taxinstitute.com.au

2014 MEDIA KIT

Australia’s leading professional association in tax

THE TAX INSTITUTE - Media kit 2014 - 3

A SNAPSHOTof Australia’s leading professional association in tax

Employee of firm

9% sole practitioners

51% one to 10 partners

12% 11 to 100 partners

28% 101+ partners

Total = 3,956

Partner of firm

42% sole practitioners

46% one to 10 partners

5% 11 to 100 partners

7% 101+ partners

Total = 7,624

51%12%

28%

9%

42%

46%

5%7%

3% 3%

7%

26%

27%

22%

15%

7%

Age demographics

7% aged < 30 years

22% aged 30 – 39 years

27% aged 40 – 49 years

26% aged 50 – 59 years

15% aged 60 – 69 years

3% aged > 70 years

Industry representation

69%Accountingfirm

14% Corporation

7%Legalfirm

7% Other

3%Government

Demographics

14%

7%

Who are our members?Ourmembersaretaxexpertsfromleadingbusinessesandprofessionalfirmsacrossthecountry.Theseincludeexecutivesfromaccounting,legal,managementandacademicfieldsofendeavour.

69%

� Highly educated

51%Bachelor degree

37% Post-graduate

� Commandhighincomes

� Keystrategicadviserstobusiness

� Majorityworkinpublicpractice

They like:

Their clients are:

1. Small medium business,($2–$100mill)

2. Individuals – non-high net worth

3. Micro business–turnoverlessthan$2mill

4. Superannuation–selfmanagedsuperannuationfunds

5. Individuals–highnetworth($30million+)

Tax Institute members are:

Travel Film/Theatre

Books Sports (multiplecodes)

Wine & Cooking

4 - THE TAX INSTITUTE - Media kit 2014

DECEMBER 2013/JANUARY 2014

Tax BitesA monthly round-up of what’s happening in Canberra and how the Institute is representing the profession.

SME IssuesSmall business issues

TaxTalkWhat our members are saying

Strategies for the SME Practitioner’s Kitbag Part 2

Taxation in Australia*Taxation in Australia istheflagshipmonthlyjournalpublishedexclusivelyforthe10,500membersofTheTaxInstitute.

Writtenfortaxpractitionersbytaxpractitioners,Taxation in Australia is widely regarded as Australia’s most influential tax publication.Itcarriesthelatesttaxnews,rulings,ATOdevelopments,productinformationandresearch.

MembersoftheInstituteregularlyrateTaxation in Australiaasoneofthetopthreebenefitsofmembership.

Accordingtoamemberfeedbacksurvey,75%ofourmemberschoosetoretaintheTaxation in Australiajournalforfuturereference.

Taxation in AustraliaisaCAB-auditedtitle.

ADVERTISING AGENCIES: please note that all prices are net.

Taxation in Australia ‘extra’ Lauchedinlate2012,‘extra’isourTaxationinAustraliaiPad-onlysupplementthatisavailabletoover20,000digitalsubscribers–bothmembersandnon-members,increasingyourexposuretoleadingTaxProfessionals.

The Tax Specialist The Tax Specialist ispublishedfivetimesayearandiswrittenspecificallyforcorporatetaxadvisers,accountants,lawyersandacademics.Itfeaturesin-depthanalysisandopiniononthelatestlegislative,administrativeandjudicialchanges.

Thisjournalisanadditionalsubscriptionformembers.Currentcirculationisover1,000readers perissue.

