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2011 Rate Card
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UNC CHARLOTTE
NINERMEDIA2011•2012 Rates and Information
TableOfContents
Design by Sarah JonesPhotos courtesy of Niner Media and Wade BrutonStatistics courtesy of re:fuel and Media Marketing
Niner Times
Regular Issues
Inserts
Special Sections & Theme Pages
Publication Calendar
Discounts
Circulation
NinerOnline
Web Advertising
Niner TV
Radio Free Charlotte
Social Media
Sponsorship Opportunities
Advertising Policies
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Niner Media is UNC Charlotte’s official student media group. Comprised of 5 student run departments Niner Media is proud to house the Niner Times, NinerOnline, Sanskrit Literary-Arts Magazine, Radio Free Charlotte and Media Marketing.
Media Marketing AwardsNational: College Newspaper Business and Advertising Managers Conference Business and Advertising Student Staff of the Year 2003, 2005, 2007 Best Newspaper Promotion Ad - Color 2011- 1st Place Best Special Section 2011- 2nd Place Best Newspaper Marketing/Promotion Plan 2011- 3rd Place Best Sales Incentive Program 2011- 1st PlaceRegional: Southern University Newspapers 2010 Best Print Ad - 1st Place Best Retail Print Ad - 2nd Place Most Effective Online House Ad - 3rd Place Best Rate Card - 3rd Place
Advertising Sales704-687-7144704-687-7145
Billing, Credit and Classifieds 704-687-7137
Ginny JonesBusiness Manager
Ad Production Team704-687-7147
[email protected]: 704-687-7139
Media Marketing Director
Circulation Information 704-687-7136Kelly Merges
Marketing Advisor 704-687-7136Kelly Merges
Graphics & Production Coordinator704-687-7138
Pete [email protected]
Student Niner MediaUNC Charlotte
Student Union - LL9201 University City Blvd
Charlotte, NC 28223
AboutUs
1UNC Charlotte’s total enrollment is over 25,000 students.
2010-2011 Marketing Director Tim Gheen and Creative Director Sarah Jones collect four national awards from CNBAM.
76% of all students have read their school’s newspaper in the past 30 days.
NinerTimes
$500375250250140140707035
On Campus RatesFull Page3/4 Page1/2 Page H1/2 Page V1/4 Page H (Jr)1/4 Page V1/8 Page H1/8 Page V1/16 Page
Full Page10.5”x 16.5”
1/2 Page V5.17”x 16.5”
3/4 Page10.5”x 12.36”
1/2 Page H10.5”x 8.18”
1/4 Page V 5.17”x 8.18”
1/4 Page H10.5”x 4.02”
1/8 Page H5.17”x 4.02”
1/8 Page V2.5”x 8.18”
1/16 Page2.5”x 4.02”
Encompassing the 49er spirit, the Niner Times is completely student run, serving as a training ground for all facets of the newspaper industry. It serves as the only and best advertising medium to reach more than 25,000 students and more than 1,600 faculty and staff members. It is distributed every Tuesday and Thursday during the fall and spring semesters to more than 60 locations both on and off campus.
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Local RatesFull Page3/4 Page1/2 Page H1/2 Page V1/4 Page H (Jr)1/4 Page V1/8 Page H1/8 Page V1/16 Page
$80060040040020020010010050
National RatesFull Page3/4 Page1/2 Page H1/2 Page V1/4 Page H (Jr)1/4 Page V1/8 Page H1/8 Page V1/16 Page
$1300975650650325325150150
75
Color
1 Spot+$85
2 Spot+$170
Full Color+$250
B&WFree
Inserts
Niner Times accepts preprinted inserts. Minimum size 4”x5”, maximum 10”x16”. Inserts must arrive ready 5 business days prior to publishing and conform to the following guidelines: A copy must be sent via mail, email, or fax to Niner Media, before sending inserts to the printer, and inserts with editorial content must be labeled as advertising.
$9095
100
7,0003,500
Cost Per Thousand1-8 Pages12-20 24-32
Maximum number of insertsMinimum number of inserts
$250150150808040
80% of UNC Charlotte students look through print advertising.
SpecialSections
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Inserted Special Sections
On Campus RatesFull Page1/2 Page H1/2 Page VBanner1/4 Page 1/8 Page
$40025025012012060
Local RatesFull Page1/2 Page H1/2 Page VBanner1/4 Page 1/8 Page
1/2 Page V3.6”x 9.53”
1/2 Page H7.38”x 4.71”
Banner7.38”x 2.3”
Full Page7.38”x 9.53”
1/4 Page 3.6”x 4.71”
1/8 Page 3.6”x 2.3”
Throughout the school year and the summer, Niner Times produces several special section issues and includes a number of advertisement theme pages. The summer months feature 3 of our biggest and stand-alone special sections: Survival Guide, Parent Survival Guide, and Welcome Back. During the school year, the Basketball Preview and Housing Guide make their way onto stands inserted inside of regular issues of the Niner Times. Our various theme pages are featured advertisement sections on the back page of the newspaper.
