2014 Community Report - Atlantic Region

2.2014 report to the community

Ordinary peOple dOing extraordinary

things.

2014 Community report

3. canadian breast cancer foundation – atlantic region

Messages 4Research 6COMMunity 12The Run 16giving baCk 24Financials 32

Cover: Donald O’Brien and his family at the 2013 Canadian Breast Cancer Foundation CIBC Run for the Cure in New Glasgow, NS.

Photo credit: Wendy Langille


Come and meet our extraordinary supporters.


Message from our National Chair

Canadian Breast Cancer Foundation made a commitment more than 28 years ago to drive positive change by funding

high-impact breast cancer research, education, and advocacy programs. Today we are proud to be the largest non-

government funder of breast cancer research, with more than $300 million invested in grants and fellowships. In

fiscal 2014, CBCF invested $27 million to fund projects and programs focused on advancing our mission. A significant

portion – $18.7 million – went to breast cancer research. Community health grants accounted for $1.8 million while

fellowships and other non-research projects received $2.1 million.

Thanks to our generous donors and volunteers, we have the means to support the best and brightest researchers

from across the country who are working hard to develop more effective and less invasive ways to diagnose and

treat breast cancer, with fewer side effects and less impact on quality of life. Recognizing the power of many, CBCF

frequently collaborates with other groups. For example, this year we partnered with the Canadian Institutes of Health

Research - Institute of Cancer Research (CIHR-ICR) to fund a research program specifically focused on breast cancer

in young women, involving 62 researchers and clinicians at 44 institutions and clinics across the country.

By staying true to the commitment we made almost three decades ago, CBCF is helping to advance the vision of a

future without breast cancer – a vision we share with our supporters and with our partners in research, education and

advocacy. We will continue to drive this vision today, tomorrow, for as long as it takes.

susan ewanick Chair, CBCF National Board of Directors

An unwavering vision of a future without breast cancer.

Above: Susan Ewanick, Chair, CBCF National Board of Directors.

Next page: Jodi Misheal Chair, CBCF – Atlantic Board of DirectorsJane Parsons CEO, CBCF – Atlantic Region


A Message from our Atlantic Region Chair and CEO

Every day we are inspired by the people we meet and the stories that we hear about why people believe in the

work of CBCF. From the person who makes their first donation, to a breast cancer survivor, to a long-standing event

organizer, to a CBCF funded researcher, to a community group supporting needs in their community, these are

ordinary people working together to achieve the extraordinary.

This year we made a lot of progress in creating a future without breast cancer. CBCF – Atlantic Region awarded a

total of $2.8 million for research grants, community health grants, education grants, and cause work. We contributed

$250,000 towards the completion of the Breast Health Centre at the IWK Health Centre in Halifax, NS, which brought

our cumulative contribution for breast health and research at the IWK to $800,000. And, we completed our goal

of providing breast health and breast cancer resources to all public libraries across the Atlantic Provinces. These

achievements were made possible through your generosity and support, and the many contributions which combined

to make an extraordinary impact on those whose lives are touched by breast cancer.

There is good news: these efforts are making a difference. Today, fewer women are dying from breast cancer than in

the past. In fact, breast cancer deaths have decreased by 43% since peaking in 1986. But we can’t stop now. Breast

cancer continues to be the most frequently diagnosed cancer in Canadian women, with 1 in 9 affected by this disease.

The stories highlighted in the following pages are just a sampling of those who share this journey and a vision of a

future without breast cancer. These are just a few of the countless extraordinary people doing extraordinary things,

right here at home. Thank you for all that you do. Your support is greatly appreciated.

Jodi misheal Jane parsonsChair, CBCF – Atlantic Board of Directors CEO, CBCF – Atlantic Region

The ordinary is extraordinary.


an ordinary workday with extraordinary progress.


The National Grants Program

In addition to the Atlantic Region grants program open to the entire research community, CBCF also

funds targeted national research projects. The national program responds to emerging research needs

with flexible funding, and promotes teamwork among researchers in different areas of study and

locations across the country.

