2012

UF Campaign for Charities

What is the

UF Campaign for Charities?

• The official UF multi-agency charitable

fundraising drive

• All employees can participate

• Allows employees to give through

payroll deduction, cash, check, credit

card, stock

•Campaign is run by the UF Office of

Community Relations. United Way

serves as the fiscal agent for a rate of

5% proposed for 2012

Girls Place

Report on the 2011 UFCC

• Theme: Gators Give

• Goal: $1,000,000.00

• Campaign Total:

$1,036,444.00 (up 2% from 2010)

• Leadership Campaign Total:

$731,739.00 (71% of total-up 4%

from 2010)

• Overall participation:

27% (up 1% from 2010)

Year to Year Comparison

Donation Type

2010 Campaign 2011 Campaign

Employee Gift

$1,012,202

$1,028,685

Special Event $6,107

$7,759

Total $1,018,309

$1,036,444

Trends

Overall 2% increase in campaign

27% of employees have logged in to

Truist

Participation rate increased to 27%

Trends

5% increase in average gift size - From

$302 to $318 (continuing trend from

previous year)

Special events up 27%

– From $6,107 to $7,759

– Not a large dollar amount but great sign

of engagement/awareness

Donation type

$9,000 Increase in payroll

deduction gifts versus

previous year

Increase in credit card

donations

Cash, check and direct bill

were relatively flat

Kids Count in Alachua County

Top Agency Designations: By Dollar Amount

Name Donation #Donors

UFCC Undesignated $340,234 1470

St. Francis House $48,619 207

Haven Hospice of North Central Florida $42,665 245

United Way of North Central Florida $36,820 80

Gainesville Pet Rescue $36,809 278

Alachua County Humane Society $31,070 247

Alachua Habitat for Humanity $28,621 158

ACORN Clinic $25,001 112

Planned Parenthood $23,049 121

Catholic Charities $22,126 84

Top Agency Designations: By Donor Count

Name #Donors Donation

UFCC Undesignated 1470 $430,284

Gainesville Pet Rescue 278 $36,809

Alachua County Humane Society 247 $31,070

Haven Hospice 235 $42,665

St. Francis House 225 $48,619

American Cancer Society, Florida 178 $17,585

Alachua Habitat for Humanity 158 $28,621

Peaceful Paths Domestic Abuse-Network, 138 $22,003

Planned Parenthood 121 $23,049

Gainesville Harvest 116 $15,810

BEST LOGIN %

Enrollment Management – 100%

Office of the President – 84%

University Relations – 82%

Office of the Registrar – 70%

Student Financial Affairs – 59% ARC of Alachua County

2011 SEC School

Campaign Comparison

University

# of

Employees

Total Pledges

2011 Participation 2010 Pledges

University of Florida 13,000 $1,036,444 25% $1,018,309

Vanderbilt University 21,300 unavailable n/a $917,710

University of Kentucky 13,565 $412,207 15% $432,350

University of Tennessee 4,800 $377,282 25% $416,053

University of Alabama 4,932 $328,760 62% $328,760

University of Georgia 11,310 $162,781 20% $188,403

LSU 4,839 $88,719 5% $75,459

University of Arkansas 5,666 $121,170 10% $132,792

Auburn University 4,473 $143,096 23% $131,415

University of Mississippi 2,600 $164,508 18% $150,000

Mississippi State University 2,693 $87,126 15% $99,601

University of South Carolina 4,603 $117,213 15% $105,604

Large University Comparison (2009)

School Size of School

(Student Body) Approx. total donations

University of Illinois 41,000 $1,400,000

Ohio State University 55,000 $1,200,000

University of Michigan 56,000 $1,300,000

University of Florida 50,000 $1,000,000

Penn State University 45,000 $900,000

University of Virginia 21,000 815,000

University of North Carolina 29,000 $814,000

Indiana University 42,000 $760,000

Purdue University 40,000 $730,000

University of Texas 50,000+ $670,000

Michigan State 47,000 $591,971

North Carolina State 31,000 $525,000

Florida State University 40,000 $410,000

University of Georgia 34,000 $400,000

How does the UFCC begin?

