2012gu Livemusic+Actionsports Iba+Usba(1) Internal

8/2/2019 2012gu Livemusic+Actionsports Iba+Usba(1) Internal

1/22

2012 EVENT DECK


2/22

2

TABLE OF CONTENTS

PREVIOUS EVENT SPONSORS .......PAGE 6

2012 MEDIA PARTNERS PAGE 7

-9

IBA EVENT ............PAGE 10-11

USBA EVENT BACKGROUND

ALENT SNAPSHOT & INTEGRATION

MENU OF SPONSORSHIP OPPORTUNITIES 18

19

CUSTOM SPONSOR PRE-EVENT PROMOTION 20

CUSTOM SPONSOR ON-SITE PRESENCE 21

VIP, PRESS & ARTIST AREAS 22-28

CONTACT 29


3/22

3

Welcome to the newest beach festivals to hit the sandy shores of this nation. The IBA & USBA have come together with Guerilla Union

to celebrate the future in body boarding competitions. The multiple date and venue competitions have been re-incarnated into a one of akind beach festival. The festival will be able to reach out to the over 6 million body boarders globally with its new strategic alliances and

partnerships. The festival will have many components for attendees, viewers and partners to take advantage of during the festivals.

Live music with marquee artists

Pre party celebrations

Exclusive VIP areas

Post event parties

Athlete Meet Greets

Global Media outreach

IBA & USBA holding multiple events

Sandy Beach, Hawaii

Huntington Beach, CA

Jenks Beach, NJ

Plus more TBA


4/22

4

SIMPLY THE BEST PLATFORMSTO REACH OUT AND TOUCH MILLIONS

OF CORE INFLUENCERS

4

*The best Body Boarders in the world compete

*Live music events that are captive and experiential

*World class niche lifestyle platforms with multiple extensions(i.e. multiple music genres, on-line, publications, mobile and broadcast)

*Results in millions of consumer impressions

*National and global platforms that extend brands outside the traditional ad unit


5/22

5

EVENT DEMOGRAPHICS

Consumer Demographics

Race:

40% Caucasian

28% Latino

18% Asian

14% Other

Employment:

68% Employed full-time

22% Employed part-time

19% Enrolled in school

Age:

71% 21-30

23% 15-20

Average HHI:

$50,000

Sex:

68% Male

32% Female

Lifestyle Statements

42% say come to me for advice before making a

48% say keep up with developments in

33% say keep abreast of changes in styles and

48% say like trying new things

Medley of Generations X and Y, who are Young, Healthy & Active.


6/22

6

PREVIOUS EVENT SPONSORS


7/22

7

2012 MEDIA PARTNERS

The IBA & USBA media partners were strategically chosen to cater to the wide-assortment of fans, touching in all aspects of interests from

music to fashion to sports. The media partners play an integral role in exposing the event brand to loyal and new fans nationally and

internationally through use of web banner placement, editorial support, email blast inclusions, social media mentions, ticket giveaways, and

print ads. In return, IBA & USBA promised like deliverables making for an equal barter and cross promotion.Partnerships with international

media powerhouses like Google TV, Time Warner (400,000 subscribers), Universal Sports Network (63 million subscribers), Fuel TV

(34 million subscribers), ESPN in selected markets (38 million subscribers) and a network of over 2,000 journalists across 70 countries

provides the IBA and its corporate partners with truly global brand exposure.

The IBA and USBA have set a milestone in being the exclusive water sport to be covered via a live

webcast on Google TV in 2012.


8/22

8

2012 IBA

PIPELINE PRO FESTIVAL TIMING / LOCATION

February 15-25 @ Banzai Pipeline, Oahu-Hawaii

Promotional Period: JanuaryMarch, 2012 I Anticipated Attendance: 50,000+ I Estimated Impressions: 250,000,000+

The Pipeline Challenge has a 29 year history and holds a special place in the history of the sport as thelongest and most prestigious world tour event in history.

PRE & POST PARTIES I VIP EVENTS COMPETITIONS CONCERTS


9/22

9

Welcome to the Biggest Bodyboarding promotional event in the world. The 2012 IBA Pipeline Pro will continue the success from

2011 with world renowned athletes competing for $55,000+ in prizes. In addition to the celebrated competition, new additions of

music, parties and athlete hosted festivities will be held throughout the event.

2012 IBA (CONT.)

The International Bodyboarding World Tour travels to extreme surfing venues worldwide in a bid to crown the annual world

champion. The Pipeline event is the premier Bodyboarding event in world attracting the best body boarders. This ten

day spectacular will provide huge global branding opportunities.

The jewel in the crown of the IBA World Tour is the Pipeline Challenge, Hawaii.

This 10 day spectacular will provide huge global branding and media distribution opportunities.