Focus areas of the national grants program include:• Earlier Detection of Breast Cancer – Designed by experts in biomolecular detection and diagnostic

imaging technologies and reviewed by an international peer-review committee, this competition

yielded more than $3.2 million in grants awarded to recipients across the country.

• Breast Cancer in Young Women – Launched by CBCF in partnership with the Canadian Institutes of

Health Research - Institute of Cancer Research (CIHR-ICR), this competition aimed to build a team of

leading scientists and clinicians to advance research on breast cancer in young women. The winning

program, supported by a $5.7 million grant from CBCF and CIHR-ICR, includes four sub-projects

involving 62 researchers and clinicians at 44 institutions and clinics across Canada.

our next national research grants priority: Canadian Breast Cancer Foundation National Grants Program also asked over 2,500 donors, volunteers,

patients, survivors, care-givers and concerned members of the public the following question - What is

the most pressing question about breast cancer that could be investigated? And the answer: Prioritize

discovery and development of new treatments.

For more information visit cbcf.org/atlantic

Dr. May Lynn Quan and Dr. Steven Narod, Co-Leads on the Breast Cancer in Young Women research project.


researCh saves Lives.


Using the Immune System to Destroy Breast Cancer Cells

Dr. Sheila Drover, Associate Professor of Immunology in the Faculty of Medicine at Memorial University in St.

John’s, NL, specializes in cancer immunity: finding new ways to help the body recognize and destroy its own

cancer cells. And she’s doing so with support from the Canadian Breast Cancer Foundation - Atlantic Region.

Through her work, Dr. Drover has found that the survival rate for certain types of breast cancer is often higher

in tumour cells where specific proteins, called HLA molecules, are detected on the surface of the cell. Some HLA

molecules contain little pieces of the tumour protein, called peptides. It’s these peptides that send a message to

the immune system to attack the cancerous cells. With funding from CBCF – Atlantic Region, Dr. Drover hopes

her current research may help identify new treatment options for different kinds of breast cancers.

“By helping patients use their own immune systems against the cancerous cells, we may be looking at a future

of treating breast cancer with a combination of immune-therapy and chemotherapy.”

For the Newfoundland native, breast cancer research is a lot like making a quilt. “Every quilt is made up of

hundreds of tiny pieces, each carefully cut and stitched together,” explains Dr. Drover, herself a quilter. “I look at

my research the same way; it’s only when all the small pieces come together that you start to see the full story.”

It ’s only when all the small pieces come together that you start to see the full story.

Dr. Sheila Drover, Associate Professor of Immunology in the Faculty of Medicine at Memorial University in St. John’s, NL.


2014 Atlantic Research Grant Recipients

The Canadian Breast Cancer Foundation funds and undertakes initiatives that have the

greatest impact and benefit for the breast cancer community. We are dedicated to leading

the way in support of our vision of creating a future without breast cancer. To learn more

about their research projects, visit www.cbcf.org/atlantic.

dr. patrick Lee, Dalhousie University - $149,955

dr. david hoskin, Dalhousie University - $100,000

dr. Craig mcCormick, Dalhousie University - $150,000

dr. kerry goralski, Dalhousie University - $144,695

dr. Christopher gray, University of New Brunswick - $139,200

dr. graham dellaire, Dalhousie University - $150,000

dr. Laura gillespie Memorial University of Newfoundland - $49,995

In addition to the Research Grants listed above, CBCF – Atlantic Region has 12 Research Grants

being carried out across the region. These grants are in their second and third year of funding.

Dr. Brent Johnston at Dalhousie University gives Jane Parsons, CBCF – Atlantic Region CEO, a tour of his lab. Dr. Johnston received a 2013 CBCF – Atlantic Region Research Grant.

Research brings us closer to a future without breast cancer.


Targeted Delivery: The Future of Breast Cancer Treatment

Dr. Laurence Madera calls it the golden goal of research: finding ways to selectively destroy cancerous

cells while leaving healthy cells untouched. They call it “targeted delivery.” And for Dr. Madera, first

recipient of the CBCF – Atlantic Region’s post-doctoral research Fellowship Award, it represents the future

of breast cancer treatment... one without today’s side effects.

