2014 Partnership Opportunities

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WHEN:

WHERE:

76 games from June through September including 38 home games.

Joseph L. Bruno Stadium, located on the campus of Hudson Valley Community College in roy, New

York, is a 4,500 fixed-seat stadium that opened its gates in 2002. A five minute drive from Albany, thefacility includes ten luxury suites, four unique picnic areas and a grass berm seating area. Te Joe has

an open air concourse designed to give every seat a great view of the field with an intimate ballpark feel.

All seats at Te Joe are extra wide with seat backs, containing ample leg room and cup holders in Pre-

mium and Reserved Box sections.

Te ValleyCats are entering their 13th season in roy and are the only professional baseball team in NewYorks Capital Region. A member of the 14-team New York-Penn League, their rivals include affiliates of

the Mets, Yankees and Red Sox organizations. Te ValleyCats are known in the community as a destina-

tion for affordable family entertainment. Each night is a unique event with musical acts, bobblehead

giveaways and fireworks shows providing the perfect environment to entertain clients and staff, create

brand awareness or showcase your products and services. In 2013, the team captured their 5th Stedler

Division title en route to their 2nd New York-Penn League Championship in four years.

As a ValleyCats promotional partner for the 2014 season, you will receive effective in-stadium expo-sure in front of a captive audience of over 170,000 fans attending games and special events. Marketing

opportunities include stadium signage, print advertisements in the ValleyCats program and yearbook,

in-game promotions, website exposure, social media promotion, game sponsorships, product sampling,

coupon distribution and much more. Corporate ticket packages, luxury suites and our picnic areas are

tools to motivate your staff, entertain existing clients or increase sales by developing relationships with

new prospects.

WHO

ri-City ValleyCats, New York-Penn League Class-A Affiliate of the Houston Astros

New York-Penn League Champions (2013, 2010)

Stedler Division Champions (2013, 2012, 2010, 2006, 2004) Rensselaer County Regional Chamber of Commerces Van Rensselaer Award for contributions to area

communities (2012)

New York-Penn League Robert F. Julian Community & Baseball Service Award (2011)

Business Reviews Best Places to Work (2011)

Baseball Americas Bob Freitas Short Season Organization of the Year (2009)

New York-Penn League Leo Pinckney Award for promotional excellence (2007, 2009)

New York-Penn League Vince McNamara Outstanding Club (2008)

WHAT

WHERE

WHEN

PARTNERSHIP VALUE

AWARDS & ACCOLADES

WHO WE ARE


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TCVALLEYCATS.COM

Promoting and delivering your companys message within Joseph L. Bruno Stadium is an ideal way toreach a large and captive audience. An estimated 170,000 fans will attend ValleyCats games andother special events at e Joe in 2014.

SIGNAGE & PRINT OPPORTUNITIES

Outfield Fence SignsPerhaps the most traditional, popular and effective form of advertisingin Minor League Baseball, these 7 x 14 billboards provide the backdropfor all the action and are a vital part of the look and feel of a ValleyCatsgame at Te Joe. Your sign will also gain additional exposure throughlocal V highlights, website coverage and photos in local newspapers.

Scoreboard SignageAside from the action on the field, no other area of the ballpark attractsmore visual attention than the video scoreboard.

Concourse SignageHigh volumes of traffic navigate through different areas of Te Joeeach night, which may make one of our concourse signs a great optionfor your company. Branding opportunities include illuminated signs,lineup & standings boards, bathroom signs, and more.

DIGITAL PARTNERSHIP OPPORTUNITIES

Homeplate Central News Daily ProgramTis daily program is a free publication that is distributed at each andevery home game during the season. Four different editions are printedfor a total of 40,000 copies. Tis publication keeps ValleyCats fansinformed with updated player profiles, matchups and in-depth articlesthroughout the season.

ValleyCats YearbookBy placing an ad in our commemorative yearbook, your brand will

maintain a long shelf life within the homes & businesses of our fans.Each season our yearbooks feature interesting stories on both the pastand upcoming season of baseball at Te Joe.

Reach ValleyCats fans worldwide by taking advantage of this growing medium. Options include custombranded pages and link opportunities on tcvalleycats.com, inclusion in our popular pre-homestande-newsletters, social media partnerships, our mobile application and more!

ValleyCats Official WebsiteA ValleyCats fans #1 source for information, tcvalleycats.com attractsover 1.3 million page views per year!

E-Newsletter Ad OpportunitiesKeeping fans updated year-round, the ValleyCats Homeplate Central

News e-newsletter is sent to a database of over 25,000!

Social Media PartnershipsTe ValleyCats are extremely active on social media, engaging their10,000+ Facebook fans and 4,500+ witter followers all year long. 10,000+ fans! 4,500+ followers!

GROW YOUR BRAND AT THE JOE


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Promotional GiveawaysSponsor a co-branded premium giveaway itemand extend your brand into thousands of ourfans homes and offices for years to come!

INTERACTIVE EXPERIENCE OPPORTUNITIES

Game Sponsorship

Your company will take center stage on a selected night at Te Joe andbecome part of our marketing and promotional efforts leading up to theevent. Game sponsorships include the following elements:

Engage our fans directly by becoming part of the excitement! Your company will establish a strong brandpresence as you connect with our fans on multiple levels.

Tabling DisplaysCapitalize on our high-traffic areas alongthe concourse to distribute informationand interact directly with our fans.

In-Game EntertainmentWhether through the video board or on

the field itself, between inning promotions

& contests are a great way to entertainour fans while simultaneously promotingyour brand to a captive audience.

COMMUNITY OUTREACH

Te ValleyCats pride themselves on being a very active part of the Capital Region community. Tere aremany ways to partner with us on a unique community initiative, whether its tied into a night at theballpark or extends beyond Te Joe. Opportunities include special awareness nights, team performancerelated donations to non-profit organizations, field renovations and more.

(3) PA/video board announcements during the game

Premier tabling/display opportunity behind home plate

Ceremonial first pitch opportunity

Company banner above the front gates of the stadium

50 reserved box tickets

Listing in our pre-homestand e-newsletterRecognition on the ValleyCats promotional calendar

Inclusion in print/TV/radio/social media marketing efforts

ENGAGE OUR FANS!your

tickettofu


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TCVALLEYCATS.COM

*Game times and fireworks are subject to change

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2014 Partnership Opportunities