2011MarketingBrochure

MULTIMEDIA ADVERTISINGARVC REPORT ARVC.ORG MEMBER HANDBOOK

& BUYER’S GUIDE SUPPLIER COUNCIL ORDER FORMSINTRODUCTIONHOME

N a t i o n a l A s s o c i a t i o n o f R V P a r k s & C a m p g r o u n d s

2011 Marketing Opportunities

Direct Route Ahead—

Reach Over 3,600 Privately

Owned RV Parks & Campgrounds!

é Click on the tabs to navigate.



The RV Park and Campground industry is a multi-million dollar market. Over 3,600 privately owned RV Parks and Campgrounds across the country depend on the National Association of RV Parks & Campgrounds to bring value-added services to their businesses every day. Let us help you reach our members! Your product, service or technology may be just the item they are searching for! WHY

Advertise to ARVC

Members

?Check out these stats about ARVC member parks!n The average operating income for reporting parks ranged from

$316,281 at the smallest parks to $4.72 million at the largest parks! n ARVC member parks make investments and improvements on:

Landscaping, Electrical, Maintenance Equipment, Wireless Internet, Recreation and Roads/Parking.

n 81% of our parks have campground stores & the average annual store sales is $126,633.

n Among non-water recreation, the most popular are horseshoe pits, playgrounds, basketball, open pavilions and volleyball.

n Most common indoor facilities are fitness equipment, spa/hot tubs, exercise rooms, and indoor pools.

n Most common non-fitness indoor facilities are game rooms, video-pinball machines, and enclosed recreation halls.

Our member parks spend millions of dollars annually:n Advertising/

Promotionn Appareln Cabins & Rental

Unitsn Consulting Servicesn Electrical Suppliesn Financial Resourcesn Food Products &

Suppliesn Franchisesn Giftsn Ground Maintenancen Insurancen Internet

n Interior/Exterior Design Goods

n Licensingn Maintenancen Member Benefit

Providern Office Suppliesn Plumbing Suppliesn Pools/Fountain

Supplies/Maintenance

n Propanen Real Estaten Recreational

Supplies & Equipment

n Reservation Systemsn River Tubes/Canoes/

Kayaksn RV Suppliesn RV Clubs/

Membership/Association

n Sanitation/Restroomn Signsn Telephone/

Communicationn Training & Many More!

52% make investments and improvements to their park

44% offer some sort of rental unit

66% offer outdoor swimming pools

54% have either a lake or pond

85% offer laundry service

82% provide dump stations

78% offer firewood

51% provide modem access

50% have vending machines

50% have storage area

72% offer wireless Internet access to guests

33% offer food and beverage service



The ARVC Report is the official monthly newsletter of the National Association of RV Parks & Campgrounds (ARVC).

The four-color publication offers educational content to help owners run their parks, as well as keep everyone up-to-date on association activities, supplier information, government affairs, and trends affecting the RV park and campground industry. Along with a printed version, electronic versions of the Report are emailed monthly and archived on www.arvc.org.

The ARVC Report is your most powerful link to these decision-makers—the RV park and campground owners and managers who will become your next customers.

Circulation & Delivery

3,600—includes ARVC park members, state association executives, ARVC Supplier and Business Forum members, an allied industry organizations.

Monthly Newsletter:

ARVC Report

w w w.G o C a m p i n g A m e r i c a . c o m | w w w.a r v c . o r g | 15

Administration,comesfromthefederaltaxespaidongasolineusedinnon-highwayrecre-ationandisdistributedtothestatesbasedonaformulathatrecognizestheuser-pay/user-benefitcharacteroftheprogram.RTPfundsaredistributedthroughthestatetrans-portationdepartmentsandnaturalresourceagenciesincooperationwithcitizenadvisorycommitteesandanetworkoforganizationsandcommunities.Thesepartnersleverageavailablefundingwithcashandin-kindsup-port.Workfortheseprojectsisprimarilydonebyyouthcorps,volunteers,andsmallbusinesses.

InthelettertoSecretaryLaHood,theco-signingorganizationsstate:

By providing convenient, enjoyable opportunities for people to spend more time outdoors, trails encourage healthier living. Trails are an investment in the future of our communities and our public lands, while con-necting people of all ages and backgrounds to the environment – which is good for them and good for the world that surrounds them.

We have seen firsthand the power of these projects to transform communities and transform people. Indeed RTP-funded proj-ects represent investments in vital infrastruc-ture that promote healthy communities and

more importantly, healthy people. In addi-tion, the economic impact of these projects is magnified because they improve access to public lands and waters and support both local tourism and recreation businesses, as well as healthy lifestyles.

Our thousands of members and allies believe that reauthorizing the Recreational Trails Program will achieve both important economic stimulation and strategic invest-ments that will help transform American com-munities and lifestyles for long-term success.

ARVC Urges Revival of National Parks Centennial Initiative in Great Outdoors InitiativeARVChasjoinedtheNationalParksConservationAssociationandothernationalorganizationsinwritingInteriorSecretaryKenSalazar,AgricultureSecretaryTomVilsack,CouncilofEnvironmentalQualityNancySutleyandEnvironmentalProtectionAgencyAdministratorLisaJacksoninsupportofthePresidentObama’sGreatOutdoorsInitiative.InajointlysignedSeptember7thletter,ARVCandalliedgroupspraisetheInitiativeasapromisingstrategytohelpAmericansaccesshealthyoutdooractivitiesandthenatural

worldwhilenurturinglifelongrelationshipswiththeoutdoors.

RecallingtheprinciplesunderlyingtheNationalParksCentennialInitiativeproposedbyformerPresidentBushthesignatoriesdeclare:

Public lands in this country are owned by its citizens; national parks are a res-ervoir of opportunity to help Americans experience this sense of ownership, to enhance quality of life and to help com-munities foster healthier recreational access to the outdoors. Your administration has the opportunity to frame and solidify the National Park System’s legacy for the next hundred years.

We would appreciate the support of the Administration and would ask that the following core principles be prominent fea-tures of the America’s Great Outdoors ini-tiative: (1) a commitment of federal dollars to ready the parks for their next 100 years; (2) a new, viable public-private partnership program to leverage philanthropy as we approach the centennial; (3) a campaign to increase Americans’ engagements with parks as we head toward 2016; and (4) a strategy to promote the educational, health and service benefits of national parks.

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ARVC AD 03/09H 4.75”W 7”

November 2010

Source: 2009 ARVC Annual Council of Delegates Evaluation Survey. All rights reserved.

1 InSites2010 4 InSitesSeminarTopics 5 OutdoorHospitalityExpoLineup 6 InSitesSponsors

7 Show&Tell10GovernmentAffairs16 Calendar17 OnlineExclusiveFromtheARVCstaffandleadershiptoyouandyourlovedones...wishingyouaveryHappyThanksgiving.Mayyouenjoyfamilytraditionsandwarmmemoriesonthiswonderfulholiday.


