2014 Media Kit - healthsystemcio.com · CTO— 85 CEO — 199 CFO — 46 Director of IT - 252 Managing Director —22 Director — 526 ... Robert Slepin VP/CIO, John C. Lincoln Health

2014MediaKit

Nancy Wilcox – Director of Sales and Marketing – [email protected] – 303.335.6009

pg.1

Formoreinformationcontact:NancyWilcox,DirectorofSalesandMarketing–[email protected]–303-335-6009

2014 Media Kit

Reaching Your Target Buyer healthsystemCIO.com seeks to exclusively and holistically serve the information needs of hospital and

health system CIOs. We accomplish this by providing a community where CIOs can learn from peers

through:

• Contributed articles and blogs written by CIOs

• Interviews with CIOs

• Survey Results of our 200-member-plus CIO panel

• Webinars featuring only CIO speakers

• Promotion of White Papers approved by CIOs

Top Registered Titles All of healthsystemCIO.com’s 8,500+ subscribers have opted in. Top registered titles include-

CIO — 924 CMIO — 65

CTO— 85 CEO — 199

CFO — 46 Director of IT - 252

Managing Director —22 Director — 526

Manager – 248 Clinician - 431

C00 – 45

Powerful Reach healthsystemCIO.com is read and supported by the industry’s top opinion-making CIOs.

Endorsements, Advisory Panel Members and Bloggers include:

Chuck Podesta, Chuck Podesta, Chuck Podesta, Chuck Podesta, SVP/CIO, Fletcher

Allen Health Care

Chuck ChristianChuck ChristianChuck ChristianChuck Christian, VP/CIO, St.

Francis Hospital (Former CHIME

CIO of the Year & HIMSS

Chairman of the Board)

Kirk Kirksey, Kirk Kirksey, Kirk Kirksey, Kirk Kirksey, VP & CIO, UT

Southwestern Medical Center

Linda ReedLinda ReedLinda ReedLinda Reed, VP/CIO, Atlantic

Health (Former CHIME Board

Member & Chair, Membership &

Awards Committees)

Unique Editorial • Podcast series interviews with the industry's most prominent CIOs.

• “Voices from CHIME” Blog Series

• Articles from CIOs

Table of Contents Page 1

Target Buyer

Partners

Reach

Editorial

Page 2

Advisory Panel

Contributors

Pages 3 & 4

Webinar Programs

Page 5

2014 Webinar Calendar

Page 6

White Paper Promotion

Page 7

Web Site Banner Advertising

eNewsletter Banner Advertising

Page 8 & 9

Podcast Sponsorship

Volume Discount

Page 10

Our Team

pg.2


2014 Media Kit

Advisory Panel In a public display of CIO endorsements, healthsystemCIO.com is proud of our

Advisory/Survey Panel of more than 235 members.

Panel Members Include: Tim StettheimerTim StettheimerTim StettheimerTim Stettheimer, SVP/CIO,

St. Vincent’s Health System,

Regional CIO, Ascension Health

Neal GangulyNeal GangulyNeal GangulyNeal Ganguly, VP/CIO,

CentraState Health System

Daniel Barchi, Daniel Barchi, Daniel Barchi, Daniel Barchi, CIO, Yale New

Haven Health System & School of

Medicine

Rich PollackRich PollackRich PollackRich Pollack, VP/CIO,

Virginia Commonwealth

University

Health System

Randy McCleeseRandy McCleeseRandy McCleeseRandy McCleese, VP-IS/CIO,

St. Claire Regional Medical Center

George BrenckleGeorge BrenckleGeorge BrenckleGeorge Brenckle, SVP/CIO,

UMass Memorial Health Care

Pamela McNuttPamela McNuttPamela McNuttPamela McNutt, SVP/CIO,

Methodist Health System

Craig RichardvilleCraig RichardvilleCraig RichardvilleCraig Richardville, SVP/CIO,

Carolinas HealthCare System

Our Contributors & Readers Are Your Target Customers CIOs who have chosen to publish their commentaries, articles and papers on healthsystemCIO.com

include:

