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HOLLYWOOD
Participant Packet 2013
The Hollywood Fringe Festival returns in 2013 to turn a spotlight on performing artists in the media capital of the world.
BEST UPSTART THEATRE FESTIVAL
--LA Weekly, Best Of 2012 Issue
www.hollywoodfringe.org
HOLLYWOOD
Welcome to the 2013 Festival!By now, you’ve finished your registration and you may be wonder-ing: What have I gotten myself into (unless you’re a veteran, in which case, you already know)? We want Fringe to be your playground, and we encourage you to make the most of it: explore, express yourself, meet new people, broker new partnerships, and please, by all means, enjoy yourself.
Starting in 2008, we committed ourselves to making an arts festival in Hollywood that would support a wide variety of artists and pro-ducers; a place where people could share and celebrate together. In 2010, we put up the very first Hollywood Fringe Festival, and we’ve been making it bigger and better ever since. We’re honored that you’ll be joining us for the fourth annual fest, which is a full week longer than any previous festival. We hope that the included info can help you get a better feel for what to expect as June approaches.
A large part of our job is spreading the word about the big event: we pitch, we advertise, we shout from the rooftops that people should come on down and check out our festival. However, our publicity centers largely around the festival as a whole, so it’s essential that you also do your part to ensure that your show is noticed and appreciated! We hope this packet will help guide you to some ideas that can increase visibility for your show (and in a festival with hundreds of productions, even the best shows need a good marketing plan). Make sure to read it thoroughly, or you may end up wishing you had...
The curtain is about to go up on Hollywood Fringe Festival 2013-- are you ready? Fringe on!
The Hollywood Fringe Team
IMPORTANT DATES:April 15th: Guide Ad Deadline
May 1st: Tickets Go On Sale
June 6th-11th: Previews
June 12th: Opening Night Party
June 13th-30th: 2013 Hollywood Fringe Festival
June 30th: Fringe Awards/Closing Night Party
www.hollywoodfringe.org
HOLLYWOOD
Preparing for a Successful FestivalTOWN HALLS & WORKSHOPSBy the time you receive this packet, we’ll already have conducted the first Town Hall as well as the first Work-shop for the 2013 Festival, but if you didn’t attend, we recommend that you give the recordings a listen, espe-cially if this is your first HFF.
We’re holding our next Town Hall, all about promotion and festival prep, on April 9th at 7PM-- make sure to re-serve a seat. The second workshop, led by past participants and other Fringe community members, will be held on April 13th. Click here for more info and to reserve tickets. The final Town Hall, which will focus on what to expect during the festival, will be held on May 13th. Click here to reserve a seat for the final town hall.
PREVIEWSPreview week was added in 2011 to help jump-start the buzz for the festival, especially with press. This year, previews will take place June 6th-11th. Whether you plan to use previews to try to get an early review or sim-ply as a way to provide a soft opening for your production, we recommend you book at least one slot during this week. Consider your slots carefully-- prime time slots are nice, but having a few “off” slots can be an advantage, too.
DISCOUNT TICKETSDiscounts are a great way to get extra butts in seats-- and participant discounts in particular are a great way to entice other festival peeps to come see your show. You can add discount codes through your project dashboard on the Fringe website (but remember, codes are applied PER SHOW, so if you want to use the same code for all your shows, you will need to enter it for all the performances) and your patrons can enter their codes when purchasing tickets online-- easy!
For example, if you’re marketing to your old college, you can create a special discount code just for them to use on the Fringe site. This is also an excellent way of track-ing how patrons hear about your show. Keep in mind that shorter discount codes are always easier to remember.
PARTICIPANT DISCOUNTSIn addition to other discount codes you may work into your ticketing scheme, you can set special pricing for partici-pants in your project dashboard. One of the keys to suc-cess at the Fringe is getting the right people to see your shows-- especially the members of the community that see a lot of shows and talk about them. More often than not, this group consists of a lot of participants. One highly pub-licized night of cheap tickets for participants can lead to a successful Fringe run.
FAMILY-FRIENDLY SHOWSMarketing your show as family-friendly can be a great opportunity to stand out from the crowd. If your show is geared toward families and contains no adult themes or language, make sure to mark your project as family-friendly on the Fringe website. You can do this by navigating to “edit details” under the admin tab of your project dash-board on the Fringe website and checking the appropriate box.
www.hollywoodfringe.org
HOLLYWOOD
All About FlyersDistributing postcards, posters, and/or other creative marketing products is a great way to market your show. Whether you choose to hand out flyers on the street every day or simply leave materials at Fringe venues, here are some tips (and a couple rules!) regarding your printed goods.