Campaign Leadership Appointed by the

President:

General Campaign Chairman: Dr. Michael Perri

Dean – College of Public Health & Health Professions

Leadership Campaign Chairman: Dr. Chris Silver

Dean – College of Design, Construction and Planning

Campaign Management

Susan Crowley

Asst VP for Community Relations

Executive Director of the UFCC

Andrea Karow

Coordinator for Community Relations

Office of Community Relations

Planning Committee Appointed by the Provost

Planning Committee:

• Oversees UFCC in accordance with UF regulations

• Determines campaign theme and goal

• Approves campaign logos

• Reviews agencies and determines which will qualify

for the UFCC

2012 Planning Committee

Chairmen: Dr. Michael Perri and Dr. Chris Silver

Margaret Fields College of Liberal Arts and Sciences (CLAS)

Jody Hewitt UF Libraries

Dennis Hines College of Medicine

Lucinda Lavelli Dean – College of Fine Arts

Derrick Bacon Asst Dir. Bldg Services – Physical Plant Division

Myra Morgan Student Affairs

Jodi Schorb College of Liberal Arts and Sciences (CLAS)

Dr. John Wright Dean – College of Journalism and Communication

Barbara Wingo General Counsel (Ex-Officio)

Susan Crowley Asst VP Community Relations

UFCC Executive Director

Steering Committee is Selected

The of the UFCC!

Deans and VPs appoint two

steering committee members

from each college or unit.

These people run the

campaigns in their areas and

recruit coordinators to assist.

Campaign Goal

Set by Planning Committee

2012 Goal:

$1,000,000.00

Arbor House Second Chance Farm

Agency Application and Review Process

To be considered for the

UFCC, an agency must:

•Be a nonprofit agency and must address

health, social service, diversity, relief,

development, and environmental issues of

local importance

•Provide services directly benefiting people

residing in Alachua and surrounding

counties.

•Have operating/fundraising expense less

than 25% of their budget. (75% of funds

should go to program costs)

Gainesville Fisher House

Agency Application and Review Process

•UFCC agency applications are available

in late December

• Applications are due to Community

Relations office by February 1

• Planning Committee

reviews applications

in March

Easter Seals

Agency Application and Review Process

• Applications are approved,

conditionally approved, or

denied.

• Those agencies that are

conditionally approved must

provide additional information to

be approved.

• Those agencies that are denied

may appeal at the April meeting

of the Planning Committee.

Habitat for Humanity

2012 UFCC will support 89 Agencies:

30 Community Health

Charities Agencies

42 Independent Agencies

17 United Way Agencies

NOTE: United Way serves as UFCC fiscal agent

ACORN Clinic Girls Place, Inc.

Arc of Alachua County, Inc., The Kids Count in Alachua County, Inc

Boys & Girls Club of Alachua County, Inc. Peaceful Paths Domestic Abuse Network, Inc.

CDS Family & Behavioral Health Services, Inc. St. Francis House, Inc.

Child Advocacy Center Three Rivers Legal Services

Children's Home Society of Florida United Way of North Central Florida

Early Learning Coalition of Alachua County, Inc. VETSPACE, INC

ElderCare of Alachua County YMCA, North Central Florida

Friends of the Micanopy Library, Inc

ALS Association Florida Chapter, The Community Health Charities of Florida

Muscular Dystrophy Association, Inc

Alzheimer’s Association Crohn's & Colitis Foundation of America

National Kidney Foundation of Florida

American Association of Kidney Patients Cystic Fibrosis Foundation

National Multiple Sclerosis Society

North Florida

American Cancer Society, Florida Division, Inc. Easter Seals Florida, Inc. National Parkinson Foundation, Inc.

American Diabetes Association Epilepsy Foundation of Florida Pancreatic Cancer Action Network,

Inc.

American Heart Association, Greater SE Florida SIDS Alliance Special Olympics FloridaOlympics

Florida

American Kidney Fund Foundation for AIDS Research (amfar)

American Lung Association in Florida Gift of Life Bone Marrow Foundation

Arthritis Foundation, Florida Chapter Hemophilia Foundation of Greater Florida

Brain Injury Association of Florida Juvenile Diabetes Research Foundation

Camp Boggy Creek Leukemia & Lymphoma Society

Catholic Charities Bureau, Inc. March of Dimes Foundation, N. Central

Division

Independent Agencies

Alachua Conservation Trust, Inc. Florida 4-H Club Foundation, Inc. FL Camp for Children/Youth with Diabetes

Alachua County Humane Society, Inc. Florida Defenders of the Environment Neighborhood Housing & Development Corp

Alachua County Library District Foundation Florida Wildlife Care Inc No More Homeless Pets

Alachua County Public Schools Foundation Friends of the Crisis Center Operation Catnip of Gainesville, Inc.