John HalamkaJohn HalamkaJohn HalamkaJohn Halamka, MD, CIO, Beth

Israel Deaconess Medical Center

Scott MacLeanScott MacLeanScott MacLeanScott MacLean, Deputy CIO,

Partners HealthCare

Will WeiderWill WeiderWill WeiderWill Weider, CIO, Ministry Health

Care

Jorge GrilloJorge GrilloJorge GrilloJorge Grillo,,,, CIO,

Canton-Potsdam Hospital

Testimonials

Will Weider, CIO,

Ministry Health Care

“When I was asked by

Anthony Guerra to

speak in this webinar, I

was excited to help him, because I think

the stuff that they do on

healthsystemCIO.com is awesome. The

podcasts that they publish have been

really helpful to me, so I was glad to

participate.”

Drex DeFord, Former

VP/CIO, Steward Health

Care

“You do great work,

and I really enjoy the interviews that you

publish and the stuff that you report on.

It's very insightful and I always enjoy it,

so thanks for letting me be a part of it.”

Marc Probst, CIO,

InterMountain

Healthcare

“I appreciate your

articles a lot. I don't

read a whole lot of the trade

publications, and whether it's because

we have a relationship or the format

that it comes in, or the size - it's not

such huge bites that you can't consume

it - I really appreciate what you’re doing,

so thank you for involving me.”

Robert Slepin VP/CIO,

John C. Lincoln Health

Network

“Thank you for inviting

me to join you for the

interview. I am a big fan of what you're

doing. I certainly learn from hearing

what my colleagues are doing, and I'm

happy to contribute to the information

pool.”

Neal Ganguly, VP/CIO,

CentraState Health

System

"I love talking to you

guys. I think there’s

going to be exciting growth as well. You

guys deliver a lot of value to us as a

community, and I appreciate that.”

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2014 Media Kit

Branding & Lead Generation Programs Webinar Programs

White Paper Promotion

Web Site Banners

eNewsletter Banners

Podcast Sponsorship

Webinars - $9,750 Volume Discounts Apply – see page 10 for details

Unlike most Webinar programs — which resemble infomercials more than education —

healthsystemCIO.com’s Webinars offer only the highest quality content presented by healthcare CIOs.

With healthsystemCIO.com helping you shape the topic, and one of our editors moderating the event

and managing the logistics, you'll be sure to receive the largest list of top-level healthcare IT

executives available anywhere in the industry.

Pre-Scheduled Webinars: healthsystemCIO.com’s Pre-Scheduled Webinars cover topics that are

top-of-mind with healthcare CIOs. The healthsystemCIO.com team determines the topic, speaker and

event date. This program provides all the branding and lead generation of a custom program without

all of the work, while positioning the sponsor as an industry thought-leader. See the Webinar Calendar

starting on Page 5 for our 2014 Line-up.

Custom Webinar: We'll work with you to develop a topic which covers your areas of interest and

is of high interest to healthsystemCIO.com readers. You can nominate a CIO speaker or we can recruit

one for you.

Quarterly Thought-Leadership Webinar Series: Sponsoring a one-time Webinar is great for

getting your name out there and garnering leads, but if your goal is to own your space, to be the first

name that comes to mind when folks think of solving the challenge in question, our Quarterly

Thought-Leadership Webinar Series is for you. You truly become an asset to the industry by genuinely

underwriting high-quality education. Best of all, we do EVERYTHING for you, leaving you free to work

on other projects, while your sales folks stand ready to follow up with those who've attended your

events. Volume Discount applies.

Pre-Scheduled Webinar Testimonial – Preparing For (and Surviving) Meaningful Use Audits – February 21,

2013

"I forwarded it to several of our staff that weren't able to attend. I wanted to let you know that both speakers

did a great job - as a small hospital that attested to Stage 1 in 2012, it was good to hear from others that have

already gone through an audit and survived." Michele Streeter, Northern Berkshire Healthcare.

