National Electronic and Computer Technology CenterNational Electronic and Computer Technology CenterNational Science and Technology Development AgencyNational Science and Technology Development Agency

Ministry of Science and TechnologyMinistry of Science and Technology

Pisuth PaiboonratPisuth Paiboonrat

Services Research Innovation ThailandServices Research Innovation ThailandSpecial Interested Group in AgricultureSpecial Interested Group in Agriculture

Tailor Made Fertilizer ServicesTailor Made Fertilizer Services

Nation FirstValue proposition

National Agenda

Localized/Personalized

NSTDAFood & Agriculture Cluster

NECTECSmart Farm Flagship

Services Research InnovationPlatform

SIGAgriculture

ICT for agriculture...DSS

Precision farmingMobile application.....

Reflection...PolicyActionHRD....

ICT 2020MOAC policy

Kitchen of the WorldAEC ready?

Optimize cost of productionIncreasing yields

Reducing riskFood safety

Food security

DOAE, BAAC, Rice Dept., Seri culture

SIG agriculture

Agriculture monitoring system

Data Standardiza-tion/Legal compli-ance

Crop in-surance

GI for predic-tion

TMEC

SRIplatformSI

platform

AAERU

IDSRU

ICCRUTU

SPTU

ServicesBlue print(domain specif-ic)

Activities that on-process

Co-creation

Farmers associationFarmers associationFertilizer companyFertilizer company

Co-opCo-opRice departmentRice department

Kasetsart UniversityKasetsart UniversitySriprathum UniversitySriprathum University

Asian Institute of TechnologyAsian Institute of TechnologyFAOFAO

NARONARONECTECNECTEC

How to share knowledge to services experiences?How to share knowledge to services experiences?

Outcome: from service experiences to Improve quality of life

Reduce cost of productionReduce cost of production

Right fertilizer for each soil conditionRight fertilizer for each soil condition

Higher yield-more incomeHigher yield-more income

New business concept: direct servicesNew business concept: direct services

Reducing environmental degradationReducing environmental degradation

Step of worksDesigning process

Co-creationCo-creation

Value in contextAbsorb variety

Services offeringServices design

Business canvas

Services blueprint

Physical evident

Guidingprinciple

Packageof Offering Innovation

Technology InputPlatform/KnowledgeAs a services

Rice seed production group: Huay Kamin, Saraburi P.

Service receivers/Potential service providersCentral Thailand, irrigated area

Create value-in-use/value-in-context

Rice seed production group: Nikom Pattana, Pitsanulok P.

Service receivers/Potential service providersNorthern Thailand, rainfed area

commitment learning innovation

Sinsuwan Fertilizer Import Company

Potential service providersAll area

Co-created value with new services innovation

Value-in-usewith farmers

Government Agencies: Rice Department, Department of Agriculture Extension, University

Potential service providersAll area

Platform-as-a-ServicesKnowledge-as-a-Services

Step of worksDesigning process

Co-creationCo-creation

Value in contextAbsorb variety

Services offeringServices design

Business canvas

Services blueprint

Physical evident

Guidingprinciple

Packageof Offering Innovation

Technology InputPlatform/KnowledgeAs a services

Guiding PrinciplesFrom physical evident

Seedling nurserySeedling nurseryservicesservices

Plowing servicesPlanting servicesby machine, throwing

Chemical spray servicesFertilizer spray services

Harvesting/logistics services (machine)

Quality Seed

Soilpreparation

Farmmanagement Harvesting

& logistics

Planting

Soil testingSeed preparation

Aging society, labor shortage,New generation going out of farm,High cost of production

80-120 days/crop calendar

Guiding PrinciplesFrom physical evident

Seedling nurserySeedling nurseryservicesservices

Quality Seed

Seed preparation

Government produce only 20% of demandFarmer buy good seed from local shop (117 US$/25 kg.)Buy from Rice seed production center 27 centersSelf-produce under control by Rice Dept.(2000 centers)

80-120 days/crop calendar, What is a new services innovation?

Good seed certify seed

traceability

storage

Guiding PrinciplesFrom physical evident

Plowing services

Soilpreparation

Soil testing

Smarter farmers do soil testing by themselvesGovernment services for soil testingTractor services for land preparation (50 US$/1 hectare)

80-120 days/crop calendar, What is a new services innovation?

soil testing for N-P-Ksoil sampling

Guiding PrinciplesFrom physical evident

Planting servicesby machine, throwing

Planting

Planting machine services (270 US$/hectare)Seedling throwing (37 US$/hectare)

80-120 days/crop calendar, What is a new services innovation?