The Tax Specialist rates*

Size Casual 3x 5x

Double-pagespread $2,750 $2,530 $2,200

Back cover $2,145 $1,925 $1,716

Full page $1,650 $1,485 $1,320

Halfpage $1,320 $1,100 $990

Square $1,100 $990 $880

*Allratesaboveareinclusiveof10%GST. **Additionaldesignssuppliedbyclient

Taxation in Australia rates*

Size Casual 3x 6x 11x Notes**

Double-pagespread $7,920 $7,425 $6,875 $5,720 ReducedtofullpageforiPad

Back cover $6,050 $5,335 $4,840 $4,235 IncludedasfullpageiniPad

Full page $4,675 $4,125 $3,740 $3,218 IncludediniPadversion

Halfpage $3,245 $2,915 $2,420 $2,145 IncludediniPadversion

Square $2,750 $2,420 $2,145 $1,815 Includedas1/2pageiniPad

Taxation in Australia ‘extra’ rates*

Size Casual 3x 6x 11x

Feature Article $4,400 $4,180 $3,630 $2,904

Full page $3,300 $2,750 $2,200 $1,980

Halfpage $1,650 $1,485 $1,320 $1,100

ExclusiveEditionSponsor $9,900 $8,250 $7,425 $6,600

PUBLICATIONSTaxation in Australia, extra, The Tax Specialist

VOLUME 48(7) FEBRUARY 2014

Taxationin Australia

THE JOURNAL FOR MEMBERS OF THE TAX INSTITUTE

Does CGT event C2 apply when a benefi ciary’s interest in a trust ends? Fiona Martin, CTA

Fixed trusts and unit trusts: one and the same? Tara Lucke, FTI, Matthew Burgess, CTA, and Liam Polkinghorne

Legislating ATO practice – the good and the bad for practitionersMichael Blissenden

OSWAL v FCT: HAS YOUR TRUST TRIGGERED A TAX LIABILITY? Richard Raffell

taxinstitute.com.au

Traps in valuations for tax purposes Hung Chu

Takeovers of listed landholders: managing the duty implications Peter McMahon, CTA

The role of motor vehicle taxes in shaping Australia’s oil policy Prafula Pearce, CTA, and Dale Pinto, CTA

Expanding TARP to capture goodwill and mining information Martin Fry, FTI

Volume 17(2) October 2013

The TAXSPECIALIST

“… mere contractual analysis”:GST and the Ten CommandmentsGordon Brysland

THE TAX INSTITUTE - Media kit 2014 - 5

Advertising and insert deadlines 2014

Issue Taxation in Australia Taxation in Australia ‘extra’

The Tax Specialist

February 22 January 15 January 22 January

March 20February 13February -

April 21 March 14 March 21 March

May 23 April 16 April -

June 22 May 15 May 22 May

July 20 June 13 June -

August 23 July 16 July 23 July

September 21 August 14 August -

October 222September 15September 22September

November 23October 16October -

December/January 21November 14November -

Position loadings

Insidefrontcover(IFC) 30% Early RHP 20%

Consecutiveright-handpage(RHP) 30% Preferredpositions 10%

Loose inserts TIA$7,260 TS $1,650

MaximumoftwoH260mmxW190mminsertsperissueduetomailweightcosts. Maximumof20gramsperinsert.

TIA–Costperthousandis$660incGST. Minimumspendof$2,200incGST.

TO ENHANCE YOUR INVESTMENT, contact us for other digital marketing opportunities, including our new Taxation in Australia iPad app.

6 - THE TAX INSTITUTE - Media kit 2014

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Cube ads* (rotating)

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Specialrequestsforadvertisementstoappearonspecificgroupsofpageswillbeconsidered.

*Alladvertisementsrotatewithotheradvertisingmaterial.

TaxVineNoothere-newslettertargetsthetaxprofessionlikeTaxVine.Ourweeklye-newsletterprovidesmemberswiththelatesttaxnews,rulings,technicalupdatesandmembercommentary.

� TaxVineiscompulsoryreadingforeveryInstitutemember.Over10,000aredistributedeachweek

� LinkstoAustralia’spremiertaxeducationeventsand resources

� Reachkeydecision-makersatcriticaltimesoftheyear

� Ratesincludedirectdeliverytoallmembers.