Webinar Sponsorship Overview

• Marketing

o Two dedicated email blasts

o Event posted in our weekly eNewsletter for a minimum of four weeks

o Event posted on its own page at healthsystemCIO.com

Webinar Testimonials Wolters Kluwer Health

(2012) — “The Key to

CPOE: Establishing Order

Set Processes &

Governance for

Successful & Fast Adoption”

ResuResuResuResults: 163 Registrationslts: 163 Registrationslts: 163 Registrationslts: 163 Registrations

"This webinar was the best session on

clinical transformation I've attended all

year. This is noteworthy, because I've

attended several dozen webinars. What

made it distinctive was the chemistry of

bringing together two different

organizations, two different CXO leaders, a

clinical decision support vendor, and a

social media and social engineering

approach, critical to driving the change of

CPOE. The visuals were strong, rich,

succinct and on point. The pace was

appropriately rapid for busy audience

members, and the moderation was superb.

Anthony asked the tough, direct questions

that lie at the heart of success or failure,

which is relationships. This brought a

powerful and appropriate clarity to part of

the real, invisible work behind the stories.

There was also a very inviting quality to

building in and respecting the input and

concerns brought by the audience, through

the Q & A. Again, all in all, the best webinar

on clinical transformation I've attended in

2012. — Joseph Bormel, MD, MPH, Former

CMO, QuadraMed (attended the Webinar

as a listener, not a sponsor)

“Mastering E-

mail

Management in

a HIPAA-Happy Era"

Results: 59 RegistrationsResults: 59 RegistrationsResults: 59 RegistrationsResults: 59 Registrations

“Sponsoring a webinar with

healthsystemCIO.com was one of the best

marketing experiences of my career. They

took the information we sent over about

our business and objectives and were able

to insert it into their proprietary Webinar

format. They handled all the arrangements,

even recruiting the speakers, and kept the

whole project on track, even giving us a

little gentle prodding along the way. I

would highly recommend

healthsystemCIO.com overall, and the

organization’s Webinar program in

particular, for anyone who wishes to get

their offerings in front of hospital and

health system CIOs. The publication’s reach

into this community is truly deep.” —

Miguel Llopiz, Director of US Healthcare

Sales, Mimecast

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2014 Media Kit

o Event listed in our Weekly “Upcoming Webniars” email blast sent every Tuesday

o Promoted to our professional LinkedIn connections, the healthsystemCIO.com

LinkedIn group, 20 other healthcare IT-focused LinkedIn Groups, our four Twitter

accounts, and our FaceBook Fan Page.

• We handle all event operations including

o Guiding our speaker in the preparation of their presentations

o Familiarizing speaker with our platform

o Moderating the live event

• After the event, you receive

o .WMV copy of the Webinar

o Reports detailing both total registrations and attendee information

o Three months of event archiving with continued eNewsletter promotion

Webinar Agenda • Hospital/health system CIO PowerPoint Supported Presentation (15-20 min)

• A Word From our Sponsor (5 min)

• Q&A w/CIO, Moderated by healthsystemCIO.com Editor (20-25 min)

Webinar FAQs

• Do you guarantee a certain number of leads? We do not but our goal is a minimum of 100

registrations per event. We have seen more than double these numbers on some events. See

below for complete list of past event performance.

• Can we pose custom registration questions? Yes, but we advise that, in addition to our standard

questions (name, title, organization, city, state, email, phone number, type of organization),

sponsors pose no more than three additional multiple-choice questions, so as not to make

the actual registration process too onerous.

• May we use customers/speakers who do not hold the titles you stipulate? Speaker titles must conform to

our description. We know our readers (CIOs) want to hear from their peers (other CIOs). To

obtain a great list of leads, we must stick to our tried-and-true format.

• Can attendees pose questions during the live event? Yes. Our webinars stand out with attendees for

the extended 20-minute Q&A. The fact that attendees can get their questions answered in

real time is highlighted in our promotions, and a big reason people make time to attend the

live events.

• How is scheduling handled? What type of lead time do you need? Webinars are generally held on

Thursdays at 1 PM ET. To acquire the best audience, we request a minimum of five weeks

between contract signing and event.