On Campus RatesFull Page1/2 Page H1/2 Page V1/4 Page 1/8 Page
$35021021012060
Stand Alone Special Sections
1/2 Page H10.25”x 5.56”
1/2 Page V5.04”x 11.25”
1/4 Page 5.04”x 5.56”
Full Page10.25”x 11.25”
1/8 Page 5.04”x 2.72”
Local RatesFull Page1/2 Page H1/2 Page V1/4 Page 1/8 Page
$480300300160
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Theme Pages
The Niner Times features theme pages throughout the year. The theme pages are a group of advertisements that are featured in free full color on the back page of an issue. See the next page for theme page dates.
Small 3.171 x 4.279Medium 6.617 x 4.279Large 10.064 x 4.279
Bundle rate: buy ad space in 4 theme pages and get one free!
$100200300
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8/19 Welcome Back – 5/1 Survival Guide – 5/1 Parent Survival Guide
10/20 Basketball Preview (tentative) – 2/23 Housing Guide
10/27 Halloween – 11/22 Holiday – 12/6 Graduation 2/14 Valentine’s Day – 5/1 Graduation
On average, each copy of the newspaper is read 3.2 times
PublicationCalendar
Inserted Special Section
Regular Issue
Stand Alone Special Section
Theme Page within Regular Issue
Frequency Discounts
We reward our repeat customers! Purchase 5-9 ads for the semester and receive 5% off your total, 10-19 ads for 10% off, or 20+ ads for 20% off. Also, earn an additional 10% off your ad purchase by prepaying for your advertising. Includes web ads.
Above: Atkins Library. Right Top: Niner Times staff during a meeting. Middle: Colvard Building. Bottom: Students enjoy reading their newspapers during a NM promotional event.
Circulation
The Niner Times is distributed to over 60 locations both on and off campus. The map above displays our on campus coverage. We have stands in every residence hall and most academic buildings within the university. We also offer a number of off campus locations to extend the reach of our paper and your advertisement to the surrounding University City community.
Off Campus Locations: 901 Place - Campus Edge - Flats at Mallard Creek - Flying Saucer - Grand Promenade Near Tryon/Harris - Gray’s Bookstore - Mecklenburg Regional Public Library - Picasso’s Sport Cafe - Tattooing U University Club - University Village - University Walk
Academic BuildingsFretwell- $450 per monthFriday- $450 per month
5Nearly 80% of students use coupons or special offers.
Rack Posters
Put your business front and center! Advertising with a poster on our newspaper racks is a guaranteed way to get your business noticed. With a large 17”x 21” full color poster, students will defi nitely see what you have to say! Printing is free of charge.
Residence HallsScott Hall- $350 per monthLynch Hall- $350 per monthSanford Hall- $350 per monthElm, Maple, Pine, Oak Halls- $250 per month
Rack Locations
6 NinerOnline averages over 18,000 views per month.
NinerOnline
NinerOnline is your home for web journalism, blogs, multimedia and college-based television. NinerOnline is UNC Charlotte’s source of the latest in campus news and entertainment. With over 18,000 people visiting NinerOnline per month, NinerOnline is a hub for the UNC Charlotte community. NinerOnline hosts NinerTV, UNC Charlotte’s student run TV network, that will have seven shows up and running this school year. All NinerTV shows will be shown on Time Warner Cable Channel 22 beginning this fall.
Web Advertising (Prices Per Month)
Tile (300x250) $350Banner (728x90) 500
NinerTV is growing at a rapid pace. It features 6 shows on YouTube and Time Warner Cable Channel 22, which currently reaches over 350,000 homes. Advertise or become a show sponsor for any of NinerTV’s shows.
View all of our shows at www.youtube.com/UNCCNinerOnline.
Sponsorship1 Month $200
Top: Belk Tower. Bottom: Erika Metzger fi lming a new episode of Niner News.
RadioFreeCharlotte
SocialMedia
1. Live at rfc.uncc.edu2. Search iTunes Radio for “Radio Free Charlotte, or find us in the College/University genre3. On The Go with Tune In Radio’s free iPhone and Android Mobile App4. Or use our new mobile website, just go to the url from your phone: http://fb.me/qkgz99sg
RFC On-Air Sponsorship: Broadcast your business to the college market 3 times a day, before programming. Monday-Friday for 2 weeks. For a complete list of programming please visit rfc.uncc.edu. Two week sponsorship $100
RFC Website Advertising: Advertise your organization with a tile on rfc.uncc.edu. Monthly large tile (300x250 pixels) $250
785% of US college students use Facebook.
