2012 CRA Super Series

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ACT MOTORSPORTS313.864.3123

313.864.3123

[email protected]

www.brentonthornton.com

phfx


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TABLE OF CONTENTS

1. INTRODUCTION

2. MEET OUR ATHLETE

3. IS RACING RIGHT FOR YOU?

4. MOTORSPORTS DEMOGRAPHICS

5. WHAT CAN ACT DO FOR YOU?

6. SPOTLIGHT ON COVERAGE

7. CRA SERIES TOUR

8. CONCLUSION

INTRODUCTION

I would first like to thank you again for taking time out

of your schedule to review the 2012 ACT Motorsportsteam sponsorship proposal. We are excited to start andbuild a relationship with your company.

ACT Motorsports is dedicated to building relationshipsthat will support our events, our team, and our athleteand most importantly support and promote yourcompany. CRA Series Motorsport sponsorship is anexcellent way to put your company in front of potentialnew customers, along with creating an excellentopportunity for high impact marketing on the National

stage.

ACT Motorsports would like to build a lastingrelationship that will benefit all parties involved. In thisproposal you will find a request for sponsorship andgeneral information about the ACT Motorsports team.Please feel free to contact me any time if you have anyquestions or seek additional information.

Respectfully,

Brenton ThorntonOwner, ACT Motorsports

Our Proud Sponsors


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There are many who dream of becoming race car drivers, but only a few have the ambition and the drivemake that dream a reality. Brenton Thornton is one of those people. Born in Toledo, Ohio to a single moth

Brenton saw his first race and he knew at an early age that racing was where destiny would take him. Brentonthe 1

stgeneration to pursue a career in auto racing. His talent and fearlessness have made him one of the m

popular drivers in late model racing. The 2012 Season will mark his debut in the CRA Super Series. Each evehe pushes his race cars to the limit and there isnt a race track in America that he cant conquer. Thornton ofjokes that he was born to race and as soon as his foot touches the pedal, he makes people believe this to

true.

When Brenton makes his debut in the CRA Super Series he will be only second African American to competethe CRA Super Series. He has created a lot of buzz on the track, online, currently has a strong fan base and fans are anxious to see him compete in CRA Super Series. His success as a race car driver gives every compathat he represents maximum exposure. He will make a great representative for your company because he

unique, eloquent, confident, talented, driven, and committed to chasing his dream and making every sponlook good.

Brief Bio ra h

Meet Our Athlete: Brenton ThorntonCareer Highlights

2009 ACT Motorsports Established

2008-Present Allen Motorsports

5 Top 10 Finishes

2008-Present Late Model Series

1 Win 12 Top 5s 10 Top 10s

2007- 2008 NASCAR Craftsman Truck Series Signed Development Driver

Lafferty Motorsports- Concord, North Carolina Hickory Motor SpeedwayNASCAR Camping World Truck Series Testing and Development Program

2002-2007 Late Models & 4 Cylinders

5 Wins 8 Top 5's

11 Top 10's

1992-1999 Kids Go Karting Association

23 wins

17 Top 5's

11 Top 10's

2nd Runner-Up (2nd All Time)

Born: May 6, 1985Age: 26Hometown: Toledo, OhioCurrent Reside: Detroit, MichiganMarital Status: Married, AngelaRacing Experience: 18 yrs.Education Background: Mech. Engine

Hobbies: Reading, Writing, DIY, FamTraveling, Cooking, Photography, R


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Is Racing Right For Your Business?

Traditionally, if you buy a print ad, you get a print ad. If you buy a billboard, youget a billboard. If you buy a television spot, once again, thats all you get. And,youll pay handsomely for each one of them individually! If, on the other hand,you sponsor a race team with marketing savvy, youll get all of the above plus

more: A custom-tailored marketing plan all for one price.

