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CHIARA SALINI2012PORTFOLIO
Flo
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ROLE co-Visual Designer, Branding, Research, MarketingADVISOR
Haig ArmenCOMPANY Access
Access conferences change themes annually. Have not developed a
brand identity.
Develop a brand that reflects the beliefs of its members.
Provide promotional products that can be
adopted into future conferences to create some continuity.
problem space.
Librarians who are self-proclaimed geeks.
Passion for knowledge.
Support open source technologies.
target audience.
design opportunity.
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the library is open... vancouver 2010
a c c e s sn o w o p e n
research analysis.
logo iterations & inspiration.
promotional products.
Saraswati Indian goddess and protector of knowledge
access
• Nature was a common interest shared by participants
• Warm/Neutral colours were a common palette choice for our
users’ twitter
• Patterns was prominent in some of the participants’ twitter
account. Few made a references to spirituality.
Leaf being plucked represents someone receiving or accessing
information
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Flothe gift every child needs.
ROLE co-UX Designer, Branding, Research, Product Development,
Systems InnovationADVISOR Louise St. Pierre and Scott
StanilandPROJECT Thesis
Why? Canada has 1 Milk Bank for a nation with a 2.8% birth rate
increase.{ }
design opportunity.
focus points.
system analysis.
Develop a program that can facilitate growth for future milk
banks and a new experience for donors.
Existing:
Point of Innovation:
• System• Campaigning• Breast Pump
• Use birth hospitals as temporary depot centers.
• Use life labs as testing centers.
• Work with the Blood Bank for transportation needs.
• One location• Few Staff• Low Supply
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campaigning strategy.
flo features.
breast pump storyboard.• Sell the Flo breast pumps in stores
that sell
maternity products.• Create awareness in Flo packaging.
She puts on the pump wearable
With free hands, she can sit idly while she pumps
She can easily disconnect the milk bag for refrigeration or
transportation
After hooking the strap to the flange she can zip up her
sweater
Controls are located on the motor to maintain speed
1 2 3
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• Straps to clip onto the flange to secure in place.
• Motor to adjust speed.
• Tubing to connect the motor to the flange.
• Flanges to connect to the motor and milk bag.
• Milk bags that connect to the flange inspired by IV bags.
Flo
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ROLE co-UX Designer, Branding, Research, User Interface,
GraphicsADVISOR Haig ArmenCOMPANY BC Children’s Hospital
To create a new user experience online, encouraging parents to
utilize the resources
available and reduce high traffic at the hospital.
Successful websites had the following characteristics:
• Clear hierarchy• Community spirit• Patient support system
design intent.
comparative analysis.
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user research. Patients Parents
Ages 5 - 18 Ages 20 - 50
design opportunity.To build am online community in where
patients could log into and access personal information, interact
with other patients and learn in a more dynamic way.
graphics development.Crisp, minimal and playful.
start
menu bar
nurse’s number
icons type treatmentlogo
finish
system flow.
BC Children’s Hospital
Welcome Page
Choose your language
Sign in
NewsCommunity ForumCinemasClinicPlaygroundTree house
MulticulturalGreater Vancouver
English as a second language
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community forum.
When first entering the forum a live feed of discussion are
abstracted into coloured circles that move across the grey back
ground. The colours indicate its urgency to have a reply.
Before starting you can search if your question has been asked.
Once you click “go” keywords that are related to your topic come to
the forefront.
Newest post is at the top.
How many “neighbors” are viewing this information live.
Keyword for this topic.
Most liked has a star.
Disclaimer to remove all responsibility from the patients giving
advice to seek assistance if necessary.
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EDUCATION
Emily Carr University of Art and DesignExpected graduation date:
May 2012Interaction Design, Bachelor of DesignVancouver, BC
Activities
•LightingGradCommittee2012•IDSAStudentChapter2012,Member•IxDAVancouver2012,Member•WorkshowninFormGangsterExhibit,
ConcourseGallery,2011•WorkshownintheFoundationShow,
ConcourseGallery,2009
Software
MacOSXandWindowsAdobeIllustratorAdobe PhotoshopAdobeInDesign
Microsoft Office
Familiar With
ArduinoProcessingHTML and CSSAdobe
DreamweaverSolidworksFlashMindNodeAxure
Certifications
Career Preparation Certificate in Marketing
WORK EXPERIENCE
UX LeadObozFebruary 2012 -
PresentIamcurrentlyworkingwithJoshFairchildsinastudent
collaborative project with Oboz that will redesign the Yellowknife
hiking shoe to be more
sustainable.ForthisprojectIhavetheroleastheUXLeadinwhichIamresponsiblefor:•
Life Cycle Assessment• Ideation• Providing a polished system map•
Determining Cradle to Cradle Certification
Class
FounderEmily Carr Interaction Design AssociationFebruary 2012 –
PresentTheEmilyCarrInteractionDesignAssociationisagroupIfoundedinEmilyCarrUniversityin2012.The
lack of support and networking opportunities
intheIxDDepartmentwasanopportunitytoestablishagrouplikeECIDA.
InoneweekIgathered20members,startedupaFacebookpageandamundergoingtrainingtohelp
those who will lead in September to have a
basicunderstandingofthepoliciesinEmilyCarrand access to valuable
resources.
PresidentEmily Carr Industrial Design AssociationNovember 2011 –
PresentTheEmilyCarrIndustrialDesignAssociationservesto connect
students with the professional world of design and promote a sense
of unity from within the
IndustrialDesignDepartmentatEmilyCarrUniversity.
IamthefirstInteractionDesignMajorstudentelected to hold this
position.
Key
Contributions:•Organizingandcoordinatingeventdetails•Managingthebudget,publishingcontentonourblog,FacebookPageandTwitteraccount•Solidifyingthefoundationoftheorganizationandit’s
branding•Networking•Delegatingtasksamongboardmembers•Brainstormingwiththeboard•Workingwithfacultytosetuptalks,contestsandother
endeavours
During my
Presidency:•Viewsonourbloghaveincreasedby2888.19%in4months•AnarticlefromourbloghasbeenfeaturedonGE’swebsite
T 604 721 1024E [email protected]
http://ca.linkedin.com/in/chiarasaliniCHIARA SALINI
2012PORTFOLIO
“IhaveknownChiaraSaliniforthepastfivemonths,havingservedasher(InteractionDesign)CoreStudioProfessor.IbelieveChiarawouldbeanexcellentadditiontoanydesignpractice.Chiarahasalways
challenged herself academically. She is an active participant in
class discussions, and grasps material quickly. She has superb
written, verbal and design skills. Her ability to produce several
iterations, do rapid prototyping and articulate her ideation
process are an asset to any project or team. Chiara also
demonstrated strong abilities to multi-task using good
organizational and strong
leadershipskills.IfyouhaveanyquestionsregardingChiara'squalifications,pleasecontactmedirectly
at [email protected].”
Dave Humphrey, Sessional Instructor, Emily Carr
University,taught Chiara at Emily Carr Institute of Art &
Design
