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2012 Conference November 23 – Richmond, BC
Creating Healthy Communities
Economic Diversity
Social CapitalEmployment
Opportunities
Environmental Capital
Economic Capital
CulturalCapital
SOCIAL ENTERPRISE IS A “VERB”!
Social Enterprise is another tool to help build strong non-profits and healthy communities…
What is Social Enterprise?
A business operated by a non-profit…
• Directly involved in selling goods or services to customers.
• For the blended purpose of:– generating income from sales and – achieving social, cultural or
environmental aims.
Social Enterprise Seeks a Blended Return on Investment
Financial Return on
Investment
Social Return on Investment Blended Value
Return on Investment
Return on Investment
For Profit / Private Ownership
Blended Return
on Investment
Business Model Continuum Not-for-Profit Ownership
Donations Fee for Service CSR
Strictly SeeksProfit
Social Enterprise
SociallyResponsible
Business
Non-Profit Continuum
Traditional Models Social Enterprise Models
Gifts Donations
SELF-SUSTAININ
GSupports
itself from sales income.
PROFITABLEIncome exceeds
expenses.
Fee for Service
SUBSIDIZEDSupported in
part with other funds.
Why non-profits start social enterprises…
• Fill a community need in the market• Advance their mission • Contribute to financial
sustainability
Local Market Need
• Vancouver Farmers’ Market• Vernon Community Dental Access
Centre • Skeena Bakery
Employment and Training
• Potluck Café & Catering• Just Works• MP Enterprises in Vancouver• Trail Community Living• Prince George Prison Canteen
Service
Mission
• Higher Education Society – Haida Gwaii
• Fire Hall Theatre• Valemount Curling Club
Financial Sustainability• Restore: Habitat for Humanity• 10,000 Villages• Atira Property Management in
Vancouver• MCC Thrift Stores• Prince George Friendship Centre
Won’t Solve DysfunctionalDysfunctional
Behaviour
Not a Silver Bullet
Not a Quick & Easy Source of Cash
REALITY CHECK
www.DemonstratingValue.org
What to measure in a social enterprise…
Is the non-profit ready?
What could we do?
Will it work?
How will it work?
FinancingSpaceStaff
MarketingEtc.
Open the doors
Demonstrating Value
BusinessMission
Organization
What next?
Building a Social EnterpriseThe Development Path
Strengthening your Skills Toolkit
1. Governance2. Leadership3. Blended Value
Design4. Product & Markets5. Business
Operations6. Customer Relations7. Marketing8. Risk Management