Here’s how targeted delivery works: on the surface of every cell you find receptors. These receptors allow

the cells to talk to each other. When a cell becomes cancerous, the character of its receptor changes too.

“This almost puts a bull’s eye on the cancer cell,” explains Dr. Madera. “That means we could create drugs

that attack this specific receptor – and consequently the cancer cell, before it attacks healthy cells.”

Through his research, Dr. Madera is looking into a class of molecules our bodies already produce called

anti-microbial peptides, which have been found to attack cancer cells. “So this is a potential stash of

selective drugs that can harm cancer cells, but not normal cells.” Right now, however, these anti-bacterial

peptides are highly unstable when you put them in the body.

“So our goal is to make them stronger, more resilient and more efficient,” says Dr. Madera, who’s working

under the direction of Dr. David Hoskin, holder of the CBCF – Atlantic Region Endowed Chair in Breast

Cancer Research. “If we can deliver more powerful peptides directly to the receptor on the cancer site,

we’ll have created the ultimate ‘smart weapon’ in breast cancer treatment.”

We’ll have created the ultimate ‘smart weapon’ in breast cancer treatment.

Dr. Laurence Madera is the first recipient of the CBCF – Atlantic Region Fellowship Award.


ordinary Communities, extraordinary aCtions.


Investing in Community Health Across the Atlantic Region

Each year, CBCF – Atlantic Region awards Community Health Grants for community-based health projects through the region that respond to local and provincial breast

health and breast cancer needs. Between April 1, 2013 and March 31, 2014, CBCF – Atlantic Region awarded over $398,000 in Community Health Grants. CBCF – Atlantic

Region also awarded a total of $51,000 in Education Grants. These grants provide funding for breast health and breast cancer resources, professional development

(public sector) and initiatives with educational components. Earlier this year, CBCF – Atlantic Region awarded $250,000 towards the completion of the Breast Health

Centre at the IWK Health Centre to ensure the best care possible for patients. This is just one example of our recent Community Health Grants funding. For a full list of

our Community Health Grant and Education Grant funding, please visit www.cbcf.org/atlantic.

Jodi Misheal, Chair, CBCF – Atlantic Region Board of Directors (second from right), and Jane Parsons, CEO, CBCF – Atlantic Region (far right) present a cheque for $250,000 towards the completion of the Breast Health Centre located at the IWK Health Centre to (from far left) Jennifer Gillivan, CEO, IWK Foundation; Anne McGuire, Retired CEO, IWK Health Centre; Bill Bean, CEO, QEII Foundation and Leslie Keevil, breast cancer thriver.


Giving Hope to Those with Metastatic Breast Cancer

As Sharon Foster of St. John’s, NL puts it, “Metastatic, or Stage IV, breast cancer is a different world.

You never move past it. Instead, you learn to live with it every day.” And the key to living well with

metastasis? “Hope, based on concrete evidence.” Sharon and her friend Sherry Bishop are both

metastatic breast cancer survivors. Together, they reach out to women across Newfoundland

and Labrador through their support group Sharing, Hoping, Empowering, or SHE. So when they

wanted to attend the 8th annual Conference for “Women Living with Metastatic Breast Cancer”

in Philadelphia this year, the Canadian Breast Cancer Foundation – Atlantic Region helped with

a grant.

For two days, more than 200 metastatic women and men from around the world networked,

shared, supported and learned. Top medical doctors, researchers, nurses and mental health

professionals spoke on topics from emerging therapies and clinical trials to managing stress and

the benefits of exercise. “We came away from the conference with new information, new energy

and, of course, new hope,” says Sharon. “And we’re sharing all we’ve learned with our sisters in

breast cancer here at home.“

Only 10 years ago, there likely wouldn’t have been enough conference delegates to fill a room.

Today, thanks to the advances in research and treatment, people like Sherry and Sharon are

living—and living well—with metastatic breast cancer. “You could say we’re the face of the future,”

adds Sherry. “And we’re helping others with metastatic breast cancer lead the best lives possible.”

