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Appletree Answers Brand Guidelines

#A31C37

#9ACA3C #167DB8

24, 100, 76, 18

45, 0, 100, 0 84, 44, 7, 0

163, 28, 55

154, 202, 60 22, 125, 184

Primary Corporate Colors

1

This document was created to

maintain a consistent brand

identity across multiple marketing

vehicles for Appletree Answers.

This guide covers basic color,

font and logo guidelines to be

followed in all print and web

materials associated with

Appletree Answers.

Brand Image

Corporatered

#3C4044

72, 62, 56, 45

60, 64,68

Accent Corporate Colors

AccentGreen

Accent Blue

Accent Gray

Corporategreen

90, 40, 82, 37

0, 87, 61

#00573D

CMYK

RGB

HEX

CMYK

RGB

HEX

Brand Essence All call centers provide similar services,

but the personalities behind our calls are

what make the experience with Appletree

Answers different that our competitors.

We are branding the personalities of

Appletree’s Customer Experience

Experts.

Appletree Answers’ brand is focused

around the feeling of comfort associated

with having a 24-7 support team with the

following personality traits.

The following traits describe an Appletree Customer Experience Expert:

• Friendly

• Playful

• Spunky

• Happy

These are the personality traits that will shine through in images and copy

of new Appletree marketing materials. We are not selling services to our

customers but we are selling the personalities and talent of each

individual Appletree Answers expert. Along with the overall customer

service experience created due to these personality traits of our experts.

Copy-Writing Guidecustomer experience expert - commonly known as an ‘agent’ at other call

centers and answering service

expert - abbreviated term for customer experience expert

Appletree Answers - Always use full name when referencing the

company

Dream On Program - Always capitalize Dream On Program when

referencing this program

2

• Helpful

• Knowledgeable

• Supportive

• Loyal

Logo Variations

2

Two-color logo

Solid white logo

TM

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Solid black logo

Web 2.0 logo

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Please allow room around the logo

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Appletree Corporate Call Center

1521 Concord Pike, Suite 202

Wilmington, DE 19803

Phone: 1-800-914-9666

Fax: 302-656-0670

Great Call!ppletreeTM