1

2014-2015 NFL TV Season: Local Home Team

Advantage

2014-2015 NFL TV Season: Local Home Team

Advantage

2

2015 Super Bowl: The Winning, Losing and Home Markets

2015 Super Bowl: The Winning, Losing and Home Markets

Source: Nielsen 2/1/15 Adults 25-54 Live+SD.

Super Bowl XLIXAdults 25-54 SD Rating

National Avg. Boston Seattle Phoenix

41.9

58.0 57.8

44.1

3

2015 Super Bowl: The Winning, Losing and Home Markets

2015 Super Bowl: The Winning, Losing and Home Markets

Source: Nielsen 2/1/15 Household Live+SD.

Super Bowl XLIXHHLD SD Rating

National Avg. Boston Phoenix Seattle

47.5

61.055.6

52.1

4

Top Markets For 2015 Super Bowl: “Super” Ratings

Top Markets For 2015 Super Bowl: “Super” Ratings

Source: Nielsen 2/1/15 Adults 25-54 Live+SD.

Super Bowl XLIXAdults 25-54 SD Rating

Nationa

l Avg

.

Bosto

n

Seat

tle

Charlo

tte

Portl

and

Pitts

burg

h

Cleve

land

Detro

it

Chica

go

Denve

r

Was

hing

ton

DC

41.9

58.0 57.853.6 52.7

49.5 49.1 47.8 47.6 47.6 47.3

5

Top Markets For 2015 Super Bowl: “Super” Ratings

Top Markets For 2015 Super Bowl: “Super” Ratings

Source: Nielsen 2/1/15 Household Live+SD.

Super Bowl XLIXHHLD SD Rating

National Avg. Boston New Orleans Phoenix Detroit Norfolk Chicago Kansas City Denver Indianapolis Buffalo

47.5

61.055.7 55.6 55.0 55.0 54.9 54.5 53.7 53.7 53.6

6

2014 Super Bowl: The Winning, Losing and Home Markets

2014 Super Bowl: The Winning, Losing and Home Markets

Source: Nielsen 2/2/14 Adults 25-54 Live+SD.

Super Bowl XLVIIIAdults 25-54 SD Rating

National Avg. Seattle Denver New York

40.7

58.955.0

43.8

7

2014 Super Bowl Neighboring Markets: Higher Than National Rating

2014 Super Bowl Neighboring Markets: Higher Than National Rating

Source: Nielsen 2/2/14 Adults 25-54 Live+SD.

Super Bowl XLVIIIAdults 25-54 SD Rating

40.7

51.554.7

57.4 57.7 58.5 60.2

8

2014 Super Bowl “Perennial” Local Markets Out Deliver National

Rating

2014 Super Bowl “Perennial” Local Markets Out Deliver National

Rating

Source: Nielsen 2/2/14 Adults 25-54 Live+SD.

Super Bowl XLVIIIAdults 25-54 SD Rating

National Avg. Green Bay Cincinnati Jacksonville Kansas City Buffalo New Orleans

40.7

46.449.7 50.5 51.2

54.3 54.4

9

NFLN + CBS 2014:Ratings Advantage CBS

NFLN + CBS 2014:Ratings Advantage CBS

Source: Nielsen, Live+SD deliveries, 9/11/14-10/23/14

HH Rating RA18-49 RA25-54 RM18-49 RM25-54

10.3

5.96.6

8.08.8

1.81.3 1.4

2.0 2.2

2014 CBS Thursday Night Football 2014 NFLN ThursdayNight Football

2014 Thursday Night NFL Simulcast Games

10

The 2014 NFL Regular Season:Broadcast Out delivers Cable

The 2014 NFL Regular Season:Broadcast Out delivers Cable

Source: Nielsen 09/04/2014 - 12/28/2014 Adults 25-54 Live+SD.

2014 NFL Regular SeasonAdults 25-54 SD Rating

Broadcast Cable

7.5

3.3

11

The 2014/15 NFL Wild Card Games On Broadcast: Higher Ratings Than ESPNThe 2014/15 NFL Wild Card Games On Broadcast: Higher Ratings Than ESPN

Source: Nielsen 1/03/2015 - 1/04/2015 Adults 25-54 Live+SD.

2014 NFL Wild Card WeekendAdults 25-54 SD Rating

Broadcast ESPN

12.4

8.2

12

RecapRecap

The Super Bowl winning team, losing team and host markets out-deliver the national rating, with some as high as a 38% increase from the national average

The neighboring markets also see major increases over the national average

Many “perennial” markets consistently have higher ratings than the national average year after year

NFL Thursday Night Games that were simulcast on NFLN & CBS saw CBS’ ratings much higher than on the NFL Network

In fact, ratings for the NFL regular season were more than twice as high on broadcast versus cable

The NFL Wild Card playoff games, which for the first time had a game air on ESPN, had much higher ratings on the broadcast networks versus ESPN