We’re helping others lead the best lives possible.

Sharon Foster (left) and Sherry Bishop (right) pose hand-in-hand at the annual Women Living with Metastatic Breast Cancer Conference.


How a Small Community Grant is Helping Patients With Lymphedema

For more than 40 per cent of women who undergo treatment for breast cancer, lymphedema is an

unpleasant, uncomfortable and often lifelong side effect. Thanks to the Canadian Breast Cancer

Foundation – Atlantic Region, though, breast cancer survivors in Bathurst, NB, can now enjoy relief.

With financial support from CBCF – Atlantic Region, physiotherapist Maude Gagnon of the Chaleur

Regional Hospital recently completed her designation as a Lymphatic Massage Therapist.

Radiation, chemotherapy or the removal of lymph nodes during surgery can all compromise the

body’s lymphatic system. As a result, fluids build up in the body—usually in the arms and legs—

rather than draining back into the circulation system. Without treatment, the swelling only worsens.

“Women with breast cancer have already gone through so much,” explains Maude. “Lymphedema

comes as another blow to their self-esteem and quality of life. It’s hard to hide a badly swollen arm

and hand.” By gently stretching, stroking and releasing the skin, therapists like Maude manually

drain the lymphatic fluids. After four to six weeks of intensive therapy, the woman is fitted with a

compression sleeve or stocking that helps the built-up liquid continue flowing out of the limb.

And Maude loves her work. “My clients tell me I’m helping them get their lives back,” she says.

“Thanks to the therapy, they’re able to work again. Cook again. Wear pretty dresses again. By helping

them feel better, I’m giving them hope.”

My clients tell me I’m helping them get their lives back.

Maude Gagnon is a physiotherapist at the Chaleur Regional Hospital who recently completed her designation as a lymphatic massage therapist with funding from the Canadian Breast Cancer Foundation – Atlantic Region.


an ordinary day to make extraordinary strides.


CIBC: A Leader in Our Community

Through their unwavering support over the past 20 years, CIBC and its

employees have helped us grow the Canadian Breast Cancer Foundation

CIBC Run for the Cure into the largest single day event dedicated to raising

funds for breast cancer in Canada and a gold standard for cause partnerships.

CIBC’s involvement started at a grassroots level in support of a colleague

with breast cancer. Recognizing the passion its employees had for this cause,

CIBC became title sponsor in 1997. Since then, CIBC employees, their families,

clients and friends have raised more than $36 million through pledges,

fundraising efforts and events and CIBC Pink Collection contributions.

“Let’s not stop now,” says Christina Kramer, Executive Vice President, CIBC

and the bank’s Executive Run Sponsor. “While progress has been made,

breast cancer continues to be the most common diagnosis for Canadian

women.”

As part of their long term commitment to providing hope and support to

those living with breast cancer and their families, CIBC is inviting Canadians

to write messages of love and inspiration to family and friends who have

been touched by breast cancer on a dedicated “Wall of Hope” in CIBC

branches across Canada, online, and at every Run site.

We can’t stop now.Top: Team CIBC Fredericton Middle: Team CIBC Halifax Bottom: Team CIBC New Glasgow


Making a Difference Through Volunteering

“Cancer takes many forms,” says Glenn Trueman, branch manager for CIBC in Charlottetown, PE. “But

if we could take even just one away, imagine the difference.” Trueman has been volunteering with

the CIBC Run for the Cure since 2005, but he really started to feel a connection after he discovered

there was a history of breast cancer in his family.

“I was visiting my mother and told her about this event I was involved in and she said, ‘I don’t know if

you knew this, but your great-grandmother had breast cancer,’” says Glenn. And that’s when it really

hit home for Glenn. “I remember in 2007 I started to get a lot more attached to it. We were wrapping

things up and I heard how much money we had raised just in PEI and I got a lump in my throat.”

“It’s one of those things that strikes an emotional chord right away,” he says. Glenn said he’s seen

friends, colleagues and strangers go through breast cancer. “It makes me think of my daughter, and

breast cancer is in my family. I would never want her to go through something like that.”

Cancer takes many forms... But if we could take even just one away, imagine the difference.

Glenn Trueman speaks at the 2013 CIBC Run for the Cure in Charlottetown.


The 2013 Pictou County volunteer Run committee during last year’s CIBC Run for the Cure.

One Volunteer’s Passion Rallied the Support of a Community

Last year, the Canadian Breast Cancer Foundation – Atlantic Region started a new Run site in Pictou

County, Nova Scotia. Melissa Castonguay was the perfect fit to take on the challenge as a co-

volunteer Run Director.

“I’ve seen the impact that CBCF has on my family first hand, and the amount of time that the

volunteers put in goes to show how strongly they feel about the cause,” she said. Her first experience

with CBCF was in 2001 when her great aunt was diagnosed with breast cancer. “Our family got a

team together called the Smiley Connection. My family name is Smiley, so it just seemed to work,”

said the pre-school teacher who’s also a volunteer firefighter.

At the 2004 Canadian Breast Cancer Foundation CIBC Run for the Cure, Melissa’s great-aunt

participated for the last time, surrounded by her team who pushed her in her wheelchair the entire

way. “At the end of the Run, she got up out of her wheelchair and walked across the finish line,” she

said. “We lost her two weeks later.”

Today, Melissa gives countless hours of her time volunteering for the CIBC Run for the Cure. Due

in large part to her passion and dedication, the Pictou County Run site had a successful first year,

surpassing its fundraising and participation goals. She said she had an amazing team that helped

her along the way. “Without having those people to put in the hours it wouldn’t have been possible.”

The money goes where it ’s supposed to go.


90% oF our students heLp even iF it’s Just donating LunCh money.


Competing With Each Other, All for the Same Goal

“These students really want to help,” says Charlotte Love, a teacher at Riverview High School. And

they do. Every October, close to 300 students from two Moncton-area high schools embrace one

cause: the Canadian Breast Cancer Foundation CIBC Run for the Cure.

Over the last number of years, teams from Bernice MacNaughton High School and Riverview High

School have each taken home the award for top fundraising school. “We’re definitely friendly rivals,”

says MacNaughton teacher Kim Pringle. “Competition is a great motivator!” School spirit aside, both

teachers agree that getting students to care about causes like breast cancer opens their minds and

hearts. “If they learn how to think outside of themselves now, they’ll grow into adults willing to give

and not get anything back – except for the satisfaction of having helped,” explains Charlotte.

Both schools start in early in September with special events and assemblies, designed to raise

enthusiasm for the Run – and awareness about the reality of breast cancer. “It’s easy enough to pull

something pink from your closet, but it’s more important for the kids to understand why they’re

raising money,” adds Kim. And while students from both schools embrace other community causes

during the school year, nothing tops their commitment to the Run.

“About 90% of our students help in some way, even if it’s just donating a day’s lunch money,” says

Charlotte. “The CIBC Run for the Cure is part of our school’s culture now.”

These teams have raised a combined total of $200,268 for CBCF – Atlantic Region. Top photo: The Highlanders

Bottom photo: The RHS Royals


Lorraine’s CURE-ageous Troops

When Lorraine Grandy was diagnosed with breast cancer in 2010, her three daughters took charge.

“It was such a huge shock for us,” explains Bev Hubley. “So we decided to do something.” And that

“something”? Well, let’s just call it “extraordinary.”

Together, Bev and her sisters, Norma Hippern and Bonnie Porter, created Lorraine’s CURE-ageous

Troops. Since 2011, this fundraising machine has generated more than $38,000 for the Canadian

Breast Cancer Foundation - Atlantic Region. And in 2013, these determined sisters won the Women’s

Team Challenge Award at the CIBC Run for the Cure. Not bad for three women who had never raised

money before.

So how do they do it? Imagination. Commitment. Hard work. And “the support of our parents, our

family and friends, and all those supporters who’ve come on board these past few years,” explains

Bonnie. Every year, the team organizes a series of fundraising events, including a giant yard sale, a

BBQ at a local golf course and raffles.