Alachua Habitat for Humanity Gainesville Community Ministries PACE Center for Girls of Alachua

American Red Cross, N. Central FL Chapter Gainesville Fisher House Foundation, Inc. Planned Parenthood of North Florida, Inc.

Arbor House, Inc. Gainesville Harvest, Inc. Puppy Hill Farm Animal Rescue

Big Brothers Big Sisters Mid- FL Gainesville Pet Rescue Radiant Hands, Inc.

Black on Black Crime Task Force Girl Scouts of Gateway Council Rebuilding Together North Central Florida

Boy Scouts of America Haile’s Angels Pet Rescue, Inc Ronald McDonald House Charities of NCF

Bread of the Mighty Food Bank, Inc Haven Hospice Second Chance Farms, Inc.

Center for Independent Living of N. Central FL Hippodrome Theater St. Francis House Pet Care Clinic

Dance Alive! National Ballet Jr. Achievement of Alachua County Stop Children’s Cancer

EarthShare Meridian Behavioral Health Tyler's Hope for a Dystonia Cure, Inc

2012

UFCC Key Campaign Dates

Sept 10th - Sept 28th Leadership Campaign

September 28th Kick-off Breakfast and Agency Fair

JWRU Grand Ballroom – 8:30AM

Oct 15th – Nov 2nd General Campaign

November 8th Pledge cards, reports, cash/checks

due to Office of Community Relations

Catholic Charities

Leadership Campaign

Sept 10th – Sept 28th

Leadership Campaign Targets:

Those who gave > $500 in 2011

Those who did not give in 2011,

but have salaries > $50,000.00

FL Camp for Children & Youth

with Diabetes

Note: Campaign website can be accessed by all

employees beginning on Sept 3rd

The first week of September potential donors will receive a letter

and leadership brochure from Leadership Chairman Dr. Michael

Perri – urging them to give. They will receive an email each week

throughout the campaign.

General Campaign

Oct 15th – Nov 2nd

Oct 8th – Introductory Email & Postcard

Oct 15th – “First opportunity to give” Email

Oct 22nd – “Second opportunity to give” Email

Oct 29 th – “Last opportunity to give” Email

Tyler’s Hope

Junior Achievement

Employees who have not given in the

previous year and who do not want to

give do not need to take any action on

the email.

Employees who gave in the previous

year and want to keep their donation

amount and agency designation the

same do not need to take any action on

the email.

To Give or Not to Give . . .

Haile’s Angels

Pet Rescue

To Give or Not to Give . . .

Employees must log on to the giving site to:

• give for the first time

• change their pledge amount or agency

designations

• stop their pledge starting in Jan. 2013

After logging on, employees will be able to make

a pledge or choose the option: “I would prefer

not to donate this year.”

After choosing either option, employees should

not receive future Emails.

Haven Hospice

Rollover of Pledges

Pledges made by payroll deduction will rollover

to the following year unless:

• the pledge is stopped mid-year with the UF office of Human

Resources (Kate Burch 273-1729)

OR

• the donor elects to not renew the pledge for the following

year - using the online system.

Girl Scouts

Please Note!

If agencies were designated through

the online system in past years, they

will appear at sign-on.

Only those agencies that have been

designated online carry over as

designated donations.

Earthshare

Contributions to the UFCC that are not designated to a

specific agency are distributed by the campaign based

on the percentage of designated funds given to each

agency.

For example, if an agency received .5% of the campaign

total in specific designations, .5% of the undesignated

funds have been earned by that agency.

If an agency is part of a federation, the federation is

given the funds for distribution according to their

federation agreements.

Distribution of Campaign

Contributions

Independent Agencies receive the funds

that have been specifically designated to

them and receive their earned percentage of

the undesignated funds.