Which sections of the www.arvc.org website do you find the most valuable?The2010InSitesAnnualConventionandOutdoorHospitalityExpoisontracktobeaninformation-rich,strategygatheringeventtoremember.Offeringnearly20seminarsbyindustryexpertsandthecampgroundindustry’slargesttradeshowincludingthealwayspopularParkModelPavilion,thisyear’sevent“isgoingtobeoneofthebest

conventionswe’veeverhad,”accordingtoourpresidentandCEOLindaProfaizer.Asalways,crackerbarreldiscussions,network-ingevents,andsocialactivitieswillbeplenti-ful,providingimportanttimetosharewinsandchallengeswithyourpeers.Theconventionwillalsoincludenot-to-be-missedindustryupdates,includinghighlightsfromARVC’s2010mediarelations

campaignandits2010OperationsandSalarySurveyofParkOperatorsaswellastheBoardofDirectorsvotingcaucuses.Likelastyear,we’llbetweetingInSitesupdates(ourTwitternameis@MyARVC)and

postingbreakingnewsonourFacebookpage–“like”usatNationalAssociationofRVParks&Campgrounds(ARVC).Here’sasamplingofwhat’sinstoreforInSitesattendees:

Awards of ExcellenceComejoinyourfellowcampgroundown-ersandoperatorsaswecelebratethe2010ARVCAwardsofExcellenceontheeveningofDecember3rd.Betheretorecognizeandcongratulatethisyear’swinnersontheiraccomplishments.Itshouldbeafantasticeve-ningwithplentyofsurprisesalongtheway.TheARVCAwardsofExcellencerecognizetheaccomplishmentsofmembersinopera-tions,marketing,managementandindustry.ARVCprofilesthewinnersofitsawardswithpressreleases,letterstoindustryandgovern-mentleaders, articlesintheARVCReport,websiteandnotificationonthe

nationallevel.

You’llalsoenjoyaspecialtributetoourretiringpresidentandCEO,LindaProfaizer,celebratinghermanyyearsofservicetoARVCmembersandtheRV/campgroundindustry.

Park Operators on Tour Scheduled for Saturday, December 4th EachyearparkownersandoperatorsattendingtheannualInSitesconven-tionareofferedtheopportunitytojoinBobMacKinnon,CPO,ofMacKinnonCampgroundConsultingandGuestReviewsonatourofsomeofthehighestratedparksintheconventioncity.The2010POOTtourwilltakeplaceinLasVegas,NevadaonSaturday,December4th,visitingavarietyoftop-ratedparksinthearea.Thetourwillcovertheuniquefeaturesof

theparksandtheiruniquemarketingpro-grams,aswellasstate-of-theartfacilitiesand/orrecentlyrefurbishedfacilities.Alsodiscussedwillbebestpracticesandwhatmakestheparkssuccessful.Registeronlineforthisever-popularInSiteseducationaleventbyvisitingwww.arvc.org/insites.aspx.

Get in on the InSites 2010 ActionInformation about ARVC Products/Services 59% Industry Suppliers List 43% National Issues Information 35% Resource Center 28%

Publications/Online Store 14% Internal ARVC Info - Bylaws, Strategic Plan, etc. 12%ARVC Forum Online Discussions 8%


Awards of ExcellenceCome join your fellow campground own-ers and operators as we celebrate the 2010ARVC Awards of Excellence on the eveningDecember 3rd. Be there to recognizecongratulate this year’s winners on theiraccomplishments. It should be a fantastic eve-with plenty of surprises along the way.The ARVC Awards of Excellence recognizeaccomplishments of members in opera-marketing, management and industry.

ARVC profiles the winners of its awards withreleases, letters to industry and govern-leaders, articles in the ARVC Report,website and notification onnational level.

joinMacKinnon, CPO, of MacKinnonCampground Consulting and GuestReviewson a tour of some of the highest rated parksin the convention city. The 2010 POOT tourwill take place in Las Vegas, Nevada onSaturday, December 4th, visiting a varietyof top-rated parks in the area.The tour will cover the unique features of

the parks and their unique marketing pro-grams, as well as state-of-the art facilitiesand/or recently refurbished facilities. Alsodiscussed will be best practices and whatmakes the parks successful.Register online for this ever-popularInSites educational event by visiting www.arvc.org/insites.aspx.

Our members read the

ARVC Report cover to cover each month.*NEW for 2011!

Every advertiser who runs a half or full page print ad in the ARVC Report is entitled to 50% off the price of a right-hand button ad on ARVC.org for that month/ad schedule. For more information click on the ARVC.org tab.

Advertising opportunities include:

Inserts Member | Non-MemberAll Inserts

$1,345|$1,545

Advertiser must supply 3,600 pieces of literature. The insert must be a single page flier and must be smaller than 8.5 x 11. A limited number of inserts can be carried each month.

Classified Sectionper word

$2.05

Word count includes initials, numbers, names, address, city, state, zip and telephone numbers, e-mail and website addresses. No discounts apply to classified ads. Advertising must be prepaid either by check or credit card.

ARVC Report Electronic Version per month6x 12x

$1,500|$2,500

The newly redesigned electronic version of the ARVC Report offers 2 new advertising opportunities! Sponsor one of these spots for 6 months or lock-in the whole year for a great deal. Spots do not rotate, one advertiser per spot. Advertiser may change their ad artwork quarterly.

eReport Sample

*accordingtoAnnualMemberSurveyresults

Click here for Rates/Specs è



Trim size:8½"x11"Bleed size:8¾"x11¼"(add1/8”toallsides)Live area:7½"x10"(keepalltextwithinthisarea)

Digital Ad RequirementsAlldigitalfilesmustbeMacintoshcompatible.

Acceptable File Formats1. High-resolutionPDFX1acompliantfiles,

embeddedartworkshouldbe300dpiat100percentsize.

2.High-resolutionTIFFfiles,300dpiat100percentsize.(Note:Nolayeredfileswillbeaccepted,alllayersmustbemerged.)

3. IllustratorEPSfiles,withallfontsoutlinedandallartworkconvertedtoCMYK.PantonecolorswillnotprintproperlyandmustbeconvertedtoCMYKprocess.

4.AdobeInDesignCS2orlater.Pleaseincludeallsupportinggraphicsashigh-resolutionCMYKartinTIFForEPSformatandallfonts.

FontsWeneedbothprinterandscreenfontstoprocessthead(wealsoacceptTrueTypefonts).ForIllustratorandPDFads,convertallfontstooutlines.

Graphics•Allimportedgraphicsmustbeincluded.•AllB&Wandcolorscansshouldbesavedintifforepsformat,minimum300dpiandplacedat100%.

•ColorscansshouldbesavedasCMYK.

Materials RequiredFilessentviaemailmustbeunder3MBandcompressedwithStuffItDeluxe.

DeadlinesSeeProductionScheduleaboveforad/insertdeadlines.Notmeetingthescheduleddateforsubmissioncouldresultinalossofadspace.

Advertising Specifications & Requirements

ARVC Report Member | Non-Member1X 3X 6X 11X

Full Page $1,345|$1,545 $1,300|$1,500 $1,230|$1,425 $1,160|$1,275

1/2 Page $700|$775 $655|$755 $620|$720 $580|$675

1/3 Page $450|$525 $440|$515 $425|$490 $390|$445

1/4 Page $340|$395 $330|$390 $320|$385 $315|$375

1/6 Page $240|$270 $225|$260 $210|$250 $200|$230

Back Cover $1,575|$1,810 $1,450|$1,725 $1,390|$1,595 $1,265|$1,460

Spread (2 pg) $2,000|$2,190 $1,950|$2,150 $1,880|$2,075 $1,810|$1,925

TheaboveratesareNETandnon-commissionable.

ARVC Report Ad SizesFormat Column(s) Width x Height

Full Page bleed 3 85⁄8"x111⁄8"

Full Page non bleed 3 7½"x10"

1/2 Page horizontal 3 7½"x45⁄8"

1/3 Page square 2 47⁄8"x45⁄8"

1/3 Page vertical 1 23⁄8"x10"

1/4 Page horizontal 3 7½"x2¼"

1/6 Page horizontal 2 47⁄8"x2¼"

1/6 Page vertical 1 23⁄8"x45⁄8"

Production & Editorial ScheduleIssue Ad Insert Topic

Deadline Deadline

February 1/3 1/20 Outdoor Hospitality Lodging Trends March 1/26 2/17 5th Annual Recreation Report April 2/23 3/17 Get Ready for Great Outdoors Month May 3/30 4/21 ARVC Member Benefit Review June 4/27 5/19 Industry Education July 5/26 6/16 Money Saving Tips & Tricks August 6/29 7/21 Going Green September 7/27 8/18 5th Annual Technology Report October 8/31 9/22 Accounting and Financials November 9/28 10/20 Pre-InSites Dec/Jan 11/30 12/22 Post-InSites

Monthly Newsletter:

ARVC Report Rates/Specs

N a t i o n a l A s s o c i a t i o n o f R V P a r k s & C a m p g r o u n d s | 2 a r v c R e p o r t | N o v e m b e r 2 010

With their support, we are able to broaden the depth and scope of the School while keeping tuition as reasonable as possible. If you are interested in being a participating sponsor of the National School of RV Park and Campground Management please contact Mary Tack, ARVC Education Specialist, at [email protected] or 303-835-3201.

A Special Thank You to this year’s participating financial sponsors of the National School of RV Park and Campground Management.


R E P O R T

The ARVC Report is published monthly by the National Association of RV Parks & Campgrounds (ARVC).

David L. Berg, CPO – ChairmanRob Schutter, CPO – 1st Vice ChairmanMarcia Galvin, CPO – 2nd Vice ChairmanPatrick O’Neill, CPO – TreasurerMichael Gelfand – Secretary Mark Anderson, CPO – Immediate Past Chairman Linda Profaizer – President and CEO

Advertising: Kera Tomlin, Director of Marketing & Commmunications, [email protected]: Evanne Schmarder, Roadabode Productions [email protected] or 702-460-9863Designer: Maggie Brescia, [email protected]

National Association of RV Parks & Campgrounds (ARVC) 455TenderfootDrive,Larkspur,CO80118800-395-2267 (park members only)303-681-0401 • 303-681-0426 (Fax)[email protected] • www.arvc.org

© Copyright 2010 National Association of RV Parks & Campgrounds (ARVC)

arvcmessageP R E S I D E N T ’ S

ThisismylastofficialmessageintheARVCReportasPresidentofARVC.

Ican’tbelievethat10yearshaspassedsinceIjoinedtheassociationand

havespent40yearstotalworkinginthiswonderfulindustry.Theyears

haveflownbyandeachyearhasbeenexcitingandfilledwithnewthings–

Icantrulysayneveradullmoment!

Ihavemetmanygreatpeopleovertheyearsandcan’tsayenoughaboutallofyouparkownersandmanagers.Ireallyadmireandrespectyouforyourchosenavocationofown-ing/managinganRVparkorcampground.Youwearmanyhats–IthinkatonetimeIcounted27.Ilearnedthisearlyonfromsomanyofyouintheindustry.OneofthebestexperiencesIhadovertheyearswasworkinginaparkandseeingfirst-handwhatyougothroughonadailybasis.Ofcourseitwaslikegrandparentswithgrandchildren–attheendoftheweek,Igottogohome!

Itrulybelievethisindustryisspecial–everyoneisverysharingwhichisunusualincom-petitivebusinesses.YouarethelifebloodoftheRVindustry.YouprovidetheFUNandtheexperiencethatRVersandcampershaveandultimatelyhelpdetermineiftheywillstayinthelifestyle.Youarethatimportantlinktotheconsumer.

IfI’velearnedanythingoverthese40yearsitisthatit’sconstantlyachallengetostayontopoftrends,toprovidewhatyourcustomerwants.Idoknowthefallacyinthetheory“ifyoubuildittheywillcome.”MaybethatworkedintheIowaballfield,butnotinreal-ity.Ittakeslotsofhardworkandmarketing.Therearesomanywaystomarketandyouhavetotrythemalltodeterminewhatworksthebestforyou.

Tenyearsrunningthisassociationisenough.It’stimetoletnewbloodinandtaketheassociationtothenextlevel.Ithastrulybeenagreatexperience.I’vehadwonderfulchairmenandBoardstoworkwithandhavelearnedsomuch.

Don’tbesurprisedifyouseeTonyandmetravelingthehighwaysandbyways.Imen-tionedsomethingabouta5thwheelandhejumpedonthat,havingwantedadieseltruckformanyyears.I’m“retiring”fromassociationlife,butcertainlynotfromlife.There’sabigworldoutthereandalotmoretobedone.

Myverybestwishestoallofyou.WehaveawonderfulstaffatARVCandtheycontinuetoworkhardonyourbehalf.SoonyouwillhaveanewPresident/CEOandIknowthattheARVCBoardwillchoosetheverybestpersonforthejob.

IhopetoseemanyofyouattheInSitesConventionandOutdoorHospitalityExpo.Comeforthelearning,cometoseecurrentandnewvendors,comeforthesharingofinformation,comefortheFUN–butbyallmeansCOME!

LindaProfaizer,President/[email protected]

S I T E L I N E SIfirstvisitedLasVegasbackin1990andwasdelightedwiththeflashyneonlights,plentifulinexpensivebuffets,andscoresofVegas-styleshowsonthecheap.Almost20yearslaterIreturned

asa“snowbird”tospendawinterandboy,hadthingschanged.Newslickhotelsglistenedwhereoldrelicsstood,Vegashadbecomeafoodiemecca,andthespec-tacularyetpricyshowsweresellingout.ReinventionisthenameofthegameinFabulousLasVegas.And,likeitornot,it’sthatwayinyourbusiness,too.

Thisyear’sInSitesConvention&OutdoorHospitalityExpoisdesignedtobringyouthelatestineducation,cut-tingedgeproductsandservices,andanopportunitytoseewhat’snewwithyourpeersandindustryleaders.It’sanopportunitytorefreshandrenew,pickuptipstogrowyourbusinessandfindnewwaystoaddsparkleandexcite-menttoyourpark,yourstaff,andyourcommunity.InthisInSitesspecialARVCReportweoutlinetheterrificseminarschedule,giveyouanoverviewoftheexhibitorsthatwillbeattendingtheExpo,andsharesomeoftheupcominghighlightsofthisyear’sevent.

SeveralofyouwillnotonlybeattendingInSitesbutwillbeexhibitingatanupcom-ingRVshowinthenearfuture.Ifthat’syou,takealookatpage7’sShow&Tell,there’splentyhappeningontheGovernmentAffairsfront–readmorebeginningonpage10,anddonotmissPresidentProfaizer’smessage–herlastasourasso-ciationleader–onpage2.We’vealsogotsomegreatduesnewsandjuicybitsinthismonth’sbizBuzz–onthispage.

Soonwe’llbeconveninginthebrightlightcity,readytotakeonnewideas,meetnewfriends,re-establisholdrelationships,andonceagainreinventthewaywedobusiness.Sure,I’lltakeastrolldownmem-orylaneattheoldstandbyCircus-CircusbutyoucanbetyourbottomdollarI’llbetakingnotesatthenewSteveWynnprop-erty!Let’scompare,shallwe?

[email protected]

w w w.G o C a m p i n g A m e r i c a . c o m | w w w.a r v c . o r g | 3

[bizBuzz]InSites is almost here and many members are gearing up to see peers and sup-pliers, looking forward to the fantastic education opportunities and getting excited about visiting Vegas. Us, too! We’ll be talking a lot about how business is across the U.S. Help us get a running start. Business humming along at a good clip? Tell us about it at [email protected]. A bit less enthusiastic? Explain how so at [email protected]. Social Media TipIfyouuseGoogleMapswhenplanningatripyoumayhavenoticedthatphotosareshownnexttosomeofthelistings.Wannagetinonthataction?Panoramio–ageolocation-orientedphotosharingsite–isdesignedtolayerphotosonGooglemappingproducts.VisitPanoramio.comanduploadafewpho-tosofyourpark,tagthemwithyourGPScoordinatesandyourpark’sphotoswillpopupwhenbrowsersGoogle“campinginyourtown”usingGoogleMaps.

Thanks to CalARVC for uncovering this tidbit from the CalTIA Conference on Tourism.

2011 ARVC Member Dues Will Not Be IncreasingTheARVCBoardofDirectorsvotedin2009tonotincreasetheduesamountfor2011.Asamember,youwillhaveaccesstoahostofprogramsdesignedwithyourneedsinmind.YourmembershipwilladdtothestrengthandrecognitionofourindustryandenhancesARVC’sabil-itytorepresentyourinterestsinlegislativeandregulatoryissuesonanationallevelpluspro-motetheRVparkandcampgroundindustrywhichdirectlyaffectsyourbusinessanditssuccess.IfyouhaveanyquestionsfeelfreetocontactDerekDickat303-681-0401extension16oryoucanemailhimatddick@arvc.org.

Everyone’s a Winner with the ARVC FoundationYourARVCFoundation–theNationalFoundationforRVingandCamping–offersanumberofeducationalopportunitiesforparkownersandoperatorsincludinginnovationthroughwebinars,DVDs,andpublicationsaswellastheCertifiedParkOperatorprogramand20Groups.TheFoundationisalsorespon-siblefortheNationalSchoolofRVParkandCampgroundManagementofferingcertifica-tionandCPOcredits.Inadditiontosponsor-ships,voluntarycontributionsandplannedgiv-ingtheFoundationhostsnumerousfundraisingeventsateachyear’sInSitesconvention.Lookforavarietyofexcitingwaystohavefunandgivebacktotheindustryatthisyear’sInSitesinfabulousLasVegas!Havingfunandhelpingagreatcausethathelpseachandeveryoneofus…anddidwementionthattheFoundationisa501c3organization–allcontributionsanddonationsaretax-deductible.Everyonegoeshomeawinner!

Link FarmWhetheryouareatech-whizoratech-wanna-be,thesethreesitesofferterrificweeklynewslet-terstohelpyoulearnandkeepyouabreastoftechtidbitsthatcanhelpyourbusiness.Checkthemoutandsubscribe.Ifafterafewissuesitisn’tworkingforyou,simplyunsubscribe.

•pamorama-www.pamorama.net

• HubSpot’sBlog-http://blog.hubspot.com-theyalsoofferseveralgood“on-demand”andlivewebinars–free!

• TopRankSearchEngine-www.toprankmarketing.com

Denise Packard, CPO, Pine Acres Family Camping, MA grills up salmon won at the 2009 ARVC Foundation Auction. Delish!

N a t i o n a l A s s o c i a t i o n o f R V P a r k s & C a m p g r o u n d s | 16 a r v c R e p o r t | N o v e m b e r 2 010

November 2010November4-7:47thAnnualCONYConferenceandTradeShow,Syracuse,NewYork.FormoreinformationcontactDonaldG.Bennettat585-586-4360ordon@nycampgrounds.com.

December 2010December1-3:InSitesConventionandOutdoorHospitalityExpo,RioAll-SuiteHotel&Casino,LasVegas,Nevada.Formoreinformationvisitwww.arvc.org.

December6-8:PCOAConference,Wyndam,Gettysburg,Pennsylvania.FormoreinformationcontactBeverlyGruberat610-767-5026orinfo@pacamping.com.

February 2011February15-17:MOARCAnnualConventionandTradeShow,JeffersonCity,Missouri.FormoreinformationcontactLindaAlcornat660-827-6513ormoarc@charterinternet.com.

February22:KARVC2011SpringFling,Topeka/CapitalCityKOA,Topeka,Kansas.FormoreinformationcontactCharlieReaserat800-562-4793oroffice@capitalcitykoa.com.

March 2011March11-12:OhioCampgroundOwnersAssociationSpringConference&TradeShow,AirportMarriottHotel,Columbus,Ohio.FormoreinformationcontactKristySmithat614-221-7748.

March28-29:47thAnnualNortheastConferenceonCampingandTradeShow,SturbridgeHostHotelandConferenceCenter,Sturbridge,

[email protected].

March29-30:MichiganConventionandTradeShow,BavarianInnLodge,Frankenmuth,Michigan.FormoreinformationcontactWaynePurchaseat616-935-7390orinfo@michcampgrounds.com.

April 2011April5-8:ColoradoConventionandTradeShow,HolidayInnExpress,Montrose,Colorado.FormoreinformationcontactDanaForanat970-259-1899orassociation@campcolorado.com.

May 2011May1-3:TACOSpringMeeting,InnoftheHills&GuadalupeRiverRVResort,Kerrville,Texas.FormoreinformationcontactDebraSchaefferat817-426-9395ortacoexec@swbell.net.

calendarM E E T I N G S

Forinternalrouting: ____A

ccounting ____Adm

in/Office

____Facilities ____FoodService ____Housekeeping ____InvC

ontrol ____Maintenance

____Marketing ____Reservations ____Retail ____Recreation ____Sales ____Security ____Tech ____O

ther

Email all ad materials to:[email protected]

For questions:Jeanette Stensgaard,

Meetings and Advertising Coordinator303-681-0401 ext. 11

303-681-0426 [email protected]



Online Opportunities:

ARVC.org

The official trade site of ARVC offers members ease of use in finding valuable information on the following:

n membershipn educationn legislationn current eventsn upcoming events.

ARVC.org is the most direct communication tool for reaching our park and campground members. It is also the official site for information on InSites National Camping Industry Conference & Expo.

Why advertise online?l ARVC.org receives over 30,000 impressions per year

l Reach 9,000 monthly visitors

l Affordable online presence

l Direct links to your company website

l Premium positioning on the ARVC homepage

ARVC.org Member | Non-Member

Your source for reaching ARVC’s members. The following banners will be featured on home page and all category pages.

Per Month

Right Button $220|$275180pixelswidex150pixelshighBottom Rotating Banner $175|$215400pixelswidex60pixelshigh

AllwebadvertisingonARVC.orgisnon-commissionable.Advertisershavetherightoffirstrefusalfortheirads.Alimitednumberofadscanbecarriedeachmonth.

RightButton180x150BottomRotatingBanner400x60

NEW for 2011! Every advertiser who runs a half or full page print ad in the ARVC Report will be entitled to 50% off a right-button ad on arvc.org for that month/ad schedule. For more information click on ARVC Report tab.

October 2010


The percent of current RV owners responding to the February 2010 study RV Perceptions & Purchase Motivators: A Communications Planning Study, agreeing with the following RV vacation/travel benefits:

CONTENTS 3 bizBuzz bizBuzz 4 Supplier News 5Recreation Round Table 6 GoGreen 9 Feature - Marketing Plans13 Industry News14Government Affairs16Calendar17Online Exclusive -

Marketing Plan Templates

Source: RV Perceptions & Purchase Motivators: A Communications Planning Study, commissioned by Go RVing, conducted by Harris Interactive, February 2010. Study can be downloaded at http://bit.ly/byIZuA.

Allows families to spend quality time together 90%

Couples who RV develop stronger bonds with each other 86%

Allows you to be more physically active than on other vacations 80%

Make healthier eating choices during RV vacations 72%

Is more comfortable than sleeping in a hotel room 71%

Contributed by Jeff Crider, ARVC Media Consultant Year-to-date occupancies and revenues atcampgrounds, RV parks and resorts through

Resorts, saw its year-to-date occupanciesthrough August increase by 4 percent, whilerevenues grew by 3 percent, said companyVice President Dean Crawford. Demand forcabins and park models grew by 13 percent,also reflecting increased demand and anincreased inventory of units, he added.

Meanwhile, Equity LifeStyle Properties(ELS) said occupancies and revenues for

its core RV properties were up 2.3 percentand 3.1 percent, respectively, through July,according to Ellen Kelleher, ELS’s executivevice president of property management.

occupancies forby 3.3 per-

revenues were up

park opera-reported on their

Mount Pleasant,increase in

said parkserves

ARVC. Krugpart to the

three-year-oldmore and more

Campgroundsignificant growth

with a 4year-to-date,

Morris,Morris, thethe park’spark’sattributed the

the warmCoast.

Sheryl Culp ofRedding said

was downalthoughup 4.3

percent from a year ago.

“Private park operators are generallypleased with their performance this year,”said Linda Profaizer, ARVC president andCEO. She added that parks that haveinvested in rental accommodations, such aspark model cabins and cottages, have doneparticularly well.

Year-to-Date Business Strong Across Most of the U.S.

The most direct method of reaching our 3,600 members

online!







In today’s digital age there are so many opportunities for reaching consumers, but finding the right audience for your product can still

be a challenge.

Let ARVC’s multi-media advertising help you reach your targeted audience — those that are specifically interested in your product/service.

The Supply & Buy Monthly Deal!

Ever heard of Groupon, LivingSocial or Weekly Plus deals? If so, this is the ARVC version! ARVC Supplier Council Members can now

extend HUGE discount opportunities to ARVC park members through the NEW ‘Supply & Buy Monthly Deal’ a monthly coupon offered in the mid-monthly ARVC e-newsletter, ARVC News in a Flash. Try one next month for only $200! How does this work? Interested suppliers will sign up to participate and will choose an item or product to heavily discount for that month. The offer must be a special ARVC price for members only. Send us a photo of the item/product, a 25 word or less description of the item with company contact info, the regular price of the item and the newly discounted price – and we’ll do the rest! We’ll formulate it into a coupon and send it out in the ARVC News in A Flash. Only one coupon available per month and Suppliers are only allowed a one month spot per year. Available on a first come first serve.

Supply & Buy Monthly DealPer Deal

$200

The Supply & Buy Monthly Deal!

Ever heard of Groupon, LivingSocial or Weekly Plus deals? If so, this is the ARVC version! ARVC Supplier Council Members can now

Online Opportunities:

Multimedia Advertising

Host A Webinar

Let ARVC help you host info webinars, free to ARVC members. You create the presentation and conduct the webinar, we’ll facilitate the event by setting up and helping you promote the webinar to our members. A recording of the webinar will be available online to those members who were not able to make the live webinar session, and will remain online for up to 1 year. ARVC will send out at least 1 email blast to help support the event. Maximum 30 participants.

Webinar Supplier Member | Non-MemberPer Webinar

$500|$750

XYZ RadioOriginally$159

Mustpurchaseby5/31/2011.

NOW $79Enjoy access to thousands of free Internet radio stations with no need for computer to be turned on, no software installation, no subscription fees required.

Contact ABC Company at [email protected]

Supply & Buy Monthly Deal

XYZ RadioOriginally$159

Mustpurchaseby5/31/2011.

NOW $79Enjoy access to thousands of free Internet radio stations with no need for computer to be turned on, no software installation, no subscription fees required.

Contact ABC Company at [email protected]

Supply & Buy Monthly Deal

Use the power of the

masses to promote your

products!



The Handbook includes valuable information for members including:l ARVC Working For You

l Leadership Information At Your Fingertips

l Member Benefits

l Valuable Resources, and

l Comprehensive Buyer’s Guide

Don’t be left out of the one publication frequently referenced by ARVC member parks and campgrounds for a whole year, also known as the

Industry ‘Yellow Pages’. The 2011 Member Handbook & Buyer’s Guide is published annually in the spring with a circulation of 5,000. It provides valuable visibility with a year-long shelf life!

ARVC Supplier Members receive significant discounts on ad rates, and are featured in the Buyer’s Guide, with a free company listing and product/service category search.

Non-member companies can purchase advertising at regular rates, or choose to join the Supplier Council for a low annual price of $630 to receive numerous membership benefits.

[ Comprehensive Buyer’s Guide ] Outdoor Hospitality Excellence Through Industry Unity48

Comprehensive Buyer’s Guide

Landmark Financial Landmark Financial Corporationwww.lfcinc.com5600 Greenwood Plaza Blvd. 5600 Greenwood Plaza Blvd. #350Greenwood Village, CO 80111Greenwood Village, CO 80111Phone: [email protected] RaPueFor over 25 years we have provided For over 25 years we have provided creative tailored financial solutions. creative tailored financial solutions. We want to be your partner in all your equipment financing needs.

LCN Outdoors, LLCwww.lcnoutdoors.com55 Mechanic StreetWindsor , CT 06095Toll Free: 800-552-2267FAX: [email protected] BoucherNational distributor of proven campground store items. Milbank Electrical products in stock. Check our line of apparel and ad specialty products. Ask about our fire rings and picnic tables. LCN Outdoors will donate a portion of all apparel sales to Go Camping America.

Leavitt Recreation & Hospitality [email protected] Lazelle StreetSturgis, SD 57785Phone: 605-423-4333FAX: [email protected] TornetenSpecializing in Resort, Campground & Hospitality businesses throughout the nation. Coverages designed exclusively for your industry coupled with exceptional customer service.

Leisure Systems Inc./ Yogi-Bear’s Jellystone ParksSee ad inside back cover.business forumwww.leisuresystemsinc.com 50 West Techne Center Drive Suite GMilford, OH 45150-9798Toll Free: 800-626-3720Phone: 513-831-2100FAX: [email protected] Rob Schutter, CPOFranchiser of Yogi Bear’s Jellystone ParkTM Camp Resorts. Founded in 1969 now includes 70 + locations in the US and Canada.

MacKinnon Campground Consultingbusiness forumwww.CampgroundConsulting.comPO Box 968Murrieta , CA 92564-0968Toll Free: 866-608-2267Phone: [email protected] MacKinnon, CPOGive your business a competitive advantage with our innovative solutions. Services include Strategic Business & Marketing Plans, Economic Feasibility Studies, Design & Development Coordination, Customer Service Training, Operational Evaluations, Employee Handbooks, and Customer Satisfaction Surveys.

McNeil & Company Inc. – AdvenSurewww.advensureins.com20 Church StreetCortland, NY 13045Phone: [email protected] GuliniAdvenSure: Specialty insurance designed for the outdoor & recreation industry, providing comprehensives insurance coverage for providers of outdoor sportsmen & recreation activities.

MCPS for Campgroundswww.mcpsforcampgrounds.com418 Hazel StreetNew Berlin, PA 17855Phone: 877-858-9010FAX: [email protected] LiebermanCredit/debit card processing services, e-processing, check guarantee, gift cards and cashless ATM machine. Sponsored by Woodforest Bank, NA.

Midwest Electric Productswww.midwestelectric.com58155 240th StreetMankato, MN 56601Phone: 507-345-2505FAX: [email protected] NessProviding the RV industry with surface, burial, pad mount metal and non-metallic electrical products for over 50 years. See our new Parkranger non-metallic models!.

Morgan Managementwww.morganrvresorts.com613 Putnam Street, Suite 201Saratoga Springs, NY [email protected] Galkiewicz

Motion Picture Licensing Corporationproviderwww.mplc.com5455 Centinela AvenueLos Angeles, CA 90066-6970Toll Free: 800-462-8855Phone: 310-822-8855FAX: [email protected] LaudicinaARVC Member Benefit Provider–Copyright licensing agency that provides Umbrella License for the public performance of motion pictures.

Ohiopyle Prints Inc. (OPI)www.yourimageisourpassion.com410 Dinnerbell RoadOhiopyle, PA 15470Toll Free: 800-867-1655Phone: [email protected] SzilagyiOPI has released our water bottle & t-shirt combo and a plush and backpack/t-shirt combo. Under $20 retail and great sellers!

Pacific Financial Resources26500 Agoura Road Ste. 102-131Calabasas, CA 91302Toll Free:

FAX: [email protected] EllsworthCompetitive equipment leasing of a wide variety of assets including stone fixtures, clubhouse interiors, water treatment facilities, park model trailers, pads & hookups, canoes, jetskis, moorings, store fixtures, laundry facilities, food service equipment, ski lifts, waterparks, complete timeshare interiors, etc.

Pacific Yurts IncSee ad page 30.www.yurts.com77456 Highway 99 SouthCottage Grove, OR 97424Phone: 541-942-9435FAX: [email protected] DolanThe original designer and manufacturer of the modern yurt, offers a unique alternative to cabins and meeting halls for generating revenue - the highest quality design, materials and customer service backed by the industry leader.

Park N’ Pool1308 Walker St.Lexington, VA 24450Toll Free: 877-777-3700FAX: [email protected] DudleyWith our large variety of top quality outdoor furniture & site amenities. You’re sure to have a beautiful, earth-friendly & safe campsite! Call us today!

Parks and Places, Incwww.parksandplaces.com400 Ann Street Grand Rapids, MI 49503Phone: 616-301-0765FAX: [email protected] BedfordMarket and sell hospitality properties.

Payment Processing

Pelland Advertisingwww.pelland.com25 Depot RoadHaydenville, MA 01039Phone:

FAX:

[email protected] PellandCustom-designed website development and hosting services. Four-color process collateral advertising production. Cross-media publishing.

Penny-wise Office Productsproviderwww.penny-wise.com6911 Laurel Bowie RoadSuite 209Bowie, MD 20715Toll Free:

Phone:

FAX:

Kathryn Morely

Phelps Honey WagonSee ad page 26.www.phelpshoneywagon.com158 Whiskey Spring RoadDillsburg, PA 17019Toll Free:

FAX:

[email protected] ShannonSince 1970 our product line offers RV park and campgrounds the most efficient and economical method of providing full hook ups to all your sites.

Philadelphia Insurance Companies

Annual Guide to the Outdoor Industry:

Member Handbook & Buyer’s Guide

Ohiopyle Prints Inc. (OPI)www.yourimageisourpassion.com410 Dinnerbell RoadOhiopyle, PA 15470Toll Free: 800-867-1655Phone: [email protected] SzilagyiOPI has released our water bottle & t-shirt combo and a plush and backpack/t-shirt combo. Under $20 retail and great sellers!

Member Handbook Member | Non-MemberAd Size Rate

Full page 8.75"x11.25" $1,945|$2,4351/2 page Vertical 3.5"x8.875" $1,185|$1,4701/2 page Horizontal 7"x4.75" $1,185|$1,4701/3 page Vertical 3.5"x5.875" $915|$1,1451/3 page Horizontal 7"x2.875" $915|$1,1451/4 page Vertical 3.5"x4.375" $810|$1,0101/4 page Horizontal 7"x2.25" $810|$1,0101/6 page Horizontal 3.5"x2.875" $575|$725

Pelland Advertisingwww.pelland.com25 Depot RoadHaydenville, MA 01039Phone: 413-268-0100FAX: [email protected] PellandCustom-designed website development and hosting services. Four-color process collateral advertising production. Cross-media publishing.

Penny-wise Office Productsproviderwww.penny-wise.com6911 Laurel Bowie RoadSuite 209Bowie, MD 20715Toll Free: 800-942-3311Phone: 301-805-7733FAX: 301-805-0960Kathryn Morely

Phelps Honey WagonSee ad page 26.www.phelpshoneywagon.com158 Whiskey Spring RoadDillsburg, PA 17019Toll Free: 800-463-3707FAX: [email protected] ShannonSince 1970 our product line offers RV park and campgrounds the most efficient and economical method

Only Supplier Council Members receive a FREE Listing & product/service

category search!

NEW for 2011!The Member Handbook & Buyers Guide will be LIVE online for referencing throughout the year = EXTRA EXPOSURE!!

The Handbook includes valuable information for members including:

Comprehensive Buyer’s Guide

referencing throughout the year = EXTRA EXPOSURE!!



Director of Marketing & Communications303-681-0401 ext. 11


Ad Specs & Mechanical Information

Trim Size: 8½"x11";¼"marginforbleedads.Livematter¼"awayfromfinaltrim.

Materials: PreferredasPressQualityPDFviae-mail.Filesmustincludefontsandgraphics.

Closing Date: February 18, 2011

Materials Due: February 25, 2011

Cancellations: InsertionordersarebindingafterclosingdateonFeb. 18.Nocancellationsareacceptedaftertheclosingdate.

Premium Ads Member OnlyRate

Inside Front Cover $4,610Inside Back Cover $3,285Back Cover $3,955Spread (2 pages) $3,285



Discountsl Products and services

offered through ARVC’s member benefit programs. Save money at other companies using ARVC’s group purchasing power.

l Advertising in the Buyer’s Guide which only includes Supplier Council members. Published annually in March with a circulation of 5,000, the handbook offers valuable visibility in a publication frequently referenced by park members.

l Advertising in monthly member newsletter, ARVC Report. ARVC’s annual Council of Delegates Survey, conducted by Planet Ahead Consulting, reports that over 84% of ARVC members regularly read the newsletter. The ARVC Report is a powerful link to these decision-makers who will become your next customers.

l GCA homepage advertising — suppliers/members receive 10% off any homepage ad buy. Visit GoCampingAmerica.com.

l Exhibiting at annual InSites Outdoor Hospitality Expo–the only national tradeshow devoted to the RV park and campground industry.

Informationl Monthly subscription to member newsletter, ARVC

Report, which will keep you up-to-date on association activities, government affairs, and trends affecting the RV park and campground industry. The newsletter is distributed eleven times a year.

l Access to ARVC’s password-protected member section of arvc.org.Exposure

l Company listing (with 25 word description) in the ARVC Industry Supplier Search at www.arvc.org, the official trade and member’s only site. Offers a product/service category search.

l Company listing (with 25 word description) in the annual Buyer’s Guide & Member Handbook, a popular resource for ARVC’s membership. Offers a product/service category search.

l Company listing (with 25 word description) in one issue of the ARVC Report, a monthly member newsletter filled with the latest information on the association and the entire RV park and campground industry.

l Opportunity for a company and product/service feature in a special section of the ARVC Report titled “News From ARVC Supplier Council Members,” as provided.

Marketing Toolsl An Excel spreadsheet of ARVC’s 3,600 RV park and

campground members contact information.

l Signify your commitment to ARVC and the industry by displaying an exclusive logo and membership certificate.

l Maximize your investment by using the exclusive Supplier Council logo in all advertising and promotional materials. A downloadable copy is available in the member’s only section of the arvc.org website.

We invite you to join ARVC’s Supplier Council for a low annual fee of $630. The Supplier Council is an exclusive group of dedicated service, supply, manufacturing, and

distributing companies. Membership offers your company a competitive edge in marketing your products to thousands of ARVC member parks and campgrounds.

Membership Has It's Benefits:

ARVC Supplier Council Membership is your key connection

to a lucrative industry!

Click here for Member Benefit Programs è



Health Insurance ServicesAssurant Affinity Group Health Solutions

With an average premium savings of 42%, our new and enhanced health insurance program is administered by JLBG Health, trusted national leaders for health insurance coverage, and provides a wide selection of comprehensive coverage options. To view and compare the health insurance plans available in your area, simply visit our member health insurance website at www.ARVCHealthPlans.com or call us toll free at 888-624-5891. Our member specialists will be happy to assist you enrolling in the plan of your choice.

Mass Marketing Insurance Consultants

MMIC has 30 years of experience providing successful insurance programs to members of professional and trade associations. MMIC offers major medical, life insurance, optional disability and dental coverage to groups as few as two. You may also obtain a customized health proposal by going to the website www.mmicinsurance.com/ARVC or call toll free at 800-349-1039 for information.

Credit Card Processing & ServicesPayment Processing Consultants

PPC specializes in providing programs that will enhance and add value to your campground and camper relationships as well as save you money. Whether you are already accepting credit cards or want to begin accepting credit cards please contact Chris Bosch at 888-282-5384 for a FREE Savings Comparison or to find out more about this program.

JetPay

Opening a new merchant account ARVC Members receive value-added services such as special low rates, no monthly minimum fee, no annual fee, no application fee, no switching fee and FREE Virtual Terminal software! For more information on this outstanding program please contact your ARVC Account Executive, Nichol Forte toll free at 877-4JETPAY or email [email protected] To apply for service online please visit us here: http://www.jetpay.com/arvc_members.php

General Insurance ServicesEvergreen USA

ARVC’s Official Preferred Provider of comprehensive general liability and other insurance coverage. Specializing in providing insurance coverage for the RV park & campground industry, Evergreen USA offers ARVC members a discount on rates. For more information contact Evergreen USA, 800-343-7900.

Background InvestigationsNational Background Investigations, Inc.

A certified women’s business enterprise providing customized background screening solutions integrating pre-employment, continuity and vendor screening into the HR process. Visit us at www.nationalbackground.com or you call us at 1-800-798-0079 for a consult on how we may best service your organization’s background screening needs!

Customized Litter & Shopping BagsPoly-Pak Industries

Poly-Pak Industries is offering select bags at a 20% discount! The 8½ x 11 Litter Bag features the “Plan-It Green” logo and can be customized with your park name, address & phone number. The 15 x 18 x 4 Shopping Bag features the “Go Camping America” logo and can also be customized. For ordering information: call Stefie at 800-969-1995 ext 6567 or email at [email protected].

Bulk Propane DiscountsAmeriGas

Benefit from national account pricing, even current customers. Contact AmeriGas National Accounts at 610-768-3644!

Suburban

National account pricing on bulk propane purchases. Learn more about discounted pricing on bulk propane purchases: 800-643-7137.

Ferrellgas

National account pricing on bulk propane purchases in their service region. Learn more about the discounted pricing on bulk propane purchases contact 800-816-3058.

Commercial Equipment DiscountsJohn Deere Company

Obtain quotes on equipment by visiting the local John Deere dealer and identifying as a John Deere National Account Member of ARVC. Dealers are happy to quote and demonstrate the equipment you are interested in. Discounts range up to 28% off the retail price and will vary by product selected. Commercial mowers, tractors, attachments, gator utility vehicles, hand held power equipment and more are included in the program. Visit your local John Deere dealer or check out equipment and prices on line at www.JohnDeere.com or call John Deere National Accounts at 800-358-5010 option 2.

Maintenance & Building Supply DiscountsHD Supply

Get up to 14% discount off of purchases in the catalog for all general maintenance, repair, and operational supplies. HD Supply also offers Hospitality Supplies and “Green” solutions, as well as, free technical product support and special order help lines. Call 800-431- 3000 to start saving.

Doheny’s Water Warehouse

Buy swimming pool and spa supplies, equipment, accessories and outdoor furniture direct from Doheny’s Water Warehouse and save an additional 2.5% off the already low prices. Get FREE shipping and handling plus Next Day delivery on many products. Call 800-323-5930 to place your order with Doheny’s Water Warehouse commercial pool specialists, fax your order to 800-323-5932 or buy online at www.waterwarehouse.com. Use code 281ARVC at checkout to receive the member discount.

Office Supplies & Furnishings DiscountStaples Advantage — Makes it Easy!

Purchase Staples supplies at bulk level discounts—without buying in bulk. Order on-line, by telephone or get a convenience card to use at your local store. Contact Arlene Foltyn at 800-693- 9900, ext. 422 to start saving.

Penny-Wise Office Products

Order office supplies, furniture or custom letterhead at a discount. Call 800-942-3311 for a free catalog or visit their website www.penny-wise. com. Use code “ARV” when you order.

Copyright Compliance DiscountsUnder the Federal Copyright Act, Title 17 of the United States Code a license is required for the public performance of copyrighted materials.

American Society for Composers, Authors & Publishers

Licensing fees are discounted for ARVC members to give access to ASCAP’s wide repertoire of music. To obtain a discounted license contact ARVC, 303-681-0401 ext. 11 for an enrollment form. For licensing information, contact ASCAP at 800-505-4052.

Broadcast Music Incorporated

Save up to 20% off annual music licensing fees. Members save 5% for just being a member, an additional 5% online discount for licensing and/or paying at www.bmi.com/camp and a 10% timely payment discount for paying your fee in full within 30 days of invoice. Contact BMI at 800-925-8451, email at [email protected] or visit www.bmi.com/camp.

Motion Picture Licensing Corporation

Legally perform copyrighted motion pictures, whether for a recreation hall or outdoor movie program. We provide a simple, affordable, and comprehensive legal peace of mind solution for your entertainment needs. Please contact the MPLC at 800-462-8855 or download their brochure on our web site for more information.

SESAC, Inc.

Discounts to members on music licensing fees. SESAC represents and licenses performances of its writers and publishers music in all genres including Adult Contemporary, Urban, Jazz, Rock, Americana, Contemporary Christian, Latin, Country, Gospel, Dance, Classical and New Age. Visit www.SESAC.com or call 800-826-9996.

Membership Has It's Benefits:

ARVC Supplier Council Member Benefit Programs



Please return via mail or fax to:

Jeanette Stensgaard Meetings and Advertising Coordinator

National Association of RV Parks & Campgrounds

455 Tenderfoot DriveLarkspur, CO 80118

303-681-0401 ext. 11 303-681-0426 fax

[email protected]

www.arvc.org www.GoCampingAmerica.com

Please completely fill out the following:

Company Name

Contact Name

Company Address

City/State/Zip

Phone Fax

E-mail Website

Agency Placement Agency Name

Address

Contact Name if different than above E-mail

Phone Fax

Advertising Order Form

Payment:

Total Advertising Cost $__________

o Check (Payable to ARVC)

Check #:_____________ Amount Enclosed: $_____________

o Credit Card

o MasterCard o VISA

Card Number 3-digit security code Exp.

Date

Signature

Order Information Feb. 2011

Mar. 2011

Apr. 2011

May 2011

Jun. 2011

Jul. 2011

Aug. 2011

Sep. 2011

Oct. 2011

Nov. 2011

Dec. 2011/Jan. 2012 Total

ARVC Report

Issue Dates

Display Advertisements1X 3X 6X 11X

Member Non-Member Member Non-Member Member Non-Member Member Non-Member

Full Page Bleed Non Bleed $1,345 $1,545 $1,300 $1,500 $1,230 $1,425 $1,160 $1,275 $

1/2 Page Horizontal Only $700 $775 $655 $755 $620 $720 $580 $675 $

1/3 Page Square Vertical $450 $525 $440 $515 $425 $490 $390 $445 $


1/6 Page Horizontal Vertical $240 $270 $225 $260 $210 $250 $200 $230 $

Back Cover $1,575 $1,810 $1,450 $1,725 $1,390 $1,595 $1,265 $1,460 $

Spread (2 pg) $2,000 $2,190 $1,950 $2,150 $1,880 $2,075 $1,810 $1,925 $

Electronic Version $1,500 $2,500 (12x) $

Classified Advertisements

per word Classified: (attach extra sheet if needed)

$ $2.05/word

Inserts to be MailedMember Non-Member

$ $1,345 $1,545ARVC.org

Right ButtonMember $220/Mo. Non-Member $275/Mo.

Member

$

Non-Member

Bottom Rotating BannerMember $175/Mo. Non-Member $215/Mo.

Member

$

Non-Member


Supply & Buy Monthly DealPer Month

$200

Info WebinarsPer Webinar

$ $500


Display Advertisement Member Non-Member Member Non-Member Member Non-Member

$

Full Page Half Page Horizontal Vertical 1/3 Page Horizontal Vertical

$1,945 $2,435 $1,185 $1,470 $915 $1,1451/4 Page Horizontal Vertical 1/6 Page Horizontal Only Inside Front Cover

$810 $1,010 $575 $725 $4,610Inside Back Cover Back Cover Spread (2 pg)

$3,285 $3,955 $3,285

Grand Total $

ARVC Supplier Council Member Application

oI want to take advantage of the great benefits of ARVC Supplier Council membership. Enclosed is $630 for my first year of membership.

Company

Address

City State Zip

Phone Fax

TollFreePhoneNumber

Email

Website

PublishedContactName

ARVCContact(if different from above) Emailpleaseindicate: oAdAgency oMarketingRep oOther____________________

Company Profile (25 word description):

(include separate sheet if needed)

Method of Payment:

oCheck (Payable to ARVC) o MasterCard o VISA

CardNumber 3-digitsecuritycode Exp.Date

Signature

Please Select Category:

oAdvertising/Promotion oAppareloAwningsoCabins and Rental UnitsoConsulting and ServicesoElectrical SuppliesoFinancial Resources oFood Products and SuppliesoFranchisersoGiftsoGround Maintenance oInsuranceoInternet oInterior/Exterior Design GoodsoLicensingoMaintenanceoMember Benefit ProvideroOffice SuppliesoPlumbing SuppliesoPools/Fountains Supplies/MaintenanceoProfit CenteroPropaneoReal Estate oRecreational Equipment & SuppliesoReservation SystemsoRiver Tubes, Canoes & KayaksoRV ManufactureroRV SuppliesoRV Clubs/Membership/AssociationoSanitation/RestroomoSignsoTelephones and CommunicationoTrainingoOther category suggestions to

consider: ______________________________

Please return via mail or fax to:Kera Tomlin

Director of Marketing & Communications National Association of

RV Parks & Campgrounds455 Tenderfoot Drive, Larkspur, CO 80118

303-681-0401 n 303-681-0426 [email protected]

www.arvc.org n www.GoCampingAmerica.com

Complete all information exactly as you would like your listing to appear in the Arvc.org Online Marketplace, Buyer’s Guide & Member Handbook and ARVC Report.





Click on the forms for a printable version.

Please return via mail or fax to:

Jeanette Stensgaard Meetings and Advertising Coordinator

National Association of RV Parks & Campgrounds

455 Tenderfoot DriveLarkspur, CO 80118

303-681-0401 ext. 11 303-681-0426 fax

[email protected]

www.arvc.org www.GoCampingAmerica.com

Please completely fill out the following:

Company Name

Contact Name

Company Address

City/State/Zip

Phone Fax

E-mail Website

Agency Placement Agency Name

Address

Contact Name if different than above E-mail

Phone Fax

Advertising Order Form

Payment:

Total Advertising Cost $__________

o Check (Payable to ARVC)

Check #:_____________ Amount Enclosed: $_____________

o Credit Card

o MasterCard o VISA

Card Number 3-digit security code Exp.

Date

Signature

Order Information Feb. 2011

Mar. 2011

Apr. 2011

May 2011

Jun. 2011

Jul. 2011

Aug. 2011

Sep. 2011

Oct. 2011

Nov. 2011

Dec. 2011/Jan. 2012 Total

ARVC Report

Issue Dates

Display Advertisements1X 3X 6X 11X

Member Non-Member Member Non-Member Member Non-Member Member Non-Member

Full Page Bleed Non Bleed $1,345 $1,545 $1,300 $1,500 $1,230 $1,425 $1,160 $1,275 $


1/3 Page Square Vertical $450 $525 $440 $515 $425 $490 $390 $445 $


1/6 Page Horizontal Vertical $240 $270 $225 $260 $210 $250 $200 $230 $

Back Cover $1,575 $1,810 $1,450 $1,725 $1,390 $1,595 $1,265 $1,460 $

Spread (2 pg) $2,000 $2,190 $1,950 $2,150 $1,880 $2,075 $1,810 $1,925 $

Electronic Version $1,500 $2,500 (12x) $

Classified Advertisements

per word Classified: (attach extra sheet if needed)

$ $2.05/word

Inserts to be MailedMember Non-Member

$ $1,345 $1,545ARVC.org

Right ButtonMember $220/Mo. Non-Member $275/Mo.

Member

$

Non-Member

Bottom Rotating BannerMember $175/Mo. Non-Member $215/Mo.

Member

$

Non-Member


Supply & Buy Monthly DealPer Month

$200

Info WebinarsPer Webinar

$ $500


Display Advertisement Member Non-Member Member Non-Member Member Non-Member

$

Full Page Half Page Horizontal Vertical 1/3 Page Horizontal Vertical

$1,945 $2,435 $1,185 $1,470 $915 $1,1451/4 Page Horizontal Vertical 1/6 Page Horizontal Only Inside Front Cover

$810 $1,010 $575 $725 $4,610Inside Back Cover Back Cover Spread (2 pg)

$3,285 $3,955 $3,285

Grand Total $

ARVC Supplier Council Member Application

oI want to take advantage of the great benefits of ARVC Supplier Council membership. Enclosed is $630 for my first year of membership.

Company

Address

City State Zip

Phone Fax

TollFreePhoneNumber

Email

Website

PublishedContactName

ARVCContact(if different from above) Emailpleaseindicate: oAdAgency oMarketingRep oOther____________________

Company Profile (25 word description):

(include separate sheet if needed)

Method of Payment:

oCheck (Payable to ARVC) o MasterCard o VISA

CardNumber 3-digitsecuritycode Exp.Date

Signature

Please Select Category:

oAdvertising/Promotion oAppareloAwningsoCabins and Rental UnitsoConsulting and ServicesoElectrical SuppliesoFinancial Resources oFood Products and SuppliesoFranchisersoGiftsoGround Maintenance oInsuranceoInternet oInterior/Exterior Design GoodsoLicensingoMaintenanceoMember Benefit ProvideroOffice SuppliesoPlumbing SuppliesoPools/Fountains Supplies/MaintenanceoProfit CenteroPropaneoReal Estate oRecreational Equipment & SuppliesoReservation SystemsoRiver Tubes, Canoes & KayaksoRV ManufactureroRV SuppliesoRV Clubs/Membership/AssociationoSanitation/RestroomoSignsoTelephones and CommunicationoTrainingoOther category suggestions to

consider: ______________________________

Please return via mail or fax to:Kera Tomlin

Director of Marketing & Communications National Association of

RV Parks & Campgrounds455 Tenderfoot Drive, Larkspur, CO 80118

303-681-0401 n 303-681-0426 [email protected]

www.arvc.org n www.GoCampingAmerica.com

Complete all information exactly as you would like your listing to appear in the Arvc.org Online Marketplace, Buyer’s Guide & Member Handbook and ARVC Report.

Documents

2011MarketingBrochure