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1
ProActive Elite Cycling Team
2012 Sponsorship Proposal
2
ProActive Elite Cycling Team
Introduction
ProActive – Who we are
Current Team Members
Sponsorship Benefits & Demographics
Achievements & Current Sponsors
Conclusion
Contents
Introductions
3
The purpose of this proposal is to introduce you to ProActive and to show you how sponsorship of
this team can be a positive benefit to both you and your company.
No matter how big or small a company, all companies understand and can benefit from the power of
good advertising & marketing!! Sponsorship of our cycling team presents a great marketing
opportunity for your company. ProActive has the ability to increased public awareness for your firm
while also promoting a healthy, youthful image that is so important in business today.
ProActive seeks partnerships with successful & respected companies such as yours because we
know how important those relationships will be to our ability to compete and succeed in a highly
competitive racing environment. We are delighted at the opportunity of having you as a sponsor.
We believe the following program offers an exciting concept and a promising opportunity.
Kristen Andreasen
ProActive Sponsorship Director
[email protected] (713) 542-6033
ProActive Elite Cycling Team
Who is ProActive?
4
ProActive Elite Cycling Team
ProActive was formed in 2009 and is a Houston, Texas based USCF Men’s & Women’s Elite Road
Cycling Team. In only our first full year of racing, (2010) our racers, through hard work and
determination, made this team the most successful road cycling team in Houston.
Our team is currently comprised of seasoned & dedicated road cyclists each with many years of
riding & racing experience.
It is the primary intent of our team to race the USCF sanctioned Texas Bicycle Racing Association
(TXBRA) racing calendar with the ultimate goal of winning individual and team state championships.
Although racing is our primary focus, ProActive is also involved in our communities by supporting
various non-profit organizations who promote awareness of their cause through cycling related
events.
5
2011 Team Roster** ProActive Elite Cycling Team
Men’s Team
Jeremy Andrews* Cat 1
Tom Kubicek* Cat 2
Jeremey Thompson Cat 2
Johan Ordonez Cat 2
John Wilmeth Cat 3
Andrew Ennis* Cat 3
Josh Foster Cat 3
Andy Andreasen Cat 3 & Masters 40+
Euan Mackay Cat 3 & Masters 40+
Panos Sotiriades Cat 3 & Masters 40+
Women’s Team
Kristen Andreasen* Cat 2
Holly Mishoe* Cat 2
Diann Sweeney Cat 3
* - Denotes current or former Individual Texas State Champion
ProActive is always on the lookout for new talent that can enhance our current team structure for the 2012
season. We believe in quality team members not quantity, you will never see our team grow larger than 15-
20 racers.
6
Exposure Statistics
Racing & Training:
50+ race days each season
300+ training days throughout the season
Race Locations:
All major Texas Cites:
Houston
San Antonio
Austin
Dallas
Fort Worth
In addition to Texas races some team
members participate in Nation race events
throughout the U.S.
Opportunity for exposure:
Racing and winning is not the only
opportunity for our team to generate
exposure for your company.
Training and local group rides are also an
excellent way to get you noticed.
Team charity ride involvement / promotion.
When the racing has left us a little wary,
it’s nice to be able to give back to a greater
cause and still be wearing our team kit that
includes your corporate logo!
Demographics
Licensed Racers...
• 75,000 US racers
• 85% Male – 15% Female
• Median Age – 35
• Median Income – $85K
• 81% College Grads
• 27% Post Graduates
• 57% Professional/Mgr’s
• 35% Married
• 67% Home Owners
• 63% Rate brand loyalty - “High”
Recreational Riders
•64 Million
•48 Million Adults
•55% Male – 45% Female
•Median Age – 32
•Median Income 75K
•70% College Grads
•52% Professional/Mgr’s
•58% Rate brand loyalty - “High”
Sponsorship Benefits
Why be a sponsor?
Cycling is one of the fastest growing sports
in the US and is the 2nd most popular
recreational activity in the world.
There are more cycling participants in the
US than golfing, skiing, & tennis combined.
Cycling’s broad multicultural and
multigenerational appeal provides
sponsors with a large, enthusiastic, &
diverse audience.
Sponsorship can also be a benevolent
cause. You may choose to sponsor Pro-
Active outside of purely commercial
interests. A desire to partner your
company with a team such as Pro-Active
that shares your desire for the sport and
also your values and beliefs.
Increase Company Visibility!
Cycling team sponsorship in Texas offers
a true year round opportunity for increased
corporate exposure and brand awareness.
Although Pro-Active is a Houston based
team, racing is spread equally among all
major metro areas within the state.
7
Presenting Sponsor
$7K sponsorship obligation
Team Full Name:
ProActive p/b Your Company Name
Team Kit:
Corporate logo prominently displayed on
team kit. (Presenting Sponsor has final
approval rights for overall team kit design)
Team Communication:
Any and all communication/advertising
whether for racing or community service
events will include mention of the team’s
title sponsor.
Special Events:
ProActive team members will be made
available to attend special corporate
events to allow you to showcase your
companies involvement in the sport and
the community.
Corporate - Sponsor
$5K sponsorship obligation
Team Kit:
Incorporate your corporate logo onto team
kit.
Special Events:
ProActive team members will be made
available to attend special corporate
events to allow you to showcase your
companies involvement in the sport and
the community.
Contributing Sponsor
Products or Services Sponsorship
(Value TBD)
Team Kit:
Corporate logo incorporated into team kit
design.
* Final logo placement will be determined based on size of corporate name / logo.
8
2010 State Champ Placing’s ProActive Elite Cycling Team
Men’s Cat 2 Individual TT Championship – 1st Place
Men’s Cat 2 Team TT Championship – 1st Place
Men’s Aged Based Road Race Champion – 2nd Place
Men’s Cat 2 Individual Points Championship – 3rd Place
Men’s Cat 2 Team Points Championship – 5th Place
Men’s Cat 3 Individual TT Championships – 2nd & 3rd Place
Men’s Cat 3 Road Race Championships – 1st Place
Men’s Cat 3 Team Points Championship – 7th Place
Women’s P12 Individual Points Championship – 1st Place
Women’s Age Based Road Race Championship – 1st Place
Women’s Cat 2 Individual TT Championship – 2nd Place
Women’s P12 Team Points Championship – 3rd Place
9
*Bernstein Global Wealth Management
*Sotiriades & Associates – Certified Public Accountants
**Litespeed Bicycles
**Third Coast Training
*Corporate Sponsor
**Contributing Sponsor
2011 Team Sponsors ProActive Elite Cycling Team
10
Conclusion ProActive Elite Cycling Team
ProActive is committed to creating and running a highly successful elite cycling program.
In order for us to be successful we need the support and involvement from enthusiastic people like
yourself.
I would like to thank you for this opportunity to present our team for your sponsorship
consideration and look forward to us working together in the upcoming season.
Kristen Andreasen
ProActive Sponsorship Director
(713) 542-6033
We look forward to your involvement!
Get Involved – Get Results