10/22

10

The eyes of the world focus in on this small patch of the reef via the live webcast. Over 7 million hits in a three-week period, and over 300,000

live feed comments were registered in just 3 days in 2009. Across any discipline in the action sports industry - these are huge numbers.

Pipeline in 2012 will again be the biggest event across all platforms.

The IBA represented 27 different countries including: Argentina, Aruba, Australia, Brazil, Cabo Verde, Canary Islands, Chile, England, France,

Germany, Guadeloupe, Hawaii, Ireland, Japan, Morocco, New Zealand, New Caledonia, Panama, Peru, Portugal, Puerto Rico, Reunion Islands,

Spain, South Africa, Uruguay, USA, Venezuela.

EVENT BACKGROUND

Pipeline is the most anticipated event on the global Bodyboarding calendar.


11/22

11

The International Bodyboard Association produces and controls all elements of the Grand Slam

Series The sole professional World Tour for Bodyboarding. Eight events in the most exotic

locations around the globe showcased by international media coverage from 24 contracted

professional athletes make up the 2012 IBA Grand Slam Series. The IBA has extensive worldwide

media coverage through its own website, its own live webcast ,Facebook and Twitter followers.

Primary markets of the worldwide audience are Portugal, Brazil, Spain, Australia, Chile, France,

USA and Japan.

The first major professional competition was held at the Banzai Pipeline in Hawaii in 1983. Over the

years, the Pipeline competition evolved into what became known as the World Bodyboard

Championships and the top athletes from around the world would converge on the North Shore of

Oahu to compete for the title of the best Bodyboarder.

Today, the IBA GSS is the sole professional World Tour for Bodyboarding, with the best riders and

events all managed under the one corporate entity. The IBA produces and controls all elements of

the World Tour from the events, the Tour, the media coverage and the athletes. The reach of the IBA

also extends into the grassroots and national tours of all the IBA regions around the globe.

EVENT BACKGROUND (CONT.)


12/22

12

SNOOP DOGG

EVENT PRESS

{SNAPSHOT}

some high-scoring barrel rides going down on Day 2 of the opening 2011 IBA


13/22

13

2012 USBA

Promotional Period: January-September, 2012 I Anticipated Attendance: 120,000+ I Estimated Impressions: 175,000,000+

USBA NATIONAL CHAMPIONSHIP TOUR TIMING / LOCATION

Huntington Beach Pro @ Huntington Beach: May 27-28 I Sandy Beach Pro @ Sandy Beach, Oahu, Hawaii : July 8-9 I Jenks Pro @ Pt. Pleasant, NJ: Aug 29-Sep 3

PRE & POST PARTIES I VIP EVENTS COMPETITIONS CONCERTS


14/22

14

The USBA Tour brings three events to beaches across the nation throughout the summer months from May to early September.

The USBA is the driving force behind the uprising of body boarding in the market.Performance body boarding is the sleeping

giant of action sports with over 6 million body boarders worldwide and growing. The USBA has 8+ years of proven

outreach and experience to the great majority of the body boarding world. USBA has promoted healthy and active lifestyles from its

brand and is proud to keep pushing that message to the up and coming youth in the body boarding world. The USBA promotes health,

travel, adventure and fun that resonates with the key 15 30 years demographic.

EVENT BACKGROUND


15/22

15

SNOOP DOGG

USBA EVENT PRESS

you would know that every big name pro came out to this event to try and stake

claim of being the best.

event is the largest gathering of professional body boarders in the last decade,

so expect to see the best of the best out in the water.

final day of the SCION NYBB Pro Presented by Verizon Wireless was nothing

short of an amazing


16/22

16

CAGE THE ELEPHANT PEPPER EVERLAST PASSION PIT DEFTONES

BLACK REBEL MOTORCYCLE CLUB TOM MORELO TING TINGS SAVES THE DAY REBELUTION

GOGOL BORDELLO DEL THE FUNKY HOMOSAPIEN KAISER CHIEFS DONAVAN FRANKENREITER IRATION

Corporate sponsors will be connected to various projects, utilizing traditional and nontraditional

marketing opportunities with each artist involved in the new partnership.

TALENT SNAPSHOT & INTEGRATION


17/22

17

EVENT MEDIA PROGRAMMING

Pre Event

Event promotion clips received over 100,000 unique views on the USBA/IBA Vimeo & YouTube accounts

Leading Bodyboard industry magazine featured a double page promotion of the event.

Over 30,000 event posters displayed in all major industry retail outlets in mainland USA.

Radio advertising in all markets

Advertising on www.surfline.com worlds leading surf news resource

During Event

Air live webcast across the following media platforms, RedBull TV, Time Warner Cable (Oceanic Channel Hawaii), Fuel TV

On premise meet and greet

Live scores and heat commentary posted on Facebook

Live up to second feeds on USBA website

Post Event

Interview with event winner in a live studio (distribution TBD).

