Capitalize on the opportunities in Asian cuisine and concepts to
drive menu innovation and customer trafficAsian cuisine is one of
the big three ethnic cuisines, along with Mexican and Italian. As
consumers have become accustomed to Asian flavors, their interest
has moved beyond Chinese fare to include regional Chinese dishes as
well as thai, Japanese, Indian, vietnamese and Korean. Restaurants
are responding both with items similar to those served from Asian
street purveyors and with flavorful iterations of upscale dishes.
The number of Asian concepts is growing in both limited service and
full service, and chains large and small are seeing annual sales
and unit counts rise.
Market Intelligence Report: Asian digs deep into Technomics
exclusive consumer, menu and industry data to uncover insights and
opportunities in Asian cuisine and concepts. The report includes
data from Technomics MenuMonitor online trend-tracking resource,
which analyzes the menus of the top chains, emerging concepts and
leading independent restaurants. It also features consumer data
culled from Technomics Consumer Trend Reports. Rounding out the
data are operator examples, including the new products and hot
concepts driving Asian cuisine innovation.
In-depth coverage and analysisMarket Intelligence Report: Asian
provides operators and suppliers with powerful insights to
help:
attract the 84% of consumers who say they would order dishes
made with chinese flavors and ingredients, 53% who would order
Thai, and 50% who would try Japanese dishes.
Understand demographic differences among consumers who like
asian food and flavors to varying degrees to reach your target
customer or market to new customers.
explore asian flavors and their use on appetizers, different
proteins and meat-free dishes. discover the sauces that consumers
prefer on asian dishes, and see how operators are tempting them
with curry, miso
and spicy sauces.
test new asian influenced appetizers. Restaurants are having
success with new varieties of egg rolls and spring rolls,
dumplings, sushi variations (even vegetarian) and Asian soups.
tap the latest food trends that asian flavors and dishes support
such as simple street fare, gourmet food trucks, sophisticated
cocktails, satisfying meatless dishes and Korean-style tart frozen
yogurt.
Valuable report deliverables executive summary of insights,
implications and opportunities for operators and manufacturers.
real-life examples of new products and restaurant promotions.
company profiles of established and emerging Asian concepts.
look in
side
the re
port!
a comprehensive assessment identifying trends and
opportunities.
to order your copy of Market Intelligence Report: Asianor for
additional information, please contact patrick noone
at 312-506-3852 or [email protected].
Market Intelligence Report: AsianIntroducing the
A sampling of established and emerging Asian concepts profiledIn
alpha order
stay ahead of your competition with powerful market
insights.
look in
side
the re
port!
Percentage of select entre types with Asian flavor named in menu
items
Base: Top 500, 257 emerging chains and 118 independent
restaurants Source: Technomic MenuMonitor, July-Dec. 2010
analysis: Asian flavors make their way onto the menu in many
guises, from the lemon basil in creative cocktails to tart
Korean-style frozen yogurt. When it comes to describing entres on
the menu, the word Asian is used to describe 17.4% of all rice
entres, 9.9% of salad entres, 9.2% of vegetable entres, and 9.0% of
fish entres.
analysis: Many consumers are eager to try new dishes influenced
by ethnic cuisines, including Chinese, Japanese, Thai and Indian.
In-depth consumer research reveals the demographic characteristics
of those most likely to find Asian flavors appealing, such as Gen X
consumers.
How likely would you be to order an item made with the typical
flavors and ingredients used in the following ethnic cuisines?
Top two box = likely and extremely likely
Base: 1,500 consumers aged 1864Respondents indicated their
opinion on a scale of 16 where 6 = extremely likely and 1 = not
likely at all Source: Technomic Flavor Consumer Trend Report
BCD Tofu HouseBenihanaBig Bowl Asian KitchenFlat Top Grill
Genghis GrillIn The RawNobuNoodles & Company
P.F. Changs China BistroPanda ExpressPei Wei Asian DinerRA Sushi
Bar Restaurant
SanSai Japanese GrillSarku JapanTokyo JoesWagamama
17.4%
9.9%
9.2%
9.0%
5.9%
5.8%
4.1%
3.4%
rice entres
salad entres
vegetable entres
Fish entres
chicken entres
shellfish entres
pork entres
beef entres
59%
38%
28%
20%
41%
28%
23%
60%
31%
23%
15%
62%chinese
Japanese
thai
indian
millennials gen x boomers
% overall
60%
19%
36%
26%
