2012-11-21 - WebCenter Sites Strategy and Vision · Oracle WebCenter Sites Web Experience Management Increase Customer Loyalty with Personalized Online Internal Confidential Experiences

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© 2012 Oracle Corporation |Internal Confidential

Oracle WebCenter Sites -

Strategy and Vision

21stNovember, 2012

Jim Sullivan

EMEA FMW Product Management -WebCenter

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The following is intended to outline our general product

direction. It is intended for inform

ation purposes only, and

may not be incorporated into any contract. It is not a

commitment to deliver any m

aterial, code, or functionality,

and should not be relied upon in m

aking purchasing

decisions. The development, release, and timing of any

features or functionality described for Oracle’s products

remains at the sole discretion of Oracle.

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Agenda

�The Online C

hannel’s R

apidly Changing B

usiness

Imperatives

�WebCenterSites Strategy and Vision

�Q&A

2

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FOUNDATIONFOR INNOVATION

BUSINESS PROCESS

MANAGEMENT

CONTENT

MANAGEMENT

BUSINESS INTELLIGENCE

IDENTITY M

ANAGEMENT & SECURITY

DEVELOPMENT

TOOLS

DEVELOPMENT

TOOLS

CLOUD APPLICATION

FOUNDATION

CLOUD APPLICATION

FOUNDATION

ENTERPRISE

MANAGEMENT

ENTERPRISE

MANAGEMENT

USER ENGAGEMENT

SERVICE INTEGRATION

DATA INTEGRATION

Web

Social

Mobile

COMPLETE

COMPLETE

BEST

BEST--ININ--CLASS

CLASS

INTEGRATED

INTEGRATED

OPEN

OPEN

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Oracle WebCenter

•Enterprise-class & proven technology

–Over 19,000 O

racle W

ebCenter customers

–Strategic to several key Oracle initiatives

•Fusion Middleware & Fusion Applications

•Software and engineered systems

•Oracle Cloud

•Customer Experience

•Building an innovative engagement platform

–Strategy at forefront of current multi-channel trends

–An ‘architected together’ approach

•Continued investm

ent & growth

–Significant investm

ent in W

ebCenter organization,

R&D, product releases and roadmap

A Strategic Solution @

Oracle

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Oracle WebCenter Solutions

Exceptional Experiences for Employees, Partners & Customers

ENGAGE YOUR

CUSTOMERS

•Online presence

transform

ation

•Marketing and

self-service sites

•Customer experience

using the online

channel

EMPOWER YOUR BUSINESS

•Paper-intensive

process automation

•Enterprise content

consolidation

•Application & process

dashboards

•Social collaboration &

content sharing

•Self-service extranets

& intranets

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Oracle WebCenter

Engage Your Customers. Empower Your Business.

Oracle WebCenter is the engagement

platform powering exceptional experiences

for employees, partners and customers.

•Drive sales and loyalty with engaging cross-channel

online experiences

•Provide a single point of access with self-service

portals and application dashboards

•Enhance productivity with social collaboration

•Ensure timely, relevant and accurate inform

ation with

enterprise content management

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Oracle WebCenter Sites

Web Experience M

anagement

Increase Customer Loyalty with Personalized Online Experiences

•Quickly create, deploy, target and measure multi-channel online marketing

•Deliver enterprise connected, optim

ized and content rich w

ebsites

•Extend brand engagement and w

eb presence to mobile and social channels

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Oracle WebCenter Portal

Composite Applications & M

ash-Ups

Drive Innovation with Portals and Composite Applications

•Provide users with intuitive portals and w

ebsites with integrated application content

•Easily assemble new composite applications using prebuilt library of reusable components

•Access relevant content faster with personalized solutions and integrated social tools

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Oracle WebCenter Content

Enterprise Content Management

Optimize Information Access with Content Management

•Remove content silos and update most current documents, images and rich media files

•Manage end-to-end content lifecycle from creation to records management and archiving

•Automate business processes with pre-built enterprise application integrations

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Oracle WebCenter Social

Social N

etworking & Collaboration

Enhance Productivity with Contextual Collaboration

•Oracle Social Netw

ork drives enterprise collaboration through natural Conversations

•Fully integrated social tools including blogs, wikis, ratings, tagging, reviews, polls and forums

•Social enterprise building blocks to enable end-users to build effective & collaborative communities

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WebCenter Sites -

Strategy and Vision

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Today’s Customers Are in Control

