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OurBerkshireTimes YourBerkshirePresented by Our BerkshireGreen
Publications
2012 Media Kit
Connect, Share, Grow, Prosper
It's All About Community Photo by Mary Rembold, Blue Thistle
Stu
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YourBerkshiresCommunity Resource Guide Collectors Edition
Celebrate Local
OurBerkshireTimes
We give our readers and advertisers the opportunity to connect,
shareknowledge, and inspire one another through our
publications,networking events, and growing online services. It's
all about community!
~ Kathy I. Regan, Founder & Publisher, Our BerkshireGreen,
Inc.
Share your passions, your knowledge, and your insights! Well
show-caseyour nonction, ction, poetry, and images that inform,
inspire,enlighten, and amuse. Visit www.OurBerkshireGreen.com for
details.
~ Rodelinde Albrecht, Assistant Editor & Independent Account
Representative
Our BerkshireGreen Publications
We're proud to give you the opportunity to become part ofOur
BerkshireTimes, a unique community-driven publi-cation and a
leading resource for local events, community news, personal growth,
and vibrant living in the Berkshire
region. It's neighbors talking to neighbors, and local
professionals you may already know, recognize, and admire,
passionately sharing their knowledge and insight. It's creative,
fun . . . and different. It makes it easier than ever toget to know
and reach the heart of our community by helping us connect, share,
grow, and prosper.
Some of our many editorial topics include Art, Culture &
Entertainment; Home, Garden & Landscape
Health & Wellness; Kids & Family; Pets; Fashion
Statement (beauty & style); Good Tidings; Food &
Drink;Berkshire Bargains (coupons, discounts, savings!); In
Business; Meet & Greet (social happenings); Mind &
Spirit; Lifestyles & Perspectives; Community Spotlight; and
Local Events to name a few.
Published bimonthly (six issues starting in February each year),
Our BerkshireTimes has a circulation of
25,000* per issue and is free to the public. Based on a
conservative estimate of two readers per issue, approxi-mately
50,000 people will view each and every ad that you place. We
deliver to well over 300 high-trafc
locations in western Massachusetts, southern Vermont, eastern
New York, and northern Connecticut, and also
offer the advantage of direct saturation mailing to select
areas. *Circulation number varies during seasonal drop-off.
Your Berkshires Annual Community Resource Guide is the perfect
complement to Our BerkshireTimes. This
beautifully designed special collectors edition (containing
green and healthy listings!) is printed on high-qualityFSC-certied
paper with solvent-free, vegetable oil-based ink. Filled with
enjoyable, interesting, useful informa-tion, this issue will
inspire our local community members, part time second-home
residents, and tourists to shop local! Readers will hold onto
this special collectors
edition all year long and view your listing and/or display ad
time and time again.Your Berkshires has a circulation of 12,000
with an estimated reader base of 48,000.
Local Events Community News Personal Growth Vibrant Living
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REPUTATIONOur BerkshireGreen publications are independently
published, locally grown, and known for their
quality and value. We sincerely care about our products, and
most importantly our advertisers.
AFFORDABLE & EFFECTIVE
DISTRIBUTION
QUALITY
VALUABLE FREE PERKS!
Our advertisers get results and are proud to be part of the
bestcommunity magazine in the area. Call today and I will be glad
to tellyou more about speaking at our events and other free perks
you can receive.
~ Patty Strauch, Event Coordinator & Independent Account
Representative
Why Advertise?
Advertising in an Our BerkshireGreen publication is smart and
effective. Simply put, you get more for
your money. Valuable free perks include a directory and index
listing, a live link to your website in our
online issue, and the opportunity to speak at our popular
networking events. Plus, whenever possible
we include information from your press releases in our
eNewsletters to our extensive mailing list.
For as low as $75 (even lower with special discounts), you will
reach approximately 50,000 readers (circu-lation 25,000) with every
display ad that you place. Keep in mind that it would cost $14,500
in postage
alone to mail 50,000 postcards! We can nd an affordable
marketing plan that is just right for you.
If you're familiar with Our BerkshireGreen publications you know
that we are meticulous about quality
Quality in design, quality in our editorial content, and quality
in service. We love what we do, and
we hear over and over that our readers do too!