Featured in the TV sports bulletins globally, including USA, South America, Europe, Australia, Japan.

Global print news coverage with images along with global online coverage including; Los Angeles Times; New York Post;BBC.co.uk; The UK Telegraph; India Times; Montreal Gazette; Dubai Times; Yahoo.com; TokyoSurfers.com

Red Bull TV showed daily highlights each day of the event in their daily Bullet Points Action Sports Program, with a database of.

Event highlights clip on USBA/IBA Vimeo & YouTube accounts.

TV event documentary to be distributed globally including: Fuel TV, ESPN, Red Bull TV, Oceanic Time Warner, Universal Sports

Network, Star Sports Asia.
http://www.surfline.com/http://www.surfline.com/http://www.surfline.com/http://www.surfline.com/http://www.surfline.com/http://www.surfline.com/


18/22

18

Promotional Period: January - September 2012 I Anticipated Attendance: 120,000+ I Estimated Impressions: 150,000,000

Title: $250,000 I Premier: $200,000 I Charter: $150,000 I Associate: $100,000

MENU OF SPONSORSHIP OPPORTUNTIES

Promotional Period: January - March, 2012 I Anticipated Attendance: 50,000 I Estimated Impressions: 250,000,000

Title: $100,000 I Premier: $50,000 I Charter: $20,000 I Associate: $10,000

*Estimated Impressions Include; Print (I.e. Weeklies, Magazines, Flyers, Posters), Radio, TV, Online & Onsite.

*Estimated Impressions Include; Print (I.e. Weeklies, Magazines, Flyers, Posters), Radio, TV, Online & Onsite.


19/22

19

SAMPLE SPONSOR ENTITLEMENTS

Premier: 1/2 Ratio

Charter: 1/3 Ratio

Associate: 1/4 Ratio

YOUR COMPANYNAME HERE



Brought to you by

Title/Presented/Powered by YOUR COMPANYNAME HERE


20/22

20

1. ONLINE CAMPAIGN: Integration into IBA and USBA homepages (Web Banners + Logo), Social Media Sites(Contesting & Promotions) and E-Blast (Logo, Web banner and Verbiage inclusion)

2. OFFICIAL PRE PARTY: Customers will be able to attend industry only event.

3. EVENT MERCHANDISE: IBA and USBA will provide backpacks, T-Shirts, etc. promotional merchandise forcompany giveaways.

4. MEDIA: Mentions on all TV and radio buys. Logo placed prominently on all print media buys (magazines &weeklies), online buys, all printed fliers, handbills, posters, and snipes.

5. QR CODE: Within the application customers will enter a code to be able to download exclusive content, accessArtist Meet-n- win prizes, etc.

CUSTOM SPONSOR PRE-EVENT PROMOTION


21/22

21

1. ONSITE BRANDING: Main stage logo placement. Banners prominently displayed in all designated areas(General Admission, VIP and Artist areas).

2. ARTIST MEET-N-GREET: Artist Meet-n-Greet at General Admission Vendor Village Interactive PromotionalArea. Logo included in backdrop of concert stage and in VIP Areas.

3. PRIVATE CABANA: Includes Artist Meet N Greet, Event T-shirt, Backpack, Poster, Credential, Drink Tickets,Carpet Entry, VIP Party, Private Full Bar, Elevated VIP Cabanas with view of Main Stage, Catering, Champagne,

VIP restrooms.

4. INTERACTIVE PROMOTIONAL AREA: Promotional area customized to meet company needs.

5. EVENT MERCH: Logo on festival merchandise.

6. VIP, ARTIST & PRESS AREAS: VIP, Artist & Press Areas: artists, industry insiders, press and other VIPs willenjoy a special area with custom experiences. Special lighting, sound system, video screens and entertainmentare plentiful in these exclusive areas. A full bar, food, appetizers, and gift backpacks are especially prepared for

the VIPs, Press and artists. We can customize a special on-site experience as well as establish your companywith signage and multimedia opportunities.

CUSTOM SPONSOR ON-SITE PRESENCE


22/22

We thank you for the opportunity!

29

Robert A. Mattison III

President/CEO

DMA, LLC

O: 323.285.7317 I F: 323.297.2464 I M: 562.686.4073

[email protected]

DMA, LLC is the Exclusive In-House Strategic Partnership Agency of Record for Guerilla Union, Inc.

www.guerillaunion.com
mailto:[email protected]://www.directmediadvertising.com/http://www.guerillaunion.com/http://www.guerillaunion.com/http://www.directmediadvertising.com/mailto:[email protected]

Documents

2012gu Livemusic+Actionsports Iba+Usba(1) Internal