“Exploring

The

Potential

Of Open Source Healthcare IT Systems”

ResResResResults: 81 Registrationsults: 81 Registrationsults: 81 Registrationsults: 81 Registrations

“Medsphere wanted to share our unique

message with a relevant, engaged

audience, which is just what Anthony

Guerra and healthsystemCIO.com enabled

us to do. Anthony is supremely organized

and understands what his audience wants,

and he made certain our presentation met

those attendee needs and expectations,

greatly increasing the impact. We’ve spent

much more to reach prospects and

received far less. Our decision to engage

Anthony and healthsystemCIO.com has

certainly been worth the investment.” —

David Macfarlane, Marketing

Communications Manager, Medsphere

Compuware — "Your

Guide to Delivering a

Rock-Solid Ambulatory

EHR Rollout" ResulResulResulResults: ts: ts: ts:

204 Registrations,204 Registrations,204 Registrations,204 Registrations,

"Professional, smooth and painless

process with healthsystemCIO.com

doing 99% of the heavy lifting.

- Excellent attendee list and high-quality

speakers and content.

- Good sponsor visibility. Frequent logo

placement and ‘mentions,’ plus a “Word

from our Sponsor” speaking slot.

- Very cost-effective in terms of lead

generation." — Richard Stone, Senior

Marketing Manager – Healthcare

Solutions, Co

"Anthony’s

relationships and

network within the CIO

community are

invaluable in drawing a

great audience." —Larry Angeli, Former

VP of Healthcare Industry Solutions,

Compuware

pg.5


2014 Media Kit

2014 Webinar Calendar Each event listed below represents a single-sponsorship opportunity. The hospital or health system

CIO speaker is assigned approximately ten weeks before event date. Sponsors can submit a list of

possible CIO speakers or organizations (from which the CIO will be invited) if one has not already been

recruited. Topics can be moved to a different date or replaced with a custom event.

EventEventEventEvent

DateDateDateDate Webinar TopicWebinar TopicWebinar TopicWebinar Topic SpeakerSpeakerSpeakerSpeaker

May 19th

Genomics and the EMRGenomics and the EMRGenomics and the EMRGenomics and the EMR

It's the future - incorporating knowledge about a patient's

genomics into their care plan. But to do this will require

incorporating that information into the EMR at the point of care,

and having a network in place to support the associated massive

data requirements. In this webinar, you'll hear from one forward-

thinking CIO who's got plans in place to accommodate the genome.

David Miller

CIO

Univ. of Arkansas for Medical Sciences

June 3rd

Devising a SoundDevising a SoundDevising a SoundDevising a Sound mHealthmHealthmHealthmHealth StrategyStrategyStrategyStrategy

Few doubt that empowering clinicians in a mobile way will

ultimately improve care, but the devil, for CIOs at least, is in the

details. Despite the upside, questions abound such as which

applications to make available on which form factors, whether to

go BYOD or provide them, and how to keep it all secure. In this

webinar, you'll hear from one CIO with a well thought-

out mHealth strategy.

Chuck Podesta

SVP/CIO Fletcher Allen Healthcare

June 12th

Be Bold Be Bold Be Bold Be Bold ---- Leadership Lessons I Have LearnedLeadership Lessons I Have LearnedLeadership Lessons I Have LearnedLeadership Lessons I Have Learned

At its core, leadership is about the art and science of making

decisions. Sometimes, the choice is obvious, while in other

instances, no amount of analysis will bring a clear winner into light.

It is in these cases when leaders face their greatest challenges -

making big, big calls with a lot of study and a dash of gut instinct.

Another key, according to Daniel Barchi, CIO at Yale New Haven

Health System: be bold. In this webinar, Barchi presents some

leadership lessons learned during an eventful and highly successful

career.

Daniel Barchi

CIO

Yale New Haven Health System

June 19th

Battling the Record Duplication DragonBattling the Record Duplication DragonBattling the Record Duplication DragonBattling the Record Duplication Dragon

In a large health system, many of your patients have the same

names, and many of those folks are going to many different care

venues both within and outside your organization. This, of course,

almost guarantees duplication of records. The results? Caregivers

either pulling up the wrong record or an incomplete one. In this

webinar, you'll hear from one CIO who's making strides on how to

deal with this thorny and persistent problem. The goal - one, and

only one, electronic record for each patient.

