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2011 Security Industry Leadership Program
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17–19 May 2011, Sydney
11–13 October 2011, Melbourne
‘The Peak Body for Security Professionals’
2011LEADERSHIP PROGRAM SECURITY INDUSTRY
To address this need, the peak national industry body,
the Australian Security Industry Association (ASIAL) has
established the Security Industry Leadership Program 2011.
Designed specifically for managers and business owners in
the security industry, the program will focus on developing
the skills of the industry’s future leaders. Featuring an
exceptional teaching faculty, the three-day program will
provide practical and interactive insights into the key
factors to successfully managing and growing a security
business.
The program will focus on developing practical skills that
you can apply at a personal, business and national industry
level. These include an understanding of how to:
> communicate effectively
> develop high performance teams
> drive change
> brand and differentiate the product or service you offer
> manage conflict
> identify the key elements that the underpin the
financial health of your business
> use key principles of financial management to make
effective business decisions
You will also be exposed to the diversity of the security
industry and some of the issues facing the industry.
The strategic goals of the program are to strengthen
succession management and to provide practical learning
opportunities for future leaders in the industry.
Who should participate?
The program has been tailored to meet the needs of
managers in medium-large security organisations. If you
have a passion for the security industry and want to make
a difference, then this program is for you. Participants will
be drawn from all sectors of the industry regardless of your
length of time and experience in the industry.
ASIAL is committed to building the capacity of the people
in our industry and helping them make a real difference.
As a participant on the program you will benefit from a
tailored and highly interactive learning environment that
will:
> Inspire you to become an effective leader and make
a positive difference to both your business and the
security industry as a whole.
> Provide you with practical leadership knowledge and
skills.
> Help you reach your goals and aspirations as a manager
and leader.
> Enable you to share ideas, develop new skills and gain
new experiences to help grow your potential as a leader.
What we offer you:
> Motivated and highly experienced facilitators
> A tailored program allowing you to focus on issues that
have a specific relevance to you.
> The opportunity to build on your existing skills and
experience.
What we expect from you:
> Your active participation in all components of the
program.
> Your commitment to working collaboratively and
respectfully with other participants and facilitators.
Graduates will receive a certificate of completion at the
conclusion of the program.
The private security industry is a dynamic and
rapidly growing sector of the Australian economy.
With annual revenues of about $6 billion and over
150,000 employees the security industry is constantly
evolving and growing. As it grows, one of the key
challenges facing the industry is attracting and
developing its future leaders.
2011LEADERSHIP PROGRAM SECURITY INDUSTRY
Summary: Strategy and marketing will look at the skills
needed to position yourself successfully in a changing
environment by understanding and satisfying the
current and future needs of your customers against a
complex competitive environment.
Topic areas covered include:
Introduction to strategy:
> Examining the change agenda, and introducing the concept of corporate
strategy.
Analytical tools
> Introducing and applying some analytical tools - SWOT, PESTEL, Porter’s 5
Forces, McKinsey 7S and others
Competitive Analysis:
> Provides a framework for analysing competitors. Includes reference to the
strategic importance of Game theory.
Cultural Analysis:
> Although not obviously a topic associated with strategy, one of the key
reasons for the failure of implementation of strategy is the mismatch
between the strategy and the culture in which it is executed. This session
looks at corporate culture and uses the cultural web as a tool to audit
culture.
Segmentation targeting and positioning:
> The marketing “trifecta”. This session looks at the rationale behind market
segmentation and possible means by which the security industry might
segment its customers. It then explores the nature of positioning
Pricing
> Looks at the rationale of pricing
Branding
> Explores the importance of the corporate brand and how companies
manage their brand equity.
DAY 1 STRATEGY & MARKETING
CHRIS CLARK
2011LEADERSHIP PROGRAM SECURITY INDUSTRY
Summary: Finance is the lifeblood of any business. An understanding of cashflow and the financial levers behind it is central to all managers success. This session will explore the key elements of finance, giving participants a series of tools to understand the financial health of their business
Introduction: Finance for Managers
> Overview of the program. Why business managers need to keep the accountants honest and
know something of accounting.
Understanding the Accounting Concepts
> Accounting as a measurement system to assist business managers. Understanding the
matching concept and accrual accounting, assets versus expenses, profit versus cash. Why
you, as a manager need to understand these differences.
> Overview of the major accounting statements: Balance Sheet; Income Statement; Statement
of Cash Flows.
How You Are Performing
> Review of companies. Analysis of the annual report, ratios, trends, comparison to the
industry and the general market. Making comparisons. KPI’s and drivers. Looking at sample
financial reports from ASIAL member companies.
Frameworks for Improvement
> Du Pont Analysis as a simple framework to improve returns on investment. How to use it to
focus actions.
Logical Decisions
> Understanding fixed and variable costs. Logical decisions and break-even analysis. Should
we open a new territory, should we take on an extra staff member or client and so on.
Summary: The ability to lead and manage people effectively is a key skill for all managers and an important predictor for a successful managerial career. This session will look at core techniques for effectively managing and leading people and give participants the opportunity to practice their skills via a range of interactive and challenging activities. Participants will have the opportunity to lead and manage each other during the activities and get feedback on their performance from their peers as well as the session leader.
