MEDIA KIT 2011

THE BEAUTY MAGAZINE LLCMiami Office: 2665 S. Bayshore Dr. Suite 707, Coconut Grove, FL. 33133Tel. (305) 921 - 9494

Marbella Office: Km 161 Cn 340, Dominion Beach Oficina No. 2-4 , Marbella, Malaga, SpainTel. +34 636 - 316- 457

Director of Operations: Ray ZelliEmail: rayzelli@thebeautymagazine.comTel. (305) 921 - 9494Mobile: (310) 560-0549

Sales & Marketing: (305) 921 - 9494

Email: sales@thebeautymagazine.com

Editor in Chief: Alexandra CollardEmail: alexandra@thebeautymagazine.com

Tel. (305) 921 - 9494

THE BEAUTY MAGAZINE IS THE LUXURY HEALTH & BEAUTY EXPERT

The Beauty Magazine is the ultimate guide to living a healthy, beautiful life filled with luxurious treatments and products to keep you looking younger and feeling full of vitality. We specialize in reporting on the latest trends in health and beauty while concentrating on the importance of maintaining your health with balanced nutrition and the information you need to make balanced decisions on how to look and feel your best.Our style trends catch the imagination and inspire fresh new looks constantly emulated throughout our readership base. We show how trends can be worked in the wardrobe of sophisticated women, keeping them up to date in every fashionable sense of the word.The Beauty Magazine is not only an invaluable guide to luxury health and beauty, but a thoroughly entertaining and indispensable fashion resource.

Distribution50,000 copies QuarterlyHotel Rooms & Reception areas {20%}

TBM is available both in-room and/or in the reception areas of some of the most prestigious hotels throughout the East Coast though mainly concentrated in Miami. These include but are not limited to: Canyon Ranch Miami Beach, Conrad, Delano Hotel, Eden Roc, Epic Hotel, Fontainebleau, Four Seasons, Gansevoort South, Hotel Victor, Loews, Miami Beach Hotel, Mandarin Oriental, Shore Club, Ritz Carlton, The Setai, and many more.

The Beauty Magazine projects a 20/80 split of subscription to single-copy distribution. Subscriptions are derived largely through our direct mail aimed at our 25-65 target and subscribers to our Electronic version available to our members online. The internet allows us a significant channel, leveraging both female and male- oriented sites partnering with Thebeautymagazine.com. Non traditional exposure, through luxury hotels, spas, salons and areas of particular interest to targeted audience.

Targeted Retailers, Spas & Salons {40%}: TBM distribution focuses on readers who frequent the finest establishments, boutiques, health clubs, private clubs, resorts, restaurants, salons, and spas in the Miami area.

Subscribers, Mail out & News Stand {35%}: TBM is delivered to qualified high-net-worth individuals throughout the Miami area, Palm beach and Fort Lauderdale.

High Profile Events {5%}: TBM provides direct access to the hottest, most high-profile events, including charity galas, fashion shows, film and music festivals, movie premieres, and sporting events.

Strategy

MEDIA KIT 2011

Making an impact!

The Beauty Magazine’s artistic flair for design, puts this luxury magazine in an entirely different calibre.

This elevated standard for content allows for a very sophisticated audience, therefore your products and services, advertised with us, would get exposure to a very affluent demographic.

In the world of luxury, there is no room for average and mediocre: we strive with every issue to present content that entices the reader and creates a loyal following for every consecutive issue. By creating unique and proprietary content and award winning layouts, we manage to put your products and services amongst the most captivating visual and

story lines available in the world of luxury health, beauty and style.

In the world of media today there are insurmountable choices for both readers and advertisers alike, so the distinction between magazines has to be crystal clear. This is where The Beauty Magazine differentiates itself from any other publication. We have an insiders’ view into the world of luxury health and beauty, we specialize in providing the most relevant information on the latest products and services available catering specifically to the wealthy. Our industry is one the fastest growing areas from year to year with figures far exceeding all expectations and we have our finger on the pulse of every movement. Due to the rapid surge in demand for more luxury beauty products, luxury companies are investing more every year to cater to the ever maturing population. We are the first to deliver the latest launch news, breakthrough treatment

and even secret surgery spot that our high profile readers want and need to know about. We are the only publication tailored toward the luxury field of beauty and wellness making sure not to dilute the exclusivity of luxury products alongside mainstream retail products.

We now fully understand why our readership base keeps our copies month after month, they tell us they refer to articles that are relevant at different times in their lives and once again review products that may later be suitable for family and friends. This type of loyalty is not only extraordinarily valuable, but rare and even though we cannot quantify exactly in dollar amounts how valuable, our advertisers have seen our readers refer to promotions that had expired many months earlier.

