Traveler Rate Card (August 2011)

1 UA STUDENT MEDIA 2011-2012 RATE CARD

razorbackuniversity of arkansas YEARBOOK

UAStudentADVERTISINGMedia

2011-2012 RATE CARD

UA STUDENT MEDIA 2011-2012 RATE CARD2

UA students spent over $173 million locally in 2009Rent (non-university)$35,646,226#1Groceries$28,984,150#2

WHATSTUDENTS SPEND

Economic Impact of University of Arkansas Students In 2009, the Center for Business and Economic Research at the University ofArkansas’s Sam Walton College of Business conducted a study of the economicimpact of the university community on the local area economy. Part of the studyfocused on the spending habits of university students. The study concluded thatstudents contributed an estimated $173,663,797 to the local economy in 2009.

Restaurants & Bars$19,558,150#3Vehicles & Services$19,206,175#4Books & Supplies$15,815,800#5Clothing$9,824,200#6Entertainment & Sports$9,643,700#7Utilities$8,925,795#8General Merchandise$7,680,445#9

Cell Phones & Service$5,355,240#10

presents

Information cited is from “The Economic Impact of the University of Arkansas” study preparedby the Center for Business and Economic Research at the Sam M. Walton College of Business at

the University of Arkansas. The full report can be viewed at economicimpact.uark.edu.

The rest of the money, $13,023,916, was spent onPersonal Services, Internet, Cable TV, Pharmacy,Medical Care, and Laundry.

Phone: 479-575-3839E-mail: [email protected]

On the next page, find out howto reach this lucrative market.


UA students spent over $173 million locally in 2009Rent (non-university)$35,646,226#1Groceries$28,984,150#2

WHATSTUDENTS SPEND

Economic Impact of University of Arkansas Students In 2009, the Center for Business and Economic Research at the University ofArkansas’s Sam Walton College of Business conducted a study of the economicimpact of the university community on the local area economy. Part of the studyfocused on the spending habits of university students. The study concluded thatstudents contributed an estimated $173,663,797 to the local economy in 2009.

Restaurants & Bars$19,558,150#3Vehicles & Services$19,206,175#4Books & Supplies$15,815,800#5Clothing$9,824,200#6Entertainment & Sports$9,643,700#7Utilities$8,925,795#8General Merchandise$7,680,445#9

Cell Phones & Service$5,355,240#10

presents

Information cited is from “The Economic Impact of the University of Arkansas” study preparedby the Center for Business and Economic Research at the Sam M. Walton College of Business at

the University of Arkansas. The full report can be viewed at economicimpact.uark.edu.

The rest of the money, $13,023,916, was spent onPersonal Services, Internet, Cable TV, Pharmacy,Medical Care, and Laundry.

Phone: 479-575-3839E-mail: [email protected]

On the next page, find out howto reach this lucrative market.

of all students have read their campusnewspaper in the last 30 days.

WHATSTUDENTS READ

College Newspaper Readership Study Despite the negative forecasts for general market newspapers, the news forcollege newspapers is good. Alloy Media and Marketing’s College NewspaperAudience Study, conducted in partnership with MORI Research, indicates thatcollege newspapers continue to reign as a top media choice among today’scollege students.

presents

More findings from the study can be found at AlloyMarketing.com.

76 %

of students have read 3 or more of thelast 5 issues of their campus newspaper.

53 %

of students read the advertisementsin their school newspaper.

73 %

of students have been motivated totake some sort of action by an article oradvertisement in their campus newspaper.

79 %

3.2 students on average are reading each copy of their student newspaper.

What Does This Mean To You? You can get your share of the UA student market by advertising in the print and online editions of The Arkansas Traveler. Ask your Traveler Account Executive to develop a plan for your business.