YOU MUST...• Print the fringe logo on your materials. You will need the logo on your flyer if you want
placement on a table in a fringe-run venue.
• You can download the logo at hollywoodfringe.org/branding.
YOU SHOULD...• Use creativity-- or your postcard may not stand out from the crowd!
• Make sure the main text is legible, even from a few feet away.
• Include the main info: What, Where, When and How Much are the most important details. Don’t leave this out, but also don’t include so much text that it overwhelms your materials.
• Spell check! Yes, it may seem obvious, but don’t be the one crying into your flyers at the printer!
• Offer your postcards engagingly to people you don’t know.
• Place your postcards in other Fringe venues & hot spots. Make sure to talk with the venue manager first. Let them know you are part of the Hollywood Fringe, and they’ll let you know where you can display your materials.
YOU SHOULD NOT...• Move or cover up other people’s postcards with your own. The Fringe staff won’t hesitate to
remove your flyers if you should do this. If you’re having trouble finding room for your materi-als, consult with the venue’s manager.
• Litter!
• ”Hijack” an audience by handing out postcards to an audience walking out of a show unless you have permission from the show and it’s done discretely.
• Print more flyers than you need - be mindful of the environment.
www.hollywoodfringe.org
HOLLYWOOD
Press Relations 101PART 1: YOUR PRESS RELEASE
If you haven’t already, make a press release and send it to a targeted list of Los Angeles media outlets that focus on your artform (do your research!). We also strongly recommend posting your press release on the Hollywood Fringe site. Many reviewers over the last few years chose which shows to review based on those that uploaded a press release on the site.
Not sure where to start? We have a great list of media outlets that would be good to contact in our handy Press Awareness article. There’s also some good advice about how to post your press release on the site, among other things.
KEYS TO A GOOD PRESS RELEASE:• A catchy title and first sentence
• Clear message
• A pitch enticing enough to make someone want to see your show (What is unique about your production and the people participating?)
• The Details: Time, Date, Location, Ticketing Info, and a “part of the Hollywood Fringe Festival!”
PART 2: BEYOND THE PRESS RELEASE
You don’t have to hire a professional publicist to get press to come to your show, but some people find that it helps. It’s really all about finding the right journalists and approaching them in the right way.
You might be tempted to blast your email to everyone who covers the arts in any way, but don’t do this! Really take some time to find out who covers your type of production. This takes a little extra time, but we assure you, it’s worth knowing the right people.
Engaging the press is a more complicated process than simply sending off your press release. First, don’t send the same email (or worse, the same copy of your press release copied into the body of the email) over and over again. Try to strike up a conversation: Send an email introducing yourself, pitch your show in a personal and friendly way, and most importantly, offer comps (oh, and a well-timed compliment or remark about a recent bit of their writing doesn’t usually hurt). Follow ups are great, but don’t be a spammer! Desperation can be a real turn-off, folks, so try to pace yourself.
PART 3: PRESS REQUESTS
Representatives from the press who have registered with the Fringe also have the option of requesting free press passes to your show. If you receive an email that a member of the press is interested in a ticket, make sure to reserve a comp for him/her immediately on your project page and notify them that you have done so. This is one of the reasons why staying on top of your email account during Fringe is EXTREMELY important. Keep an eye out for emails from our Communications Director, Stacy Jones Hill- often times the press will go to her directly with requests for photos, interviews and other fun opportunities. So what did we learn here? CHECK YOUR EMAIL.
www.hollywoodfringe.org
HOLLYWOOD
Fringe Promotional OpportunitiesFRINGE ADSYou can purchase Fringe ads in the Fringe Guide and on the Hollywood Fringe site with special participant rates (up to 50% off the normal rate). This is an incredibly effective and inexpensive way to draw a wider audience to your show. Visit www.hollywoodfringe.org/ads to check out your options. All guide ads must be reserved by April 15th. There are no deadlines for online ads.