Readership

DEMOGRAPHICSHousehold income $250,000 + Median age 35Married 42%Average home value $450,000

The Beauty Magazine’s unique readership is comprised of stylish and beauty conscious readers able to recognize the importance of health and wellness to maintain youthfulness. Our targeted distribution reaches the affluent, informed and intelligent consumer making The Beauty Magazine’s

audience a perfect fit for luxury brands.

The Beauty Magazine direct mails over 70,000 copies a year

to an exclusive, targeted list of high-net worth individuals throughout Florida, New York, California, London, Marbella - Spain and other ports of call throughout Europe.

The Beauty Magazine is sought after by the fashion elite and savvy consumer in search of the ultimate source for luxury health, beauty and style.

MEDIA KIT 2011

RATES THE BEAUTY MAGAZINE USA Quarterly RATE BASE | 50,000 4 issues / YEAR 180 pages AD SIZE OPEN 2X 4X 6X 8X

Dbl Pg SPREAD $14,000 $12,600 $11,900 $11,200 $10,500 FULL $9,100 $8,200 $7,700 $7,300 $6,800 JUNIOR $8,400 $7,600 $7,100 $6,700 $6,300 1/2 $6,300 $5,700 $5,400 $5,000 $4,700 1/4 $4,200 $3,800 $3,600 $3,400 $3,200 COVER 4 ADD 50% COVER 2 ADD 25% COVER 3 ADD 20% ADVERTISING SPECIFICATIONS

Space Bleed Non-Bleed Trim Dbl Page Spread 17.5” x 10.5” NA 17” x 10”

Full Page/Cover 9” x 10.5” 7.5” x 9” 8.5” x 10”

1/2 Vertical NA 3.7” x 9” NA 1/2 Horizontal NA 3.5” x 4.44” NA

1/4 Page Box NA 3.7 x 4.44” NA 1/4 Page Strip NA 1.8” x 9” NA

Mechanical Requirements

Publication trim size 8.5” x 10”PRINTING: Web offset (SWOP) Perfect binding

For all run of book and cover gatefolds, please contact Ray Zelli for specifications and shipping instructions. Phone: 305-921-9494. Email: rayzelli@thebeautymagazine.com

SAFETY: All live matter must be 1/4 inch from trim on all sides.GUTTER SAFETY: 3/16 inch on each side (total 3/8 inch).Minimum size knockout type should be 8 point.Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

DIGITAL AD REQUIREMENTSMEDIA: All ad submissions must be PDF-x1a files uploaded to the beauty magazine ad portal:

The PDF/X-1a files must have:All fonts MUST be embedded (True Type fonts cannot be used for Printing).The color space must be CMYK or Grayscale. No RGB, LAB or embedded color profiles (such as ICC profiles).No files with PMS colors will be accepted without prior notification. Otherwise, all PMS colors MUST be converted to CMYK.Maximum ink density: 300 total. Resolution: 300 dpi.PROOF REQUIREMENTS: Certified SWOP3 supplied proof to: The Beauty Magazine LLC 2665 S. Bayshore Dr. Suite 707 Coconut Grove, FL. 33133 Attention Ray Zelli

All proofs should have clear identification of the type of proof it is and the name, address and phone number of the sender/pre-press service provider.Preferred proof is Epson, running color managed SWOP 3 profiles, on type 3 substrate.All proofs must include the IDE Alliance Color Control Bar (to download color strip go to hot downloads at http://idealliance.org ).In compliance with The Beauty magazine LLC policy, you are required to submit a SWOP 3 certified proof. By choosing not to supply a SWOP certified proof with this ad submission the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital file. If you do not supply a SWOP certified proof, a laser content proof will be required. Failure to submit a laser proof may jeopardize the final content within your ad.

FILE STORAGE:The original proof and an archived copy of the digital ad file will be kept for 13 months after printing.GENERAL MATERIAL DEADLINE: Materials are due at ad close.For extensions, please contact The Beauty Magazine Production Department.If you have any questions, please call Ray Zelli at The Beauty Magazine Production Department. Phone: 305-921-9494. Email: publish@thebeautymagazine.comTHE BEAUTY MAGAZINE PRINT INSERTS: For product details, please contact Ray Zelli at The Beauty Magazine Production Department. Phone: 305-921-9494 Email: production@thebeautymagazine.com

MEDIA KIT 2011

Web presence on all platforms

www.Thebeautymagazine.com is your gateway to access past publications and media, also an interactive portal to advertised products and services in the magazine and on-line.