The Business Implications for the Online Channel

MORE

CHOICES

HIGHER

EXPECTATIONS

MORE

INFLUENCE

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40%

The percentage of

consumers who factor

in Facebook

recommendations when

making purchasing

decisions

BUSINESS IMPERATIVE:

GET SOCIAL

Increasing Campaign Effectiveness with Social Media, Syncapse

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48%

Percentage of consumers

using their mobile devices

to research and browse

products and services


ANYTIME, ANYWHERE ENGAGEMENT

Oracle W

hite Paper: Mobile T

rends: Consumer Views of Mobile S

hopping and M

obile Service P

roviders

5

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70%

Personalized web

experiences can increase

conversion rates by 70%

BUSINESS

IMPERATIVE:

KNOW YOUR

CUSTOMER

Image Source: http://www.flickr.com/photos/m

atturick/4770355554/sizes/z/in/photostream

Search Engine W

atch: Personalized eCommerceSites Can Increase C

onversions by 70%

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3%

On

ly a

sm

all p

erc

en

tage

of

org

an

iza

tio

ns

fee

l th

at

the

y

pro

vid

e a

n e

xce

lle

nt

mu

ltic

ha

nn

el

cu

sto

me

r

exp

eri

en

ce


CONNECTING THE

CUSTOMER EXPERIENCE

Reducing Online Customer Struggle, eConsultancy

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How Are Organizations Meeting These Demands?

Incorporating engaging

new features on websites

to enhance experience

Easing the ability for

marketers to create &

manage the site experience

Providing a consistent

online experience across

multiple touchpoints

BY ENHANCING THE

ONLINE EXPERIENCE

BY EMPOWERING

BUSINESS USERS

BY EXTENDING THE

ONLINE EXPERIENCE

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The Growth of Experience-Driven Initiatives

Forrester Research, Inc., What

Are Companies And Brands Investing In To Deliver

Great Digital Experiences? September 2012

6

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New Integration-Driven Experience Initiatives

Forrester Research, Inc.,

What Are Companies And Brands Investing In To

Deliver Great Digital Experiences? September 2012

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Engage. Empower. Optimize.

Exceptional Online Experience w

ith Oracle W

ebCenter Sites

ENGAGE

Your Customers with

Relevant, Interactive,

Multichannel Experiences

EMPOWER

Your Business to Deliver

Engaging Online Customer

Experiences

OPTIMIZE

Your Investm

ent in

Online Customer

Experience Initiatives

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ENGAGE YOUR CUSTOMERS

RELEVANT AND PERSONALIZED

SOCIAL AND INTERACTIVE

MULTICHANNEL

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Create a Multichannel Online Experience

Engage Customers C

onsistently Across W

eb and Mobile Channels

•Manage traditional and m

obile websites

from the same business user interface

•Reuse content and layouts from the

traditional web presence

•Easily optim

ize for thousands of mobile

device types

•Enable location-based services

•Offer comprehensive video and rich media

support

7

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•Create blogs and enable user-generated

content (UGC) such as comments,

reviews, ratings and polling

•Facilitate social participation by enabling

visitors to log in with their Facebookor

Twitter IDs out-of-the-box

•Enable users to share content they like

with Facebookand Twitter out-of-the-box

•Extend social sharing and log in to 20+

social networks

•Utilize UGC such as ratings or reviews to

dynamically drive the content of your site

Drive Social & Interactive Online Experiences

Encourage Interaction Through Social Computing

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Rules

Engine

Create a Relevant Online Experience

•Target content and campaigns to

customers based on their attributes and

behavior

•Easily create visitor segments &

recommendations with a flexible rules

engine

•Base segmentation on im

plicit and/or

explicit criteria

•Target at a granular level based on visitor

membership in multiple segments

Promote Site Stickiness & Improve O

nline Effectiveness with Targeting

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Create a Relevant Online Experience

Enable Customers to Customize Their Online Experience

•Allow customers to create their own gadget

dashboards

•Let customers select gadgets—such as

lists of articles, image slideshows,

calculators or videos based on their unique

preferences and interests

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•One of the world’s largest insurance

companies

•Delivers a consistent brand experience across

100+ sites in multiple languages with 150+

content contributors

•Uses segmentation and targeting to offer the

most appropriate coverage to site visitors

•Able to support global deployment with only

five developers

CUSTOMER ENGAGEMENT

Customer Success: The Hartford

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EXECUTE ON AN ENTERPRISE SCALE

DELIVER HIGH PERFORMANCE

ENABLE MARKETERS

EMPOWER YOUR BUSINESS

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Enable Marketers to Manage Online Initiatives