AUCTION FOR PREMIUM AD PLACEMENTWe’ve made it a tradition to auction off the premium ad placements in the Guide: the back cover, the inner front cover & the two centerfold ads. We recommend buying an ad in advance and then participating in the auction-- we’ll subtract the cost of your original ad buy from your bid if you win. The auction usually takes place after the April 15th deadline for print ads-- keep an eye out for an announcement in our weekly newsletter about how to participate.
FRINGE GROUP AD BUY IN LA WEEKLYFor the last couple of years, we’ve opted to buy two-page spreads in LA Weekly and then sell blocks of our space to participating shows at a discounted rate. For $175, you can purchase a 2” (width) x 3” (height) full-color ad to be included in the spread (on pages 4 & 5 on June 6th or pages 2 & 3 on June 13th). You can purchase one of these ads by going to www.hollywoodfringe.org/ads and clicking “Print Ads”. There are a limited amount of spaces available-- so make sure to reserve your ad as soon as possible.
FRINGE TV INTERVIEWSLast year, we brought Fringers episodic coverage of the festival via FringeTV on our YouTube channel and we are back for more this year! One of the most popular segments was all about the Fringe artists and producers. Check out this episode to see what FringeTV is like, or just skip to 7 minutes in to check out the participant interview segment. If you’re interested in scheduling an interview, contact Stacy Jones Hill, our Communications Director, at [email protected]. Please reach out to us sooner rather than later, as our availability will fill up quickly, and slots are scheduled on a first-come-first-served basis.
DON’T FORGET THE #HFF13 HASHTAG ON TWITTER!
www.hollywoodfringe.org
HOLLYWOOD
Get Involved with the Fringe Community
Media Discounts and Opportunities
THE FRINGE FORUMMany of you have been asking for it for years: a way to communicate en masse with other Fringers. Whether you need information about the best place to stay, want to share marketing space in a program, or need collabora-tors for your production, our newly launched Fringe Forum (www.hollywoodfringe.org/forum) is the place for you!
SOCIAL MEDIASocial media is one of the best ways to get noticed by other Fringers, who are often your best audience source. You might also get the attention of a few bloggers or other members of the press. Please note that extra effort here should not take the form of spamming potential followers and friends. Well-thought out content that tells a story or propels a conversation spread out over time is always a much more charming way to captivate your audience than copy-pasting the same message to 100 people. Groups that put effort into this will reap the rewards – more reviews, stories, and sold out houses.
Twitter is always a great place to start: Be sure to follow @hollywoodfringe and use the official Fringe 2013 hashtag (#hff13) for all your Fringe news.
NETWORKIt is really important to network with others outside your production. Even if you have the greatest show on earth, you need to network! Some of the most successful shows during Fringe are put up by participants who see a lot of other shows, hang out at Fringe Central or other gathering places constantly, and who aren’t afraid to strike up conversations with strangers. We suggest you do the same!
BACKSTAGE: offers a variety of free and cost-effective tools to help you find talent while creating buzz for your projects. And now you can run notices seeking cast and/or crew for your Fringe projects across Back Stage’s print-and-online media network for 50% off. To get started, visit www.BackStage.com/FindTalent and create a free Casting/Employer account. Click “Post a Job” to fill in your project details. When prompted for a promotion code, enter the secret Fringe Fest discount code FEST2013 in the pop-up window. The 50% discount will be immediately applied.
LA WEEKLY: is offering discounted advertising to Fringe Participants! You can get 50% off of their non-profit print rates, $500 off ‘Insiders’ dedicated Eblast, $225 off ‘Events’ dedicated Eblast or $100 off the leaderboard in ‘Events’ Eblast. Please see the attached rates and Print Specs at the end of this packet for more info, and contact Johnny Hill at [email protected] if you’re interested.
FOOTLIGHTS: is the leading producer of programs to Los Angeles theatre companies. This year, they are offering discounted advertising and programs for your shows. See the attach-ment at the end of this packet for more info and contact [email protected] for more info.
BITTER LEMONS: is the city’s top source for compiled theatre reviews and commentary. They are offering discounted ad rates and social media support for participants. Please see their attached one-sheet for more details on ad cost and contact information.