An entire global audience accesses our pages daily to find articles and features that they may have missed in print and certain content unique to the site. This provides us with an additional tool to direct the consumer to products and services advertised in both mediums. We will also offer some featured products to be sold through the beauty magazine’s storefront to accommodate promotions and sampling schemes for our advertising partners.

The Beauty Magazine site is cross platformed to accommodate smart phones, ios and android tablets with stunning visuals and media content enhancing what is already a collector’s item.

MIAMI, FLORIDA

8 oz. Burger Bar1500 Degrees A/X Armaniabitare italiaAdidas OriginalsAG JeansAmerican ApparelApogeeArtefactoAsia de CubaAudemars PiguetBarney’s Co-OpBentley Ft. LauderdaleBliss SpaBooks & Books Miami BeachBoss Hugo BossBottega VenetaBraman MotorsCanaliCanyon Ranch SpaCafe’ LavazzaCartierCelineChanelChloeChristian DiorChristian LouboutinCoastal Cars WorldwideContinuumCusto BarcelonaD & GDa Campo OsteriaDebeersDeep Impact BoatsDomenico Vacca

Donald PlinerEdward BeinerElemis SpaEmeril’s Miami BeachEmilio PucciEquinoxFendiFendi CasaFerragamoFerrari Maserati of Fort LauderdaleFisher IslandFontainebleau Miami BeachFratelli LyonFratelli MilanoGary Nader Fine ArtGiorgio ArmaniGraffGucciHamptons Luxury LinerHarry WinstonHermesIconIcon at ViceroyIl GabbianoIl MulinoIntermixInternational Yacht CollectionJ.W. CooperJose Roca Fine JewelryKenneth ColeKing JewelersLa MartinaLanvinLa PiaggiaLacosteLevinsons Jewelers

Ligne RosetLouis VuittonLuminaireMacysMandolinMichael KorsMorgans RestaurantNeimen MarcusNicole MillerPhilippePrestige ImportsPrime 112Prime ItalianQuattroRalph LaurenRomero Britto StudioSaks Fifth AvenueScoopSouth Beach Investment RealtySports Club LASt. JohnStarbucksSTKSugarcaneTed BakerThe CollectionThe Spa at David Barton GymThe WebsterThomas PinkTiffany & Co.Tommy HilfigerTrump PalaceValentinoW HotelsWilliams IslandY-3Yves Saint Laurent

NEW YORK, NY

Agnes B FemmeAnkasa New YorkAtlantic Aviation BagatelleBalthazarBCBGBiceBlue TreeBobby Van’sBonpointBoutique MirrabelleBotega VenettaBric’sCalypsoCartierCatherine MalandrinoChanelCipriani Restaurant GroupCoachCraftDa SilvanoDavid Barton GymDavid YurmanDennis BassoDi ModoloDiana & JeffriesDiane von FurstenburgDos CaminosDream New YorkDylan PrimeElie TahariEquinoxEscadaEva Scrivo SalonFendiFour Seasons Grill

Frederic FekkaiFred’s at Barneys New YorkHerve LegerHugo BossHotel Gansevoort IntermixJack OliveJohn Barrett SalonJuicy CoutureKimara AhnertKriziaLa PerlaLe CirqueL’ExpressLord & Taylor Louis VuittonMarina RinaldiMichaels RestaurantMilos MissoniMontmartreMoschinoNellosNicole MillerNobu Restaurant GroupNY Health and RaquetOasis Day SpaOlive & BettesOscar De La RentaPalmRachel RileyRalph LaurenReebok Sports ClubRegency RestaurantRougeSaks Fifth AveScoopSerafina

Spice MarketStella McCartneySTKSt. RegisStuart WeitzmanSusan Ciminelli Day SpaTheoryTribeca GrillThe Bryant Park HotelThe LowellThe New York LookThe MercerThe Ritz-Carlton, Battery ParkThe Ritz-Carlton, Central ParkTribeca Grand HotelTrump SohoVera WangVeronique MaternityVictor HugoVinceWaldorf AstoriaWarren TricomiWempe Yael Sonia

• For the latest list of distribution points and for other areas such as Las Vegas, Los Angeles, London and Marbella, please go to www.thebeautymagazine.com/distribution.html

• Distribution is subject to change at any time, the beauty magazine does not guarantee availability at any of these locations.

SOME DISTRIBUTION POINTS

THE BEAUTY MAGAZINE LLCMiami Office: 2665 S. Bayshore Dr. Suite 707, Coconut Grove, FL. 33133Tel. (305) 921 - 9494