By far, their biggest fundraiser happens every September at a local restaurant. “Bands Supporting

Breasts” features an evening of great music along with a huge silent auction, 50/50 draw, balloon

blast, and more. All the bands donate their time, while local companies and organizations help with

in-kind gifts and financial support. “We do all of this for our Mum,” says Bev. “She’s our inspiration

and our strength. We want to help wipe out breast cancer, so our grandchildren will never have to

live through it.”

We do all of this for our Mum.

Members of Lorraine’s CURE-ageous Troops at the 2013 CIBC Run for the Cure.


“I guess I’m like every other volunteer out there, I fundraise to try to make a difference, and now, having cancer, it makes it more real to see the need. It feels great to see the results.”

aldric robicheau

Fundraising the Old Fashioned Way

These men help support the Canadian Breast Cancer Foundation – Atlantic Region through going door-

to-door, selling raffle tickets, collecting cans and bottles and participating in the CIBC Run for the Cure.

National Sponsors Regional Sponsors

“For the past few years I said ‘this will be my last year’ but pretty soon it will be the only thing I can do, so I’m sticking with it! I wouldn’t be doing it for 8 years if I didn’t like doing it. Someone’s got to do it!”

donald o’Brien

“This is something that I love to participate in. I love to help and I figure if I can save even one person from breast cancer, I am doing good. I pick up bottles and recycle them, as well as other junk, and sell it. The work CBCF is doing with this money is saving us, it is a lot better than it used to be.”

James tucker


giving BaCk in extraordinary ways.


Small Community, Outstanding Support

From her home on Bell Island, overlooking Conception Bay, Kay Coxworthy recalls the day in 2006

when a friend called from the Canadian Breast Cancer Foundation – Atlantic Region in St. John’s, NL.

“She wanted to know if I’d help organize a fundraising project here,” recalls Kay. “It was intended as a

one-time event, so I said yes.”

Nine years later, Kay and her team of volunteers are still bringing the Breast Cancer Weekend to this

tight-knit community of 3,800 residents. “Every year, we donate $5,000 to CBCF – Atlantic Region,” she

says. “And we couldn’t do it without the support of all our neighbours and friends.”

The now-annual event, held every October, starts with a community yard sale on Saturday, followed

by a Concert for the Cure and a Walk of Hope on Sunday. “We all get sponsor sheets and everyone

who can walk, walks,” explains Kay. “We finish up at the local church for a beautiful ecumenical service,

followed by a community reception.” In addition to supporting CBCF – Atlantic Region, a portion of

funds raised from the weekend and other events during the year go to support anyone on the island

dealing with cancer. “Bell Island’s been good to our breast cancer group, so we try to be good back

and help out as much as we can.”

Neighbours helping neighbours make a difference.

Kay Coxworthy (right) presents a cheque to Paula Tessier, Community Relations Officer - Newfoundland and Labrador, CBCF – Atlantic Region.


Hoops for Hope:Fundraising One Basket at a Time

“We’re a community that’s affected by cancer,” says Dana Gard, Senior women’s basketball coach at

Westisle Composite High School in Prince Edward Island. “So we knew we wanted to do something

to give back.” Dana and his team started Hoops for Hope, a basketball fundraiser dedicated to

raising money for breast cancer research.

“After we formed the team, we sold pink paper ribbons and had a basket sponsorship for every

basket scored,” he said.

“The girls were really excited about it.” Businesses and community members pledged to give $2 for

every basket the girls scored at their home games. To raise awareness and show their support, the

team also wore pink uniforms with the Canadian Breast Cancer Foundation logo.

“We had a lot of positive support from the community,” Dana said. “It was something that really

hit close to home with the girls, so that’s why we chose to support the Canadian Breast Cancer

Foundation.”

It was something that really hit close to home with the girls.

Dana Gard (left) poses with the Westisle Composite High School Senior Women’s Basketball team.

Opposite page center: Event organizer, Steve Belyea.