Empower Business Users with Intuitive Authoring Tools

•Enable m

arketers and line-of-business

teams

•Simplify site creation and m

anagement

•Reduce reliance on IT for day-to-day site

maintenance

•Empower the business to deliver on

customer experience initiatives

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Enable Marketers to Manage Online Initiatives

Easily Manage User-generated C

ontent to Enterprise Standards

•Encourage social interaction while

safeguarding brand integrity

•Streamline the m

oderation of user

comments and reviews

•Easily set various levels of manual,

automatic and community based

moderation

•Employ whitelists, blacklists, key word

filters and flagging to automate m

oderation

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Execute on an Enterprise Scale

Deliver High Scale M

ultisite, Multilingual & M

ultimedia Experiences

•Scalable dynamic delivery of personalized content

•Product inform

ation management

for complex catalogs

•Streamlined multisite & m

ulti-lingual

management

•High perform

ance delivery of rich media driven sites

EN

FR

DE

ES

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Deliver High Performance

Assure Rapid Delivery of Large Scale Dynamic Sites

•Enable intelligent, real-tim

e assembly of

web pages from a combination of cached

and dynamic content

•Enable personalization and targeting on a

large scale without sacrificing site

perform

ance

•Scale to m

eet peak traffic demands by

incrementally adding satellite servers as

needs grow

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•The #1 national newspaper in

Australia; division of News Corp.

•First to m

arket with breaking

news publishing in seconds

•Record breaking scale with over

400M page views per month

•Enables 250 content authors to

create, edit and publish articles

BUSINESS EMPOWERMENT

Customer Success: News Ltd.

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GAIN EFFICIENCIES

EXTEND BRAND REACH

MAXIMIZE EFFECTIVENESS

OPTIM

IZE IN

VESTMENT

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Maximize Effectiveness of Online Initiatives

Leverage Granular Content Analytics to Improve Engagement

•Track aggregate usage of content assets

across pages & sites

•Track effectiveness of targeted site content

for user segments

•Visualize results with in-context reporting

•Understand site usage via behavioural

tracking

•Access comprehensive reports or create

your own

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Gain Efficiencies Across Online Initiatives

Work Smarter, Faster and More Efficiently

•Spend less time on day-to-day site

management and m

ore time focusing on

strategy

•Increase competitiveness by getting online

initiatives to m

arket faster

•Save time and get more out of digital

marketing assets by sharing, reusing and

repurposing them across online properties

•Reduce reliance on higher cost offline

channels for customer support

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Extend the Reach of Your Brand

Syndicate Your Online Content Gadgets to Third-Party Sites

•Gain added exposure for your brand on partner or affiliate sites

•Create new revenue streams through content syndication

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Extend the Reach of Your Brand

Enable Customers to Share Content with Their Social Networks

�Enable customers to share content,

comments and reviews from your site to

Facebookand Twitter right out-of-the-

box

�Deploy social sharing widget within

minutes

�Extend social sharing to 20+ social

networks

Gla

d t

o s

ee

Sta

r B

ea

ch g

ett

ing

att

en

tion

.

Glad to see Star Beach getting attention.

Surf’s Up Locally

Check out this article…

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•Producer of networking solutions

for small business and consumers

•Cut support calls in half and saves

millions annually through

customer support site

•Marketing sites support 12-15M

unique visitors and 400M dynamic

page views per month from across

the globe

OPTIMIZED INVESTMENT

Customer Success: Linksys by Cisco

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Oracle WebCenterSites

A leader in vision.

A leader in execution.

A Market Leader in Online Experience

Gartner: Magic Quadrant for Web Content Management,

September

2012

This graphic was published by G

artner, Inc. as part of a larger research document and should be evaluated in the context of the

entire document. T

he G

artner document is available upon request from O

racle.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology

users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's

research organization and should not be construed as statements of fact. G

artner disclaims all warranties, expressed or implied,

with respect to this research, including any warranties of merchantability or fitness for a particular purpose

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Oracle WebCenter Blog:

http://blogs.oracle.com/webcenter

Oracle WebCenter Homepage:

http://oracle.com/webcenter

Oracle WebCenter Newsletter:

http://oracle.com/newsletters

Twitter:

http://twitter.com/oraclewebcenter

Facebook:

http://facebook.com/webcenter

LinkedIn:

http://linkd.in/ORCL_Social

Have you joined the W

ebCenter Community?

Questions?

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Documents

2012-11-21 - WebCenter Sites Strategy and Vision · Oracle WebCenter Sites Web Experience Management Increase Customer Loyalty with Personalized Online Internal Confidential Experiences