GROWING ONLINE SERVICES
www.OurBerkshireGreen.com 413.274.1122 advertise
@OurBerkshireGreen.com
It really is all about community! Check out
our new website at www.OurBerkshireGreen.com,
and www.OurBerkshireCalendar.com for events.
In addition to our carefully monitored distribution
routes that include over 300 high-trafc locations,
we do direct saturation mailing to select areas.Your ad will
also be viewed (with live website link!)
on our website and on www.ISSUU.com.
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Community News Local Events Personal Growth Vibrant Living
"Our BerkshireGreen has brought a
thoughtful and conscientious new voiceto the community. Your
publicationlooks great and provides terric infor-mation through
traditional and mod-ern media. Keep up the great work!"
~ Webster Ingersoll, Landscape Design-Build-Maintain
"I just got a copy of the magazine and
it is truly beautiful! I cannot thank youenough for having
included the infor-mation below my ad on traditionalnaturopathy.
The article lay-out andphoto is superb! Great thanks to Kathyfor
her amazing vision, again."~ Pam Youngquist, Traditional
Naturopathic Care
Advertisers Love It!
"We'd like to run the same ad it'sbeen very effective for us as
old cus-
tomers comment on seeing the adand two new customers have
comefrom the ad. Please let Kathy and theeditorial team know they
have struckthe right chord for content and we'reproud to be
advertising".
~ Christopher Derby Kilfoyle, Berkshire Photo-
voltaic Services,BPVS
Smart, Fun, Entertaining
Beautifully Designed
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EDITORIAL & ARTISTIC OPPORTUNITIES
Most of our editorial content is contributed by our
communitymembers. Share your knowledge, talent, and expertise
aboutsomething that you feel passionate about, while bringing our
read-ers attention to your business in your byline. You will nd
completeinstructions at www.OurBerkshireGreen.com.
SPEAKING OPPORTUNITIES
Our advertisers are given the opportunity to become speakersand
promote their businesses for free at our popular network-ing events
held at ne locations throughout the county. There is noadmission
charge or reservation required for most events, and youwill nd
great company, delicious free appetizers, a cash bar, and aplace to
display your advertising material.
ADVERTISE EVENTS ONLINE FOR FREE!
Take advantage of www.OurBerkshireCalendar.com to
instantlyupload and publicize your events for free. Simply
register, ll outyour event information, and post! A selection of
events will be placedin Our BerkshireTimes. No need to create your
own calendar; you canhave your webmaster place a link on your
website from our calendarso that users can view just your events
from your own website!
Readers Love It!
Receive our free eNewsletter! Join our mailing list at
www.OurBerkshireGreen.com
ADVERTISE AND GROW YOUR BUSINESS
W
e offer unique, popular publications that attractreaders in pr
int as well as online. This means we can give
you an affordable, cost-effective way to reach your target
market the customers that you want to buy your products and
services.
GROWING ONLINE SERVICES
We are growing and so is our website! Enjoy the benefit of
freeweb exposure in our online publication with every ad that
youplace. www.OurBerkshireGreen.com is a valuable tool for
advertisersand readers alike with exciting new opportunities
ahead.
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*Circulation number varies during seasonal drop-o
Western MA Northern CT Eastern NY Southern VT
[email protected] | 413.274.1122 |
www.OurBerkshireGreen.com
North Berkshire County
Litchfeld County
Columbia County
Bennington County
South Berkshire County
Central Berkshire County
Dutchess County
25,000 copies*Hand-delivered to over 300 locations plus direct
saturation mailing to select areas. Your ad will also be viewed
(with liv
website link!) on www.OurBerkshireGreen.com and on
www.ISSUU.com. For more information see our website.
Popular Topics
Art & Culture
Entertainment
Home & Garden
Coupons & Savings!