Moto for the Cure

“I’ve been extremely blessed in my life,” says Steve Belyea, President of BASE Engineering in Saint John, NB. “And

I wanted to share that good fortune.” That’s why Steve, a passionate motocross racer in his spare time, organizes

a unique annual fundraiser for the Canadian Breast Cancer Foundation – Atlantic Region. And last year, “Moto

for the Cure” raised a record $9,000.

Motocross racing has been around since the 1960s. Riders take lightweight, powerful off-road motorcycles

around a closed dirt track, navigating jumps, obstacles and extremely rough terrain. “It’s one of the most

physically demanding of all sports, but a tremendously exciting one – even to watch,” explains Steve. “But above

all, motocross is a family sport, which makes it an ideal fit for CBCF.”

Moto for the Cure started modestly. About 10 or so years ago, a friend approached Steve to sponsor her for the

CIBC Run for the Cure. “Rather than simply giving the normal $20 or $40 donation, I knew I could do better,” Steve

says. “So I pulled together a group of 10 motocross friends, found a track and raised about $200.”

Since then, Moto for the Cure has grown steadily every year. In 2013, it moved to a new location: the Riverglade

MX Park in Moncton, considered Atlantic Canada’s premier track. “We attracted more people and doubled the

funds raised from the year before. And word is spreading. There are now at least two other Moto for the Cure

events in Canada – and I’m delighted.”

I’ve been extremely blessed in my life, I wanted to share that good fortune.



List of participants

ambassatours gray Line

Belmont health & wealth

the Breton Law group

the Chronicle herald

CiBC - new glasgow

CiBC - sydney river

Crombie reit

Coffee matters

dundee realty management Corp.

emera energy

enterprise

halifax shopping Centre

Halifax Stanfield International Airport

HRM - Mayor’s Office

hrm - risk management

Jean Coutu pharmacy

Lori annear

Lululemon athletica

mcinnes Cooper – Charlottetown

mcinnes Cooper - moncton

mic mac mall

the municipal group of Companies

newfoundland and Labrador Liquor Corporation

pei Liquor Control Commission

province house (ns)

rBC

rCmp

registered nurses professional development Centre

scotiabank

shannex parkland

stewart mckelvey

touch of gold

wilsons Fuel Co. Ltd.

halifax world trade and Convention Centre

Thank you to our 2013 Get Pink’d participants – pictured left.

Get Pink’d

On Thursday, March 13, 2014, colleagues, friends and teammates participated in Get Pink’d! Participants bought a button for $5 and wore pink to show their

support for a future without breast cancer. CBCF – Atlantic Region saw a 55% jump in participants this year and raised over $42,000! We had support from the

management and employees of RBC, Scotiabank and CIBC, as well as RCMP Headquarters, shopping centres, liquor commissions throughout Atlantic Canada and

the Halifax International Airport. A highlight was the participation of the Honourable Premier Stephen McNeil and his Staff that issued and hosted the signing

of a Proclamation that made March 13, 2014 “Get Pink’d! Day”! CBCF – Atlantic Region would like to extend a big thank you to everyone who participated. For

more info, please visit www.cbcf.org/getpinkd.

Every effort has been made to ensure the accuracy of this participant list. If an error has been made, please contact the CBCF – Atlantic Region office at 1-866-273-2223.


The Reason for Hope:Honoring Emma Lee Through Research

Over the past two years, New Glasgow’s Reason for Hope Society has donated more than $20,000 to the Canadian

Breast Cancer Foundation – Atlantic Region to support metastatic breast cancer research. And all because of one

woman’s decision to make a difference.

For Emma Lee Stewart, music defined her life. So when the New Glasgow singer/songwriter was diagnosed with

breast cancer in 2006, she chose hope. Along with her husband Jim, Emma Lee tapped into her wide circle of music

friends to stage an annual fundraising concert for cancer awareness. In 2010, however, Emma Lee discovered her

breast cancer had metastasized. Jim still remembers the doctor’s words: “It’s treatable, but not curable.” “We decided

then and there to channel all the money we raised into metastatic breast cancer research,” explains Jim. And so they

did, starting with a CD project featuring a who’s who of Maritime talent – including Doris Mason, Lennie Gallant and

Matt Minglewood. Even Emma Lee herself recorded a track.

