2012 GRINSPOON ANNUAL CONFERENCEFACEBOOK, YOUTUBE & OTHER COOL STUFF

Communications Strategic Plan!

Presented By:Stacey Jaffe

Communications Committee Chair

The Long Story Short: 2011 FJC Camper Satisfaction Insights

Survey Results: While the vast majority (96%) felt very

positive about camp, we trended towards lower ratings on almost all measures across the board

The ULTIMATE question: WHY? And the answer: The lack of

information effect! “Camp was great, Mom. I already told you that!”

Following these results:1. Jeff Rose, our Director, hired a year-

long Communications Director

2. The Steering Committee appointed a Communications Committee

3. Communications Committee created a Strategic plan so that our communications were purposeful and goal-driven

Communications Strategic Plan, Two Goals:1. Measureable Results

2. Display Values that relate to the goals of camp

The Values: 1. Programming is FUN!2. Programming encourages skill building3. Feature leadership of camp4. Show staff in child care role5. Atmosphere where child is proud to be

Jewish6. Campers building friendships7. Show wide array of facilities (from

cabins to each activity area)8. Health/safety of child

Two Seasonal Plans:1. School Year Plan (to begin January

2012)2. Summer Season Plan

School Year Plan: Blog: Twice Weekly (Tuesdays and

Thursdays) Facebook:

Monday: Poll of the Week Tuesday: Link to our Blog Wednesday: Alumni Day Thursday: Link to our Blog Friday: Shabbat Message

Twitter: Game of the Month

School Year Plan: Facebook Monday

School Year Plan: Facebook Tuesday and Thursday

School Year Plan: Facebook Wednesday

School Year Plan: Facebook Friday

School Year Plan: Twitter Game of the Month Activity:

January: So True or So False! February: Name that Tune! March: Fill in the Blank! April: Who’s Tweet is it Anyway? May: George Libs June: Camp Countdown

School Year Plan:Twitter Example,“Who’s Tweet is itAnyway?”

Summer Season Plan: More Communication

Summer Season Plan: Made a Communications Brit with our

Families Blog – Minimum 3/Week Video- Minimum 3/Week Bunk1- 75 photos/day (excluding

Shabbat) Twitter- Daily Cabin Updates Shabbat email from Director

(simultaneously posted as blog)

Summer Season Plan: Blog

Summer Season Plan: Video

Summer Season Plan: Twitter

Measureable Results From January 2012 – End of Summer

Season: A 26% increase in Facebook

followers 810 to 1,017 followers

Facebook summer engagement of 8 – 12%

A 83% increase in Twitter followers

304 to 555 followers An average of 137 people (total

traffic) read each blog An average of 156 views (all time

total play) for each video

Our Continuing Plan:Keep SOARING with Communications!

Don’t forget to follow us!The End.