THE ARKANSAS TRAVELER

Full Page

1/2 Page

1/2 Page

1/8 Page

1/2 Page

MOST COMMON AD SIZESA Full Page 6c x 21” 126 column inches $1,575 $1260 10.5” x 20.25”B 1/2 Page 4c x 16” 64 column inches $800 $640 6.944” x 16”C 1/2 Page 6c x 10.5” 63 column inches $787 $630 10.5” x 10.5”D 1/2 Page 3c x 21” 63 column inches $787 $630 5.167” x 20.25”E 1/4 Page 4c x 8” 32 column inches $400 $320 6.944” x 8”F 1/4 Page 3c x 10.5” 31.5 column inches $393 $315 5.167” x 10.5”G 1/8 Page 2c x 8” 16 column inches $200 $160 3.389” x 8”H 1/8 Page 3c x 5” 15 column inches $187 $150 5.167” x 5”

A

C

DG

B

1/8 PageH

1/4 PageF

1/4 PageE

local campus

NOT WHAT YOU NEED? DON’T FRET!ANY AD SIZE IS AVAILABLE. TALK TO YOUR ACCOUNT EXECUTIVE TO CREATE THE PERFECT ADVERTISEMENT.



DeadlinesPublication Date Deadline for Ad

Monday The previous WednesdayTuesday The previous ThursdayWednesday The previous FridayThursday Monday

RATES & SIZESRates

Campus/Non-Profit: $10.00 pciLocal: $12.50 pciNational: $18.00 pci

Color included. Greyscale costs 20% less.

Frequency discounts250 ci 10% off400 ci 15% off500+ ci 20% off

Applies to local rates.

Print Ad FormatSUGGESTED JPEGs or PDFs at 100% quality, flattenedACCEPTED PDF / JPEG / PNG / TIFFCOLOR CMYK at 200 DPI+GREYSCALE Greyscale at 200 DPI+

Web Ad FormatExact pixel size of the ad space inGIF / JPEG / PNG / TIFF / SWF format (Animated ads are accepted.)

Column Widths1 column 1.611”2 columns 3.389”3 columns 5.167”4 columns 6.944”5 columns 8.722”6 columns 10.5”

Prepay for a

5% discount!

(Note: all new clients

must prepay.)

PCI CalculatorNo. of Columns wide x No. Inches highColumn Inches =

1 Column widex 1 inch tall1 Column Inch =



SPECIAL AD TYPES

InsertsInserts are pre-printed additions that are inserted into the folded newspaper. No inserts over 12 pages are accepted. Minimum: 4” x 6” Maximum: 11” x 11”

Single Sheet: $4004 to 8 Pages: $4509 to 12 Pages: $500

Front PageMake yours the first ad Traveler readers see.Two sizes available: 6c x 2” strip or quarter circle.

One Ad: $600Four Ads: $1800

Downtime PageWhat’s the page that every student reads? The page with the crosswords, sudoku, and comics!The Arkansas Traveler offers two premium advertising spaces on our Downtime page. The ad sizes are 2c x 6.5”, color included.

One Ad: $250Four Ads: $750


THE ARKANSAS TRAVELER THE ARKANSAS TRAVELER

Good EatsGood Eats is a daily segment highlighting local restaurants. Each package also comes with a listing in Good Eats Online, our local dining guide available on www.uatrav.com.*

Online AdsNow your ads can be online, all the time. Get your spot on the Traveler website now. Ad size: 300x250 pixels.

National: $125Local: $100Campus: $75

Good Eats

Pick 10 - $60010 print ads (7ci) on any 10 days6 months listing in Good Eats Online

Pick 5 - $4005 print ads (7ci) on any 5 days5 months listing in Good Eats Online

The Single - $1001 print ad (7ci) 1 month listing in Good Eats Online

*Max. 6 months on Good Eats Online


KXUA STUDENT RADIO

BROADCAST RATESKXUA UnderwritingGet your message heard on live radio! Students and residents all over Northwest Arkansas tune into the University of Arkansas radio station on FM 88.3 and www.kxua.uark.edu daily. 2-hour shows with 3 underwriting segments: $45 each

Monday8-10 p.m. - The Drive in Speakerbox The theme is movies, focusing on talk specific to current run or new DVD releases, with interspersed theme music.

Tuesday8-10 p.m. - Kick out the JamsAll sorts of jam bands and other related genres.