Sadly, only a few months after the launch of “The Reason for Hope”, Emma Lee passed away in September 2011. But

her immense legacy lives on. Emma Lee’s family continues to organize the annual Reason for Hope concert. Today,

funds raised support the work Dr. Stephen Lewis, metastatic cancer specialist at the Atlantic Cancer Research Institute

in Moncton. “We hope great inroads will be made in the treatment and cure of metastatic cancer,” says Jim. “Until

then, we will continue forward with our fundraising, one year at a time.”

We hope great inroads will be made in the treatment and cure of metastatic cancer.

Top: Lee, Jim and Mary Stewart from the Reason For Hope Society.Photo credit: Amanda Jess, The News Bottom: Emma Lee Stewart


Leadership Giving:Making the Last Gift, a Lasting Gift

Mollie Covert lived a life of purpose. A generous, loving wife and mother, she believed in giving back to

her community. Today, a year after her passing at age 100, Mollie’s legacy of caring continues... thanks

to her bequest to the Canadian Breast Cancer Foundation - Atlantic Region. “My parents raised us with

a strong sense of community,” explains her daughter, Susan Covert.

“They both emphasized the importance of being involved and making a difference where you live.”

For Mollie Covert, her connection with breast cancer was a personal one. Her sister, whom she loved

dearly, died from breast cancer at age 53. “Mum’s sister was so important to her, and her death was a

big loss for our family,” says Susan.

Eventually, two of her nieces would be diagnosed with the disease, as would Mollie herself, late in

life. The wife of a prominent Halifax lawyer, Mollie’s life revolved around making a happy home for

her husband and four children. When she could, Mollie was active in the Women’s Auxiliary at the

Children’s Hospital (now the IWK Health Centre) and her church, All Saints Cathedral.

“My mother was a very independent woman and when it came to making out her will, no one gave

her any advice,” adds Susan. “After providing for her children and grand-children, there was no

hesitation: the CBCF would be remembered.”

We want a life without breast cancer.

Mollie Covert


Creating a Future without Breast CanCer.


national income statement

revenues

CIBC Run for the Cure $ 25,984,485

Corporate Programs $ 7,831,354

Third Party Events $ 4,010,751

Direct Response $ 1,708,636

Investment Income $ 3,396,737

Individual Programs $ 1,229,435

Special Events & Other $ 1,429,849

total revenue $ 45,591,247

expenses

Cost of Fundraising $ 15,050,279

Operations $ 6,307,768

total expenses $ 21,358,047

net revenue available for the Cause $ 24,233,200

Cause reLated work nationaL atLantiC

Program Activities $ 7,829,118 $ 764,302

Grants $ 19,312,171 $ 2,052,412

total Cause related work $ 27,141,289.00 $ 2,816,714

atlantic region Cause related spending

Financials

49% Research Grants34% Health Promotion and Education7% Program Development6% Grant Review and Administration4% Volunteer Development

49% 34%

7%6%4%


2014-2015 Atlantic Region Board of Directors

Jodi mishealWolfville, NSChairMember, National Board

dr. david hoskinHalifax, NSVice-ChairMember, National Board, Chair of the National Grants Committee

Janice ForanHalifax, NSTreasurer

Barbara thompsonFredericton, NBSecretary

susan delongQuispamsis, NB

scott FergusonHalifax, NS

nancy keySummerside, PE

karen mcCarthySt. John’s, NL

gail rudderham Chernin, Q.C.Sydney, NS1st Vice Chair National Board of Directors

Cathy smallwoodSt. John’s, NL

Charlene sullivanMoncton, NB

We would also like to thank our outgoing board member Jim Burton, from St. John’s, NL, for his valued contribution and dedication to our organization.


Thank you.


417-5251 Duke StHalifax, NS B3J 1P31.866.273.2223 | [email protected] | cbcf.org/atlantic

Documents

2014 Community Report - Atlantic Region