DID OURFAMILIES

LIVE?

RADIO

SC PARENT MAGS

HOSPITALS

CCBCC

TV

25%17%

12%7%7%

37 The number of events that the Upstate region offered throughout the Challenge

FUN FACT: The mayors of Columbia and Lexington both participated in the Fit Family Challenge with their families

FUN FACT: The Lowcountry region offered more than 15 free “bonus card” events to challenge participants, including 2-week gym memberships, group runs, a trail hike and work-and-learn sessions at the MUSC Urban Farm

UPSTATE

LOWCOUNTRY

PALMETTO

AUDIENCE STATS

TOTAL PAGEVIEWS232,777 ROS pageviews

TOTAL IMPRESSIONS1.3 million impressions

1,115,497 + 204,776

DIGITAL STATS

1,176,186UPSTATE

716,472PALMETTO

759,761LOWCOUNTRY

2,652,419 total minutes

3,982UPSTATE

3,888PALMETTO

2,436LOWCOUNTRY

10,306 total participants

22%average open rate of 40+

newsletters that were delivered during the challenge

Industry average open rate = 17% 150# of social media posts

delivered througout the challenge

survey says77% of survey respondents said they exercised more regularly and 62% said their families ate healthier as a result of the Challenge

FFC PROMO AD COCA-COLA BRANDING AD

18

1,708606

44

246

35950

291

306

53

10

231

34

359

5

1

4

9931,401

91

4

110

1,557

76

14

38

266

10

6

788

4

1034

147 52

29

21

409

445

21

9

145

13

DILLON

HEALTH & HOSPITAL STATS

PALMETTO

LOW COUNTRY

UPSTATE

UPSTATE

1,087 / 138

LOWCOUNTRY

705 / 46

MIDLANDS

1,180 / 182

TOTAL # OF FAMILIES / TOTAL # OF FAMILIES REFERRED BY HOSPITALS

11hospital membersactively promoted

the Challenge

HEALTH PARTNER REFERRAL BYCOUNTY

Abbeville - 1Anderson - 27*Beaufort - 10Berkeley - 3Brunswick - 1Calhoun - 1Charleston - 56*Cherokee - 1Chester - 1Chesterfield - 1Clarendon - 63*Colleton - 8Dorchester - 1Fairfield - 1Florence - 2Georgetown - 3Greenville - 8Greenwood - 6Hampton - 1Horry - 4Jasper - 2Kershaw - 5Lexington - 12Marion - 1Newberry - 1Oconee - 47*Orangeburg - 15Pickens - 16Richland - 32*Saluda - 2Spartanburg - 17Sumter - 7Williamsburg - 3York - 5

*Top 5

15SCHA member hospitals

expressed interest in participating in the FFC