Wednesday6-8 p.m. - The New Music Show with Keas Simple format: Play a sample of everything that the musicboard has declared is fit for KXUA's rotation.

Thursday8-10 p.m. - The Concrete SchoolyardDropping knowledge, beats and rhymes, from the latestand greatest in underground hip hop.

Friday8-10 - High on WordsOne of the few "spoken word" radio shows around. Includes slam-style poetry, music-poetry fusion, unclassifiable weirdness, classical poetry, beatnik ramblings, and more.

Saturday10am-12 p.m. - The Homage Show Showcases the music of a different artist each week, accompa-nied by plenty of hilarious commentary and non-stop comedic entertainment. Sunday4-6 p.m. - Gin Lane’s Folkin’ Blues Hour Tune in with Gin Lane and groove to the finest folk and blues throughout recording history. Interludes of live performance, poetry and music history.

6-8 p.m. - Plastic MagicAn eclectic mix of 60s-late 70's vinyl, as well as weird comedy acts from the same era.

8-10 p.m. - Digital EarthquakeNew electronic music by a guy who REALLY, deeply, weirdly, seems to know EVERYTHING about the genre.

G E N R E S H O W S :


KXUA STUDENT RADIO UATV STUDENT TELEVISION

UATV UnderwritingBe the first to get your message heard on the most popular shows on UATV channel 214 andwww.UATVonline.net. Platinum Spot - $50 15 seconds at the beginning and end of show of audio underwriting and full-screen logo.5 minutes of small logo during broadcast.

Gold Spot - $2515 seconds at the beginning and end of show of audio underwriting and full-screen logo.

30 minutes of small logo - $125Each additional 5 minutes of on-screen logo - $25

Weekday News Live Monday-Thursday at 9 p.mWith regular anchors, and live shots, our coverage is always a complete, reliable source of news for the local community.

Razorback ReelsMonday at 7:30We show the latest upcoming trailers, review the newest releases, and talk about what to look forward to in movies and entertainment.

Full Court PressMonday at 8 p.m.Full Court Press covers all national sports, trades,athletes, recruits, and upcoming events.

The View From the HillTuesday at 7:30 p.m. All the latest gossip, rumors, and entertainment news is unraveled right here on The View from the Hill.

Campus CrossfireLive Wednesday at 7 p.m.Our panel of political experts debate hot topics from around the world.

The Sports AdvantageLive Thursdays at 7 p.m.This one hour, live sports debate covers issues from recruitment to coaching decisions and scheduling.

The Not So Late ShowFriday at 10 p.m. After a night of journalists stockpiling news and facts, it’s great to let off some steam with games, jokes, and monologues.

Off the MatSchedule to be announcedThis show covers everything about the evolving world of Mixed Martial Arts, bringing a wonderful mix of debate and discussion about up-and-coming athletes.

A V A I L A B L E S H O W S :


RAZORPACKAGESRAZORPACKAGES:Get the most for your money with a full semesterof advertising. Each package will run for sixteen weeks.


CONTACT INFORMATION

Downtown FayettevilleJaime HollandAdvertising Account [email protected]: 479.575.3899Cell: 870.995.2069

West Northwest ArkansasZachary FryAdvertising Account [email protected]: 479.575.8714Cell: 281.451.6314

East Northwest ArkansasMason HankinsAdvertising Account [email protected]: 479.575.2223Cell: 479.409.9351

Campus / Non‐ProfitAaron TanAdvertising Account [email protected]: 479.575.7594Cell: 626.278.0668Yuhui (Micy) LiuAdvertising Account [email protected]: 479.575.7594Cell: 479.871.6831

UAStudentADVERTISINGMediaCannon McNair

Advertising Sales [email protected]


PUBLICATION SCHEDULE

THE TRAVELER RUNSEVERY MONDAY-THURSDAYEXCEPT:9/5 (LABOR DAY)11/23 - 11/25 (THANKSGIVING)12/12 - 1/17 (WINTER BREAK)3/16 - 3/23 (SPRING BREAK)

Documents

Traveler Rate Card (August 2011)