DISCOVER HOLLYWOOD: will take 33% off the 1X rate for ads or listings for Fringe Participants. Please see their attached one-sheet for more details on ad cost and contact information.
www.hollywoodfringe.org
HOLLYWOOD
Other Promotional Opportunities
Additional Services
The LA FemALe PLAywrighTs iniTiATive:(lafpi.com) is interested in partnering with shows written by female playwrights to arrange Ad Exchange and additional promotion. If you’re interested in this opportunity please contact [email protected].
gLAAD: is interested in helping to promote shows that focus on LGBT content to the gay community. If you’re interested in securing a posting on their site, and possibly securing a 2-3 minute video of a scene from your production to be featured through their network, please contact Jim Talbot at [email protected].
BesT oF Fringe: Interested in a July/August extension for your show? Keep your eyes open for an announce-ment in the coming weeks on how to vie for a spot in the Best of Fringe. If you are interested, make sure your cast/crew are available for an extension in the months following the Fringe. Please note, this is not an award given out by the central Fringe organization, but an extension program run by an outside organization (Matt Quinn of Combined Artform/Theatre Asylum).
rich cLArk PhoTogrAPhy: worked with us for the last two years to provide discounted photography services to Fringe participants. You can view his work here: http://richclarkphoto.zenfolio.com/. This year he is returning with new special deals for participants:
• For $75, he will photograph your show and provide you the photos.
• For $75, he will provide videography services including a full document of your show and an edited “sizzle reel”.
Contact Rich Clark for more info at [email protected], or 714-276-4320. Act fast as he will book up quickly.
FLyer DisTriBuTion: For $90, our distribution service will drop up to to 1000 of your flyers (or $1 per poster) at key locations around the city. This relieves you of one of the most time-consuming aspects of marketing your show. Contact Larry Blum at [email protected] or 323-376-3616.
ArnoLD The PrinTer: is offering discounts on his normal pricing for Fringe partici-pants:
• 250 postcards for $79.00 (and 5 free 11”x17” posters)
• 500 postcards for $89.00 (and 8 free 11”x17” posters)
• 1000 postcards for $99.00 (and 10 free 11”x17” posters)
• 2500 postcards for $149.00 (and 15 free 11”x17” posters)
• 5000 postcards for $169.00 (and 20 free 11”x17”posters)
You can also get a combo deal with any of the above orders, which includes: 1 24”x36” poster and 100 11”x17” posters for an additional $100.00 (which saves you $26.99). All of the above rates do not include tax. Contact: [email protected] or 818-487-9600. You must mention that it’s for your Fringe Festival show.
DigiTAL TheATre TechnoLogies: is proud to support the Hollywood Fringe Festival with special reduced rental rates for all Fringe participants. They offer complete video projection system, live audio gear and much more at very affordable prices. In addition to their reduced rates a portion of the proceeds from each rental will be donated the Fringe! www.digitaltheatretechnologies.com
www.hollywoodfringe.org
HOLLYWOOD
During the Festival: June 13-30, 2013THE GUIDE
We’ll be printing many thousands of beautiful, information-rich Fringe Guides for distribution throughout Los An-geles. This is where the guide description you created will appear, so make sure to check all your info and make any needed changes by April 15. The guides are scheduled to drop in early to mid May.
HOT SPOTS
They’re back! Multiple businesses in Hollywood have opted to give Fringe participants a discount on the differ-ent goods and services they provide when you show your Fringe Button. You can check out the Fringe website for more information on the program at hollywoodfringe.org/hotspots (this page will continue to be updated as new businesses are added). Take a peek at the great deals being offered to you around town!
BUTTONS
The Hollywood Fringe button program returns! Our square buttons help Fringers identify each other, and help save you money on the Fringe. Buttons are regularly priced at $5 with a special price of $3 for par-ticipants. Your button entitles you to $1 off every show at the Fringe, incredibly low-priced drinks at the Fringe Central bar, and discounts at local businesses who are members of our Hot Spot program. One button is included with every registration (you can buy additional buttons at www.hollywoodfringe.org/cart or when purchasing tickets on the site). In addition, your Button purchase will be attached to your account on our website so you can still get your ticket discounts when you purchase online.
VOLUNTEER
We’ll need masses of volunteers this year, and if you have any additional time to spare, we’d love to have your help! Historically, some of our best volunteers have been participants (and some of our best staff members were once volunteers!). We also like to throw in a few extra goodies for you wonderful people. For more infor-mation on volunteer opportunities and to sign up, go to www.hollywoodfringe.org/volunteer and/or contact our Volunteer Director Liz Steele at [email protected].
