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Optimal Software Free Trial StrategyThe Impact of Network Externalities and Consumer Uncertainty
Information Systems Research / 2012
Which free trial software is better? full functionalities but a limited trial time
limited functionalities for an unlimited trial time
Hsing Kenneth Cheng / Yipeng Liu
When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues
Journal of Marketing / 2012
Jennifer J. Argo / Katherine White
• low ASEs are more sensitive than their high-ASE counterparts to the presence of external controls
• Packages control consumption