©2013 Core Brands, LLC, a Nortek company

MRA-664

©2013 Core Brands, LLC, a Nortek company

SpeakerCraft Brand Positioning

Long-standing reputation for being bold and best in the audio space; focused on leading the industry

30 years of continuous commitment to innovation and product excellence Installers everywhere choose SpeakerCraft because it performs, boldly, where no speaker has

gone before SpeakerCraft products are engineered for easy, efficient installation & backed by industry-

leading warranty Consistent award recipient; two CE Pro Quest for Quality Awards Revolutionary company with many industry firsts in technology & products; first choice in

audio for the CI market Core Values: Innovation – Relatable – Reputable – Superior Quality – Excellence – Integrity

©2013 Core Brands, LLC, a Nortek company

Multi-Room Audio Controller MRA-664

Six source six zone audio controller - 4 zones amplified (Stackable to 2 for a 12 zone system)

Based on proven g! software platform Integrated 3rd Party control (Crestron, Control4, UTI, g!) Control via handheld devices, keypads & touch panels Programming via “wizards” for ease of installation

Control of streaming content (Autonomix, LMS, Yamaha) Multiple input sources including Sonos™ Control of legacy content devices : CD players, set top boxes,

etc. via IR Control of a media system utilizing a programmable hand

held remote MSRP: $2000

©2013 Core Brands, LLC, a Nortek company

Market Trends• New home sales on the rise 6.4% April 2014

– (US Trade Economics)

• Remodeling Market Index (RMI) above 2005 levels after recovering from 2008 levels – (NAHB 2014)

• Home technology penetration experiencing double digit increases with stable growth rates for security and home theaters – (12th Annual State of the Builder technology market study, CEA 2014)

• MRAV is leading the pack when it comes to growth and is enjoying the lion’s share of the estimated Home Technology Revenues 2014– (CEA Forecast, Jan 2014)

• Wholesale revenues of home technology solutions, including MRAVs, will grow 7% in 2014 – (CEA Forecast, Jan 2014)

©2013 Core Brands, LLC, a Nortek company

Competitive Matrix

©2013 Core Brands, LLC, a Nortek company

Internal Matrix

©2013 Core Brands, LLC, a Nortek company

Features, Advantage & Benefits (FAB)Features Advantage Benefit

Chassis Control Six unique zones with six distinct input sources Leading solution for multi-room audio integrating automation and A/V control

Source Control Two-way meta data, IP and IR control of a variety of popular devices

Includes an extensive pre-defined IR database for complete control of home entertainment

Home Theater Control Manage both audio and video components Single interface operation of both multi-room music and home theater

Easy Configuration Tablet-based configuration eliminates hours of complicated programming

No laptop required. System automatically configures macros and user interfaces in just minutes.

Mobile and Desktop App iOS, Windows, Mac and Android applications control the SpeakerCraft MRA-664

Widest variety of control options in the industry

Best-in-Class Software Platform SpeakerCraft software platform scales for future needs As new sources, drivers, and options are delivered, our software can be updated to support future needs.

TCP/IP-based Control A ubiquitous backbone for control No proprietary wiring

Metadata Interchange SpeakerCraft enables the delivery of metadata to the industry’s widest selection of user interfaces

Homeowners can now search and interact with their content seamlessly

g! Compatible MRA-664 integrates in the g! ecosystem and acts as an extender for the natively supported audio

Provide a compatibility option for multi-room audio distribution in conjunction with a Elan g! system.

©2013 Core Brands, LLC, a Nortek company

Marketing & Communication Plan

June & July: Core Brands Roadshow (52 Cities)

September: Core Brands Press Release – US & INTL

September: Editorial Reviews - Residential Systems, CE Pro, key blogs

September Advertising & Promotion (online/offline): CE Pro and Residential Systems

Sept 10-13: CEDIA Launch in Denver, CO

©2013 Core Brands, LLC, a Nortek company

Pricing & Communication Support

MSRP

• $1999.95

Dealer Pricing

• $1000.00

Program Rollout

• 9/9/14 Product Availability

• Sept 2014 Ecosystem Availability (sHR200, sTP7, sKP7, AVR & Sonos driver support)

Communication•Sales collateral (cut sheets, fliers, posters)

•Online training and certification

•Dealer distributor demo program

•Demonstration video via YouTube channel

•Distributor POP•Ecosystem launch promotion

Thank You!

©2013 Core Brands, LLC, a Nortek company

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based setup & configuration tool. IP configurable BusMatrix™ High Powered Mode PC/Mac Configurable

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