FRINGE CENTRAL STATION
Fringe Central Station is designed as a meeting place for Fringe-goers and participants alike. We want folks to have a place to chill, network, and grab an inexpensive drink or bite to eat. It’s also the place you can stop by during the festival if you’d like to talk to a Fringe Staff member. Stop by and get to know your fellow Fringers! We’ll be announcing the location soon.
www.hollywoodfringe.org
HOLLYWOOD
During the FestivalFRINGE EVENTS
Hollywood Fringe will be hosting a number of events throughout the festival, including:
• The Opening Night Party on June 12th @ Fringe Central Station
• The Fringe Award Ceremony on June 30th @ Fringe Central Station
• The Closing Night Party on June 30th @ Fringe Central StationKeep an eye on the website for updates on these and other Fringe sponsored events. Last year, we had a couple of great events spring up at the last minute, including the very popular Fringe Prom.
AWARDS
Fringe will host an Awards Ceremony at Fringe Central on June 30th at 7pm. The awards ceremony is a combi-nation of sponsored awards and “community” awards based on votes from active members of the Fringe world. Generally we give out awards based on the category you register your show under (Dance & Physical Theater, Comedy, etc.). Interested in sponsoring an award? Check out this article.
CONTACTING THE FRINGE TEAM
If you need to contact the Hollywood Fringe during the festival, most of us can be found at Fringe Central and we’ll be happy to talk to you if we can. Please keep in mind that many bumps in the road can be overcome on your own, and our availability to meet with you one-on-one might sometimes be limited. You can always email [email protected] if you have questions.
THE FUTURE
The Fringe business plan is designed to ensure that any success we attain this year can be rolled over to the future, allowing us to begin planning for an even bigger and more innovative festival in 2014. However, we do need to raise money each year to cover production costs. If you’d like to see the Fringe continue, we encourage you to support us by donating to the cause. We hope that your experience during the Hollywood Fringe Festival is a memorable one, and we need your thoughts and feedback to make next year even better. As always, we strive to champion the underexposed artist, and to bring our performing arts community closer together.
It’s never too early to create a project for next year: www.hollywoodfringe.org/add_project
Now in our third year as an official sponsor of the Hollywood Fringe Festival and still offering
THE best Fringe Benefits around!
www.bitter-lemons.com [email protected] (323) 253-3887
Entering our sixth year of existence, Bitter Lemons remains the most popular and fastest growing theater site in Los Angeles, offering a unique blend of service, irreverent opinion, counter-intuitive commentary and the most trusted resource in Los Angeles Theater, The LemonMeter, an aggregate review system that creates a critical consensus score for running productions. We have built a special relationship with the Hollywood Fringe Festival Audience over the last four years, one that continues to grow and evolve. We sponsor two awards, the BLOAT (Bitter Lemons Outrageous Award for Theater) and the BLAFF (Bitter Lemons Award for Family Faire). We also offer the FringeMeter, a unique blend of our LemonMeter and the Fringe User Review System, giving the Fringe audience a daily snapshot of each production’s critical consensus as it evolves through the festival run. In May and June our monthly audience ranges between 30,000 and 40,000. We expect to surpass those numbers in 2013. Go ahead, visit the site (www.bitter-lemons.com), ask around about us, do your own research, you’ll discover the people that read Bitter Lemons are exclusively Los Angeles theater-makers, Los Angeles theater-lovers and most importantly, LOS ANGELES THEATERGOERS. These are the people that SEE theater, the ones that PAY to see theater. We call them the LemonHeadNation. These are the people you want interested in your Fringe Production. And we’re here to help make that happen. This year we are offering even deeper discounts on our regular 45-Day and 30-Day Packages. The 30-Day Package discount requires you getting us your Ad information before May 31st, 2013, the 45-Day Package of course will need to be in before that but allows for a nice lead-in for your Fringe run.
