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MEDIA KIT INTERNATIONAL THE MOST RELEVANT MEN’S MAGAZINE BRAND IN THE WORLD TODAY 2014

2014 MEDIA KIT - Rodale, Inc.images.rodale.com/acc/rodaleinc/Intl-MH-2014-Media-Kit.pdf · than Men’s Health magazine, Books and Bookazines cover in-depth multiple topics such as

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MEDIAKIT

I N T E R N AT I O N A L

THE MOSTRELEVANTMEN’SMAGAZINEBRANDIN THEWORLDTODAY

2014

41/ INT ERNATIONAL EDITIONS

65/ COUNT RIES

35+/ MILLION RE ADERS

5.3+/ MILLION CIRCUL ATION

27/WEBSIT ES

20.4+/ MILLION UNIQUES ONLINE

With 41 editions and dynamic Websites worldwide, Men’s Health is the world’s largest men’s lifestyle magazine brand. From the first international launch in 1995, Men’s Health has seen unparalleled international success and has established itself as a true global brand- one that delivers for readers, users, and advertisers.

Men’s Health is the #1 source worldwide of information for and about men. It’s the brand for active, successful, professional men who want greater control over their physical, mental, and emotional lives. Men’s Health gives men the tools they need to make their lives better, through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features, and more.

Largest men’s lifestyle magazine brand in the world.”-AOL Money & Finance

overviewI N T E R N AT I O N A L

MEN’S HEALTH provides a premium environment with mass numbers. We are the leading global men’s lifestyle magazine for the performance-driven man.

eDiToriALSeCTioNS

HEALTH & FITNESS35%

KNOWLEDGE10%

NUTRITION10%

SEX & RELATIONSHIPS20%

STYLE & GROOMING25%

CORETOPICS

HEALTH & FITNESSSTYLE & GROOMINGSEX & RELATIONSHIPSNUTRITIONKNOWLEDGE

Health Sex & Relationships

Style & Grooming

AUSTRALIA

SPAIN

GERMANY

UNITED KINGDOM

BRAZILSOUTH AFRICA

Nutrition

Fitness

Knowledge

I N T E R N AT I O N A L

INTERNATIONAL HIGHLIGHTS

TECH GUIDE

MEN’S HEALTH EDITORIAL SPECIALS COVER THE KEY topics that help our readers be at the top of their game. From style to grooming to nutrition, these editorial specials are a great platform for brands to communicate their message in the perfect editorial environment and to connect with our global audience.

TIMING: FOURTH QUARTER An annual one -stop guide to the latest, greatest and most highly anticipated products from the fast-paced world of technology. From smartphones to automotive tech, sports gear to personal radio and more, the MH Tech Guide is the essential handbook for a knowledge-hungry audience of gear enthusiasts and early adopters.

eDiToriALSPeCiALS

TIMING: SPRING AND FALLBi-annual flip cover specials provide comprehensive bonus coverage on the latest and greatest looks for the seasons. From what’s hot in business suits, blazers, jeans and watches to skincare and scent, the Guide to Style inspires men to find their style sweet spot.

Guide to Style

Nutrition Special This annual feature highlights our expert nutrition

editor’s picks from every isle of the store, including grains, frozen foods, snacks, beverages and more. The section is acoompanied by print

and, in some markets, online extensions featuring delicious recipes, cooking know-how and advice

from well-known chefs.

GROOMING GUIDE Men’s Health editors make their top picks from hundreds of tried and tested products for the annual Men’s Health Grooming Guide. This highly anticipated editorial franchise features the best of the best in male grooming ranging from hair care and skin care to fragrance and oral care. The Grooming Guide issue is a trusted reference guide for our readers and an ideal vehicle to reach our grooming-savvy guys.

I N T E R N AT I O N A L

44% 53%3%

maRRied oRLiVinG With PaRtneR

sinGLe

otheR

reADerProFiLe

32AVERAGE AGE

IncomeMen’s Health International readers consistently have higher income levels than local market averages.

PSYCHOGRAPHICSMen’s Health delivers active, highly educated, and professionally employed readers across all markets.

RELATIONSHIPSTATUS

I N T E R N AT I O N A L

GLoBALADverTiSerS

I N T E R N AT I O N A L

HEALTH & FITNESSESPNFITNESS CONCEPTSHERBALIFEPLANET FITNESS

FASHION2XU COMPRESSIONADIDASAIGNERALDOASICSBALLYBROOKS BROTHERSCACHARELCALVIN KLEINDIESELDOCKERSDOLCE&GABBANADR MARTINGANTGIORGIO ARMANIGSTAR RAWH&MHUGO BOSSKENNETH COLELACOSTELEVISLONGINEMARKS&SPENCERMERRELLNIKEPOLO RALPH LAURENPUMAREEBOK

TIMBERLANDUNDER ARMOURUS POLO ASSNLVMH

WATCH & ACCESSORIESBREITLINGFOSSILLUXOTTICAMONT BLANCRICHEMONTROLEXTAG HEUERTHE SWATCH GROUPTISSOT

GROOMINGBIOTHERM HOMMECOLGATE-PALMOLIVECOTYGILLETTEJOHNSON & JOHNSONLAB SERIESLOREALNIVEAPROCTER&GAMBLEUNILEVER

AUTOAUDIBMWFIATHARLEY DAVIDSONLAND ROVERLEXUSMERCEDES BENZMINI

PEUGEOTRENAULT

TECH & GEARAPPLEASUSBOSEBRAUNCANON GARMINGOPROHPNIKONPANASONICPHILIPSSAMSUNGSONYTOSHIBAVIRGIN MOBILA

FOOD & BEVERAGEBARILLACOCA COLADANONEGATORADEHEINEKEN BEERMARS FOODNESTLE

MISCHENKELING BANKMASTERCARDRECKITT BENKISERTHE ECONOMISTVISAWARNER BROS.