Preeveen Chopra

EVP, CIO

Thomas Jefferson University and TJU

Hospital System

June 26th HIT Policy UpdateHIT Policy UpdateHIT Policy UpdateHIT Policy Update

Sponsored by Hyland Software

Dr. John Halamka

CIO

Beth Israel Deaconess Medical Center

July 10th

Biomedical Device & EMR IntegrationBiomedical Device & EMR IntegrationBiomedical Device & EMR IntegrationBiomedical Device & EMR Integration

While CIOs are old hands at interfacing disparate software systems,

only now are they beginning to integrate biomedical devices - such

as infusion pumps and other patient monitors - into their EMRs.

While challenges exist, the upside of getting all that critical data

TBD

“Developing an EMR/CPOE

Implementation &

Physician Engagement

Strategy … Fast!”

Results: 387 Results: 387 Results: 387 Results: 387

Registrations Registrations Registrations Registrations

"Anthony is a thoughtful leader and a

fountain of knowledge when it comes to

all things Meaningful Use and E-Health.

Planning a media project with him was

like having a market analyst and a media

guy in-house — he literally brought the

best of both worlds. He was timely,

tactical, flexible and most importantly,

he knew how to create unique

environments that harness qualified

traffic. Thanks to his experience and

dedication we were able to deliver a

successful banner program with a

custom-tailored Webinar that generated

over 300 leads in total." — Guilherme

Sa, Former Digital Media Planner,

Mullen/IPG (Agency for CSC)

Wolters Kluwer Health (2010) — “The

Key to CPOE:

Establishing Order Set

Processes &

Governance for

Successful & Fast

Adoption”

Results: 293 RegistrationsResults: 293 RegistrationsResults: 293 RegistrationsResults: 293 Registrations

“Both the preparation and production of

our healtsystemCIO.com webinar were

executed seamlessly. The follow up after

the webinar was timely and thorough,

resulting in several new leads for our

team.” —Lori Brokaw-Brown, Former

Senior Marketing Communications

Specialist, Wolters Kluwer Health

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2014 Media Kit

into your core system is huge. In this Webinar, you'll hear from a

CIO who has made progress down the biomedical integration path.

July 16th

Addressing Your Number 1 Security Risk:Addressing Your Number 1 Security Risk:Addressing Your Number 1 Security Risk:Addressing Your Number 1 Security Risk:

Unencrypted DevicesUnencrypted DevicesUnencrypted DevicesUnencrypted Devices

Sure, hackers make good movie villains, but are they really your

number one threat? Not according to the data. In fact, it's the

dozens or even hundreds of unencrypted laptops, thumb drives and

other mobile devices moving around your health system. What do

to? Encrypt them, of course. But the fact that folks are not moving

down this path as quickly as they should indicates it's a tough

project. In this webinar, you'll hear from one CIO who has worked

hard to address this issue, and learn how you can inventory and

encrypt your PHI-laden devices.

Wes Wright

EVP/CIO

Seattle Children's Hospital

July 24th

Telehealth ExploredTelehealth ExploredTelehealth ExploredTelehealth Explored

Few argue that having the ability to extend care beyond your walls

will be a critical success factor going forward. With many going at-

risk, it just makes sense to keep folks out of the hospital. But how

best to go about formulating your telehealth plans, and then how

to execute? In this webinar, you'll hear from one CIOs who's

developed a robust and thriving telehealth program.

TBD

July 31st

Patient Portal StrategiesPatient Portal StrategiesPatient Portal StrategiesPatient Portal Strategies

As health systems go at-risk for their patient populations, it

becomes a financial necessity to have them partner in their own

care. And what better way to keep them up to date on their

condition and engaged than providing a robust and easy-to-use

portal? In this webinar, you'll hear from one CIO with a well

thought-out strategy.