The characteristics of effective leaders
Key leadership behaviours and skills
Understanding yourself and your leadership style
Leading and managing teams
Managing individual performance
Understanding and managing conflict
Communicating effectively
Giving and receiving feedback
Managing Change:
> Change and the individual
> Change and organisational issues
DAY 2
DAY 3
FINANCE FOR MANAGERS
LEADING AND MANAGING PEOPLE
GRAHAM GODBEE
PETER McGRAW
Chris Clark is a strategist, who teaches
corporate strategy and strategic
marketing at Macquarie University,
including fifteen years teaching on
the MBA program of the Macquarie
Graduate School of Management,
where he was until 2006 the Director
of Corporate and Executive Education.
From 2002-2004 he was director
of the MBA program. He is also a
consultant to some of Australia’s
leading companies, across a wide
range of industries, who draw on his
presentation, problem solving and
facilitation skills.
He has been an academic and
consultant since the early 1990’s. Prior
to this he held senior senior marketing
positions with Canon Australia and
Fisons Pharmaceuticals. He was
originally a practising veterinarian.
Raised and educated in Sydney and
the UK, he holds a B.V.Sc from Sydney
University (1979), an MBA an MA
(Management Research Methods) and
a PhD from Macquarie (on the success
factors of strategic retreats)
Graham Godbee has been a lecturer
in finance at Macquarie University
Graduate School of Management and
remains Visiting Fellow in the Centre
for Money, Banking and Finance at
Macquarie University
He has held executive management
positions in large corporates in the
roles of business development,
marketing and finance.
Graham has been a director of several
companies in Australia and overseas,
including Australian Print Group, one
of the largest printers in Australia.
He is currently running programs he
designed for financial institutions such
as Capital Finance, Commonwealth
Bank, ANZ National Bank and ING and
Westpac on understanding companies,
their management and boards.
In the past few years, he has facilitated
workshops and conducted work with
boards and senior management for
a number of companies, including
Dairy Farmers, MMI, Graincorp,
Amalgamated Holdings, MunichRe,
Thomsons Publishing, Dyno-Nobel,
Chartered Secretaries Association,
Australian Jockey Club, Newcastle
Jockey Club, Inchcape, CSR and ING.
For many of these clients the focus
has been on achieving new sources
of revenue, how to achieve stretch
targets in sales and the launch of new
products and services.
Graham has a Bachelor of Arts
(Economics), Diploma of Education,
Master of Business Administration
and PhD (on organisational distress
and renewal).
Associate Professor Peter McGraw is
Director of the Labour-Management
Studies Foundation and a faculty
member in the Department of
Business, Faculty of Business and
Economics at Macquarie University.
He teaches and researches in the
broad area of managing people and
runs executive education programs
on leadership, change management
and negotiation. Peter was a faculty
member at Macquarie Graduate
School of Management for 13 years
where he taught on the MBA program
and was Director of Executive
Education. He has also worked as
an academic at the University of
Technology, Sydney and in employee
relations roles in Australia and the
United Kingdom.
Peter has almost 30 years of
experience as an academic, consultant
and corporate educator. He has
published around 40 peer reviewed
academic articles, co-authored
several books and written numerous
book chapters, reports and conference
papers. Throughout his career, he has
been consistently ranked as a top
teacher and has won a Macquarie
University Outstanding Teacher
Award. He is also very well known as
a corporate educator and has worked
with over fifty of Australia’s best
known companies as well as a range of
international, public sector and non-
profit organisations. Recent clients
have included: Allied Mills, Graincorp,
Pfizer, Qantas, Reserve Bank of
Australia, Toll Holdings and Veolia.
Peter has an undergraduate degree
from Leicester and an M.A. from
Warwick Universities in the UK. He
is currently completing his PhD at
Macquarie
ABOUT YOUR
TEACHING FACULTY
Chris
Clark
Graham
Godbee
Peter
McGraw
TO REGISTER, PLEASE COMPLETE AND RETURN TO ASIALMail: ASIAL, PO Box 1338, Crows Nest NSW 1585, Fax: (02) 8425 4343, Email: [email protected]
VenuesSYDNEY
17-19 May 2011
Macquarie Graduate School of Management
Executive Hotel and Conference Centre
99 Talavera Road
Macquarie Park NSW 2113
Registration fee: ASIAL Member - $1,595 pp Non-Member - $1,995pp
A group discount of $100 per person is available for registrations of three or more received from the same organisation.
To be eligible the registrations must be received together. The fee includes lunch and refreshments. If you have any
special dietary requirements, please advise when you submit your registration. All prices are inclusive of GST.
ASIAL reserves the right to alter the content due to reasons beyond its control.
Payment Details –Payment is required with your registration
17-19 May 2011 11-13 October 2011
Macquarie Graduate School of Management Melbourne Business School
Sydney Melbourne
ASIAL Member Non-Member
Name: Position:
Company:
Address:
Phone: Email:
Additional Name: Position: Email:
Additional Name: Position: Email:
Additional Name: Position: Email:
Card Holder Name:
Card Number:
Expiry Date: Total Payment: $
Signature:
Cheque – Payable to ‘ASIAL’ Credit Card: Mastercard Visa Diners Amex
Cancellation policy
If you cancel your registration one month prior to the program commencing, you will receive a refund of your registration
fee minus a $125 administration fee. If you cancel your registration less than a month out from the program commencing,
you will not be eligible for a refund, however a substitute delegate may take your place.
From time to time ASIAL may write to you regarding security and related matters. If you do not wish to receive information
please mark an X in the following box
2011LEADERSHIP PROGRAM SECURITY INDUSTRY
REGISTRATION FORM
MELBOURNE
11-13 October 2011
Melbourne Business School
200 Leicester Street
Carlton VIC 3053