EVENTS

THE MEN’S HEALTH URbANATHLON & Festival is a one-of-a-kind competition that combines

traditional road race elements with rigorous obstacles and sets them against a backdrop of iconic city landmarks. Urbanathlon is hosted in 24 cities in 17 countries making it the largest global event marketing

platform for a men’s magazine.

Men’s Health Digital platform delivers content through multiple distribution points, enabling our audience to access Men’s Health at anytime and anywhere. From mobile devices, personal web pages and tablets, Men’s Health provides advertisers with new platforms to connect with our readers.

BOOKS/BOOKAZINES

DIGITAL

A Men’s Health Special-Interest-Publication (SIP) packed with tips and solutions for men. Sold separately on newsstands and with a longer newsstand life than Men’s Health magazine, Books and Bookazines cover in-depth multiple topics such as training, nutrition, relationships/sex and style − helping our readers improve their lives.

BrANDeXTeNSioNS

I N T E R N AT I O N A L

CIRCULATION AND READERSHIPAUSTRALIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 73,132 484,882U R LMENSHEALTHMAG.COM.AU

BRAZILI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 107,000 709,435U R LMENSHEALTH.COM.BR

BULGARIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P11 13,783 91,384U R LN/A

CHINAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 850,000 5,635,696U R LMH.TRENDS.COM.CN

CROATIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 11,500 76,248U R LMENSHEALTH.HR

FRANCEI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P11 47,222 313,093U R LMENSHEALTH.FR

GERMANYI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 211,990 1,405,543U R LMENSHEALTH.DE

GREECEI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 17,700 117,355U R LMENSHEALTH.GR

HUNGARYI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P10 9,000 59,672 U R LMENSHEALTH.HU

INDIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 85,000 563,570U R LMENSHEALTH.INTODAY.IN

INDONESIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 80,000 530,418U R LMENSHEALTH.CO.ID

ITALYI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 70,209 465,502U R LMENSHEALTH.IT

KAZAKHSTANI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 15,000 99,453 U R LN/A

MALAYSIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 35,000 232,058U R LMENS-HEALTH.COM.MY

LATIN AMERICA*I S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 200,000 1,326,046U R LMENSHEALTHLATAM.COM

MIDDLE EAST*I S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P- - -U R LLAUNCHING 2014

GLoBALeDiTioNS

*Argent ina, Chi le , Colombia, Dominican Republ ic , Ecuador , Mexico, Peru, Puer to Rico, Venezuela*Middle East-Bahrain , Jordan, KSA, Lebanon, Oman, Qatar Kuwai t , UAE

I N T E R N AT I O N A L

COMINGSOON

NETHERLANDSI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P11 50,000 331,512U R LMENSHEALTH.NL

PHILIPPINESI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 30,000 198,907U R LMENSHEALTH.COM.PH

POLANDI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 61,509 407,819U R LMENSHEALTH.PL

PORTUGALI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 25,105 166,452U R LMENSHEALTH.COM.PT

ROMANIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P11 12,000 79,563U R LMENSHEALTH.RO

RUSSIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P11 200,000 1,326,046U R LMHEALTH.RU

SERBIAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 12,333 81,771U R LMENSHEALTH.RS

SINGAPOREI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 30,000 198,907U R LMENSHEALTH.COM.SG

SOUTH AFRICAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 611,663 4,055,467U R LMH.CO.ZA

SOUTH KOREAI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 20,000 132,605U R LMENSHEALTH.CO.KR

SPAINI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 39,944 264,838U R LMENSHEALTH.ES

THAILANDI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 180,000 1,193,441U R LN/A

TURKEYI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 20,000 132,605U R LMENSHEALTH.COM.TR

UKRAINEI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P12 70,000 464,116U R LMENSHEALTH.COM.UA

UNITED KINGDOMI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P11 215,381 1,428,026U R LMENSHEALTH.CO.UK

UNITED STATESI S S U E S P E R Y E A R C I R C U LAT I O N R E A D E R S H I P10 1,875,048 12,432,000U R LMENSHEALTH.COM

GLoBALeDiTioNS

CIRCULATION AND READERSHIPI N T E R N AT I O N A L

EDITION FP4C OPEN RATE EDITION FP4C OPEN RATE

AUSTRALIA

BRAZIL

BULGARIA

CHINA

CROATIA

FRANCE

GERMANY

GREECE

HUNGARY

INDIA

INDONESIA

ITALY

KAZAKHSTAN

MALAYSIA

LATIN AMERICA

NETHERLANDS

For global opportunities and additional information, please contact :Maria Urso

Assitant Director, Global Marketing & [email protected]

733 Third Avenue, New York, NY 10017+1.212.808.1705

PHILIPPINES

POLAND

PORTUGAL

ROMANIA

RUSSIA

SERBIA

SINGAPORE

SOUTH AFRICA

SOUTH KOREA

SPAIN

THAILAND

TURKEY

UKRAINE

UNITED KINGDOM

UNITED STATES

A$ 13,228

R$90,697

€ 4,900

¥ 290,000

€ 2,820

€ 14,900

€ 23,000

€ 7,200

1,748,505 Ft

Rs 195,000

Rp 32,000,000

€ 3,700

$5,115 USD

RM 5,500

Mex$ 158,873

€ 5,350

P 167,192

zł 46,000

€ 5,500

€ 5,000

645,000 RUB

€ 1,600

S$ 4,100

R 68,630

2,510,000

€ 11,500

63,000 Taiwan Dollar

2,500 TL

56,237 Hryvnia

£ 12,691

$195,780 USD

ADverTiSiNGiNFo

2014 PRINT RATESI N T E R N AT I O N A L