At ACT Motorsports, we understand that the opportunity to put your name on theside of our cars, trailer and transport vehicle is not enough to get you excitedabout partnering with us in your marketing efforts. We know that its aboutgrowing your business and growing it with measurable results. We will take thetime to understand your business and your business objectives so that we candevelop a strategy that will yield the results you are looking for. Of course, yourcompanys name on the cars, trailer, and transport vehicle are part of the plan,

but only a small part.

Why Sponsor ACT Motorsports?Simply stated...because racecars draw attention!As you know, the primary function of spending advertisingdollars is to alert a share of the market that your products are available. In reaching the potential customer/consumer, your objective, is to impact as many of them as possible in a way that is effective, colorful andhas a proven track record of yielding results and a strong return-on-investment. That, in a nutshell,describes the impact of motorsports marketing.

With the advent of televised races and the ever increasing amounts of print coverage, the majority of thenations largest advertisers are utilizing auto racing in one form or another to advertise their products or

services. It is important to realize that the sport of auto racing is no longer just a sport. Auto racing isentertainment! Auto racing has grown from its grass roots beginnings into a multi-million dollar business.

MOTORSPORTS:THE PERFECT MARKETINGPLATFORM FOR YOURFUTURE!

Motorsports fans are dedicated and loyal. They consciously purchase the productsand services of the sponsors and businesses involved in motorsports.

Motorsports helps to deliver sales with maximum impact. Race teams offer a highly-

visible, exciting, and memorable advertising medium, and will enhance yourcorporate image by conveying competitiveness, innovation and a winning attitude.

Motorsports creates a low dollar value per exposure ratio. When you factor in thebuying power and loyalty of the racing fans; motorsports is an advertising mediumthat cannot be equaled.

Motorsports is a family oriented sport.

Motorsports has strong appeal to the all age demographics and is influential increating brand awareness.


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The sheet metal of a race car is one of the most valuable

properties in US marketing.

Nielsen Media Services

10-month season, longer than any other sports season

64% male, 36% female (one in three adult Americans)

Race car fans are middle class, and 43% of them earnmore than $60,000 annually

Racing fans are three times as likely to seek out andpurchase sponsor products and services placed on vehicles

Racing is the #1 sport in fan brand loyalty

Motorsports offers a broad-based affluent audience ofenthusiastic consumers who are loyal to racing sponsors.97% of fans surveyed stated they always favor productsand services of sponsors associated with racing.

During an event weekend, the racing fan spends severalhours in the confines of the racing facility while being

exposed repeatedly to the sponsors message, colors,logos, and products.

Surveys show that motorsports fans loyalty motivated

them to actionproviding program sponsors exceptional

returns in brand awareness and long-term sales.

- 75 million racing fans nationwide

- 85% purchase name-brand products that sponsor racing

- 82% are between the ages of 19-54

- 80% utilize Internet

- 74.4% have made Internet purchases

- 66% own a home

- Average attendance per event: 5,000- 7,000

The Facts:

Racecars Draw Attention.

.

Major organizations rely on

motorsports marketing

because it works!

Race Fans support companies

that support racing.

At ACT Motorsports weunderstand business and the

importance of the return-on-

investment you receive for

your marketing dollar.

Motorsports Demographics


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Growing Your BusinessThe ACT Motorsports racing team is currently planning for our 2012 campaign. We realize that itwould not be possible without the help and support of our family, friends and sponsors. As the ACTMotorsports team continues to grow, we become more able to provide advertising, marketing,promotional, and public relations to our prospective sponsors. Our athlete will be involved in several

forms of racing this season including, the CRA Super Series and various Late Model Racing Series.

As a marketing partner many options are available to customize a marketing campaign to suit yourorganizations needs. No matter what your budget, we can help you build a motorsportsmarketing plan that will help your business grow. Here are a few of our ideas. Of course, we would

love to hear your ideas as well.

We Can: Customize a marketing plan that is right for your business!

Add your business to the Friends of ACT Motorsports directory that will be distributed at the track,

promotional events and charitable fundraising activities. This can include a listing of special offers/services,

coupons, etc. We will be attending various functions away from the track this year with our car. These include car

shows, festivals and parades.

