2014 isaf swc prospectus low res

SponSorShipoverview 2014

“More than a sailing regatta, the iSAF Sailing world Cup brings Melbourne’s Port Phillip alive with a host of lifestyle

and marine driven entertainment, with the backdrop of Olympic level sailing.”

Melbourne7–14 DeCeMber 2014www.SAilingworlDCupMelbourne.CoM

iSAF SAiling

ISAF SAILING WorLd Cup MeLbourNe SpoNSorShIp overvIeW 2014

The ISAF Sailing World Cup series is the Grand Slam of olympic Sailing, featuring the world’s best sailors across 10 olympic classes.

hosted in f ive (5) countries around the world, (China, Austral ia, uSA, Spain, France), the event was introduced by the Governing body ISAF in 2009, to promote the sport of sailing on a global scale, annually.

The ISAF Sailing World Cup – Melbourne, is operated by the Not-for-profit organisation, Yachting Victoria and is on average the largest annual dinghy class sailing regatta in the Southern Hemisphere.

The Melbourne leg boasts a long history of delivering world-class sailing events and highly successful corporate partnerships.

This is Australia’s most important Olympic and youth class sailing event, and its ISAF Sailing World Cup status provides an ongoing platform for aspiring young sailors to compete in a world-class event, alongside their sailing heroes.

The calibre of a sailing audience and the aspirational lifestyle image of sailing, is a marketing gift.

Add to this the shore based visitors over an eight day period, our communications media strategy, carefully considered event packaging and what we are about to present, is a sponsorship or brand leveraging opportunity to parallel your vision, with ours.


iSAF SAiling

“This is a prestige entertainment destination with an appeal and personality that stands out. The unique range of corporate events, both on and offshore, ticks the boxes

of a range of marketing objectives delivered in a fresh and aspirational setting.” bruCe griFFithS oAM, event ChAirMAn

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WWW.SAILINGWorLdCupMeLbourNe.CoM

event SnApShot

DAte

7–14 December 2014

520corporate guests.

703 registered participants.

Over 5,000visitors & spectators.

28countries represented.

Extensive on-shore entertainment and spectator opportunities.

Unique corporate hospitality program and staff/client entertainment platform.

First leg of the prestigious ISAF Sailing World Cup Series.

Sail Melbourne has a 20 year history delivering world class sailing events.

Southern Hemisphere’s largest annual Olympic Class regatta.

116,051 web visits in 2013.

39,660 during Event month from 164 countries.

Global Media Accreditations.

National TV and print media coverage.

Global sailing media coverage.

Total Event Expenditure$2.0m.

Economic Impact to Victoria $2.5m.

Sailing lifestyle events including live music, fashion and on-water entertainment.

loCAtion

Melbourne

oFFiCiAl hoSt

Yachting Victoria

oFFiCiAl pAtronS

John bertrand AM

victor Kovalenko OAM

ForMAt

• Over 530 competing yachts

• 10 Olympic Classes

• 13 Invited Youth Classes

• Corporate Couta Boat Challenge

• Extensive Hospitality Program

“A strong racing programme, growing sponsorship, high community involvement, and strong media profile, this is a summary of the successful recipe.

And don’t forget the ‘sheer ambition.” AlAn henDerSon, YAChting liFe, uK

“This is a prestige entertainment destination with an appeal and personality that stands out. The unique range of corporate events, both on and offshore, ticks the boxes

of a range of marketing objectives delivered in a fresh and aspirational setting.” bruCe griFFithS oAM, event ChAirMAn

china aUSTRaLia USa Spain fRance china aUSTRaLia USa Spain fRance china aUSTRaLia USa Spain fRance

ISAF SAILING WorLdCup MeLbourNe SpoNSorShIp overvIeW 2014

pArtnerShip opportunitieS

The ISAF Sailing World Cup – Melbourne offers a range of partnership and exciting engagement initiatives, that will ensure continued growth of the event alongside positive results for sponsors and stakeholders.

preSenting pArtner

The presenting partner will receive overall naming rights of the ISAF Sailing World Cup – Melbourne, including associated rights and benefits befitting the title. package from $25,000

Co-preSenting pArtnerS

As the title suggests this package allows you to co-present the Event, via specific sponsorship/ownership of targeted Corporate Events held during the ISAF Sailing World Cup – Melbourne. For example ownership of the Corporate Couta Boat Challenge or ISAF Sailing World Cup Dinner. packages from $10,000

CAtegorY pArtnerS

Exclusive Category partners for Goods and Services utilised and marketed by the Event.