TBD

August 7th

The Document Management DilemmaThe Document Management DilemmaThe Document Management DilemmaThe Document Management Dilemma

A long, long time ago, some thought paper would be banished from

the healthcare environment. But soon after folks realized that just

wasn't going to happen. So how are savvy CIOs getting their

documents scanned and uploaded in a timely manner? In this

webinar, you'll learn the secrets of managing documents in an

electronic world.

TBD

August

14th

Passing the Baton: Reducing 30Passing the Baton: Reducing 30Passing the Baton: Reducing 30Passing the Baton: Reducing 30----Day Readmissions With Smooth Day Readmissions With Smooth Day Readmissions With Smooth Day Readmissions With Smooth

Transitions of CareTransitions of CareTransitions of CareTransitions of Care

At the core of healthcare transformation is the notion that you'll

get paid not for getting them in, but for making them better and

helping them stay that way. But what does it take? What type of

information is needed to know if someone you are discharging is

days away from coming back? Whether they are going home or to

another stop on the continuum of care, it takes data-driven smooth

transitions. Learn how.

Craig D. Richardville

SVP/CIO

Carolinas HealthCare System

August 21st Preparing For an Preparing For an Preparing For an Preparing For an OCR HIPAA AuditOCR HIPAA AuditOCR HIPAA AuditOCR HIPAA Audit

Sponsored by Santa Rosa Consulting TBD

August

27th

A Vision of the Future: Google GlassA Vision of the Future: Google GlassA Vision of the Future: Google GlassA Vision of the Future: Google Glass

Possibilities Considering the pace at which technology is advancing,

it's hard to stay "in the know" on the latest developments. And no

area of technology is more cutting edge than the use of Google

Glass in the healthcare environment. In this webinar, you'll hear

from one CIO who's got plans for these futuristic devices, so that

when the rest of the C-suite asks what's in the works regarding

Google Glass, you'll have a ready answer.

TBD

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2014 Media Kit

September

11th

Mastering Image ManagementMastering Image ManagementMastering Image ManagementMastering Image Management

To create an environment where any patient can bring a scan

created in any format to any clinician, and have it easily viewable, is

the goal for most CIOs. In this webinar, you'll hear from one such

executive who's taken a holistic approach to image management,

resulting in fewer duplicate scans, better care and happier

patients.

TBD

September

18th

Leveraging Big Data & Deep Analytics toLeveraging Big Data & Deep Analytics toLeveraging Big Data & Deep Analytics toLeveraging Big Data & Deep Analytics to

Improve CareImprove CareImprove CareImprove Care

Sponsored by SAS

Deanna Wise

EVP & Chief Information Officer

Dignity Health

September

25th

MU AuditMU AuditMU AuditMU Audit

What the government giveth, the government can also taketh

away, and one of the ways it does so is with a Meaningful Use

Audit. That means while you're banging out Stages 2 and 3, you'd

better be dotting your I's and crossing your T's, or you'll be giving it

all back. But exactly what should you be doing to prepare for such

an unpleasant turn of events? And how to handle the situation if an

auditor comes a'knockin? In this Webinar, you'll hear from one CIO

who's gone under government's microscope, and lived to tell about

it.

Frank DiSanzo

Chief Information &

Strategy Officer

St. Peter's HealthCare System

October

2nd

HIT Policy UpdateHIT Policy UpdateHIT Policy UpdateHIT Policy Update

Sponsored by Hyland Software

Dr. John Halamka

CIO

Beth Israel Deaconess Medical Center

October

8th

Best Practices in Security GovernanceBest Practices in Security GovernanceBest Practices in Security GovernanceBest Practices in Security Governance

Most agree that suffering some type of security breach is not a

question of if, but when. That being said, there is much you can do

to hold breaches at bay, and deal with them efficiently when they

do happen. And one of the main ways to be prepared is to have an

optimal security governance structure in place. While one size does

not fit all, in this webinar you'll hear from one CIO who's put a lot of

thought into his organization's security governance. Since nobody

wants to appear on the government's Wall of Shame, this is one

educational event you can't afford to miss.