Community Health Charities receives the

funds that have been specifically designated

to them and all undesignated funds earned

by their agencies and distributes these - as

earned - to the agencies.

Funds are distributed according to

UFCC regulation as follows:

Alachua County

Humane Society

United Way receives all undesignated funds earned by

their agencies.

These funds are distributed through United Way's

community impact fund to selected agencies and

programs.

The selection process is overseen by a group of

volunteers who evaluate program outcomes, impacts

and budgets to ensure that United Way funds are

directed at programs creating measurable results in the

local community.

What can agencies do?

Agencies can:

•Make agency’s donor database aware of the campaign

•Let donors know that giving through the UFCC could add approximately

40% more to their donations

•Advertise in the Independent Alligator

•Attend the Sept 28th Kickoff breakfast to meet volunteers/coordinators

•Offer to speak at department/college/unit events

•Provide a list of what $25, $50, $100 etc. can buy

What can $25 buy?

$25.00 (approximately $1 per pay period)

American Diabetes Association 10 hours of camp for a child with diabetes

Bread of the Mighty Food Bank 192 meals

American Kidney Fund Syringe supply for insulin-dependent patient

Boys & Girls Club Backpack and school supplies for 1 child

Children's Home Society New clothing and shoes for a neglected child

Leukemia/Lymphoma Society Medication co-payment for a patient for one

month

What can $50 buy?

$50.00 (approximately $2 per pay period)

ACORN Clinic New patient lab tests or 1 GYN visit or

1 mammogram or 1 child's dental

cleaning

Boys & Girls Club 4 footballs

St. Francis Pet Care Clinic Microchip implantation for 8 pets, rabies

shots for 5 pets

United Way of NCF Provide 60 weekend meals for

children/families through the Weekend

Hunger Backpack Program

What can $100 buy?

$100.00 (approximately $4 per pay period)

American Heart Association Instruction on heart disease risk in

women - Go Red Heart Check-ups

CDS Family & Behavioral Health Services One week’s meals and snacks

for a teen at the Youth Shelter

Easter Seals >2 months home monitoring for

seniors-Personal Emergency Response

Girl Scouts Uniforms for 4 girls

Muscular Dystrophy Association Support groups for muscular dystrophy

patients learning to deal with disease

Radiant Hands Payment for one GED exam and a

semester of GED classes

Campaign Marketing

In addition – campaign announcements will

appear on the UF splash pages, on the UF

marquees and in Inside UF

Albert Gator

PO Box 000

Gainesville, FL 32601

UFCC Pin

UFCC Postcard

UFCC Poster UFCC Donor

Recognition Card

2012

UF Campaign for Charities

UFCC Kick-Off Breakfast And Agency Fair

Friday, Sept 28th ~ 8:30 – 10:00 ~ JWRU Ballroom

Chair:

Andrea Karow

Awards! Breakfast Buffet Music

Door Prizes!

SIGN UP to attend BY SEPT. 15th

email ufcc@ufl.edu

Agency Booths

• The UFCC uses “Truist” donation

software developed by United Way in

conjunction with Microsoft

• UF employees who do not have

emails will receive preprinted paper

pledge cards.

Early Learning Coalition

UFCC Online Campaign

How Does Online Pledging Work?

You can start the giving process: •By clicking on the ufcc.ufl.edu

link in the UFCC Email

•By going to ufcc.ufl.edu and

clicking “pledge now.”

•Or by going to the myUFL

secure sign on, My Self

Service, and then to the

UFCC Sign On which leads

to the UFCC pledging site.

Secure Sign-on

Campaign

Homepage:

Message from

the Chairman or

the Leadership

Chairman

“What my money could buy”

Access through button or

from sidebar

Note Regarding

Rollovers: If an agency

from 2011 is not in the

2012 campaign, the CR

office will contact donors to

choose a new agency for

their rollover donation.

