Embed Size (px)
Citation preview
Smart-TV apps for radio Reaching the listener across all channels
bigFM launched a Samsung Smart TV-App supported by Spoiled Milk.
Aleksandar Rustemovski (Head of New Media , bigFM, Germany)
Christian Richter (CEO of Spoiled Milk, Germany)
bigFM encounters the TV respectively in the family rooms.
bigFM app combines radio programmes, web & social media content.
About Spoiled Milk Bringing ambitious brands into the connected world
Digital Agency
Digital Distribution
About Spoiled Milk Bringing ambitious brands into the connected world
New York
Belgrade
Copenhagen
Hamburg
Zürich
London
Cork
Kuala Lumpur
Orange Group Hybrid-App France Telecom (Orange Group) is a multinational telecommunications
corporation with it headquarters in France, the largest in Europe and second
largest in the world. It currently employs about 180,000 people (half outside
France) and has 221 million customers worldwide.
Liquid Air Lab is now Spoiled Milk
Radio brands in D A CH
FM /Rock / Arabesk
Radio brands europe
Part of Spoiled Milk portfolio
Radio brands europe
Radio brands europe
Radio brands europe
Radio brands worldwide
Why Radio on TV?
Why people need radio in the living room?
Courtesy of http://www.flickr.com/photos/shawnhenning/2319465039/
Courtesy of http://www.flickr.com/photos/mattiasjohansson/1005490669/
“Radio keeps me up to date and makes me laugh, but stays in the background”
Courtesy of http://www.flickr.com/photos/indy138/2353176660/
“Listening to the moderator makes me feel less alone than listening to music only”
Courtesy of http://www.flickr.com/photos/pdeonarain/3104267474/
“It’s easier to find a radio channel than a TV channel that everybody in the household enjoys”
Why Radio on SmartTVs?
Courtesy of http://www.flickr.com/photos/francoiskarm/6904498128/
“The TV Radio App let’s me directly follow up on information I hear!”
Courtesy of http://www.flickr.com/photos/docsearls/2609597579/
“people only have a radio in the car & a TV at home”
Courtesy of http://www.flickr.com/photos/ivyfield/4737693376/
“I have a mobile radio app, but at home I want better speakers and my phone needs charging”
Courtesy of http://www.flickr.com/photos/opie/1468242237/
“I don’t want any more devices and cables in my living room!”
Courtesy of http://www.flickr.com/photos/tm-tm/3732339559
Why you need to invest in your presence on TV?
was allways on
will be allways on
Background audio source is changing
Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/
Connected TVs are clearly replacing the old living screens
Courtesy of http://www.flickr.com/photos/smuzew/402092738
60%-80% actually do connect their TVs
Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/
It the most valuable place to be in the living room
Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/
It the most valuable place to be in the living room
Major Mobile App Stores are crowded, Smart TV is the new frontier for App based marketing and discovery
Number of applications
Major Mobile App Stores are crowded, Smart TV is the new frontier for App based marketing and discovery
1.00
7,129.00
11,577.00
18,196.00
21,899.00
1.00
1,455.00 1,658.002,875.00
3.71
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
May 2008 May 2009 May 2010 May 2011 May 2012
Apps Games
Number of applications for the release of newly developed apps in the iTunes App Store from 2008 to 2012
Radio is Brand Leverage your local brand in the battle for attention
Get on to the Smart TV
platform early to get top
positioning and establish a
spearhead in a market that
will explode in the coming
years
Take advantage of app
store managers’ desire for
local content
My brand on TV?
Give listeners 15mins of fame
Radio is broadcast. Build on this strength.
Curate & drive discovery
You have a community
You are a brand
We deliver tools and apps to help you digitally leverage your strengths on TV
You create content
Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/
You are always on
Events
Playlist
Radar traps
Contacts
Blog
Podcast
Webcam
Screensaver
Radio is content Use your content efficiently and flexibly within our modular design
News + Playlist Current Song Weather +
Traffic Info
Give listeners 15mins of fame Use our full ecosystem for input and output
Feature
user
generated
content in
broadcasts
Radio is always on Move your brand from background audio to video
Increase your listeners
brand awareness with a
customized screensaver
Use your visual content
like webcam streams or
image galleries from
facebook to create a visual
background to your audio
stream
Send push messages to
users to drive usage
Stuttgart Tuned in
GERMANY`S BIGGEST
PRIVATE RADIO STATION
FOR YOUNG ADULTS
RadioDays Europe
The bigFM Smart TV-App
Aleksandar Rustemovski, Head of New Business & Internet
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
The Evolution of bigFM
700 % increase in ratings within 10 years!
Connecting Communities
bigFM Radio CMS – the Key of our Success
CAR RADIO
SOCIAL MEDIA
SMART TV
FM
MOBILE RADIO
DIGITAL RADIO
WEB RADIO
Spreading bigFM
Video Example
Thank you for your attention!