Health & Wellness
Local News
Food & Drink
Fashion & Beauty
Social Happenings
Kids & Family
Animal Talk
Local Shopping
Outdoor Living
Recipes
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2012 Print
ADVERTISINGAD CODE DIMENSIONS (W X H) B & W COLOR AS LOW
AS
1H 3 x 1 $75 $135 $63.75 - $114.752H 3 x 2 $185 $245
3H 3 x 3 $220 $295 $187 - $250.75
4H 8 x 2 $315 $420 $250.75 - $340
5H 5 x 5 $420 $525 $ 5
6H 7 x 5 $535 $640 0
7H 8 x 5 $750 $875
8V 1 x 2 $75 $135
9V 1 x 3 $115 $175
10V 1 x 5 $185 $245
11V 1 x 10 $270 $375
12V 3 x 5 $270 $375
13V 3 x 7 $420 $525
14V 3 x 10 $515 $620
15V 5 x 7 $620 $725
16V 5 x 10 $795 $920
Full Page 8 x 10 $1360 $1485
Premium Half 8 x 5 n/a $1072
Premium Full 10 x 12 n/a $1695
Back Cover 10 x 12 n/a $1895
Sponsor 4x 5 n/a $1000
Measurement Chart
= .125 = .375 = .75
Sign a contract to run three ads, pay as you go, and receive 10%
off the thirdconsecutively run ad. Or pay now in full and receive
10% off your entire order!
Sign a contract to run six ads, pay as you go, and receive 15%
off the sixthconsecutively run ad. Or pay now in full and receive
15% off your entire order!
Free directory and index listing with display ad purchase.
Extra Savings!
5H3H
1H
2H
4H
7H
6H
8V
9V
10V
11V
12V13V
14V
16V
15V
= .5
= .625 = .875
OurBerk
shireTimesR
ateCard
Our BerkshireTimes is published by Our BerkshireGreen, Inc.
[email protected] | 413.274.1122 |
www.OurBerkshireGreen.com
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Animal Talk
Art, Culture & Entertainment
Back to Nature
Berkshire Bargains
Deals, coupons, discounts, savings!
Community Spotlight
Education & Workshops
Fashion Statement
Boutiques, beauty & style
Food & Drink
Good Tidings
Health & Wellness
Home, Garden & Landscape
In Business
Lifestyles & Perspectives
Meet & Greet
Social happenings in our community
Mind & Spirit
Nonprot Spotlight
Our BerkshireCalendar
Sampling of events listed by category
Our BerkshireKids
Our Berkshire Marketplace
Shop smart, shop local
Q & A
Information on a wide variety of topics
Reviews
Travel & Transportation
Where to go, what to do, how to get there
Directory of Advertisers
Index of Advertisers
Sponsors
Magazine Topics
Local Events Community News Personal Growth Vibrant Living
Western MA | Northern CT | Eastern NY | Southern VT
IssueAd Reservation &Payment Deadline
GraphicDeadline
EditorialDeadline
February December 15 January 1 December 15
April February 15 March 1 February 15
June April 15 May 1 April 15
August June 15 July 1 June 15
October August 15 September 1 August 15
December October 15 November 1 October 15
Publication Schedule
Advertising space must be prepaid unless credit has been
established. Balancesoutstanding 30 days after invoice date are
subject to a charge of 1.5% per month.
Publisher reserves the right to refuse advertising for any
reason. For printing errors of the Publisher's responsibility,
liability is limited to the cost of the ad spacein which it rst
appeared.
No cancellations will be accepted after deadline. Advertiser
agrees that if the admaterial does not arrive by the deadline dates
specied above, the Publisher mayinsert appropriate copy of her
choosing into the space reserved for the AdvertiserSuch insertion
by the Publisher will constitute fulllment of the contract.
ADVERTISINGT
ERMS
Please submit your advertisement as a high-resolution (300 dpi),
press-qualityPDF le with all fonts and graphics properly embedded.
All fonts and supporting les must be included. Grayscale for black
and white ads; CMYK for color(uncoated paper).
Make certain that your digital le is the correct dimensions and
that no cut/trim
marks are visible; we require that PDF les match the exact size
of your advertisement (no white space beyond the border of your
ad).
All ads must meet our specications or they will be modied
(including font substitutionwhere necessary) at the Publishers
discretion. No web graphics accepted. For furtherdetails, see media
kit at www.OurBerkshireGreen.com.
Digital File Requirements
Send ads to [email protected]
Circulation 25,000*
We offer select direct mail saturation coverage as well as
distribution to key high-trafc locations in western Massachusetts,
northern Connecticut, eastern NewYork, and southern Vermont.
*Circulation number varies during seasonal drop-off.
OurBerkshireTimesConnect, Share, Grow, Prosper It's All About
Community!