Our rates and specifications (minimum three month booking)

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Tower ad with link–runofthewebsite(TheTaxInstituteandTaxCareers) $1,980

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Banner adPremieradvertisingspacewithlinks(limitedtooneperedition)

$1,925 $1,320 $1,045

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Website – taxinstitute.com.au

Cubeadexample(notactualsize)

TaxVineexample(notactualsize)

Toweradexample(notactualsize)

40,000-100,000Websiteadimpressions

permonth

40-80Adclickthroughspermonth

Ad click throughs per issue

40-80

Openedbyaverage

3,500people

Web advertising

Weekly e-newsletter

TheTaxInstitute’swebsiteoffersmemberssomeofAustralia’sbestonlinetaxresources.Thesitefeaturesthelatesttaxnews,commentary,policyinitiatives,publications,events,libraryservices,seminarpapers,technicalinformation,educativemodulesandresources,acareercentreandindustrylinks.

Theseonlineresourcesarecomplementarytoourpublicationsineffectivelyinfluencing“hardtoreach”members.

THE TAX INSTITUTE - Media kit 2014 - 7

OptionMember price (inc GST)

Non-member price (inc GST)

Job posting � 60-dayadvertisement � Standardtemplate � Includesemployer/recruiterlogo

$90 per posting

$110 per posting

Allratesaboveareinclusiveof10%GST.

Recruitment and careers service for all tax professionalsTaxCareersisadedicatedtaxrecruitmentandonlinecareerssectionofTheTaxInstitute’swebsite.Itisopentoallmembers,taxprofessionalsemployersandrecruiters.

TheserviceallowsyoutoaccessmembersandstudentmembersofTheTaxInstitute,participantsandgraduates ofTheTaxInstitute’seducationprogramandover1,800daily visitorstoTheTaxInstitute’swebsite.

Other advertising optionsTaxCareersofferstargetedadvertisingopportunitiestoemployers,recruitersandadvertisersalike.AFeatureJobplacesyourjobadvertinthespotlight,withexposureonthehomepageofTheTaxInstitute’swebsiteandalinktoyourfulljobadvertisement.

Towerandcubeadvertisingisalsoavailable,specificallywithinTaxCareers.

If you are interested in becoming a sponsorship partner of Tax Careers, contact marketing@taxinstitute.com.au.

OptionMember price (inc GST)

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Feature job � Exclusive30-dayadvertisement � Includes:titleofjob,optionalsalaryrange,joblocationandlinktofulljobposting

� Jobpostingpriceisinadditiontothejobfeatureadvertisingspace

$50 $70

ONLINE OPPORTUNITIES

Tax Careers – careers.taxinstitute.com.au

TO ENHANCE YOUR INVESTMENT, contact us for other digital marketing opportunities, including our new Taxation in Australia iPad app.

EVENT SPONSORSHIP OPPORTUNITIES

The Tax Institute is renowned for providing the best tax related events in the country and is an essential part of the tax profession’s continuing development. Prestige events are created with both education and networking needs in mind.

Largereventsareacombinationoftechnicalsessionsandsocialevents.Thisensuresthatsupportingsponsorsaregivenadequateexposureandtimetoconnectwithconferenceattendeesandfellowbusinesspartners.

� Generate sales and sales leads.

� Raise awareness and launch new products.

� Opportunity for high profile interaction with leading tax professionals in Australia.

8 - THE TAX INSTITUTE - Media kit 2014

Deadlines � Journaldistributionwillusuallybewithinthefirsttendays ofeachmonth.

� Printedinsertsmustbedeliveredtothemailhousebythespecifieddeadline.

- Perforatedoptionislimitedtooneperedition.Positionprovidedatpublisher’sdiscretion.

- InsertswhichareA4orlargermustbefoldedinhalftofitintothejournalspriortodelivery.

- Foldingfeeswillapplyifnecessary.InsertpricesaresubjecttoweightcategoryrestrictionsviaAustraliaPost.

Artwork Acolourprint/proofMUSTbesuppliedwithallartwork.PleasealsosupplyallPMScoloursfortheartwork.

Artwork files can be supplied by:

� WriteableCDorDVDor

� Email(fileslessthan5MB).

Acceptable file formats:

� High-res PDF

� InDesign(uptoCS4,PCformatted)

� Illustrator(uptoCS4,PCformatted).