Make personal appearances at your events (Grand Openings, Customer Appreciation Days, New Product

Launches, etc.) with our racecar and driver. This car draws plenty of attention. Pictures of your customers/guests

can be taken with the car and driver.

Display your business information (name, colors, logos, etc) on the ACT Motorsports team transport vehicle. We

will log close to 6,000 miles between races with this trailer in 2012.

Display your company information (name, colors, logos, etc) on our racecars.

Display your business information (name, colors, logos, etc) on the ACT Motorsports teams uniforms. Provide appropriate recognition of your company on the ACT Motorsports teams website at

www.brentonthornton.com. This can include banner ads, a link to your business website, printable special offer

coupons, a list of your special events, etc.

Display your business flags, banners and/or hats in the pit area of the ACT Motorsports team at races, sponsor

events and other appropriate events.

Include information regarding the sponsorship participation of your business in press kits (containing up to date

information about the team and photographs) which are made readily available to the media and other appropriate

parties and to race facilities for publication in race programs and periodicals.

Provide you with photographs of the ACT Motorsports team and car for use in advertisements, etc.

Collect documentation, in the form of press clippings, photographs and stories pertaining to the team and your

sponsorship and present them to you throughout the racing season.

Gather information from our fans throughout the racing season and provide them to your company for use in

email/mass mail marketing. Fans are encouraged to join our fan club on our website and at all special events.

They are given the option to opt-in/out of receiving promotional materials from our marketing partners.

Provide regular email updates on how weve performed at the track through the ACT Motorsports newsletter.

Distribution of sponsor-provided print advertisements, flyers, posters, banners, team jerseys, jackets,

T-shirts, hats, stickers, magnets, product, cool cups, and any sponsor related paraphernalia

Call Us Today to Customize the Plan that is Right for your Business, (313) 864.3123


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Spotlight on CoverageACT Motorsports is part of the CRA Super

Series, the CRA Super Late Model Series and wealso participate in other sanctioned late model

events throughout the United States.

At ACT Motorsports we focus on creating a brand and image that is an extension of our marketingpartners.

Through the use of social networking tools like YouTube, Facebook, Twitter, MySpace, and others,

we can generate significant market exposure for our marketing partners throughout an event instead ofhours or days later.

Through extensive use of video and related tools we deliver high-impact impressions before, during,and after every motorsports event our clients are involved in. The effects of viral marketing enablesponsor messages and images to spread faster than traditional media and with greater impact andresults.

Our athlete focuses on selling your brand through communication and excitement. We know that firstim ressions sell and our athlete strives to be the center of influence.

How much exposure will we get?Tons! Approximately 50,000+ race fans attendour events each season.

Live events

Victories and awardsMedia coverage (Local Newspapers & TV News

Sponsored Team Appearances (negotiable)

Community events (Non- Profit & Charity)

Midwest Scene Racing Magazine

Bi-Weekly PR Release

Media & Press Opportunities

Where does ACT Motorsports Race?


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Touring Schedule

DATES TBD

Winchester Speedway IN

Baer Field Speedway IN

O'Reilly Raceway Park IN

Angola Motor Speedway IN

Plymouth Speedway IN

Dixie Motor Speedway MI

Winchester Speedway IN

Berlin Raceway MI

O'Reilly Raceway Park IN

Event Schedule


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ACT Motorsports offers a wide range of motorsports marketing opportunities. From

single event sponsorship rights to strategic marketing partnerships for an entire season,

ACT Motorsports is able to provide marketing partners with flexible and customized

programs that can exceed specific marketing objectives.

Marketing via motorsports offers a blend of traditional and non-traditional marketing

methods that will reach motorsports fans/consumers. This is the perfect vehicle to move

your business into the future. ACT Motorsports gives partners a targeted approach to

reach customers locally, regionally, and nationally.

For additional information on opportunities with ACT Motorsports please contact:

Brenton Thornton,

ACT Motorsports

[email protected]

Conclusion
mailto:[email protected]:[email protected]

Documents

2012 CRA Super Series