Payment

Type

Payment

Per

Period

Agency

Designation

Enter donation

amounts by agency

Donor

Information

Final

Review

Thank

You

Printed

Receipt

Cash or

Check

Donation

Credit

Card

Donation

From: University of Florida Campaign for Charities [mailto:ufcc@ufl.edu]

Sent: Thursday, September 10, 2012 3:18 PM

To: Albert Gator

Subject: UFCC Online Donation Confirmation

Thank you Albert Gator,

This confirms that you have supported the campaign with $100.00. Your

donation will not be complete unless you submit your check and the receipt

for your donation to your department's Steering Committee member in a

sealed envelope. If you are unsure of who your Steering Committee

member is, please visit ufcc.ufl.edu.

Please make all checks payable to University of Florida Community

Campaign.

To change your pledge or designations please log in to the University of

Florida Community Campaign's online giving system.

$100.00 to UFCC undesignated funds

Confirmation Email

Online Donations

of Cash or Checks

If employees donate online by cash or check, they should print out the UFCC receipt and give to their Steering Committee member with the cash or check.

Steering Committee members will have a “Dashboard” report of the cash and checks that

have been donated.

Report

Envelope for

Cash and

Check

Donations

Campaign “Dashboard”

Steering Committee members will

find the latest data for their area

in their “dashboard” that will

appear on their site only.

Pop-Up Blockers

If the UFCC window fails to appear –

it may be because pop-ups are

blocked. To allow pop-ups:

Internet Explorer: Go to “Tools” >

“Pop-up blocker” > “Turn off pop-up

blocker”

Firefox: Go to “Tools” > “Options”

“Content”: uncheck “Block

Pop-ups Windows”

Special Olympics

If you have reports that people are

not receiving the UFCC emails:

Have them check their junk mail

boxes.

Some individual computers may

have high settings to block

unwanted email. This varies

from person to person.

Junk Mail Issues!

United Way

Steering Committee

Responsibilities:

Set a goal for your department/unit

Please identify coordinators for the smaller

units under you. Send those names/emails to

Community Relations.

Radiant Hands

Boys and Girls Club

Be sure your college/unit has

delivered several door prizes to

the Office of Community

Relations (101 Tigert).

These can include all gator paraphernalia: mugs,

hats, frames, towels, t-shirts, umbrellas or

restaurant gift certificates, theater tickets, gift

cards, etc

Children’s Home Society

Steering Committee

Responsibilities:

Publicize the campaign in your area

(posters at www.ufcc.ufl.edu)

Develop campaign strategies – activities

•Group Solicitation – presentations at unit

meetings, agency speakers

•One-on-One Solicitation –

discuss the UFCC, answer

questions and concerns

Steering Committee

Responsibilities:

Steering Committee Responsibilities –

Cont.

Distribute pre-printed (no Email)

pledge cards the week of October 8th.

At the end of the campaign, run a

“Dashboard” report for employees who

have pledged with cash or checks.

Collect the pledge cards, checks,

and cash.

Ronald McDonald House

Review the cards to be sure

they are filled out correctly. Be

sure cash and checks are

attached to the matching pledge

cards.

Be sure any cards directing

payroll deduction are SIGNED.

Steering Committee Responsibilities –

Cont.

Friends of the

Micanopy Library

Return all materials to Office of Community

Relations (101 Tigert) by Oct. 26th in UFCC

envelopes.

We will count all cash before you leave our office

and give you a receipt. PLEASE convert change to

bills – as much as possible before

delivering to us. (It takes a very long

time to count $50 in pennies!)

National Kidney Foundation

Coordinator Responsibilities

Assist your Steering

Committee members

Run the “dashboard” report

from your area and collect

cash/checks as reported.

Return cash/checks to Steering

Committee members St Francis Pet Care Clinic

Be Creative in Campaign Promotion

2011 UFCC special events proceeds were

up 27% - from $6,107 to $7,759

How can YOU raise campaign awareness

in your area?

Food Sales

Please note that the sale of food by

anyone other than UF authorized

vendors is not allowed on campus.

Team Up!

Plan joint events with other

departments, divisions,

colleges

Let fellow Steering

Committee members know of

your event (see listing on ufcc.ufl.edu)

Community Relations Assistance

UFCC Presentations at

your department meeting

Scheduling of agency

speaker for your meetings

NEW UFCC Website: ufcc.ufl.edu

Campaign Materials

UFCC PowerPoint/PDF for Steering

Committee Use

Your Efforts Make

Great Things Happen!

Thanks for your support of the UFCC!

Agency

Presentations