Pro Circuit Racing Sponsorship Presentation

Monster Energy/Pro Circuit/Kawasaki

Monster Energy/Pro Circuit/Kawasaki is considered one of the top teams in the supercross/motocross industry. Established in 1991 by Mitch Payton, success has been the team’s standard since its inception. Legendary riders like Jeremy McGrath, Ricky Carmichael and Ryan Villopoto have all raced for Payton’s outfit. Now in its 22nd year, Monster Energy/Pro Circuit/Kawasaki has earned 29 AMA championships and 239 AMA victories.

Sponsorship Benefits

•  Increase Brand Awareness

•  Increased Brand Exposure

•  Strengthen Business-to-Business Relationships

•  Shared Activation  

Brand Exposure

•  Maximize exposure to key demographics (male 18-35)

•  Nationwide coverage with 29 events taking place in 21 different markets

•  Television package that includes coverage on NBC, FOX •  Sports, NBC Sports Network and MAV TV  

Supercross Reach Monster Energy AMA Supercross, an FIM World Championship is a 17-round series, contested in stadiums throughout the United States with television coverage from FOX Sports1 and FOX Sports 2.

•  Total Live Event Attendance 803,000 (3.7% increase from ‘12) •  Avg. Live Attendance 50,000+

•  Total “Pit Party” Attendance 315,000 (1.63% increase from ‘12) •  Avg. Pit Party Attendance 21,000+

•  68% of Supercross fans are male •  94% more likely to be Males, age 18-34

•  Average household income of Supercross fans is $67,430 •  Total Viewership

•  Broadcast 693,000 avg. household (9 shows) •  Live Cable 206,100 avg. households (11 shows) •  Cable Re-Air 81,074 avg. households (27 shows)

•  Total QI Media Value $3,878,696 •  Supercross Online

•  Facebook 1,415,000 •  Twitter 101,000 •  Instagram 18,000

Motocross Reach The Lucas Oil Pro Motocross Series features 12 events held at motocross specific venues spread throughout the United States with television coverage on NBC, NBC Sports Network and MAV TV    • Total Live Event Attendance 274,000 (36.33% increase from ‘09)

•  Avg. Live Attendance 22,000+ •  73% of Motocross fans are male

• With 87% of all fans consciously supporting Sponsors Products •  Total Viewership 8,615,000

•  Total Broadcast 1,608,000 •  Total Cable 6,700,000 •  Total Internet 306,747 live streams

•  Offers a true MULTI-PLATFORM viewing experience •  NBC ! 3 hours with 536,000 avg. viewers •  NBC Sports ! 51 hours with 160,000 avg. viewers

•  Digital Growth •  15.5 million minutes watched this season (25% increase from ‘09) •  700,000+ video-on-demand plays (11% increase from ‘09) •  9 million page views for series website (97% increase from ‘09)

Motocross Reach

2012 2013 GROWTH

UNIQUE USERS (LIVE STREAM) 238,484 306,747 29%

MINUTES WATCHED 12,505,086 15,586,667 25%

LIVE STREAM VOD STARTS 692,221 766,683 11%

ALLISPORTS.COM/MOTOCROSS

PAGE VIEWS 4,765,353 9,403,742 97%

UNIQUE VISITORS

(WEB PAGE) 926,154 1,162,652 26%

0   50  

Minutes  Per  Visit  

Premier  League  NHL  

Notre  Dame  

Motocross  

SNF  

Pro Motocross Digital Properties

Per  Event  Average  Viewing  Time  

*Motocross  is  second  to  only    Night  Football  

Business to Business Opportunity

•  Partner entertainment at events including hospitality and exclusive access to the team

•  Expanded opportunities for partners to work with each other outside of racing

•  Ability to offer partners preferred placement in retail locations  

Shared Activation

•  Pro Circuit Sponsorship allows partners to share activation costs while maximizing ROI for all partners

•  Regional and national promotions tied into the season schedule

•  Autograph sessions in market    

Racing Success

•  29 AMA Championships •  10 AMA National Motocross Titles •  19 AMA Regional Supercross Titles

•  239 AMA Wins •  103 AMA Pro Motocross Overall Wins •  136 AMA Supercross Main Event Wins

•  6-time Motocross of Nations Champion

•  Most Successful Team in Supercross/Motocross History

 

Team Look

Team Look

Team Look

Sponsorship Opportunities

Contact: For Sponsorship Inquiries, please contact: Mitch Payton Pro Circuit Racing International 2771 Wardlow Rd. Corona, CA 92882 (951) 738-8050