2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

FROM JURASSIC PARK TO LINKEDIN PARK

THE NEW RECRUITMENT REALITY

ANNA FORSBERG & LINDA DARCK


AGENDA

• The New Reality

• Evolution

• Strategy & Branding

• Social Media Platforms

• Challenges & Concerns

• 2013 & Beyond


THE NEW REALITY• Recession over• Baby boomers retiring• Gen Y --> traditional methods obsolete

What are you doing to attract this scarce and selective talent pool?


GEN Y

96%ON SOCIAL NETWORKS

50% MOBILE DEVICE >

WALLET

33%SOCIAL MEDIA FREEDOM >

SALARY

56% BLOCKING =

DECLINING JOB


NOT CONVINCED?• 9/10 orgs use social media to recruit

• The top three reasons recruiters are using social media networking is to:– Reach passive job seekers– Control costs– Source candidates for specialized, hard to

recruit positions www.nasrecruitment.com


BENEFITS• UNDER PAR-ADOX• Passive candidates• Volume vs Quality• Cost-effective• Mission, vision and goals• Branding• Add value to HR role


EVOLUTION


Social Media Strategy


BRANDING• 80% of companies agree that social

networking plays a key role in building brand reputation.

• 75% of HR professionals report that employer brand is critical in developing a talent pipeline.

Your brand, INTENTIONALLY OR NOT, will affect who will be in your applicant pool.

Sources: www.shrm.org, www.socialmediaexaminer.com


You already have a reputation!

Understand what it is

Your idea = reputation?


WORD ON THE STREET

• NETWORK

• GOOGLE ALERT

• MONITOR www.socialmention.com




BRANDING: FB


This Is My Job!

Starring LAUSD employees.


TWITTER


LinkedIn Largest professional network online (200M members)

Optimal for:

› Networking› Recruiting for niche jobs› Passive & active› Showcasing jobs› Professional development


EVERYONE AND THEIR MOMS ARE IN


TALENT PREMIUM



Social Media @ Work




MANAGING YOUR GROUP

• STRATEGY

• RECRUIT MEMBERS

• INCORPORATE

• DEVELOP CONTENT

• MAINTENANCE

• EXPLORE/EXPERIMENT!



Potential Challenges• Blocked

• HR vs. District branding

• Branding w/out ownership

• Strategy and Content– Few jobs available – Flexible but purposeful – Time

• Staff expertise/training


Our Challenges

• Engagement:– Personal/professional

– Fear of the unknown

– LAUSD employees not active job seekers

– Not using social media

– Legal issues


• Different animal


Common Concern:Wasting Work Time

Translation:


Common Concern:Managing Negative Comments


Etiquette & Guidelines

– Common sense and sound judgment– Set clear guiding principles for “off-topic”

conversations– Existing code of conduct, IT, and privacy policies

– Good examples: Intel & Australia– http://www.intel.com/sites/sitewide/en_us/social-media.htm – http://www.youtube.com/watch?v=8iQLkt5CG8I


2013 AND BEYOND

• Social Media Training

• Gamification

• The Death of the Resume

• Personal Branding


@lausdjobs

Facebook.com/LAUSDcareers

Career Opportunities at LAUSD (Non-Instructional)

[email protected]

[email protected]

Documents

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK