2011.112011.11

Introduction of SPORTSCNIntroduction of SPORTSCN

Who is sportscn ？Who is sportscn ？

SOCCER CHINA SOCCER BASKETBALL GOLF TENNIIS OTHERSPORTS

COMMUNITY WEIBO(MINI BLOG)

GYM LOTTERY VEDIO DATA LIVE SCORE GAMES

• Founded in 2000,with 11 year experience in sport website

• Committed to provision of high quality professional sport service

• Worldwide coverage, particularly all around soccer,basketball,golf and

tennis informaiton

• Sport community consisted of 1million sport fans

• 2.5 million quotes in Google and Baidu

Data talksData talks

A leading position in the industry based on power to excel

One of the first to set up professional sport websites, leader in the industry

Per day PV ： 4M

Per day UV ： 60k

Registered Uesr ： 1M

Active User ： 600k

Time on site ： 6.6Min

*Source: CNZZ turnover, 2011

Key wordsKey wordsCovering key cities and tier 1 cities, coastal areas and economically developed regions.

Income56.2%users have a monthly income above RMB5,000, who will be key consumers within 10 years.

Brand loyaltyBuyers who are our users in other websites nearly buy first line brands only (80%).

FashionThe platform of fancy fans,guiding place of sport information and service,a place to connect sport and fashion.

86.5% of all users aged at 18-35, 66% of them above 25.

AgeMore than 75% users have educational levels of university or higher, 10% of which are post graduates.

Education

More than 80% users in tier 1 cities in the conuntry and abroad.

Tier 1 Managers and staff workers consisting 80% who are active followers of brand consumption.

Occupation

What can I do here ？What can I do here ？

SurfingLive broadcasting

LOGIN

We share information, interest, fun, emotion and passion here, and more…

NEWSComments

Transfer of WeiboOnline interactivity

Offline friend making

Live scoresData bank

Sharing resourceOnline

communication

Lottery buyingStaking

Win prizesEnjoy participation

Score raisingEvent

organization

Live broadcastMerit

management

Match promotionFriendly sharing

Community tourFriend searching

blog, creating group, photoes

Sharing fun and making friends

DATA

LOTTERY

GOLF

community

Data analysisMatch results

Joint buyingExpert

recommending

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Structure of lottery channelStructure of lottery channel

• 单场推介• 分析文章• 合买方案

• 亚欧大全• 图表走势• 开奖查询

• 网上购买• 电话购买• 手机购买

• 分析推介• 官方公告• 玩法规则

足彩资讯 购彩

平台名家交流数据

大全Analysis

AnouncementRules

Online purchase

Telephone buying

Buying through mobile phone

Single recommendation

Forecasting

Joint purchase proposal

Asia and Europe

Trends

Inquiry

Data bank

Information Buying platform

Expert recommendation

Lottery ChannelLottery Channel

Buying Platform

Clear and easy to operate, safe

account, convinient and efficient

account payment, SMS note

Joint PurchaseExpert analysis and recommendation, joint purchase proposal and implementation

Lottery ChannelLottery Channel

Information

Prize inquiry

National center announcement

Analysis from other sites

500 information per day

Information from HKG and Macao

Advisers

Expertise from program producer, live

match commentator, European operator,

column writer, sports journalist, etc.

Lottery ChannelLottery Channel

Data bank

Strong data bank on all Asia and Europe,

plus analytical charts and categorization,

playback, trends,etc.

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Unique Selling Points

www.sportscn.com

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What we can do specialWhat we can do special

1.Original content

• sports news, data and stories edited by professional editors

• integrate existing contend, photos and videos for special

market campaign

• copywriter for clients to link their brand with pointed sports

section

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What we can do specialWhat we can do special

EVIAN on sportscn.com

Special topic

What we can do specialWhat we can do special

Evian tennis news special created by sportscn editors

Professional Tennis news link with Evian brand

What we can do specialWhat we can do special

Combined with videos,

news, pictures and

products to promote Evian

during the event.

Evian's online activities Evian's online activities

Example:

2011 Shanghai Masters

shows the total number

： 13500000 PV

How many people saw:

4194000 UV

10980 people enter the acticity

Evian's online activities

Home page Tennis channel news

Evian's online activities Promotion

Topic

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What we can do specialWhat we can do special

2. Online interactive campaign design

• Experienced team to create tailor-made online

interactive project, team includes editor, copywriter,

Tech, designer and project coordinator.

• Good cooperation relationship with sports industry in

China, our long-time partner include sports bureaus,

leading search engines, portal sites, sports fan clubs,

sports weibo,

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professional editors and technical, design team

What we can do specialWhat we can do special

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Rolex on 2011 Shanghai

Masters

Special topic

Through the newsflash and

fastest match data to show

the demands of Rolex

What we can do specialWhat we can do special

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Sportscn reporters guarantee high quality and effectiveness of information in the field

What we can do specialWhat we can do special

Promotion achieved very good

effect

Dissemination effect ：

2-3% CTR and participation

What we can do specialWhat we can do special

– 题目以每天比赛中球员可能出现的技术数据或比赛中有趣的事物展开

– 每日两题 上午和下午时段分别出一道题

– 每日在参加答对题者当中抽取一名幸运用户，给予赞助商奖品

– 赛事结束后，参与竞猜的用户还有机会参加 1 名总冠军奖和 30 名幸运奖的抽奖活动

Interactive project

What we can do specialWhat we can do special

Interactive projectInteractive project

– 题目围绕本次赛事和赛事历史展开

– 每日一题

– 答对者就有机会参加每日一名幸运用户的抽奖

– 赛事结束后，答对全部问题的用户还有机会参加 1 名一等奖 2 名二等奖 3 名三等奖的抽奖活动

Daily question

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What we can do specialWhat we can do special

3. Online and offline interactive

• Media partner with government sports bureaus and

lots of sports (both professional and amateurish) events

in Shanghai

• Skilled to organize online fans actively participating

offline sports game, including weekly football match,

basketball game and bi-weekly golf game

高尔夫直播系统高尔夫直播系统

高尔夫直播系统

高尔夫比分直播业余比赛自助直播系统球队成绩记录系统球队成绩分析功能在线评论和分享功能

Online interactive

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What we can do specialWhat we can do special

CHINA MEDIA GOLF CLUB

SPORTSCN GOLF CLUB

Offline interactive

What has sportscn.com done?What has sportscn.com done?

• Successful joint report of Sydney Olympic Games in 2000 with Xinhua

news agency

• Joint report of FIFA World Cup in 2002 with Titan Sports

• Starting provision of video service from 2004 through cooperation with

global media partners

• Joint report of FIFA World Cup in 2006 with goalchina, resulting in

second largest coverage next to Sina.

• Record breaking joint report of Olympic Game Beijing in 2008 with

Titan Group

• Successful all around report of FIFA World Cup 2010 in South Africa.

• Successful report of Asian Game in Guangzhou in 2010.

Trusted Partners

Thank You!