Niner MediaUNC Charlotte Niner Media@UNCCmedia
Niner TimesNiner Times@NinerTimes
NinerOnlinenineronline.com
NinerOnline.com@NinerOnline
Follow Niner Media on Facebook and Twitter to keep up with all the great things we are doing:
Radio Free CharlotteRFC.uncc.edu
Radio Free Charlotte@RadioFreeClt
Sanskritsanskrit.uncc.edu
Sanskrit Literary-Arts Magazine
Media MarketingNiner Media Marketing
Radio Free Charlotte is UNC Charlotte’s official, online radio station. Online 24/7, the station digitally streams an edgy, indie/underground sound, with the mission of playing music found nowhere else in Charlotte. Besides showcasing new indie and electronic music, the station features on-air coverage of news, sports, arts, theatre, local events, and much more for UNC Charlotte and the surrounding university community.
Tune In
Top: Radio Free Charlotte DJ Rob Benjamin in action. Bottom: The Student Activity Center.
SponsorshipOpportunities
Tables
Bring your business front and center, to the heart of our campus - the Student Union. You can man a table for a day in the Student Union where you can pass out information about your products and services. Your business will also be featured in an online ad starting two weeks prior to your arrival. $600
T-Shirts
To promote our radio and online presence, we produce T-shirts which feature four advertisers on the back. Your business’s logo can appear on the back of 200 T-shirts to be handed out at events and worn by staff. Provide your logo and we do the rest at a cost of $250.
8 Niner Media reaches more than just UNC Charlotte; we cover the University City area and beyond.
Our award winning production team will be happy to create an ad for you. Give us your information and we will design a top-notch print or web advertisement that meets your approval, free of charge! Email any questions about art work to [email protected]
Need An Ad Designed?
1 Month Sponsorship
SudokuCrossword
$100150
Crossword & Sudoku
What exactly do students do during their down time? They look to the Niner Times crossword and sudoku to pass the time. Get your business noticed in one of the special sponsorship placements available above and below our puzzles. Located near the edge of the page, the puzzles and puzzle sponsors are frequently clipped out and kept close at hand all day. Sudoku ad measures 5”x 1”. Crossword ad includes a top and bottom showcasing. Top ad measures 5”x 1” bottom measures 5”x 0.6”.
The Student Union, home to Niner Media.
Display DeadlinesOne week prior to publication day, i.e.: space reservation and ad copy are due on Tuesday for the following Tuesday issue and Thursday for the following Thursday issue by 5 P.M. Any advertisements to be provided by the advertiser that are not received by the deadline will be considered cancelled, and will be billed as such.
Electronic Submission Media Marketing prefers ads submitted in PDF format (make sure the “embed fonts” option is selected.) Use CMYK setting for all color. Ads sent by mail should be on CD and include a hard copy; no fl oppy disks, please. Proper display advertising resolution is 300 dpi. Therefore, we do not accept Publisher, Word, PowerPoint and other low resolution fi les. Detailed electronic submission guidelines may be obtained from your sales representative or by calling our production team at 704-687-7147 or the graphics advisor at 704-687-7138.
Ads can be emailed to [email protected]
CancellationRetail advertising cancelled after the deadline will be charged at 50% of the cost of publishing the ad. Changes to advertisements after the deadline may not be possible.
TearsheetsDisplay advertising tearsheets will be mailed to each advertiser after each issue date as proof of publication.
ProofsAdvertisers will receive a proof at least two business days before publication. Media Marketing is not liable for errors in original copy received from the advertiser or corrections/copy substitutions submitted after deadline. Deadline for corrections is noon the day prior to publication. Repeat and camera-ready ads will receive proofs only if requested.
Composition and ArtworkComposition and artwork produced by Media Marketing becomes property of Student Niner Media and may only be used with written permission.
BordersMedia Marketing may place a border around ads.
RatesAll rates are net/non-commissionable.
RefusalMedia Marketing reserves the right to decline, discontinue or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. Commercial advertisements that discriminate on the basis of race, creed, color, familial status, national origin, handicap, age or sex will not be accepted. Media Marketing reserves the right to include “Paid Advertisement” in any ad.
Make GoodsIn the event an advertisement runs containing an error that is clearly the fault of the newspaper and detracts from the advertising message, it is the advertiser’s responsibility to notify Media Marketing within 30 business days of the publication date in which the ad ran. After this period the newspaper is exempt from any liability due to error. Advertisers will be credited the proper amount for the portion of the ad in error.
Credit and BillingPre-payment is required for all advertisements unless the advertiser is approved for billing. Approved advertisers will be billed net 30. After 60 days past due, further advertisements will not be accepted. Accounts will be turned over to a collection agency when 90 days past due. Make checks payable to Student Media Marketing.
AdvertisingPolicies
970% of students have been motivated to take action by an ad they saw in their campus newspaper.
Left: Norm the Miner helps celebrate graduation. Middle: Hayes Baseball Stadium with Duke Hall. Right Top: A 49er basketball game in Halton Arena. Bottom: “Stake Your Claim” Pickaxe