Ed Marx

CIO

Texas Health Resources

White Paper Promotion: $2,000 You’ve put together a tremendous White Paper to help target buyers understand the market, now you

need to get it in front of the industry’s top CIOs. Syndicating your white paper with

healthsystemCIO.com will ensure introduction to our high-level readership. Syndication benefits and

steps are-

• Submit your White Paper for review by our CIO White Paper Review Panel. We take this

additional step so our readers know that all White Papers posted on healthsystemCIO.com

are educational and high-quality.

o If the paper receives a majority of "yes" votes, we begin syndication

o If the paper receives a majority of "no" votes, you can submit a different paper or

we cancel the contract

• Posted to our site for 30 days

• Included in four White Paper Wednesday blasts with your paper featured in the subject line

pg.8


2014 Media Kit

at least once.

• Full Social Media treatment.

• A detailed lead report is sent every Friday during the four week syndication period.

• We syndicate a maximum of four papers at a time, ensuring your paper doesn't get lost in the

crowd.

What Our CIO White Paper Review Panel looks for in a good paper -

Length: 4-10 pages

Date of Creation/Publication: Within the last 12 months

Attributes of Approved Papers

• Healthcare CIO level and focus

• In-depth

• "I learned something new"

• Non-sales-y

• Clear, concise

Attributes of Declined Papers

• Not healthcare CIO level and focus

• Too general, broad, superficial

• "I didn't learn anything new"

• Sales pitch, self-promotional

Web Site Banners Banner advertising puts your brand front and center before the top CIOs in the industry. These

individuals control millions of dollars in spending and, since getting their attention is close to

impossible, healthsystemCIO.com offers an incredible opportunity to spend quality time with your

target buyer. With only SIX large banners nestled between compelling content, your ad will never be

covered by a pop-up, slide out of view or be lost in the crowd.

Average Monthly Banner Statistics

• 12,757 Average Monthly Visits

• 24,676 Average Monthly Pageviews

• 10,173 Average Monthly Unique Visitors

• 4.02 Minutes - Average Visit Duration

Statistics Provided by Google Analytics

Web Site Banners (all positions are Run of Site with 100% SOV)

Position Size Monthly Rate Sidebar Location

1 300x250 $2,300 Top of Page or Top of Sidebar

2 300x250 $2,100 Sidebar (Above the Fold)

3 300x250 $1,300 Sidebar (Just below the fold)

4 300x250 $1,100 Sidebar

5 300x250 $1,000 Sidebar

6 300x250 $900 Sidebar

pg.9


2014 Media Kit

Website Banner FAQs

• Is there a minimum contract term? No.

• Do existing advertisers get first right of refusal to renew in their current positions? Yes. This

protection expires 30 days before the sponsor's current contract ends.

• If we sign a contract for a position, and something higher opens up during our term, will we

be offered the opportunity to "move up"? Yes. All existing advertisers are offered the

opportunity to "move up" before those positions are made available to new advertisers.

Weekly eNewsletter Banners Every week, healthsystemCIO.com compiles the news and blogs from our site into an easy-to-navigate

enewsletter for our subscribers. Arriving right in their inbox, sponsorship of the healthsystemCIO.com

enewsletter shows you know good content, and aligns your brand with ours.

Enewsletter List: 7,250 Top Titles

CIO —924 CMIO — 65

CTO— 85 CEO — 199

CFO — 46 Director of IT – 252

Managing Director —22 Director — 526

Manager - 248 Clinician – 431

C00 – 45

Average Monthly Statistics

Impressions: 3,500 Clicks: 2-6

Position/SizePosition/SizePosition/SizePosition/Size Monthly Rate (sent every Thursday)Monthly Rate (sent every Thursday)Monthly Rate (sent every Thursday)Monthly Rate (sent every Thursday)

Position 1 (600x90) $1,250

Position 2 (120x240 - vertical) $1,000

Position 3 (300x100) $1,000

Position 4 (300x100) $800

Position 5 (300x100) $600

Sponsored Podcast Chapters - $3,000 for 12 Chapters If you're concerned about potential buyers hearing your message, healthsystemCIO.com's Sponsored

Podcast Package is the right choice. With the most unique and robust Podcast series in the industry,

you're sure to make a marketing impact with this program. healthsystemCIO.com Podcasts feature

interviews with the industry's leading CIOs. Each interview is divided into three or four 15-20 minute

Chapters. These one-on-one discussions are embraced by our readership, which listens to them on

our site and downloads them from iTunes more than 2,000 times per week!