This is an opportunity to showcase your brand as a participating sponsor and supporter of the ISAF Sailing World Cup – Melbourne.

From event apparel, communications, timing partner, vehicles, pouring partners (Wine / Beer / Spirits), media distribution, professional services, insurances and entertainment; the ISAF Sailing World Cup – Melbourne will help you to showcase your products and services to an engaged and affluent audience. packages from $5,000

rACing ClASS SponSor

Link your brand to one of the exciting classes racing at the ISAF Sailing World Cup – Melbourne. Utilise key athletes to engage with your customers. packages from $1,000

Package from

$25,000

Packages from

$10,000

Packages from

$5,000

Packages from

$1,000


leverAging & engAgeMent

The ISAF Sailing World Cup – Melbourne offers a number of channels to leverage and maximise your partnership with this Victorian Major Event and Australia’s Olympic heroes.

brAnD ASSoCiAtion

Leverage the strong brand association with the ISAF Sailing World Cup, sailing as a whole, the Olympics and other event partners, including the Victorian State Government.

brAnD eXpoSure

Showcase your brand to a highly targeted audience at a local, national and international level, utilising event media coverage, event branding and marketing collateral.

pr & proMotionS

Use the event to assist with the development of creative PR and promotional activities to maximise your brand. e.g consumer competitions and use of event images or our logo in your marketing campaigns.

eXperientiAl

Bring your brand to the forefront through our engaging marine driven events program and on-site display spaces.

DireCt MArKeting

Market your brand through Yachting Victoria’s member database of 23,000 Victorian yacht club members, an active competitor database of over 1500 records and a stakeholder database of over 500 records.

b2b

Develop new business opportunities by networking with team sponsors, event guests and stakeholders (the sailing community) and competitors.

Client entertAinMent / inCentive

Entertain existing & prospective clients in an exclusive environment, both on and off the water. Utilise the event to incentivise your staff or clients with a unique hospitality offering and team building activities.



ISAF SAILING WorLdCup MeLbourNe SpoNSorShIp overvIeW 2014


AuDienCe

proFile

The ISAF Sailing World Cup – Melbourne (Sail Melbourne) attracts a diverse target audience.

olYMpiC ClASS CoMpetitorS

The ISAF Sailing World Cup – Melbourne regatta attracts Australia’s Olympic heroes and the best Olympic aspirants from around the world, as they compete to qualify for selection at the 2016 Rio Olympics. The profile and ranking of the event and the competitors guarantees widespread media coverage.

inviteD ClASS CoMpetitorS

Running parallel to the ISAF Sailing World Cup event, Sail Melbourne has a proud tradition of hosting youth and feeder classes, allowing kids to sail alongside their Olympic heroes. Although primarily Victorian and Australian residents, there is increasing International visitation every year.

SpeCtAtorS

This interested sailing audience, including accompanying parents and families of competitors, represent the top AB demographic with the majority over 40.

SAiling liFeStYle ASpirAntS

Sailing is an Australian pastime that evokes beautiful images in the minds of sailors and non-sailors alike. Therein lies the opportunity to leverage this backdrop of Olympic sailing at iconic yacht club and shore side venues, to engage with your customers or internal team in a unique and aspirational atmosphere.

CoMpetitor DeMogrAphiCS

Overall 53% people came from outside Victoria.

$200.00 average daily expenditure per overseas competitor.

$175.00 average daily expenditure per interstate competitor.

international visitors average stay of 14 nights.

interstate visitors average stay of eight (8) nights.

69% Male participants.

31% Female participants.

58% of competitors over the age of 18 years.

85% of competitors are under the age of 30 years.


WWW.SAILINGWorLdCup.CoM.Au


iSAF SAiling


WWW.SAILINGWORLDCUPMELBOURNE.COM

JAv greAveS

event CoMMerCiAl MAnAger

[email protected]

+61 3 9004 4688

+61 413 704 409

MArK turnbull

event DireCtor

[email protected]

+61 3 9004 4688

+61 414 470 066

SAilingworlDCupMelbourne.CoM

YAChting viCtoriA

www.sailingworldcupmelbourne.com

2/77 Beach Road

Sandringham VIC 3191

With a guaranteed future supported by Local and State Government and the rich history of Sail Melbourne, the ISAF Sailing World Cup – Melbourne

is a permanent fixture on the victorian events Calendar.

For more information on how your brand can get involved with the ISAF Sailing World Cup – Melbourne contact event Managers,

New Tack events.

thAnK You


iSAF SAiling

Documents

2014 isaf swc prospectus low res