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2012 Print
ADVERTISING
AD CODE DIMENSIONS(W X H)
B & W COLOR AS LOW AS Text Listing* $45 n/a
1R 3 x 1 $75 $135
2R 2 x 2 $135 $195
3R 3 x 2 $215 $295 $ 5
4R 2 x 4 $295 $375 0
5R 4 x 2 $295 $375
6R 7 x 2 $325 $440
7R 3 x 4 $325 $440
8R 2 x 9 $560 $685
9R 4 x 4 $560 $685
10R 7 x 4 $750 $875
11R 3 x 9 $750 $875
12R 4 x 9 $1055 $1180
Full Page 7 x 9 $1360 $1485
Premium Half 7 x 4 n/a $1072
Premium Full 8 x 11 n/a $1695
Back Cover 8 x 11 n/a $1895
If you are currently in a contract to run three ads in Our
BerkshireTimes,you will receive 5% off of your order!
If you are currently in a contract to run six ads in Our
BerkshireTimes,you will receive 10% off of your order!
Free directory listing with display ad purchase.
Free index listing with text listing or display ad purchase.
Extra Savings!
1R
3R
7R
10R
2R
4R
5R
6R
9R
8R12R
Full
11R
Your Berkshires is published by Our BerkshireGreen, Inc.
[email protected] | 413.274.1122 |
www.OurBerkshireGreen.com
Your
BerkshiresR
ateCard
100 characters / spaces
* Free text listing with any size display ad purchase
Measurement Chart
= .125 = .375
= .75
= .5 = .625
= .875
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Resource Guide Categories Please feel free to suggest a new
category
IssueAd Reservation &Payment Deadline
GraphicDeadline
EditorialDeadline
July May 15 June 1 May 15
Publication Schedule
Advertising space must be prepaid unless credit has been
established. Balances outstanding 30 days after invoice date are
subjectto a charge of 1.5% per month.
Publisher reserves the right to refuse advertising for any
reasonFor printing errors of the Publisher's responsibility,
liability islimited to the cost of the ad space in which it rst
appeared.
No cancellations will be accepted after deadline.
Advertiseragrees that if the ad material does not arrive by the
deadline datesspecied above, the Publisher may insert appropriate
copy of herchoosing into the space reserved for the Advertiser.
Such insertionby the Publisher will constitute fulllment of the
contract.
Please submit your advertisement as a high-resolution (300
dpi)press-quality PDF le with all fonts and graphics properly
embedded. All fonts and supporting les must be included.
Grayscalefor black and white ads; CMYK for color (uncoated
paper).
Make certain that your digital le is the correct dimensions
andthat no cut/trim marks are visible; we require that PDF les
matchthe exact size of your advertisement (no white space beyond
theborder of your ad).
*All ads must meet our specications or they will be modied
(including font substitutions where necessary) at the Publishers
discretionNo web graphics accepted. For further details, see media
kit at
www.OurBerkshireGreen.com.
Digital File Requirements*
Send ads to [email protected]
YourBerkshires
Our Community Resource Guide Celebrate Local!
Circulation 12,000
Our collectors edition is distributed to many key
high-trafclocations in western Massachusetts, northern
Connecticut,eastern New York, and southern Vermont.
Annual Collectors Edition
Includes Green/Healthy Listings!