How It Works

• Sponsors submit a promotional script (40 words maximum, approximately 20 seconds when

Bill Rieger, CIO, Flagler

Hospital

“… you can have

'electronic' mentors. I

read and listen to podcasts of leaders I

want to emulate. I listen to other CIOs

through healthsystemCIO.com’s

podcasts, and they are invaluable to

me."

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2014 Media Kit

read) to healthsystemCIO.com

• The script is read before the Podcast begins by a healthsystemCIO.com editor.

Sample Script ———— "The following healthsystemCIO.com Podcast is brought to you by X — the leading

provider of EHRs for hospitals. In fact, X not only provides EMRs, but a patient financials and

accounting package to match. For more information, visit companyX.com."

Podcast FAQs

• Can we select which Podcasts to sponsor? Due to logistics, we are unable to offer Chapter

selection. As a participant in the program, you sign up to sponsor the next 12 chapters slated

for production that are not already sponsored.

• What kind of statistical reporting can you provide? healthsystemCIO.comhealthsystemCIO.comhealthsystemCIO.comhealthsystemCIO.com can tell you how

many people listened to the Podcasts you've sponsored.

• May we use different scripts for different Chapters? Due to logistics, we require that one

script be used for all Chapters in your buy.

Volume Discount Program

Total Investment Discount

More than $20,000 5%

More than $30,000 10%

More than $40,000 15%

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2014 Media Kit

The healthsystemCIO.com Team

Anthony J. GuerraAnthony J. GuerraAnthony J. GuerraAnthony J. Guerra is the Editor-in-Chief of healthsystemCIO.com. During his career,

Guerra has interviewed well over 100 hospital and health system CIOs, written

hundreds of commentaries and spoken at numerous industry conferences. Prior to

launching the site, he led Healthcare Informatics magazine as Editor-in-Chief. Earlier,

Guerra served as executive editor of Wall Street & Technology magazine. He holds a Master’s Degree

in Journalism from Boston University and a Bachelor’s Degree in Anthropology from The Catholic

University of America.

Kate Huvane GambleKate Huvane GambleKate Huvane GambleKate Huvane Gamble is Managing Editor of healthsystemCIO.com. She has copious

experience covering the healthcare IT field, most recently working for

healthsystemCIO.com as a freelance copy editor in 2011. Prior to that, Gamble worked

as senior editor of Pharmacy Times. And, earlier, worked with healthsystemCIO.com

Editor-in-Chief Anthony Guerra at Healthcare Informatics magazine, ultimately attaining the title of

associate managing editor. Gamble has interviewed dozens of CIOs and attended numerous annual

conferences such as HIMSS and MGMA, as well as local HIMSS events. She earned a Bachelor of Arts

degree in Communications from Bloomsburg University, located in Bloomsburg, Pa.

Nancy WilcoxNancy WilcoxNancy WilcoxNancy Wilcox is Director of Sales and Marketing of healthsystemCIO.com. Entering her

17th year in the healthcare IT field, she most recently held the title of Western

Account Manager at Health Data Management. Prior to that, she worked at Healthcare

Informatics for 13 years, starting as Marketing Coordinator and ultimately being

promoted to Director of Marketing. During her time at Healthcare Informatics, she worked closely

with healthsystemCIO.com Editor-in-Chief Anthony Guerra and Managing Editor Kate Huvane Gamble.

Nancy has attended hundreds of industry events and has had the opportunity to work with the

industry’s top marketing executives. She holds a Bachelor’s degree in Technical Journalism from

Colorado State University.

[email protected]

[email protected]

[email protected]

(303) 335-6009

Documents

2014 Media Kit - healthsystemcio.com · CTO— 85 CEO — 199 CFO — 46 Director of IT - 252 Managing Director —22 Director — 526 ... Robert Slepin VP/CIO, John C. Lincoln Health