Here are our prices: 45-Day Fringe Package Ad Size 250x250 - $145 (20% discount off regular rates) Ad Size 125x125 - $115 (15% discount off regular rates) 30-Day Fringe Package Ad Size 250x250 - $120 (20% discount off regular rates) Ad Size 125x125 - $85 (15% discount off regular rates) We always recommend the larger 250x250 Ad because it’s just so beautiful and bold living on our site, but either size will give you tremendous value. Here’s a comparison of the two sizes:
Now here’s what you get for those prices: - Ad space w/link to your site on every page w/sidebar (rotating banner Ad) - Ad space on our Fringe page with link to your production page - Facebook and Twitter mentions - Minimum of 30,000 impressions (45,000 for 45 Day Package) - Email blast mentions - Inclusion in our Weekly Newsletter - And of course continued good karma for 7 years. :-) Compare these numbers to any “established” print publication or theatre website in the city, be it the LA Times, LA Weekly, Backstage, Variety, The Hollywood Reporter, Footlights, it doesn’t matter, their prices will range anywhere from $250 to $800 for a similar time frame, smaller Ads and a less dedicated audience. They simply do not come close to the value we offer here at Bitter Lemons. So here’s what we need from you to get this Fringe ball bouncing: - Email us ([email protected]) your jpg logo in the size you want to advertise and put in the subject line FRINGE PRODUCTION AD - Email us a link to your production website or page - When we receive your logo, we’ll send you an invoice via PayPal in the amount of your desired Ad for the amount of days that you want to advertise - Pay $ when invoice is emailed to you - Upon receipt of the payment, we post your Ad It’s that easy. We’d rather your Ad was production ready when you send it, but we understand if you might need some help re-sizing or touching up your Ad and we can certainly assist for a small production fee of $35. We here at Bitter Lemons are not just a media outlet, we’re also theater fans and theater makers, we understand what goes into putting up a theater production. Give us a call and let us help you get your Fringe on in 2013. Relentlessly yours, Colin Mitchell, Editor Enci Box, Publisher Phil Devin, Operations Manager
HOLLYWOODM
Visual Arts • Theatre • Music • Film • Places of Interest • Calendar of Events
MAGAZ INEMAGAZ INE
AdvertisingMedia Kit2012-2013
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HOLLYWOODMAGAZINE
HOLLYWOODMAGAZINE
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Ad Size Width x Height 1x 2x 3x 4x
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MATERIALS: Digital files to be supplied in high resolution (300 dpi minimum) JPEG or TIFF or as PDF “Press Quality” with fontsembedded. All colors must be CMYK, not spot or Pantone color. Advertiser to provide a full size match proof should color matchingbe desired. Every effort is made to match colors as closely as possible. Ads may be submitted via email or FTP (please call for usernameand password), or via CD. Ad design and production services are also available.
TermsADVERTISING DEADLINES As published. If an ad is scheduledfor a given issue and the material is not received by the issueadvertising deadline or the ad is sent in an improper/unusableformat, the most recently run ad will be repeated, and the cus-tomer will be charged for the space.
POSITION Special positions are guaranteed when available, ona no-cancellation basis at a premium. General positioning is atthe discretion of the publisher.
PAYMENTS First insertion is to be paid in advance (by ad dead-line of that issue). Subsequent ads are billed upon publicationand due net 30. Accounts past due will lose all discounts andcommissions and will be re-billed at the frequency rate actuallyearned. Commission of 15% to recognized advertising agencies.
CHANGES Neither advertiser nor its agency may cancel orchange orders for advertising after the space reservation dead-line. If multi-rate contracts are not fulfilled, the client will bere-billed at the appropriate rate. Publisher reserves the right toreject or cancel any advertising for any reason at any time.
ADDITIONAL TERMS Advertiser assumes all liability for adcontent and agrees to indemnify and hold Publisher harmlessagainst any claim, liability, losses and expenses including attorney’sfees resulting from the publication of any ad submitted by advertiser.No conditions, printed or otherwise appearing on the advertiser’sinstructions, which conflict with the publisher’s policies or terms, willbe binding on the publisher. Publisher reserves the right to hold advertiser and/or its agency jointly and severally liable for monies due.
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Income $50-100K 48% $100K + 23%
Education College 77%
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Special IssuesJune/July/August: Ford Amphitheatre ProgramSept/Oct/Nov: Entertainment, Dining, & Special EventsDec/Jan/Feb: Holiday Gi Buyers Guide
Mailed Directly to homes in Los Feliz,Hancock Park, Hollywood Hills,West Hollywood and Hollywood Chamber of Commerce and HollywoodArts Council Members..................35,000
Hotels, theatres, galleries, music andcomedy clubs, restaurants and L.A. Inc. Visitors Centers...............40,000
Total Press Run 75,000Ford Amphitheatre Program issue has a 50,000 press run, and is distributed exclusively to patrons of the Ford Amphitheatre.