ADVERTISINGT
ERMS
Animal Services & Supplies
Art, Culture & EntertainmentArtists & GalleriesArt
SuppliesBroadcastingCinemasMuseums & LibrariesMusicPerforming
ArtsPhotography
Back to NatureEnvironmental Preservation
RecreationBusiness Services
Coaches & Advisors Computer & Internet Services
InsuranceLawyers & MediatorsPrinting ServicesProfessional
Organizers
Books, Bookstores & Publishers
Children & Family Childbirth
Daycare & PlaygroupsToys & Gifts
Dance, Exercise & FitnessEducation, Classes &
Workshops
Energy ServicesFuel SuppliersRenewable Energy
Fashion StatementBoutiquesClothing & FootwearConsignment
& Thrift ShopsJewelry & Accessories
Salons & Beauty ProductsFinancial Services Accountants &
Bookkeepers
Banks & Credit Unions
Financial AdvisersFood & Cooking
CateringFarmers' MarketsFarms & DairiesFood Stores &
Co-opsKitchenwareRestaurants & CafesSpecialty FoodsWine, Beer
& Spirits
Gifts & Specialty Shops
Health & Wellness Acupuncture Apothecaries
ChiropracticCoachingCounseling & TherapyDentistryGeneral
Practitioners & SpecialistsHealth Care
FacilitiesHomeopathyHypnosisMassage Therapy & Bodywork
Martial ArtsNaturopathyNutrition & SupplementsOsteopathic
MedicinePhysical TherapyReconnective Healing
ReflexologyReiki & Energy MedicineTai Chi &
QigongWellness Centers & Spas
Yoga & MeditationHome, Garden & Landscape
Antiques
AppliancesBuilding Supplies & ServicesCleaning ServicesFeng
ShuiFurnishing & DecorInterior DesignLightingMoving &
StorageProperty & Household MgmtRestoration
Houses of Worship
Meet & GreetDating ServicesNetworking Organizations
Mind & SpiritReal Estate
Sporting GoodsEquipment RentalOuttters
Travel & Transportation
AutomotiveCar Rentals, Taxis & LimosLodgingTourism
Weddings & Events
Connect, Share, Grow, Prosper It's All About Community!
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OurBerkshireTimesin Your Marketing PlanConnect, Share, Grow,
Prosper It's All About Community!!
Top 10 Reasons to Include
1) Our BerkshireTimes Magazine is a Unique
Community-Driven Publication, and a leadingresource for local
events, community news, personalgrowth, and vibrant living in the
Berkshire Region. Wecan help you reach the heart of our
community.
2) 25,000* Copies per Issue (6 Issues Yearly) Delivered
Throughout the Berkshire Region. Based on a conser-vative
estimate of approximately two readers per issue,well over 50,000
people will view each and every ad
that you place. *Circulation number varies during seasonal
drop-off.
3) Affordable Rates That Will Fit Your Advertising
Budget.Our rates start as low as $75 (even lower withdiscount)
for a black-and-white display advertisementspace. Keep in mind that
to get the word out aboutyour business, it would cost you $14,500
in postagealone to mail 50,000 post cards! We can nd an afford-able
marketing plan that is just right for you.
4) Maximum Exposure. In addition to our thorough
distribution, all of our publications are available online
intheir entirety at www.OurBerkshireGreen.com and onwww.ISSUU.com,
with direct links to our advertisers' andcontributors' websites,
providing maximum exposure.
5) We Offer the Advantage of Direct Saturation
Mailing to Select Areas, as Well as Hand Delivery tohigh-trafc
locations throughout the region. We care-fully track and adjust our
distribution route so that
our advertisers and contributors get the very bestcoverage
possible as the market changes.
6) Reach Your Target Market. Everyone is becomingmore
community-minded these days; it's not just a fad
or a growing trend, it's a movement. It's also smart andprotable
to align your business with these values. Our
editorially rich, community-focused publication targetsconsumers
who are interested in an exciting variety ofpopular topics
including local events and entertain-ment, uplifting community
news, home and garden,health and wellness, personal growth, kids
and family,pets, and coupons/discounts, just to name a few.
\
7) You Get MORE with Your Ad! Free perks include adirectory and
index listing, a live link to your website inour online issue, and
the opportunity to speak at ourpopular networking events. Plus,
whenever possiblewe include information from your press releases in
oueNewsletters to our extensive mailing list.
8) Promote Your Business for Free! We welcome ed-itorial
submissions for every category in our publicationThis is an
excellent opportunity to share your knowledgetalent, and expertise
while bringing our readers' attentionto your business. You can also
advertise your events forfree at www.OurBerkshireCalendar.com.
9) We Can Help You Shine! Our BerkshireTimes is an
OuBerkshireGreen publication, and that means quality. Qual-ity in
design, quality in service. Check out our new website
at www.OurBerkshireGreen.com! We are passionately in-terested in
learning more about you and are excited aboutoffering a
cost-effective way to help you shine.
10) We are Dedicated to Supporting Our Local Econ-
omy.We want you to succeed. We give our communitymembers the
opportunity to connect, share knowledgeand inspire one another
through our publications, ournetworking and nonprot fundraising
events, and ou
growing online services.
Join us It really is all about community!