Images supported:

TIFF,JPEGorEPS

Taxation in Australia doesnotprintspecialcolours.Ifyouwouldlikeartworktobereturned,pleaseindicateatthetimeofbooking.Storedartworkwillbedestroyedafterthreemonths.

CancellationsAllcancellationsmustbeinwritingandreceivedbythebookingdeadline.Ifcopyisnotreceivedbythematerialdeadline,thepublisherreservestherighttorepeatapreviousadvertisementofthesamesize.Spacecancelledwithinacontractualperiod,therebyaffectingadiscountedrate,willresultinalladvertisingunderthatcontractrevertingtotheappropriaterateforthenumberofinsertions.

Indemnity Thepublisheracceptsnoresponsibilityfortypesetting/artworkperformedonbehalfofanadvertiser.Proofsareavailableonrequestforeachnewadvertisementorchangetoexistingmaterial.Thepublisherreservestherighttodecline/cancelanymaterialconsideredinappropriate.Thepublisherwillnotbeheldresponsibleforanymaterialunclaimedafterthreemonthsfromthedateofpublication.

Allinsertsmustbedeliveredtothemailhousenolaterthanthematerialdeadlineasspecifiedoverleaf.AllinsertsmustbeapprovedbyTheTaxInstitutebeforeuse.Boxesshouldbeclearlymarked,identifyingdeliveryaddress,journalname,insertmonth,numberofboxesandflyerquantities.

Mail house details

LYGMailingDepartment UpperLevel4,GeorgePlace ArtarmonNSW2064 Attn:MaxDecia

Tel: 0290899641

WehaveanobligationtoclientstodeliverthejournalontimeandthereforematerialMUSTbereceivedbythecloseofbusinessonthedeadline.Ifnot,forcurrentadvertisersexistingmaterialwillberunandfornewadvertisersafilleradvertisementwillberun.ThefullpricewillbechargedtoALLadvertisers.

SPECIFICATIONS AND OTHER INFORMATION

10 20 30 40 50 60

THE TAX INSTITUTE - Media kit 2014 - 9

Double-page spreadFull page/back cover

Half page (horizontal) Square

Taxation in Australia specifications (FOUR COLOUR PRINT)

Position Ad size (W x H mm) Text area (W x H mm) Full bleed (W x H mm)

Double-pagespread 420x275 390x245 425x280

Fullpage/backcover 210x275 180x245 215x280

Halfpage(horizontal) 180x125 150x95

Square 118x118 88x88

Taxation in Australia iPad and Taxation in Australia ‘extra’ specifications (RGB, no animations*)

Position Ad size (W x H px) Text size

Full page 768x1024 Werecommendaminimumtextsizeof15pt, foroptimumlegibilitywhenviewedat100%Halfpage(horizontal) 658x457

Tax Specialist specifications (FOUR COLOUR PRINT)

Position Ad size (W x H mm) Text area (W x H mm) Full bleed (W x H mm)

Double-pagespread 420x275 390x245 425x280

Fullpage/Backcover 210x275 180x245 215x280

Halfpage(horizontal) 180x125 150x95

Square 118x118 88x88

SPECIFICATIONS AND OTHER INFORMATION

*TheTaxationinAustraliaiPadandTaxationinAustralia‘extra’aregeneratedviaOomphanimations.Pleasecontactmarketingtodiscussyouranimationoptions.

Level 10, 175 Pitt Street Sydney, NSW 2000

Tel: 02 8223 0000 Fax: 02 8223 0077

For information, please contact our marketing division: marketing@taxinstitute.com.au

0130MAR_01/14

CONTACT DETAILS

Advertising and sponsorship sales(artworkandinsertdelivery)

Peter Whittingtonpeterwhittington@taxinstitute.com.au

Tel: 0282230064 Fax: 0282230077

Editorial submissionsDeborah Powelldeborahpowell@taxinstitute.com.au

Tel: 0282230085 Fax: 0282230077