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1/14/2013
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ILLUMINATING THE THEATRE COMMUNITY
ADVERTISINGFootLights is offering Fringe Festival Participants an opportunity to advertise your Fringe production in FootLights programs distributed throughout Greater Los Angeles for the Months of May and June.
For as little as $30 per month you can reach 55,000 + theatre goers.
Expand the range of potential audiences by letting them know about your show.
SPACE IS LIMITED - PURCHASE YOURS NOW!
1.2” x 1.2”
2.45” x .51”
BUILD A BIGGER AD !!BUY MORE THAN ONE!!
I L L U M I N A T I N G T H E T H E A T R E C O M M U N I T Y
8QWLWOHG������ ���������������30
AD deadlines are the 15th of the month prior.
MAY AD CYCLE: Deadline for Submission is April 15th
Deadline for Artwork is April 16th
JUNE AD CYCLE: Deadline for Submission is May 15th
Deadline for Artwork is May 18th
REGULAR ADS SIZES AVAILABLE: For more informationCall us At 818.762.0484 x1
AD Specs: 300dpi CMYK
I L L U M I N A T I N G T H E T H E A T R E C O M M U N I T Y
Production Title:___________________________________
Company: ________________________________________
Venue: ___________________________________________
Ad Size: Square Horizontal
Quantity: __________________
Months: May June Both(please circle)
____________ x $30 = $____________number of boxes
Name: ________________________________
Phone: ________________________________
email: _________________________________
Signature: ______________________________ This
form and a completed credit card form should be faxed to or
emailed to : [email protected]
PLEASE email your art work to: [email protected]
ADVERTISINGORDER FORM
8QWLWOHG������ ���������������30
8QWLWOHG������ ���������������30
3 Square boxes
1.2” x 1.2”
2 Square boxes
4 Square boxes
2 Square boxes
ILLUMINATING THE THEATRE COMMUNITY
8QWLWOHG������ ���������������30
2 horizontal boxes2.45” x .51”
3 horizontal boxes
4 horizontal boxes
ILLUMINATING THE THEATRE COMMUNITY
PROGRAMSFootLights Publishing is pleased to work with The 201 Hollywood Fringe Festival by offering programs at special Fringe rates.
In order to offer programs to more productions, we have put together three options for Festival Participants.
A shared Fringe Festival cover with up to 8 pages of black and white content.
250 copies for ...... $100350 copies for ...... $150500 copies for ...... $200
orSTANDARD 8 --
500 programs with YOUR COLOR coverUp to 8 pages of black and white content
A $50 discount for Festival participants ...... $
orSTANDARD 16 --
1000 programs with YOUR COLOR coverUp to sixteen pages of black and white
a $50 discount for Festival participants ...... $
For SPECIAL FRINGE PROGRAMS fill out the special form and fax
or email back to us at [email protected] Standard 8 & 16 page programs, Please fill out online form:
http://gofootlights.com/programs/868-2/
Programs must be ordered by June 1, Payment is due with order
I L L U M I N A T I N G T H E T H E A T R E C O M M U N I T Y
8QWLWOHG������ ���������������30
ILLUMINATING THE THEATRE COMMUNITY
ILLUMINATING THE THEATRE COMMUNITY
THE BEST OFTHE SECOND CITYSECONDCITY.COM/HOLLYWOOD323-464-8542 THE SECOND CITY STUDIO THEATER
6560 HOLLYWOOD BLVDLOS ANGELES, CA 90028
445 N Moss StBurbank, CA 91502
818.762.0484 - O!ce818.436.5995 - Fax
For Accounting Use Only:
AUTH. NO _______________________________________
REF NO. _______________________________________
Production Title
Production Company
CREDIT/DEBIT AUTHORIZATION, CLIENT INFORMATION
Name
Billing Address
City State Zip
Telephone Cell Fax
Cardholder Name
Card Type (Please Check) T MasterCard T Visa T American Express
Credit Card Number
Expiration Date T Charge Amount(per Invoice) T��Keep on File
Ad Size: T Full Page T 1/2 Page T 1/4 Page. T� Programs Quantity
I hereby authorize the above debit on my card
Please keep card number on "le to be used for future purchases T