Seedling prepared for throwing technics

Guiding PrinciplesFrom physical evident

Chemical spray servicesFertilizer spray services

Farmmanagement

Chemical and fertilizer spray services(12.5 US$/hectare)

80-120 days/crop calendar, What is a new services innovation?

Guiding PrinciplesFrom physical evident

Harvesting/logistics services (machine)

Harvesting& logistics

Harvest by combine, 105 US$/hectareLogistic to rice mill, 600 US$/ton

80-120 days/crop calendar, What is a new services innovation?

Step of worksDesigning process

Co-creationCo-creation

Value in contextAbsorb variety

Services offeringServices design

Business canvas

Services blueprint

Physical evident

Guidingprinciple

Packageof Offering Innovation

Technology InputPlatform/KnowledgeAs a services

Mobile network/cloud

N-P-K analysis

Fertilizerstocking

Fertilizer Sprayingdevice

Fertilizerapplying

Data collecting/Report(after)Data collecting(before)

Soil samplerFertilizer formula

calculatingorder

fertilizerFertilizer

mixing

CA

PE

VSA

ISA

PP

Soil sampling

ISS

ESS

RR

Soil Test kit

Mobile application

Fertilizermixture

Fertilizersprayer

N-P-K analysisW/ test kit

Soil sampler Mobile Fertilizer

Mixing unit

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Mobile application

pre-order fertilizer

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ข�อแนะน�าการบ�นทุนการ กข�อม!ลบน mobile application

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Local Services

provider

Private

company

farmers

Data processing

GIS/RSLocalized

GIS/RSLocalized

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การทุนการ�าแผนทุนการ)(ชำนาญ�มชำนาญน การพ�ฒนา mobileApp.

Printed Community map

As-Is

Business Canvas

Guiding Principle

Step of worksDesigning process

Co-creationCo-creation

Value in contextAbsorb variety

Services offeringServices design

Business canvas

Services blueprint

Physical evident

Guidingprinciple

Packageof Offering Innovation

Technology InputPlatform/KnowledgeAs a services

Services PlatformDesigning process

Social distributionBig Data

Module 1-n,.....Open R&D

Sensors network

developersTools

APIs

Platform

Infrastructure

Application 1-n,....

cloud

Possibility of servicesSmart Farmers-Smart Farming

Co-Creation:● Social network● Skill workers● Facilitators

Technology Support::● Focus group● Learning by doing● Facilitators training

Understanding, learning, empowering

Possibility of servicesSmart Farmers-Smart Farming

Community Map

Soil fertility map

Mapping Services:● Rice paddy field mapping● Soil fertility map

Technology Support::● GIS/RS● UAV● Soil Series Data● Soil Analysis Data

Possibility of servicesSmart Farmers-Smart Farming

Field data collection:● Micro climate● Water level● Soil/water pH● Leaf nitrogen measurement● Farm management● GAP production process● Pest detection

Technology Support::● Field server● Field sensors● Mobile data collecting● Photonics● Image processing

Tablet for field data collecting

Field Server Field Sensors

Possibility of servicesSmart Farmers-Smart Farming

Farm machinery:● Social network● Skill workers● Facilitators● Spatial data for farm management

Technology Support::● Field sensors● Smarter farm machine● Mapping/spatial analysis● Mobile application

Rice planting service

Fertilizer/chemical spraying serviceHarvesting service

Possibility of servicesSmart Farmers-Smart Farming

Field sensors:● Social network● Skill workers● Facilitators● Spatial data for farm management

Technology Support::● Sensors● Photonics● Image processing

Nitrogen measuring device

Wireless e-Nose

Mobile Phone

UV-A Light Source

White LightSource

ImageCapturing

Ripeness LevelAnalysis

Mobile Phone

UV-A Light Source

White LightSource

ImageCapturing

Ripeness LevelAnalysisSpectral imaging base for

Ripening estimation

Sensors & automate system

Possibility of servicesSmart Farmers-Smart Farming

Season planing:● Forecasting model● Warning system● Prediction model

Technology Support::● Modeling ● Sensors● Mobile application

Crop yield predictionPest forecasting system

Step of worksDesigning process

Co-creationCo-creation

Value in contextAbsorb variety

Services offeringServices design

Business canvas

Services blueprint

Physical evident

Guidingprinciple

Packageof Offering Innovation

Technology InputPlatform/KnowledgeAs a services

Conceptual Services SystemDesigning process 6 attributes

Interaction

Participation

Accessibility of Services

Core services

Enabling servicesEnhancing services

Value creation Value network

Value density

interchange

Add va

lueRealize value

Services Services ConceptConcept

Co-creation........helping together... making story..

Value constellation team work

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